Welcome Boutique & Lifestyle Hotels Meeting January 17, 2018
Partnership Development Ali Bibeau Director, Partnership Development
Partnership Upcoming Partnership Events and Opportunities: 2018 Vacation Planner Launch Reception - FREE Rusty Pelican - Tuesday, January 23, 6 p.m. 8 p.m. Partnership Networking Luncheon Pullman Miami Hotel - Thursday, February 8, 11:30 a.m.-1:30 p.m. Partnership Networking Breakfast FREE Historic Virginia Key Beach Park Wednesday, February 14, 9 a.m. 10:30 a.m. Miami Romance Month Wedding Showcase FREE Promo Table Hotel Colonnade Coral Gables Sunday, February 25, 1 p.m. 4 p.m. Miami Begins with Me Online Training is coming! Partner Newsletter Submissions: Due 25 th of each Month/published 1 st of each month
Cultural Tourism/LGBTQ Marketing George Neary Associate VP, Cultural Tourism/LGBTQ Marketing
Cultural Tourism/LGBTQ Marketing Efforts Special Preview of the Bass Museum Opening, Oct 29 GMCVB accepted the Tourism Professional of the Year Award for George Neary, Nov 17
Cultural Tourism/LGBTQ Marketing Efforts LGBT EXPOsure Business Luncheon Diversity and Inclusion, Oct 26 18th International Conference on Gay & Lesbian Tourism, San Francisco, CA Nov 1-14
Cultural Tourism/LGBTQ Marketing Efforts Presentation about Art Basel to the South Florida Concierge Association Art Basel Lunch with New Miami Beach Mayor
Industry Performance Overview Gisela Marti VP, Marketing & Tourism
Key Industry Indicators Jan-Nov 2017 % Change Nov 2017 % Change Overnight Visitors 14,318,700 +0.8% 1,249,200 +4.9% MIA Arrivals 20,283,050-1.0% 1,846,183 +3.8% Employment 145,000 +2.9% 146,600 +1.7% Jan-Nov 2017 % Change Nov 2017 % Change Occupancy 76.6 % +0.9% 78.9%6 +8.1% Room Rate $183.11-2.2% $1813.11 +2.5% Rev Par $140.20-1.3% $141.64 +10.8% Rooms Available 55,147 +3.5% 54,652 +0.2% Rooms Sold 14,103,401 +4.4% 1,288,860 +8.3% Ranking: # 5 ADR, #6 RevPAR and #9 in Occupancy for January November 2017 Source: Smith Travel Research
Key Industry Indicators MIAMI BEACH Jan-Nov 2017 % Change Nov 2017 % Change Occupancy 74.1% +2.0% 75.3% +9.9% Room Rate $239.06-2.2% $224.25-2.7% Rev Par $177.16-0.3% $168.96 +6.9% Rooms Available 20,384 +0.4% 19,304-5.7% Rooms Sold 5,045,289 +2.4% 436,335 +3.6% DOWNTOWN Jan-Nov 2017 % Change Nov 2017 % Change Occupancy 74.5% -1.0% 77.9 % +11.8% Room Rate $192.45-1.3% $197.01 +5.4% Rev Par $143.40-2.3% $153.40 +17.9% Rooms Available 7,815 +8.8% 7,872 +1.2% Rooms Sold 1,950,735 +7.7% 183,664 +13.2% Source: Smith Travel Research
Hotel Weekly Tracker Miami Beach Supply (Rooms) Demand (Rooms sold) Occupancy Room Rate RevPAR Revenue Miami Beach Hotels # % Change # % Change % % Change $ % Change $ % Change % Change Nov 5 - Nov 11, 2017 19,304-5.70% 111,550 7.00% 82.60% 13.50% $235.61 8.50% $194.50 23.20% 16.20% Nov 12 - Nov 18, 2017 19,304-5.70% 105,844 10.90% 78.30% 17.60% $223.85 8.60% $175.34 27.80% 20.50% Nov 19 - Nov 25, 2017 19,304-5.70% 97,555 7.30% 72.20% 13.80% $223.24 8.40% $161.17 23.40% 16.30% Nov 26 - Dec 2, 2017 1 19,304-6.10% 93,493-16.70% 69.20% -11.30% $222.45-46.50% $153.91-52.60% -55.40% Dec 3 - Dec 9, 2017 1 19,396-6.10% 113,290 18.30% 83.40% 26.00% $435.64 93.30% $363.51 143.50% 128.70% Dec 10 - Dec 16, 2017 19,396-6.10% 91,018 15.20% 67.00% 22.60% $230.53 15.30% $154.54 41.40% 32.80% Dec 17 - Dec 23, 2017 19,396-6.10% 86,461-0.10% 63.70% 6.40% $252.81 5.00% $160.99 11.70% 4.90% Dec 24 - Dec 30, 2017 19,396-6.10% 117,721-5.00% 86.70% 1.20% $509.43 10.60% $441.70 12.00% 5.10% Average 19,350-5.95% 102,117 4.61% 75.39% 11.23% $291.70 12.90% $225.71 28.80% 21.14% 1 Art Basel was Nov. 30 - Dec. 4, 2016 Source: Smith Travel Research
