Corporate Sponsorship Australind Skate Park Lot 42 Leisure Drive Australind 6233 Ph. 0402 784 683 australindskatepark@bigpond.com www.australindskatepark.com
Australind Skate Park Inc. The mission of the Australind Skate Park is to serve as a safe, drug-free environment where the local youth are encouraged to practice their sport, grow as individuals and connect with the community. Australind has a resident population of 15,000 which is expected to almost double in the next 15 years. It is the fastest growing area within the Shire of Harvey as many young families are moving into the area to take advantage of the lifestyle that Australind affords. Currently the Australind skate park is the only one provided in Australind. It is a relatively basic skate park consisting of a flat concrete pad with portable skate ramps. Built in 1997 with assistance from the Shire and Harvey, Lotteries Commission and the community of Australind, it contains a large concrete area, quarter pipe, bank, fun box and grind rails. In recent years the Australind community lobbied the local Council for improved skate park facilities. This included a petition initiated by two young local skaters that attracted over 400 signatures. Endorsement for this necessary upgrade was given by the Shire of Harvey in 2013. The proposed upgrade plans were devised by Convic, a global leader in skate park solutions. The plan comprises a world class venue with a 3 metre bowl, making it the largest and deepest in South West Australia. (Please see appendix for photos.) A funding proposal for the $1.1 million upgrade was endorsed by the Harvey Shire Council at its meeting in May 2013. It was endorsed on the condition of government funding from the Department of Sport and Recreation, Department of Regional Development and Lands, Royalties for Regions and Lotterywest. In addition to the government funding, a contribution of $50,000 by the Australind community was also required. Australind Skate Park Inc. was subsequently formed to spearhead the fundraising drive to obtain the community contribution. Australind Skate Park Inc. president and committee members are calling on businesses to assist in the achievement of the required sum of funds to demonstrate the community s level of support for the project. CORPORATE SPONSORSHIP MARCH 2015 1
Opportunity for Businesses On average, two skate parks per week have been built in Australia since 2005 indicating growing demand. Between 2003 and 2013 the Australind population has increased by 41%, according to recent statistics. The proposed Australind Skate Park will cater for all ages, stages and genders. There are two opportunities for local businesses to assist in the achievement of the $50,000 community contribution. (1) Corporate Advertising at the new venue There is a limited opportunity to purchase advertising space at the proposed $1.1 million venue. This space refers to an advertising board measuring 3mx1m. This opportunity is for a 5 year period at an annual cost of $1,600 equating to $8,000 for the entire period. By purchasing advertising at the venue your company creates instant connection from the skate park, to your business and your new customer. (2) Corporate capital sponsorship of build of new venue There is an opportunity to donate a financial sum of money through the official Australian Sports Foundation fundraising account which has been set up by the Shire of Harvey on behalf of Australind Skate Park Inc. By making this tax deductible donation to the Australian Sports Foundation account, your business will be seen to be supporting community development. Why your Business should avail of this opportunity to advertise at the Australind Skate Park In general, Skate Park related sports are the most participated sports at a participation rate of 49% in 2010 and growing. Soccer has a participation rate of 21%, all water related sports including swimming, surfing, diving has a participation rate of 17% to 21%. Department for Sport and Recreations, Strategic Directions 5, 2011-2015 identified that the current affordability that is preventing many young people from low socio-economic families participating in sport and recreation must be overcome. Skate parks provide families and individuals with a fun and affordable physical activity. According to Senior Constable Tony Strang from the South West Crime Prevention Office a Skate park is an affordable venue for people of all ages to socialize and exercise in a very popular and growing sport. In addition to being a popular informal and social activity, action sports are also becoming more organised and formal competitions are becoming more common. This is leading to more demand for facilities that can cater for both informal use and for organised competitions. CORPORATE SPONSORSHIP MARCH 2015 2
