COMPANY BROCHURE 2017 International Quality Local Affinity
Swiss International Lenana Mount Nairobi - Kenya Swiss International Royal Hotel Riyadh Saudi Arabia Swiss Spirit Hotel & Suites Alisa Accra - Ghana Swiss International Kizilcahamam Ankara - Turkey International Quality Local Affinity
CONTENTS Introduction 4 The Company 5 The Values 6 Our Brands 7 The Food and Beverage Concepts 8 The Meetings and Events Concepts 10 Leisure Facilities 11 Loyalty Programs 12 The Operation Formula 15 The Support Mechanism 16 Revenue Contributors 18 Revenue Generators 19 Value Drivers at a Glance 20 The Brand Performance Impact 21 Worldwide Presence 22 Developments 23 Contact Us 26
INTRODUCTION Welcome to Swiss International! We appreciate your interest in our Hotels & Resorts and we are pleased to present our company to you. Swiss International's roots are since 30 years anchored in Switzerland; a country known worldwide for its quality, precision and values that we ever since proudly translate into the day to day operation of our hotels. From the shores of Europe to the coasts of China, to Africa and the Middle East, our customers will experience the best of Swiss Hospitality at consistent quality levels. Whilst the concepts of our luxury, upscale and midscale brands are tailored to the needs of today's savvy business and leisure travelers, the Swiss International Business Model strongly focuses on increasing market shares and on driving financial results for all stakeholders. Swiss International is currently on a tremendous journey of expansion in the GCC countries, Africa, Asia and in good old Europe. Our vision is to grow the chain to a 150 hotels by the year 2020. Be part of it - we look forward to hearing from you! Henri (Hans) W.R. Kennedie CEO & Managing Director 4
THE COMPANY The world of hospitality revolves around return on investment! Swiss International offers a robust business model to hotels on either a franchise, manchise or a management agreement. As such, the hotels can well position themselves in the market by taking full advantage of the sound established Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results. Swiss International envisions to expand globally via strategic co-operations and alliances. The company has signed several co-operations in the following regions: Asia (China and Southern Asia) Africa ( North, East and West Africa) Middle East Europe Next to the global distribution through the state-of-the-art central reservation system SWISS-REZ, the company offers a range of services like Technical Services, HR Management, Marketing, Sales, Revenue Management, SEO and Distribution Management in order to drive profitability. The hotels benefit furthermore from a robust support mechanism which includes extensive Business and Operational Support Sessions as well as tailored training and courses from the Swiss International Hospitality Academy. Swiss International is a global company with its International Services Center located in the UAE. This position gives the company easy access to the fast developing market that are target for its expansion purposes. 5
THE VALUES OUR MISSION To be different & recognized OUR VISION Living up to the reputation of Swiss Hospitality Much more than just a Brand and Best in Class are the best ways to describe Swiss International s philosophies on international business. All stakeholders share and honor the traditional Swiss values of hospitality. 6
OUR BRANDS The Swiss Touch and "Guest Experience" are the essence of each of the Swiss International brand s characteristics. Passion for hospitality, quality assurance standards and adaptation to an ever changing market, distinguish our brands and make them stand out from the crowd. Sheer luxury.elegant, Upscale...Functional, Amicable...Convenient, Youthful. 7
THE FOOD & BEVERAGE CONCEPTS The concepts of our branded F&B outlets are designed to provide unrivalled guest experience but are also focused on keeping sharp control over the GOP. The menus are featuring fresh & healthy food in optional portion sizes to fit customers' needs, and the profitability of each menu item is closely monitored at all time. 8
