Turnpike Advertising
Toll Booth Windows Features: Ads are seen by both drivers and passengers as they enter and exit the Turnpike. Ideal for: branding, local and regional advertising, public safety announcements, informational and directional signage. Advertising can be targeted based on Turnpike-audited traffic counts. 100% of all vehicles will stop at toll booths in front of your ad. Dimensions 23-28 32-34 Toll Booth Advertising
Ticket Machines Features: Direct - ticket machine ads reach all drivers as they enter the Turnpike. Exclusive - only one advertiser per entrance. Flexible - advertise at one or multiple interchanges. Over 50,000,000 vehicles stopped for a ticket in 2008. Dimensions 21 13 3 /4 Toll Booth Advertising
Toll Receipt Advertising Features: Ads and/or coupons are printed directly on toll receipts and perforated for easy separation. Receipt distribution at interchanges is verified by Turnpike audits. This ensures your ads/coupons will reach travelers. Can be used for quarterly, semi-annual, or annual promotions at one or multiple interchanges. Image area shown below is actual size. The average cost of one ad/coupon is less than 1. 3 3 /4 1 1 /4 Toll Booth Advertising
Backlit Signs Restroom Entrance Signs Commercial/RV Entrance Signs SOLD OUT UNTIL JUNE 2009 Features: Restroom Signs reach 98% of all travelers utilizing service plazas. Commercial Entrance Signs are an ideal way to target truckers and RV users. Commercial Truck Entrance Advertise for 6 or 12 months, at single or multiple locations in up to 10 service plazas. Restroom Entrance Signs are 36 x 36. Secondary Entrance From Gas Station Lavatory Lavatory Trucker Lounge Food Vendors and Offices Commercial/RV Entrance Signs are 62 x 43. 15,000,000+ travelers stop at service plazas each year. Main Lobby Food Court Bus Entrance Main Entrance Advertising
Turnpike Television System YOUR AD HERE Features: 42 television monitors have been installed at the 10 renovated service plazas. Viewers attention is held by real time weather and road information. Secondary Entrance From Gas Station Lavatory Lavatory Commercial Truck Entrance Trucker Lounge Food Vendors and Offices Ad frequency allows advertisers to reach thousands daily, millions annually. Advertisers have a choice of 30 or 60 second spots, video or slide shows. Main Lobby Food Court Bus Entrance Monitor placement guarantees reaching the maximum number of travelers. Main Entrance Ads run every 3.75 or 7.5 minutes, up to a maximum of 11,000 times per month. Advertising
Turnpike Map & Lodging Guide Front Features: The Ohio Turnpike Map & Lodging Guide is printed annually, in advance of the peak travel season. Dimensions 24 Turnpike-wide distribution at all service plazas and available at interchanges. Placement and size of ads are on a first come, first served basis. 18 500,000+ maps are distributed each year. Turnpike Map Advertising
Back Distribution at s & Interchanges Turnpike Map Advertising
Detroit 2 MICHIGAN 15 13 15 Bryan OHIO 66 25 108 34 109 39 Wauseon 109 66 108 Oak Openings* *Turnpike Map Only 49.0 Fallen Timbers* *Turnpike Map Only 475 Toledo Perrysburg rys Bowling Green 75 420 75 51 53 Fremont Port Clinton Blue Heron 2 20 Sandusky 75 280 Erie Islands Vermilion 51 53 Huron 52 59 64 250 Maumee 71 76.9 4 Wyandot 81 91 Commodore Perry 4 Baumhart Road 118 135 Milan 250 Norwalk Middle Ridge 100.0 139.5 110 Vermilion Valley The Ohio Turnpike s & Interchanges Turnpike Traffic Statistics* 145 142 Full Interchange One-Way Interchange Commuter Interchange/ 100% stop for toll booth ads. 91.1 average miles driven - commercial. 78.1% of all vehicles are passenger cars. 46.9 average miles driven - passenger cars. 21.9% of all vehicles are commercial/recreational. 1.2% of all vehicles enter/exit at state lines and drive straight through. *Source: Ohio Turnpike Commission - year ending 12/31/08 2,830,928,415 Total vehicle miles traveled on The Ohio Turnpike in 2008.
