MAKING WAVES IN MACAO, ICE September 2015 Institute for Tourism Studies, Macao

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Note: Programme is subject to change without notice. Specific authors will be notified if there are changes to their presentation times. [Version: 27 August] SUNDAY, 6 SEPTEMBER 2015 1700 Welcome Cocktail Reception *Sponsored by Hotel Sintra Hotel Sintra 1800 Scientific Committee Meeting & Dinner Hotel Sintra DAY 1 MONDAY, 7 SEPTEMBER 2015 0900 Registration / Tea & Coffee IG05 / FOYER 0930 Opening Ceremony, Keynotes 1 & 2 Grand Hall Keynote 1 Showcasing Macao to the world through its festivals and events Cecilia Tse, Macau Government Tourist Office 0945 Keynote 2 The true value of business events Leo Jago, University of Surrey Moderated by Julie Whitfield, Bournemouth University Grand Hall 1100 Morning Tea IG05 / FOYER Industry Panel 1130 Riding the waves: what if there s no wind? Grant Bowie, MGM China Holdings Ltd Chua Thin Thin, Grand Hyatt Macau Gene Capuano, Venetian Macao Resorts-Hotel Moderated by Prof Leonardo (Don) Dioko, IFT Grand Hall 1300 Lunch Educational Restaurant 1430 Concurrent Sessions 1 Session 1A: Event Experience (Room IG04) Participation, diversification and crowding: running events in Chiba, Japan James Bury The lived experience of the popular music festival-goer Caroline Jackson

Emotional reactions to the consumption of prestige in events Miguel Moital and Amy Bain Moderated by Mathilda Van Niekerk, University of Central Florida Session 1B: Trends in Events (Room IG06) Making waves in events: from trends to future competencies June Calvo-Soraluze, Marisa de Brito and Roberto San Salvador Del Valle Failure to launch: evaluating Aberdeen s bid to be UK City of Culture 2017 Daniel Turner The role of champions as organisational catalysts for green events Deborah R. Popely and Susan M. Tinnish Moderated by Ivana Rihova, Edinburgh Napier University Session 1C: Tourism Cases in Eventful Cities (Room IG10) The analysis of domestic travel by Taiwanese people in 2003-2013 Weng Shou Der, Chen Fang Huang, Lo Wei Shuo and Li Chiung Li A Rasch-auxiliary research regarding the tourists impulsive purchase behaviour from the perspective of crossing-border travel a case study of mainland Chinese visitors to Macao SAR Yang Shao and Sanjay Nadkarni Rethinking destination image: a destination imagery and image approach Alexander Josiassen, Florian Kock, Albert Assaf and Linda Woo Moderated by Pedro Moreira, IFT 1600 Shuttle buses depart IFT to City of Dreams 1700 The House of Dancing Water City of Dreams 1900 Welcome Dinner *Sponsored by Grand Hyatt Macau, entertainment provided by IFT Chamber Music Club and Tank Leong, IFT student Grand Hyatt Macau 2100 Shuttle buses depart Grand Hyatt Macau to Hotel Sintra and IFT

DAY 2 TUESDAY, 8 SEPTEMBER 2015 0900 Registration / Tea & Coffee IG05 & FOYER 0930 Concurrent Sessions 2 & Event Education Workshop 1 Session 2A: Event Education Workshop 1 (Room IG10) Events education and work-based learning: facilitating experiential learning through studentrun events Ivana Rihova and Clara Lei Weng Si Session 2B: Event Cases I (Room IG04) Rock n Coke is a green event award winner Ebru Gunlu, Ceyda Lale and Gurhan Aktas Family, fun or high culture? A motivational analysis of audience members at the 28 th Macao International Music Festival Thea Vinnicombe and Sou Pek U A study on the benefits and impacts influencing the support of road race events in Taiwan Liu Chao Chin, Chuang Che Jen, Chang Chun Yi and Chang Shu Min Moderated by Sunny Lee, University of South Australia 1100 Morning Tea IG05 & FOYER 1130 Concurrent Sessions 3 & Event Education Workshop 2 Session 3A: Event Education Workshop 2 (Room IG10) Future event manager and implications for undergraduate university programmes Arend Hardorff and Marisa de Brito Session 3B: Role Models in Events (Room IG04) Explore or establish? Event graduates early career path Lei Weng Si and Loi Kim Ieng Safeguarding traditional cultural festivals in turbulent environments: the case of Macao Philip Chan King Lok and Ubaldino Couto Meeting the challenge of ecologically sustainable event management what constitutes best practice in Australian public events? Rob Harris and Katie Schlenker Moderated by Miguel Moital, Bournemouth University 1300 Lunch Educational Restaurant

