WADMC Booking Engine Info Session Presented by Jennifer Larsen, Travel Product Manager
Agenda ares Overview Working with ares (attraction tickets, inventory sources, content, photo gallery) Merchandising Opportunities: Deals, Packages, and Campaigns Questions and Open Discussion
Who is ares Travel? The Premier Provider of Online Travel & Tourism Technology Solutions ares Travel is an industry-leading provider of a fully integrated private-label travel booking engine; an ecommerce reservations and ticketing technology platform for the travel and tourism industry. Quick Facts: Founded in 1995 Headquartered in San Diego, CA Launched first proprietary in 1997 Custom solutions for Convention & Visitor Bureaus (CVB), Destination Marketing Organizations (DMO), State Tourism Offices, top.coms, Attractions and Hotels Provides high touch client support and services Branded Central Reservations Call Center
Products & Services Private-Label Booking Engine Integrates seamlessly into your existing website and allows for the creation of customized travel packages. And you share in the revenue! Group Housing & Overflow Service Uniquely qualified to negotiate group housing rates and provide a comprehensive analysis of hotel property contracts and when the official block is sold out. Online Ticketing Technology Direct-to-turnstile print @ home e- ticketing utilizes embedded bar codes to print tickets directly from your website. E-vouchers provide consumers print @ home convenience, and you with fulfillment flexibility. Central Reservation Call Center US based ares Travel Central Reservation Call Center agents specialize in providing expert local knowledge of hotels, attractions, and city information via a toll free phone number.
Destination Travel Partners
ares Attraction Clients
Working with Visit Williamsburg Ability to book: Hotels Packages Activities Hotel deals Dedicate toll-free number to the call center for live assistance.
Attractions Overview Print@home E-Ticket and E-Voucher media supports wide range of fulfillment options Time-ticketing supports date and time specific tickets Support for Promo-Codes Seamlessly package with hotels Visit Williamsburg and ares Travel are committed to working with all attraction suppliers regardless of size.
Attractions List Attraction overview summarizes experience One click shopping allows consumers to quickly add to cart Packages Available icon designate which attractions have packages Map and Location link expose Google map, nearby hotels, attractions and points of interest Marketing text to promote special offers
ares Inventory Sources ares Extranet - Hotels and Attractions National Hotel Chain Integrations Travelport GDS Hotel, Car and Air
ares Extranet Overview Use the ares Extranet to manage rates and inventory in real time Can participate in packages, deals, and call center exclusives Unlimited room types with description, photo and amenities for each Complete yield control including blackout dates Custom content including restaurants, meeting space and recreation facilities
ares Extranet Inventory Manager Easy to use extranet supports loading of the sell rate Quickly load inventory and rates through our date range option Real time updates of your rates and availability No inventory allotments required Ability move distressed inventory Works with most all channel managers
National Hotel Chain Overview Seamless connectivity to hotel CRS Can participate in packages and deals Rates are on a merchant model basis Settlement via singleuse credit card (in most cases)
National Hotel Chain Integrations
Travelport GDS Custom content including restaurants, meeting space and recreation facilities GDS availability displayed by ascending rate 10 % standard commissions apply Room rate and tax information pulled directly from GDS
Hotel Overview Tab
Hotel Overview Tab DEALS: Rates display with strike-through upon date search to reflect Customer Savings Extended Stay/Escalating Deals: Extend guests length of stay by creating an incentive that escalates nightly Last Minute Deals: The majority of rooms nights booked on ares Travel Network are made within 5 days of arrival. Take advantage of these last minute buyers Advance Purchase Deals: Lengthen your booking window by setting up 21, 30, 60, 90+ Advance Purchase Deals to create a base Timed Sales: 24 or 48-hour sales can be set up to expose your distressed rates for upcoming dates Value Added Stays: Free-form text can be used to market value added components for hotels that are
MARKETING TAGS HOTEL PHOTO HOTEL DESCRIPTION TRAVEL GREEN Noted with Travel Green icon. Highlights hotels and attractions with green initiatives
AMENITIES OUTLETS POLICIES
Photos & Video Tab Image gallery managed by VFM Leonardo, the leading provider of rich media content (photos, video & virtual tours) for the hotel industry Benefits of this integration larger pictures, video and virtual tour capabilities Contact support@vfmleonardo.com to update image gallery
Location Tab Interactive map to allow customers to see exactly where the property is located Geo coding to provide distance to nearby attractions, hotels, and points of interest Click on hotel address for pointto-point directions Calls to action through Deals, Packages and Book Now buttons
Packages Tab Dynamic packages include local attraction and activities Dynamic packaging allows ares to fulfill components of the packages including hard ticket fulfillment or print@home ticketing technology Hotels can include additional amenities that are covered by an opaque surcharge Packaging opportunities are available for all extranet partners and corporate hotel chain partners
Hotel Inclusion Packages ares can mirror your hotel-inclusion packages in order to allow you to receive additional exposure within our network opaque surcharges are used to cover the hotels cost of inclusion items
Moving Forward Make sure we have the right content and images on your hotel profile Corporate Hotel Chain Partners I can provide you detailed information on the specific rate access codes we pull for your property for both standalone and packages All Other Properties You will need to sign the net rate agreement in order to participate in deal, promotion and packaging opportunities. Please email or call me for a copy of the agreement Stay Connected
THANK YOU! ares Product Team Contact Info: Jennifer Larsen Hotel Product Manager 858-300-8628 (direct) Jennifer.Larsen@arestravelinc.com Liliana Merancio Attractions Product Manager 858-300-8628 (direct) Liliana.merancio@arestravelinc.com