LAKE ERIE 58 140 58 Lorain Lakewood 142 Elyria Oberlin 145 90 151 Cleveland Westlake Strongsville Medina 480 Parma a 152 71 71 161 170.1 90 Cleveland eland Heights Beachwood 77 271 271 Euclid 77 Towpath Great Lakes 173 180 Aurora 44 480 187 Streetsboro 44 8 14 Akron 76 Portage 193 197.0 Warren 5 209 5 Brady s Leap Youngstown 215 216 218 76 80 232 7 Mahoning Valley* *Turnpike Map Only 680 234 237.2 239 Glacier Hills* *Turnpike Map Only User Statistics* 98.0% use the restroom. 90.0% use service plazas frequently. 67.4% are traveling to/from Ohio, Michigan, & Pennsylvania. 53.5% are female. 46.5% are male. 36.5% are traveling to/from Ohio. 2.4 average passengers per car. *Based upon on-site traveler surveys, conducted by the Ohio Turnpike Commission in March and July of 2003 at various service plazas. 120,000,000+ travelers each year.
Toll Booth Windows Entering Vehicles* Lanes Exit Name Exiting Vehicles* Lanes 3,695,937 8 2 Westgate 3,674,315 8 359,760 3 13 Bryan-Montpelier 352,434 3 216,164 2 25 Archbold-Fayette 213,079 2 372,421 3 34 Wauseon 349,236 3 290,599 2 39 Delta-Lyons 272,223 2 692,918 2 52 Toledo Airport-Swanton 696,711 3 1,864,017 4 59 Maumee-Toledo 1,797,352 5 2,167,908 2 64 Perrysburg-Toledo 2,365,411 4 3,265,366 5 71 Stony Ridge-Toledo 3,148,725 7 337,356 2 81 Elmore-Woodville-Gibsonburg 298,547 2 816,495 3 91 Fremont-Port Clinton 845,497 4 697,644 2 110 Sandusky-Bellevue 780,786 2 912,875 2 118 Sandusky-Norwalk 927,435 4 355,361 2 135 Vermilion-Baumhart Road 399,345 2 620,514 3 140 Amherst-Oberlin 650,651 3 1,567,995 3 142 Lorain County-West 1,449,350 5 2,827,804 3 145 Lorain-Elyria 2,832,594 5 2,568,028 4 151 North Ridgeville-Cleveland 2,570,204 4 1,283,382 2 152 North Olmsted-Cleveland 1,291,649 3 3,651,215 4 161 Strongsville-Cleveland 3,584,335 5 3,614,485 4 173 Cleveland 3,672,020 5 2,645,943 2 180 Akron 2,623,069 4 3,256,303 4 187 Streetsboro 3,366,342 7 813,891 3 193 Ravenna 818,608 4 1,071,041 2 209 Warren 973,813 3 252,376 2 215 Lordstown-West 240,062 2 175,764 2 216 Lordstown-East 225,831 3 4,096,090 4 218 Niles-Youngstown 4,128,770 8 807,577 2 232 Youngstown 888,272 3 594,054 2 234 Youngstown-Poland 666,873 2 4,120,243 4 239 Eastgate 3,907,987 8 50,011,526 93 31 Totals 50,011,526 125 Toll Booth Advertising
Ticket Machines MP Interchange Entering Vehicles Ticket Machines 2 Westgate 3,674,315 8 13 Bryan-Montpelier 352,434 3 25 Archbold-Fayette 213,079 2 34 Wauseon 349,236 3 39 Delta-Lyo ns 272,223 2 52 Toledo Airport-Swanton 696,711 2 59 Maumee-Toledo 1,797,352 4 64 Perrysburg-Toledo 2,365,411 2 71 Stony Ridge-Toledo 3,148,725 5 81 Elmore-Woodville-Gibsonburg 298,547 2 91 Fremont-Port Clinton 845,497 3 110 Sandusky-Bellevue 780,786 2 118 Sandusky-Norwalk 927,435 2 135 Vermilion-Baumhart Road 399,345 2 140 Amherst-Oberlin 650,651 3 142 Lorain County-West 1,449,350 3 145 Lorain-Elyria 2,832,594 3 151 North Ridgeville-Cleveland 2,570,204 4 152 North Olmsted-Cleveland 1,291,649 2 161 Strongsville-Cleveland 3,584,335 4 173 Cleveland 3,672,020 4 180 Akron 2,623,069 2 187 Streetsboro 3,366,342 4 193 Ravenna 818,608 3 209 Warren 973,813 2 215 Lordstown-West 240,062 2 216 Lordstown-East 225,831 2 218 Niles-Youngstown 4,128,770 4 232 Youngstown 888,272 2 234 Youngstown-Poland 666,873 2 239 Eastgate 3,907,987 4 Totals 50,011,526 93 Toll Booth Advertising