The objectives of the new upgraded Australind Skate Park are: Goal #1: To provide the south west with a world class venue that would host state and national and international skate, scooter and BMX competitions Goal #2: To facilitate state and national workshops and jams Goal #3: To provide the local community with a venue offering outdoor events such as movies, concert nights and more Support for the upgrade Support for these goals has been received from local dignitaries: Hon. Adele Farina MLC, Hon John Castrilli Member for Bunbury Murray Cowper MLA Nola Marino MP Hon. Adele Farina is noted as saying The added possibility that the new skate park could be used for State, National and International events would bring tourism and publicity to the area... Therefore your business will be supporting a venue that will be unique in the south west. A venue that will attract visitors from the shire of Harvey, the greater Bunbury area and further afield. In 2010 it was established that 49% of children aged 5-14 years participate regularly and for extended periods each week, in skateboarding, BMX, rollerblading or riding scooters. Support for the Australind Skate Park upgrade has been given by representatives of schools in the Australind area: Geographe Grammar School Rob Devenish, Principal Skate parks are good to have in the community for young people. Australind Senior High School Tim Platt, Student Services Manager The Treendale/Kingston area is growing rapidly and is a good area for a skate park. Kingston Primary School Alan Kidd, Principal Skate parks are much needed facilities for the Australind community. There is a strong need for recreational infrastructure for kids in general. CORPORATE SPONSORSHIP MARCH 2015 3
Market Analysis The official population of the Shire of Harvey as of the 30th June 2013, was 25,924 according to statistics. Since 2003 the residential population has increased by more than 30%. Shire of Harvey Population Growth 27,000 25,000 23,000 Resident Population 21,000 19,000 17,000 15,000 2003 2008 2013 Located between the two fast growing communities of Treendale and Kingston and in the heart of the recreational area, the new skate park site is easily accessible and visible from the bustling main artery, Paris Road. Latest traffic counter data for Paris Road in Australind show that approximately 9,000 vehicles per day utilize the road. With Kingston and Treendale still rapidly growing, this number will increase significantly over time. This offers an attractive audience potential for your business should it choose to advertise at the Australind Skate Park. According to a study in the Journal of Services Marketing, marketers have noted that advertising at sport venues is becoming more and more desirable. In some situations consumers spend extended time, almost as captives, in a particular setting and, therefore, businesses have been using these extended situations as a means for exposing these consumers to advertising messages. Pricing Below is a breakdown of the competitive pricing model for the advertising space at the $1.1 million venue: Item Costing Advertising board measuring 3mx1m $8,000 For a 5 year period Equivalent to $1,600 annually Equivalent to $133 monthly Disclaimer: The prices listed in the preceding table are an estimate for the services discussed. This summary is not a warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before a contract is executed. CORPORATE SPONSORSHIP MARCH 2015 4
Please be aware of the following conditions: The advertising space is for five years. All signage must be approved by the Shire of Harvey. The purchaser will be responsible for any costs associated with the production, installation and maintenance of signage. The signage remains property of the purchasing company. In the event that the signage is damaged or vandalized the purchasing company will be responsible for repairs. At the conclusion of the 5-year term, the purchasing company will have the option of renewing the agreement with Shire of Harvey. CORPORATE SPONSORSHIP MARCH 2015 5
What do you need to do Letter of intention By providing the Australind Skate Park Inc. with a letter of intention of your desire to purchase advertising at the new $1.1 million upgraded venue, it will be viewed in kind by the Shire of Harvey as a contribution towards the $50,000 community fund. A sample of a letter of intention is available at following website: www.australindskatepark.com It is asked that you email the letter to australindskatepark@bigpond.com or should you prefer to send it by post please send it to: Australind Skate Park Inc. 8 Wildflower Way Leschenault 6233 We thank you for supporting the construction of a venue that will attract state, national and international events to the South West. Should you have any further questions do not hesitate to contact fundraising officer Renae Bernardi on 0402 784 683. The Australind Skate Park Inc. ABN: 5147 4631 256 CORPORATE SPONSORSHIP MARCH 2015 6
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