Convention Sales Marti Tejada Associate VP, Convention Sales
MBCC Update
October 2017 MBCC Booking College Football Playoff (Hard Rock Stadium) January 11, 2021 January 8-12, 2021 Miami Beach Convention Center Fam Fest Attendance: 65,000 Economic Impact: $14,941,351
October 2017 Activities Florida Society of Association Executives (FSAE) - Tallahassee, FL October 4, 2017 American Health Information Management (AHIMA) - Los Angeles, CA October 8-11, 2017 IMEX America - Las Vegas, NV October 9-11, 2017 Found in Miami Venue Review - Miami, FL - October 12-15, 2017 Life Insurance Marketing Research Association (LIMRA) - National Harbor, MD October 22-24, 2017
October 2017 Activities IMEX Americas
October 2017 Activities Life Insurance Marketing Research Association
November 2017 Activities Financial and Insurance Conference Planner (FICP) - San Diego, CA November 12-15, 2017 Nursing Organization Alliance (NOA) - Birmingham, AL November 16-18, 2017 International Association of Exhibitions and Events - San Antonio, TX November 28-30, 2017 National Coalition of Black Meeting Planners (NCBMP) - Oakland, CA November 29 December 2, 2017
November 2017Activities Financial and Insurance Conference Planner (FICP)
November 2017 Activities Nursing Organization Alliance (NOA)
November 2017 Activities International Association of Exhibitions and Events
Advertising & Digital Marketing Josie Llado Associate VP, Advertising & Digital Marketing
Advertising Advertising programs produced 4.5 million impressions in October-December Winter Weather Campaign Targeting cold-weather markets with triggered display and native ads General, LGBTQ and Multicultural Downtown Miami Co-ops Leisure campaign delivered 17 million impressions, 209K native ad clicks, and 5,000 hours of content engagement TravelZoo Co-op Our TravelZoo co-op kicked off in December and has already resulted in 24,500 impressions so far Search Engine Marketing 1.5 million impressions for October December Impressions have increased by 19% this fiscal year for consumer media and show a 15% increase in clicks
Meetings Advertising The meetings advertising program generated 582,000 impressions October through December CVENT Program wrapped in October and gained 260K impressions Increase of 21% RFPs over non-participating area hotels, resulting in $12.4M in booked business MBCC Photo Shoot + Print Ads Photo shoot to capture new images of the Miami Beach Convention Center Print ads being developed to meet a variety of needs and will highlight the facility, destination, and key demographics such as Legal, Pharma, and Tech
Social Media 4M+ impressions from Oct. 1 Dec. 31, 2017 Top Stats YoY approximately +115,542 fans acquired on Facebook, Instagram, and Twitter. Top Posts Across Platforms First Day of Winter Heritage Month Hotel Partners
Social Media Highest performing platform: Instagram with +48.77% increase in followers YoY (+16,768 fans) Followers Dec. 2017 Facebook: 690,229 (+14.86% YoY) Twitter: 136,857 (+7.43% YoY) Instagram: 51,150 (+48.77% YoY)
Partner Participation Upcoming - Wellness Twitter Chat - Miami Makers - Surprise and Delight Ongoing - #FoundinMiami - foundinmiami@gmcvb.com - Tagging GMCVB s social media profiles in posts - Facebook: Visit Miami - Twitter: @miamiandbeaches - Instagram: @miamiandbeaches
MiamiandBeaches.com Visitor Engagement Increases 21% increase in people looking for December Hot Events over 2016 6% increase in interest of Things to do Attractions over 2016 89% increase in Where to Party During Art Basel visits Global Visitors 5% increase in global visitors from previous month Webcams and is up 4% from previous month Canadian Visitors up over 7% with Quebec over 19% Miami Meetings Dec increases 127% MBCC Visits 73% Visitors 39% Pageviews