THE FOOD & BEVERAGE CONCEPTS Our bar and lounge brands are lifestyle bar concept of Swiss International where the Interiors and ambiance are attentively designed for an informal and relaxed evening. 9
THE MEETINGS & EVENTS CONCEPTS Superior facilities, state-of-the-art audiovisual systems and complete meeting equipment guarantee that meetings & events in our hotels are as pleasant as they are productive and eventful. The concepts of the brands Eventives is designed to match the hotel brand scale and as such, to meet guest expectations. 10
LEISURE FACILTIES For the guests indulgence, Swiss International Inspirations Pool and Gym compliments guests stays with state-ofthe-art fitness centers & refreshing swimming pools. With a fully serviced gym and either an infinity pool or lap pool, Inspirations compliments guests relaxation and health needs. Inspirations Pool & Gym expectation. are designed to match the corresponding hotel brand and as such, to meet each guests Swiss International Mabisel Swiss Spirit Hotel & Suites Alisa Swiss Spirit Hotel & Suites Danag 11
LOYALTY PROGRAMS The Swiss International s loyalty program comes in various options from the free of charge SWISS SELECT program which allows frequent stay guests to redeem earned points, to the annual subscription programs SWISS SELECT PLUS to enjoy F&B discounts and the SWISS SELECT LOUNGE to have free access to all advantages of the business lounge. 12
SWISS SELECT LOUNGE The Swiss -Select Lounge is an important component of the Swiss International Guest Loyalty Program Swiss Select and offers VIP Guests and Swiss Select Members complimentary continental breakfast and all day refreshments and snacks. The Swiss Select Lounge is mandatory in all Swiss International Hotels & Resorts and Swiss Spirit Hotels & Suites, and aims at providing Swiss Internationals loyal guests with personalized services. 13
BOOKER LOYALTY PROGRAM Swiss-Darling Bookers Club has been exclusively created for reservation makers who book for hotel rooms nights on behalf of their companies. The bookers are rewarded with points for every room night booked which can be later redeemed. The Swiss Darling loyalty program is free to join upon confirmation of the 1 st reservation. The Swiss Darling members are also able to access and maintain their guests bookings on the Swiss International s website. Some of the benefits as Swiss- Darling includes: Special Corporate Code to book their guests on the Swiss International website. Quarterly cocktails are organized for the Swiss Darling members, whereby they are hosted by the Hotel Manager & Head of Commercial. 14
THE OPERATION FORMULA Swiss International makes available for its affiliated hotels under License, Manchise or Management agreement the following formula: the License, the System and the Services The Brand allows the affiliated hotel to make use of the Swiss International brand name and its relevant concepts as defined and details of which are set out in the company s Manual. The Operating System: Affiliated hotels are connected to the System. All electronic reservation channels, including but not limited to the global distributions systems, Online Travel Agents, Online booking engines etc are connected to the system to ensure that all reservations are channeled through the system. THE BRAND The Support Services: Swiss International provides an extensive range of services for its hotels. Some of the mentioned services are : The Commercial Business Support sessions The Operational Business Support Sessions Swiss International Hospitality Academy OPERATING SYSTEM SUPPORT SERVICES 15
THE SUPPORT MECHANISM Commercial And Operational Business Support The hotels under Swiss International s umbrella benefit furthermore from a robust support mechanism which includes extensive Commercial and Operational Business Support Sessions. The business session are held on a quarterly basis with the objectives to: Measure the improvement of the Brand Performance Indicator Ensure that the hotel is taking full advantage of the Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results. Support the hotel to reduce operational costs and to augment the GOP (Gross Operating Profit) or EBITDA (Earnings Before Interests, Taxes, Depreciation and Amortization) 16
