THE FIFTH KIN ASEAN FORUM 2014

THE FIFTH KIN ASEAN FORUM 2014 Change@Scale: Think New ASEAN! Jakarta, December 10-11, 2014 Hosted by Robert C. Wolcott, Kellogg Innovation Network Hermawan Kartajaya, Philip Kotler Center for ASEAN Marketing Hooi Den Huan, Nanyang Technological University LOCATIONS WEDNESDAY, DECEMBER 10, 2014 09.00 21.00 Glass House The Ritz-Carlton Jakarta, Pacific Place, Level Eight THURSDAY, DECEMBER 11, 2014 09.00 10.30 Ballroom The Ritz-Carlton Jakarta, Pacific Place, Level Four 10.30 14.30 Glass House The Ritz-Carlton Jakarta, Pacific Place, Level Eight 14.30 21.30 Ballroom The Ritz-Carlton Jakarta, Pacific Place, Level Four

THE FIFTH KIN ASEAN FORUM 2014 Change@Scale: Think New ASEAN! Jakarta, December 10-11, 2014 Hosted by Robert C. Wolcott, Kellogg Innovation Network Hermawan Kartajaya, Philip Kotler Center for ASEAN Marketing Hooi Den Huan, Nanyang Technological University DAY 1 WEDNESDAY, DECEMBER 10, 2014 GLASS HOUSE, THE RITZ-CARLTON JAKARTA, PACIFIC PLACE 09.00 10.00 Registration and Networking 10.00 11.00 OPENING SESSION 10.00 10.15 Welcoming Remark Hermawan Kartajaya, Tri-Founder of Philip Kotler Center for ASEAN Marketing 10.15 10.30 Introduction to KIN ASEAN Robert C. Wolcott, Co-Founder of Kellogg Innovation Network 10.30 11.00 Opening Keynote H.E. Le Luong Minh, Secretary-General of ASEAN 11.00 11.30 Break 11.30 12.30 KEYNOTE & DIALOGUE ON ASIA Keynote Asia s Transformation: Lessons & Prognostications Ambassador Curtis Chin 15 th US Ambassador to the Asian Development Bank Dialogue with Robert C. Wolcott, Co-Founder of Kellogg Innovation Network

12.30 13.30 Lunch Break 13.30 14.30 CHANGE@SCALE: ASIA by Asia Marketing Federation 13.30 13.45 Perspective Hotaka Katahira Chairman of Marunouchi Brand Forum, Japan 13.45 14.30 Panel Marketing Society of Korea, Seoul Japan Marketing Association Philippine Marketing Association Sri Lanka Institute of Marketing Marketing Association of Cambodia Marketing Institute of Singapore Marketing Association of Thailand Moderator: Hotaka Katahira, Chairman of Marunouchi Brand Forum, Japan 14.30 15.30 CHANGE@SCALE: ASEAN by Philip Kotler Center for ASEAN Marketing 14.30 15.00 Perspective Think New ASEAN! Hooi Den Huan Director, Nanyang Technopreneurship Centre, Singapore 15.00 15.30 Panel Narihiko Yoshida, Professor of Marketing, Digital Hollywood University, Tokyo Christopher Chit Tun, Director, Deloitte Consulting Southeast Asia, Myanmar Elim Chew, 77 th Street (S) Pte., Ltd, Singapore

Yap Mew Sang, President Elect, International Council of SMEs & Entrepreneurship, Kuala Lumpur Tosit Visalset, Kin Duem To-Sit, Bangkok Tran Hoang, VietnamMarcom, Ho Chi Minh Gwen Albarracin, Center for Pop Music, Manila Moderator: Hooi Den Huan, Director, Nanyang Technopreneurship Centre 15.30 16.00 Break 16.00 17.15 CHANGE@SCALE: INDONESIA 16.00 16.15 Perspective Tomas Smetanka Ambassador of Czech Republic to the Republic of Indonesia, Singapore, Brunei Darussalam, and Timor Leste 16.15 17.15 Panel International View on Indonesia Ken-Ichiro Miyama, Chief Executive Officer, Field Design NetworX co., Ltd., Tokyo Cédomir Nestorovic, Director, ESSEC Executive MBA Asia Pacific Li Wei, Solbridge-Meiji University MBA Program, Seoul-Tokyo Moderator: Robert C. Wolcott, Co-Founder of Kellogg Innovation Network 17.15 17.30 CONCLUDING REMARKS Robert C. Wolcott Co-Founder of Kellogg Innovation Network (KIN) 17.30 18.30 RECEPTION

18.30 21.00 DINNER Welcoming Remark Hermawan Kartajaya, Tri-Founder, Philip Kotler Center for ASEAN Marketing Special Remark Anies Baswedan, Minister of Culture and Primary and Secondary Education of the Republic of Indonesia Awarding Ceremony Keynote Change@Scale, Changing the World Robert C. Wolcott, Co-Founder of Kellogg Innovation Network DAY 2 THURSDAY, DECEMBER 11, 2014 THE RITZ-CARLTON JAKARTA, PACIFIC PLACE 09.00 10.30 MARKPLUS CONFERENCE OPENING PLENARY SESSION Ballroom, The Ritz-Carlton Jakarta, Pacific Place Opening speech by Takuya Goto, President, Asia Marketing Federation Marketing in Indonesia 2015: ASEAN Economic Community Final Countdown by Hermawan Kartajaya, Jakarta Marketeer of the Year Indonesia 2014 Awarding Ceremony 10.30 11.00 Break and Transition to Glass House 11.00 11.15 OPENING SESSION Glass House Opening Robert C. Wolcott, Co-Founder of Kellogg Innovation Network 11.15 12.00 ISLAMIC MARKETING@Scale Keynote: Jonathan Wilson, Senior Lecturer & Course Leader, University of Greenwich, London

Dialogue with Marco Tieman, Chief Executive Officer, LBB International, Kuala Lumpur 12.00 13.00 Technology@Scale Jana Zizkova, Vice President Professional Services, Socialbakers, Inc., Singapore Jin Shimada, Corporate Officer Global Business Department, Hakuhodo i-studio Inc., Tokyo M. Suyanto, President, AMIKOM, Yogyakarta Shuo-Yan Chou, Director of Center for IOT Innovation, National Taiwan University of Science and Technology, Taiwan Moderator: Robert C. Wolcott, Co-Founder of Kellogg Innovation Network 13.00 14.30 Lunch at Glass House, The Ritz-Carlton Jakarta, Pacific Place Transition to Ballroom, The Ritz-Carlton Jakarta, Pacific Place, Level 4 14.30 17.30 MARKPLUS CONFERENCE PLENARY SESSION 14.30 16.00 Marketing Innovation in a Connected World By Robert C. Wolcott & Koichi Yamamoto, Dentsu Inc. Japan 16.00 17.30 Industry Outlook in Indonesia 2015 Moderator: Hermawan Kartajaya 17.30 19.30 Dinner at Tesate, Pacific Place Mall, Level 5 19.30 20.00 Transition to to Ballroom, The Ritz-Carlton Pacific Jakarta, Pacific Place, Level 4 20.00 22.00 Indonesia WOW! Concert Slank & JKT48 Performance