1430 Keynote 3, 4 & 5 Grand Hall Keynote 3 Event sustainability a holistic perspective Judith Mair, The University of Queensland Keynote 4 Creating experience the backstage machinations of motivating humans Robert Rogers, Events Man! Hong Kong Keynote 5 Evolution of research in the hospitality field Fevzi Okumus, University of Central Florida Moderated by Julie Whitfield, Bournemouth University 1615 Afternoon Tea IG05 & FOYER Experiential Sessions 1645 Macanese Food Cooking Demo Demo Kitchen, Educational Restaurant Building Portuguese Wine Tasting Wine and Tea Room, Educational Restaurant Building 1800 Shuttle buses depart IFT to MGM Macau 1900 Gala Dinner *Sponsored by MGM Macau, entertainment sponsored by Macau Government Tourist Office (MGTO) MGM Macau 2100 Shuttle buses depart MGM Macau to Hotel Sintra and IFT

Day 3 Wednesday, 9 September 2015 0900 Registration / Tea & Coffee IG05 & FOYER 0930 Concurrent Sessions 4 Session 4A: Applied Event Management (Room IG04) Factors influencing individuals green event intention and green attitude Claudia Kevenhörster and Anthony Wong Ip Kin Empirical study of cultural festival event illustrates on effectiveness communication model Huh Chung Ling and Chen You Da Customer-to-customer co-creation practices as a basis for segmenting festival and event audiences Ivana Rihova, Miguel Moital, Dimitrios Buhalis and Mary Beth Gouthro Strategies employed to manage wedding clients unrealistic, fuzzy and implicit expectations Kate Adams and Miguel Moital Moderated by Daniel Turner, University of the West of Scotland Session 4B: Event Cases II (Room IG06) The festival of the people: positive critical incidents at Provinssi Maarit Kinnunen, Kerttu Erjamo and Maiju Jääkeläinen Making more sense of cultural spaces within a changing urban landscape: the case of Drunken Dragon Festival in Macao Sharif Shamms Imon, Ubaldino Couto and Choi Suh Hee A semiotic analysis of printed advertising in events: case of the Berlin Film Festival posters Zehra Gokce Doner and Gurhan Aktas To the peak and back insights from 25 years of the Mount Kinabalu International Climbathon Balvinder Kaur Kler Moderated by Brian King, Hong Kong Polytechnic University, Hong Kong Session 4C: Use of events (Room IG10) Arts Festivals in a Changing Space Jo Caust Fresh Art: Maintaining the Sustainable Creative Advantage of repeatable Arts Events Hilary du Cros Public diplomacy using sport events Sunny Lee In Sun and Graham Brown The Emergence of Organic Festivity Theory Vern Biaett Moderated by Charles Arcodia, Griffith University

1100 Morning Tea IG05 & FOYER 1130 Concurrent Sessions 5 Session 5A: Event Safety and Accessibility (Room IG04) A review of accessibility for people with disability at events in UNESCO World Heritage Sites Roy Lee The multidimensional nature of accessibility: facilitating meetings and conference attendance for people with disabilities Harriet Clark, Leonardo (Don) A.N. Dioko and Julie Whitfield Human stampede and police control of crowds in festivals: case studies of Shanghai, Hong Kong and Germany Sonny Lo The workings of Safety Advisory Groups for two major international events Bruce Grant-Braham Moderated by Leo Jago, University of Surrey Session 5B: MICE and Business Events (Room IG06) The role of management in Kaohsiung Meeting and Event Promotion Office for MICE industry Chang Shu Hsien and Lo Wei Shuo Perceived value of tourists from Southeast Asia for China-ASEAN Exposition Qing Li The service supply chain on international meeting services operations Liu Yun Hui, Hsieh Wen Yu and Lo Wei Shuo Impact of mobile application integration and convention size on attendee engagement and commitment Wei Wei, Ahmet Bulent Ozturk, Nan Hua and Mathilda Van Niekerk Moderated by Fevzi Okumus, University of Central Florida Session 5C: Motivation and Involvement in Events (Room IG10) The moderating effect of participation type of leisure activities to relationships among workaholism, perfectionism and personality Hung Wei Tien Exploring green event involvement in festivals Anthony Wong Ip Kin, Penny Wan Yim King and Qi Shan Shan Understanding the supportive environment and authenticity in event services Kate Ji Ming Jie and Anthony Wong Ip Kin A conceptual framework for successful implementation of PWYW (pay-what-you-want) Chung Jin Young Moderated by Judith Mair, The University of Queensland

1300 Lunch Educational Restaurant 1430 Keynote 6 & 7 Grand Hall Keynote 6 Conceptualising events as intangible cultural heritage Charles Arcodia, Griffith University Keynote 7 Liveability, festivity and the city tourism experience: from Melbourne to Macao Brian King, Hong Kong Polytechnic University Moderated by Julie Whitfield, Bournemouth University 1545 Closing Ceremony Grand Hall 1600 Afternoon Tea IG05 & FOYER 1630 Macao City Tours