Tourism Opportunities in Sindh under Public Private Partnership Sindh Board of Investment 10 April 2010
Travel & Tourism Demand US$ B Contribution to GDP in % Percentage USD Millions Percentage Key Facts Tourism Market Analysis World Travel & Tourism Council (WTTC) research is done in co-operation with Oxford Economics World Travel & Tourism (T&T) contributes 9.2% to World GDP (US$5.8 tr) in 2010 Real GDP growth for the T&T Economy is expected to be 4.4% per annum over the coming 10 years Pakistan T&T contributed 2.0% to GDP (US$ 9.1b) in 2009 In 2007, Pakistanis have spent amounts exceeding US$ 2b on outbound T&T Low contribution of T&T to GDP compared with South and South East Asian Countries 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 2006 2007 2008 2009 2010 Bangladesh Pakistan Indinesia Nepal Sri lanka Phillipines Malaysia Thailand 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 10 8 6 4 2 0 Internationl Tourism Tourism Contribution Receipts to as GDP % of GDP Outbound Travel Tourism and Tourism Expenditure Demand by Comparison Pakistanis 2,500 2,000 1,500 1,000 500 CAGR 13.5% 446 1995 2007 1,753 2,043 0 0.00 2006 2007 1995 20082005 2009 2007 2010 Nepal Sri lanka Bangladesh Outbound Tourism Pakistan Expenditures Malaysia (USD Millions) Phillipines Indinesia %age of Thailand GDP Source: UNESCO Statistical Report Source: 2009 WTTC 1.60 1.40 1.20 1.00 0.80 0.60 0.40 0.20 Pakistan has a low T&T Contribution to GDP when compared with South and South East Asian Countries Source: WTTC However, in terms of T&T Demand, Pakistan is in the top tier with an estimated demand of US$12bn
Tourism Options Northern Areas Gilgit Naraan Kaghan Swat Murree / Bhurban Nathia Gali Northern Areas International Destination Dubai Malaysia Thailand Singapore Maldives UK / USA Sri Lanka International Destinations
Key Facts Karachi Economy Household Income Distribution Population is currently estimated around 16 18 million Average annual income growth: 5.8% Expected earnings top bracket of 14% is now expected to be PKR 47,000 per month Commercial Most of the port related activities through the two ports at Karachi and Bin Qasim Home to most of the consumer products and pharmaceutical companies. Financial Services hub of Pakistan 40% of Financial activity 53% of total collection of FBR 40% of large scale manufacturing 50% Bank Deposits 25% Federal Revenue 95% foreign trade passes through Karachi Earnings Top Bracket Percentage Household Income Distribution 3% 7% 16% 14% 5000 or below 20% 40% FBR Yearbook 2006-07 5000 to 10000 10000 to 15000 15000 to 20000 20000 to 25000 25000 and above Karachi Source: 1998 Census
High demand for Recreation & Tourism Fast paced, congested and stressful city life High demand for businesses and individuals for quiet and peaceful surroundings Landscape in Sindh, different from natural landscapes and cool mountain weather of hill stations in north Beaches and wetlands hold potential for tourism activities Lack of infrastructure to support tourism Escape for R&R activities mainly to northern parts of country or overseas High demand for recreational and leisure activities seen at Parks, Clubs, Farmhouses and resorts
Tourism & Leisure Activities Karachi PKR 100,000 to 500,000 +/ Family Less than 5% of Karachi s Population on average once a Year PKR 40,000 to 100,000/ Family 5% to 10% of Karachi s Population on average once a Year PKR 10,000 to 25,000/ Family 25% to 30% of Karachi s Population on average once a Year PKR 500 to 5,000/ Family 40% to 60% of Karachi s Population on average once a week
Corporate Activities Corporate Lunches & dinners Training events, corporate, business meetings & workshops Seminars, Conventions, Conferences, Brand launch & Exhibitions International Conferences, Events, Meetings & Festivals
Recreation Facilities for Karachiites Resorts Resorts Country Side Chalet DreamWorld Resort Arabian Sea Country Club DHA Country and Golf Club Farmhouses Farmhouses Palm Village Lavish Garden Millennium Resort Gohar-e-Nayab Palm Dreams Water Parks Water Parks Sunway Lagoon Water Park Fiesta Water Park Waterworld Water Park Al-Habib Water Park Samzoo Zoological & Water Park Cozy Water Park