Toll Receipts - Average Cost is less than 1 each. MP Interchange Number of Receipts Issued 12 months Number of Receipts Issued 6 months Number of Receipts Issued 3 months 2 Westgate 2,546,000 1,273,000 636,500 13 Bryan-Montpelier 147,400 73,700 36,850 25 Archbold-Fayette 80,400 40,200 20,100 34 Wauseon 127,300 63,650 31,825 39 Delta-Lyons 87,100 43,550 21,775 52 Toledo Airport-Swanton 160,800 80,400 40,200 59 Maumee-Toledo 536,000 268,000 134,000 64 Perrysburg-Toledo 871,000 435,500 217,750 71 Stony Ridge-Toledo 1,273,000 636,500 318,250 81 Elmore-Woodville-Gibsonburg 97,820 48,910 24,455 91 Fremont-Port Clinton 308,200 154,100 77,050 110 Sandusky-Bellevue 274,700 137,350 68,675 118 Sandusky-Norwalk 294,800 147,400 73,700 135 Vermilion-Baumhart Road 107,200 53,600 26,800 140 Amherst-Oberlin 46,900 23,450 11,725 142 Lorain County West 556,100 278,050 139,025 145 Lorain-Elyria 562,800 281,400 140,700 151 North Ridgeville-Cleveland 804,000 402,000 201,000 152 North Olmsted-Cleveland 209,040 104,520 52,260 161 Strongsville-Cleveland 670,000 335,000 167,500 173 Cleveland 804,000 402,000 201,000 180 Akron 536,000 268,000 134,000 187 Streetsboro 804,000 402,000 201,000 193 Ravenna 143,380 71,690 35,845 209 Warren 289,440 144,720 72,360 215 Lordstown West 56,280 28,140 14,070 216 Lordstown East 32,160 16,080 8,040 218 Niles-Youngstown 1,206,000 603,000 301,500 232 Youngstown 227,800 113,900 55,950 234 Youngstown-Poland 268,000 134,000 67,000 239 Eastgate 1,340,000 670,000 335,000 All 31 Interchanges 15,467,620 7,733,810 3,866,905 Toll Booth Advertising
Turnpike Television System Milepost & Direction Name Estimated Foot Traffic 76.9 WB Blue Heron 863,000 76.9 EB Wyandot 1,377,700 100.0 WB Erie Islands 1,944,600 100.0 EB Commodore Perry 1,945,000 139.5 WB Middle Ridge 2,376,800 139.5 EB Vermilion Valley 2,127,100 170.1 WB Great Lakes 1,257,150 170.1 EB Towpath 1,099,800 197.0 WB Portage 1,569,400 197.0 EB Brady s Leap 1,247,000 TOTAL 10 15,807,550 Day Week Month Year Scheduled Spots Aired 184 1,288 5,596 67,160 60 Minute Screen Hour Ad Loop* Sponsored Weather Video ad loop 6 minute World News, PSA s & Missing Children World News, PSA s & Missing Children 6 minute ad loop 45 50 40 6 minute ad loop 6 minute ad loop 55 35 Sponsored Weather Video Sponsored Weather Video 60 30 6 minute ad 5 loop 6 minute ad loop 25 10 20 World News, PSA s & Missing Children 15 ad ad loop loop 6 minute 6 minute World News, PSA s & Missing Children Ad loop sequence Sponsored Weather Video T Sponsored Weather Video Local Conditions Health Module Local Conditions Travel Forecast Advertising
Backlit Signs Milepost & Direction Name Estimated Foot Traffic 76.9 WB Blue Heron 863,000 76.9 EB Wyandot 1,377,700 100.0 WB Erie Islands 1,944,600 100.0 EB Commodore Perry 1,945,000 139.5 WB Middle Ridge 2,376,800 139.5 EB Vermilion Valley 2,127,100 170.1 WB Great Lakes 1,257,150 170.1 EB Towpath 1,099,800 197.0 WB Portage 1,569,400 197.0 EB Brady s Leap 1,247,000 Map Ad Rates Ad Size Ad Location 3.6 x 4 Map Side (front) 3.6 x 4.25 Map Side (front) 4 x 3.5 Lodging Side (back) 3.6 x 8.75 Back Cover Rates and ad sizes shown below are based upon the 2008 Turnpike Map & Lodging Guide, and are subject to change. Advertising
Travel Boards, Inc. 6001 Cochran Rd., Suite 100 Solon, OH 44139 Ph: 440.528.0000 Fx: 440.528.0058 www.travelboards.com