Media Relations & Promotions
Media Relations & Promotions Media Visits Media Visits from around the world: Essence Ebony ELLE Decor Business Travel News (UK) Sunday Independent (Ireland) Luxury Life Magazine Gazzetta.it (Italy) Le Figaro (France) Meetings Today El Pais (Spain) La Nacion (Argentina) Clarin (Argentina) Forbes Food Network Magazine Mitte bitte! (Germany) NPR Smart Meetings
Clipping Highlights: Zeit Germany - November 9, 2017 - Circulation: 518,886 - Ad Value: $234,420
Clipping Highlights: EL CRONISTA Argentina - November 6, 2017 Circulation: 2,500,000 Ad Value: $3,241
Clipping Highlights: Business Insider US - November 11, 2017 Circulation: 36,784,440 Ad Value: $504,000
Media Relations & Promotions Press Trips El Al Airlines Inaugural Press Trip November 1-6, 2017
New Carrier and Service at MIA
Media Relations & Promotions Press Trips Art of Black Miami Press Trip December 7-11, 2017 Participating Media: EBONY, Essense, ELLE Décor, MONTECRISTO, OMG Digital
Media Relations & Promotions Coming soon: (January, February & March) Media Relations: PCMA Press Conference and Media Appointments Jan 7-10, 2018 NATPE Jan 16-18, 2018 New York and Toronto Media Reception and Mission Jan 30th and Feb 1, 2018 SOBEWFF Feb 21-25
Global Sales Activities
Travel Industry Sales U.S. / Canada Cruise Planner Cancun Oct 14-19 Peninsula Trade Show Dallas October 30-31 Travel Fair Quebec with Carnival Cruise Line November 1 & 2 Cruise World Fort Lauderdale November 16 NY Trade Show October 3-5
New Ship at PortMiami MSC Seaside December 23, 2017
New Service at MIA SAS Inaugural Flight Stockholm, Sweden October 29, 2017
Travel Industry Sales EMEA (Europe, Middle East & Africa) World Travel Market London, England November 6-8, 2017 Travel News Market - Stockholm, Sweden November 14, 2017
Travel Industry Sales EMEA (Europe, Middle East & Africa) Directours Staff Training, Paris, France - Dec 2017 Maison des Etats Unis Staff Training Paris, France - Dec 2017 PremiHolidays Training London, UK Dec 2017 Dertour Academy FAM December 5-8, 2017 Tour America Ireland Fam December 1-4, 2017 TUI Austria Fam Nov. 26-29, 2017
International Group Sales Efforts IBTM World Barcelona, Spain November 28 30, 2017
Travel Industry Sales Latin America & the Caribbean Sales Blitz with Trend Tour Operator in Santo Andre & Sao Paulo, Brazil December 5-6, 2017
Travel Industry Sales Latin America & the Caribbean Sales Calls in Gema Tour, L Alianxa Cartagena, Colombia December 14, 2017 Sales Calls in THG, Viajes AZ Bogota, Colombia December 12, 2017
New Service at MIA Daily service between Cartagena, Colombia and Miami December 15, 2017
Marketing & Creative Services Madeleine Paredes Associate VP, Marketing & Creative Services
Miami Now (post-irma recovery) 2 months September and October More than 270 participants 6,500 promotional pieces printed for the program $322,548 total advertising invested in print, online, radio and outdoor media $8,303.79 social media investment 61,194,543 total print, online, social media, radio and outdoor impressions 48,563 page views on the Miami Now landing page from September to October 2017 Miami Now shows that it was picked up by 267 outlets, garnering more than 85,260,382 impressions to date
Miami Live Arts Month November 2017
Miami Heritage Month December 2017
Miami Cruise Month January 2018
Miami Romance Month February 2018
New Publications 2018 Vacation Planner 2018 Travel Planner Calendar of Events Jan-April 2018