ARTIGIANO IN FIERA 2016 Key Points
THE FAIR Analysis and figures
THE LARGEST TRADE FAIR (B2C) IN THE WORLD Key Points AF 2016 The fair 3
9 HALLS: THE INTERNATIONAL CRAFTS SELLING EXHIBITION Key Points AF 2016 The fair 4
AREAS OF THE FAIR: ITALY IN DETAIL ABRUZZI BASILICATA CALABRIA CAMPANIA EMILIA ROMAGNA FRIULI VENEZIA GIULIA LAZIO LIGURIA LOMBARDY MARCHE MOLISE PIEDMONT APULIA SARDINIA SICILY TUSCANY TRENTINO ALTO ADIGE UMBRIA AOSTA VALLEY VENETO All the participating regions of Italy Key Points AF 2016 The fair 5
AREAS OF THE FAIR: AFRICA IN DETAIL ALGERIA BURKINA FASO CAMEROON CONGO CÔTE D IVOIRE EGYPT GHANA KENYA LIBYA MADAGASCAR MALI MOROCCO RWANDA SENEGAL SOUTH AFRICA SWAZILAND TANZANIA TOGOLESE REPUBLIC TUNISIA UGANDA ZIMBABWE 21 participating countries Key Points AF 2016 The fair 6
AREAS OF THE FAIR: AMERICA IN DETAIL ARGENTINA BRAZIL BOLIVIA CHILE COLUMBIA CUBA ECUADOR GUATEMALA HAITI MEXICO PERU DOMINICAN REP. URUGUAY USA VENEZUELA 15 participating countries Key Points AF 2016 The fair 7
AREAS OF THE FAIR: ASIA IN DETAIL AFGHANISTAN BANGLADESH CHINA HONG KONG INDIA INDONESIA IRAN ISRAEL JAPAN JORDAN SOUTH KOREA MALAYSIA MYANMAR NEPAL PAKISTAN PALESTINE PHILIPPINES SRI LANKA SYRIA LAOS THAILAND VIETNAM 22 participating countries Key Points AF 2016 The fair 8
AREAS OF THE FAIR: EUROPE IN DETAIL AUSTRIA BELARUS BELGIUM BULGARIA CZECH REP. DENMARK FINLAND FRANCE GEORGIA GERMANY GREECE IRELAND ITALY LATVIA LITHUANIA MALTA POLAND PORTUGAL ROMANIA ENGLAND RUSSIA SCOTLAND SERBIA SLOVAKIA SLOVENIA SPAIN SWITZERLAND NETHERLANDS UKRAINE HUNGARY TURKEY 31 participating countries Key Points AF 2016 The fair 9
VISITORS Analysis and figures
MORE THAN 1,670,000 VISITORS Visitor trends 2010-2016 1.670.000 * 2011 2012 2013 2014 * 2015 2016 * 2014 edition with 10 days of exhibition instead of 9 days Key Points AF 2016 Visitors 11
VISITORS: ANALYSIS % Sex % Age 65 years and over 6,2 45,6 54,4 18-24 years 25-34 years 20,1 19,9 35-44 years 18,8 45-54 years 20,8 Female Male 55-64 years 14,2 Key Points AF 2016 Visitors 12
VISITORS: WHO THEY ARE % Profession 35 30 25 20 15 10 5 0 Key Points AF 2016 Visitors 13
VISITORS: ORIGIN Key Points AF 2016 Visitors 14
VISITORS: LOYALTY & ATTENDANCE MODE Key Points AF 2016 Visitors 15
VISITORS: BUYERS & PURCHASES Buyers No - buyers 10,5 % 89,5 % Key Points AF 2016 Visitors 16
VISITORS: OVERALL SATISFACTION 12,4 % 3 % 84,4 % Neutral Negative Positive Key Points AF 2016 Visitors 17
COMMUNICATION Various indicators
COMMUNICATION OF FAIR CONTENTS: ONLINE TEASER CAMPAIGN - #civadoperchè (#igobecause) Key Points AF 2016 Communication 19
COMMUNICATION OF FAIR CONTENTS: OFFLINE MULTI-TARGET CAMPAIGN ARTISANS EVENTS FOOD & BEVERAGE Key Points AF 2016 Communication 20
COMMUNICATION PLAN: FIGURES 6,087 Static advertisements displayed throughout Milan, Lombardy, northern Italy and Switzerland 5,322 Dynamic advertisements displayed throughout Milan, Lombardy, northern Italy and Switzerland 475 1,365 Metro advertisements displayed throughout the city of Milan Station advertisements displayed throughout Milan, Lombardy, northern Italy and Switzerland More than 600 TV, print media and national and local radio headlines 1,000, 000 Leaflets distributed throughout the city of Milan 620 Radio ads broadcast in Lombardy, northern Italy and Switzerland Key Points AF 2016 Communication 21
WEBSITE: FIGURES - From 1st November to 12th December 2016 www.artigianoinfiera.it 637,133 unique visitors 853,069 visits 4,065,584 viewed pages 10,346 registered users Key Points AF 2016 Communication 22
AF FACEBOOK: FIGURES - From 19th September to 12th December 2016 2,800,813 Interactions (likes, comments, shares) 1,136,960 Unique users that interacted 45,546,551 Content viewings 26,188 New fans (current total approx. 215,000) Key Points AF 2016 Communication 23
FAIRGROUNDS & INFRASTRUCTURE
DIRECT TRANSPORT TO FIERAMILANO RHO - PERO TRAINS AND METRO TRENORD 246 trains arriving and departing from Fiera Milano via the railroad link and regional lines METRO Line 1 Rho - Fieramilano stop TRENITALIA 2 trains per day Eurocity from Basel (1) and Geneva (1) ITALO 8 trains per day AV from Salerno (4) and Turin (4) Key Points AF 2016 Communication 25
FIERAMILANO RHO PERO CARS & BUSES BUSES More than 220 buses arriving at the fair from Italy and Switzerland CARS 10,000 available car spots Key Points AF 2016 Communication 26
Next edition ARTIGIANO IN FIERA 2nd-10th December 2017 Fieramilano Rho - Pero Contact Exhibition Office Ge.Fi. Spa Viale Achille Papa, 30 20149 Milan Tel. 02,319,119.11 Fax: 02.70.05.89.03 Email: craftsfair@gestionefiere.com www.artigianoinfiera.it www.artimondo.it www.artimondo.co.uk www.artimondo.de www.artimondo.es www.artimondo.fr