% of occupancy per season Demand for Leisure and Entertainment Limited options leave demand largely unfulfilled Facilities developed, focusing on security, options for entertainment activities Significant increase in demand for Resorts, Farm houses and Recreational parks Estimated Annual Spending between 89bn to 140bn Occupancy levels seen to be high, especially in summer, 100% for facilities offering 80% overnight stays 60% Corporate events and activities enable high 40% occupancy during weekdays 100% 100% 80% 80% 60% 60% 40% 40% 20% 20% 20% Recreational Avenue Annual Visitors 000 Annual Spend 000 Min Max Min Max Recreational Parks 36,500 54,750 54,750,000 82,125,000 Farm Houses 365 1,095 5,475,000 16,425,000 Site Seeing 91 182 912,500 1,825,000 Social Clubs 2,920 4,380 876,000 1,314,000 Beach Fronts 1,825 2,555 27,375,000 38,325,000 Total 41,701 62,962 89,388,500 140,014,000 100% 80% 60% 40% 20% Peak Season 0% 0% 0% Dec-Feb Dec-Feb 0% Dec-Feb Mar-May Mar-May Mar-May June-Aug June-Aug June-Aug Sept-Nov Sept-Nov Sept-Nov Dec-Feb Mar-May June-Aug Sept-Nov Farm Farm Houses Farm Houses Houses Resorts Resorts Resorts Waterparks Farm Houses Resorts Waterparks
Keenjhar Lake - Untapped Opportunity Several resorts and farmhouses springing up on outskirts of Karachi Travel time to such places takes up to 1 hour Keenjhar Lake only one more hour away 113 Km from Karachi on the National Highway Super Highway & Gadap Farm houses Resorts Recreational Parks 86% 33% 61% Super Highway Jhimpir Hyderabad Driving time (1.5 to 2 hours) perfect for family road trip. Karachi Lake Haleji Keenjhar Lake A destination surrounded by nature, heritage and culture An untapped opportunity to utilize the serenity and the beauty of the largest fresh water lake in Pakistan National Highway Farm houses Key Road Track Resorts Recreational Parks 13% 50% 26% Thatta Keenjhar Lake
The Lake Largest freshwater lake in Pakistan (24 Km long, 8 Km wide, 192 Km Periphery) Wetland of international importance (Ramsar Site) Wildlife Sanctuary and home to several species of local and migrating birds Major water reservoir Perfect for short stay s away from the busy routine of city Proximity to Thatta City, with its rich history and culture, enhances tourism potential An ideal location for ecofriendly tourism and nature Resort development can be a major economic stimulus
The Project Site 5 minustes off the National Highway Direct connection with the Lake offering a 270 degree view with 8km shoreline Limited access provides better Security Maximized shoreline for waterfront development. Offers great flexibility for articulation of various Integrated Resort Facilities Large untouched land (with no existing man made structures/ facilities) A raised site with flat terrain suitable for infrastructure and other development Project Site Project Site W N E
The Project RESIDENTIAL 1 FARM HOUSES/ VILLAS 2 CHALETS 3 WALK-UPS APARTMENTS 4 SERVICED APARTMENTS LEISURE/ BUSINESS 5 RESORT 6 CONVENTION CENTER 7 GOLF COURSE COMMERCIAL - RECREATIONAL 8 THEME PARK 9 WATER PARK 10 AMUSEMENT PARK 11 CINEPLEX/RETAIL CENTER 12 LODGING, FOOD STREET 13 BOATING CLUB, EATERIES 14 MUSEUM AMENITIES- UTILITIES 15 UTILITIES 16 AMENITIES
The Visualization of the Project
Planned Initiatives by GoS GoS has or is in process of taking several initiatives, which include: Early Works Package to improve the accessibility to the project at Keenjhar Lake. These include: o Development of 10km Main Access Road to project site from National Highway (NH-5) o Provision of infrastructure facilities to the project site including Electricity, Water and other utilities o Landcaping, fencing and plantations on the Main Access Road Launch of Karachi Thatta Hyderabad dual carriageway project as part of its larger plan to facilitate travel Conservation of cultural and heritage sites in and around Thatta City to encourage Tourism Master Planning of Thatta City Appointed Transaction Advisors for following projects under PPP: o Gorakh Hills Development Project o Hyderabad Badin Road Project o Keerthar Protected Area Complex Project
Future Projects Ranikot & Khar Keerthar Gorakh Hills National Park
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