April 2014 in comparison to the previous year 1 Current overview of hotel performance for selected destinations in Germany: Berlin Occ: 71%, ADR: 81, RevPar: 58 In Berlin, hoteliers had been expecting more from April, even if fewer business visitors could be anticipated due to the Easter public holidays. With RevPar falling by 13% (Occ: -13% and ADR: - 11%) the city s hoteliers were far from satisfied. Occupancy could not be kept at last year's levels (despite the good leisure trade) as overall activity in the business sector and event segments was slow. Dresden Occ: 67%, ADR: 67, RevPar: 44 The figures for Dresden were positive. The fantastic weather attracted many tourists to the city during the holiday season, resulting in a 13% rise in occupancy. However, like everywhere else, business sector trade with its high room rates was in short supply, which explains why rates fell 6% year-on-year. However, an 7% increase in RevPar was achieved thanks to the high occupancy levels. Dusseldorf Occ: 60%, ADR: 116, RevPar: 70 April in Dusseldorf was far better than in 2013, with RevPar 27% higher. The main reason: Wire & Tube, the five-day event held every two years, which was a key factor behind the better room rates (ADR: +27%).The 1% decline in occupancy was due to the two weeks of Easter holidays in April, when booking behaviour in both the group and corporate business sectors were very subdued. In 2013, the month began during the second week of the holidays, so that hoteliers then had more than three full weeks available for business visitors. 1 Temporary figures (daily collected), quoted are comparisons with those for the previous year Source: Fairmas GmbH/ STR Global, Stand 02.05.2014 Page 1
Frankfurt Occ: 61%, ADR: 115, RevPar: 70 In April, business in Frankfurt was worse than in 2013, with RevPar down by 5%, although room rates were 1% higher. The main reasons for the increase in ADR: the Light & Building trade fair (held every two years), which ran on into April. The reasons for the 6% drop in occupancy could mainly be attributed to the Easter holiday period, which lasted two weeks this year and, unlike last year, accounted for just one week of April. Hamburg: Occ: 80%, ADR: 112, RevPar: 89 April in Hamburg was marked by a slight (0.4%) deterioration in overall performance, despite a 0.1% rise in rates. The main reasons for the increased ADR: The Aircraft event reported better room rates (ADR: +5%) this year than last, and the IN Cosmetics trade show held this year in early April (Paris had hosted the event in 2013) assured increased room rates. As the Easter holiday period fell wholly within the month of March in 2013 (this year it was all in April), this also had a negative impact on occupancy (down 1%). Cologne/Bonn Occ: 63%, ADR: 88, RevPar: 55 The figures for Cologne/Bonn were poor overall (Occ: -3%, ADR: +0.1%, and RevPar: -2%). The FIBO trade show (3 to 6 April 2014), held for the second time in Cologne, was well received, while leisure sector business at Easter and during the holiday period was satisfactory. Nevertheless, hoteliers were rather perplexed because business in April did remain below expectations. We assume like that business sector demand here was down this year due to the shift in the timing of the Easter holidays, as was also the case at the other destinations. Page 2
Munich Occ: 75%, ADR: 109, RevPar: 81 The figures for Munich were not comparable with last year s. The BAUMA trade fair, which only takes place every three years, ensured very high room rates in 2013. Of course, that had a very negative effect on rates this year (Occ: -3%, ADR: -37%, RevPar: -39%). Occupancy could not be held at last year's levels, despite the strong leisure sector trade during the Easter holiday period. Page 3
The Fairmas Hotel Ticker is published by: Fairmas Gesellschaft für Marktanalysen mbh, Sachsendamm 6, 10829 Berlin, Deutschland Solutions Dot WG GmbH, Kranzer Strasse 6-7, 14199 Berlin, Deutschland Fairmas Gesellschaft für Marktanalysen mbh specializes in market analyses and the development of planning and controlling software for the hotel industry. The company offers its international clientele a hotel benchmarking platform, as well as various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess optimization. As a strategic management consultancy, Solutions Dot WG develops individual and customized strategies and solutions for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent project implementation, is active in support management and interim management, as well as in the total quality management (TQM) sector. The Fairmas Hotel Ticker is edited by: Nadine Kilian, Marketing & Communications Manager, Fairmas Gesellschaft für Marktanalysen mbh, e-mail: hotel-report@fairmas.com Gabriele Kiessling, Consultant und Project Management, Solutions Dot WG GmbH, e-mail: hotel-report@fairmas.com Page 4
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