Swiss International Hospitality Academy is a center of competence and expertise for hospitality training and for career development. The objectives of the Swiss International Hospitality Academy are: To support the hotel to improve business results. To support the hotel to implement Swiss quality and the core values & standards of Swiss International. To develop supervisors and managers as well as exceptional talents in hospitality. To ensure Swiss International has engaged talented people with the right competencies, in the right place, at the right time, driving Business Success according to Swiss International values & standards. SWISS INTERNATIONAL HOSPITALITY ACADEMY 17
SWISS INTERNATIONAL REVENUE CONTRIBUTORS HOTEL REVENUE Example Rooms Revenue - 65% F & B Revenue - 25% Other Operating Income - 8% Other Income - 2% 18
SWISS INTERNATIONAL REVENUE GENERATORS ROOM REVENUE FOOD & BEVERAGE REVENUE OTHER OPERATING INCOME Transient - 15% Corporate Individual - 20% Corporate Group - 5% Leisure Individual - 20% Leisure Group - 5% Extended Stay - 35% Swiss Café Restaurant & Lounge - 35% Noodles & Rice - Asian Cuisine - 30% Ted & Co On the Go - 15% Eventives Meetings & Events - 15% Moods Shisha Lounge - 5 % SWISS-SELECT Members - 33% INSPIRATIONS Members - 50% Eventives (Roomhire) - 17% *All percentages are indicative 19
VALUE DRIVERS AT A GLANCE 20
GUESTS Individual Groups Transient/ Corporate/ Leisure Corporate/ Leisure BRAND PERFORMANCE IMPACT (BPI) The Products & System Structure SWISS-FLEX Web Booking SWISS-REP DIRECT Hotel s Objective of working with Swiss International is to effectively make use of the products & systems, which in turn will increase the Brand Performance Impact. GDS SWISS-REZ SWISS-PMS Hotel EFFECTIVE USAGE OF PRODUCTS & SYSTEMS SWISS-RFP SWISS-OTA/ WHOLESALERS CCX SWISS-REV OPTIMAL BRAND PERFOMANCE IMPACT Swiss Select & SWISS-DARLING BPI = SWISS-REZ + SWISS SELECT + SWISS-DARLING HOTEL ROOM GROSS REVENUE 21
WORLDWIDE PRESENCE Africa Ghana Accra Swiss Spirit Hotel & Suites Alisa Accra Nigeria Port Harcourt Swiss International Mabisel - Port Harcourt Nigeria Aba Swiss International Eniyimba (2018) Nigeria Port Harcourt Swiss Spirit Hotel & Suites Danag- Port Harcourt Nigeria Asaba Swiss Spirit Mardeozok Asaba Sierra Leone Freetown Swiss Spirit Hotel & Suites Freetown Ethiopia Addis Ababa Swiss Spirit Hotel & Suites The Hub (2018) Guinea Bissau Bissau Swiss International Guinea (2018) Kenya Kisumu Swiss International Royal City Kisumu (2018) Kenya Nanyuki Swiss International Resort Mount Kenya (2018) Kenya Nairobi Swiss International Lenana Mount Europe Turkey Kizilcahamam Swiss International Conference & Spa Resort Asia India Kandagath Swiss International Kandagath (2018) India Chandigarh Swiss International Residences (2018) India New Delhi Royal Swiss New Delhi (2018) India Orissa Swiss International Puri Orissa (2018) Middle-East Syria Damascus Swiss International Omayad Hotel Saudi Arabia Baljurashi Swiss International Park Hotel Saudi Arabia Turaif Swiss Spirit Hotel & Suites Turaif Saudi Arabia Jeddah Swiss Spirit Hotel & Suites Heraa (2018) Saudi Arabia Jeddah Swiss International Boutique Hotel Saudi Arabia Dammam Swiss International Al Hamra Hotel Saudi Arabia Riyadh Swiss International Royal Hotel Saudi Arabia Al-Qassim Swiss International Al-Qassim (2018) Bahrain Manama Swiss International Palace Hotel 22
NEW DEVELOPMENTS Swiss International Kandaghat Himachal Pradesh, India Swiss International Residences - Chandigarh, India 23
NEW DEVELOPMENTS Swiss International Boutique Jeddah, Saudi Arabia Swiss International Resort Mount Kenya - Nanyuki, Kenya 24
NEW DEVELOPMENTS Swiss International Bissau Guinea Bissau 25
CONTACT US FOR ALL ENQUIRIES CONTACT International Services Center Tel: +971 7 2433 242 Email: info@swissinternationalhotels.com Website: ASIA New Delhi, India EUROPE Amsterdam, The Netherlands AFRICA Nairobi, Kenya Istanbul, Turkey MIDDLE EAST Dammam, Saudi Arabia Follow us: 26
Thank You For Your Interest! International Quality Local Affinity
International Service Center c/o Alpha Hospitality Management Services Amenity Building 2 Office Suite 904 P.O. Box 85644 Al Jazeera - Al Hamra Ras Al Khaimah, U.A.E. Tel: +971 7 2433 242 Email: info@swissinternationalhotels.com International Quality Local Affinity