HAINAN RENDEZ-VOUS - ITALIAN PAVILION - November 27 th - 30 th, 2015 Sanya, Hainan Island China

HAINAN RENDEZ-VOUS - ITALIAN PAVILION - November 27 th - 30 th, 2015 Sanya, Hainan Island China

HAINAN AND SANYA Location Hainan is well known as the luxury touristic and seaside destination of the Chinese. It is visited by thousands of businessmen and jet-setters, and it s the perfect place to live the luxury. Recent data show the extraordinary influx of tourists, totalizing 20.6 million of visitors, which has produced a revenue amounted to 19.23 billion yuan (2.81 billion USD). 979,800 foreigners from Russia, Japan and South Korea. Just a couple of years later, in 2012, the record reached 25.87 million tourists, including 663,000 foreigners. The trend is still increasing. 2

SANYA SHOPPING Hainan visitors also appreciate duty free shopping; it s no coincidence that the world s largest duty free opened here, and all the international luxury brands are widely present. GOLF AND WELLNESS Hainan is the new destination in the golf world. Island price is the Mission s Hill Golf Club, where the competition Omega World Cup takes place, with a record prize of $ 7.5 million. The island is a wellness destination too, with hot springs and resort specialized in treatments and traditional therapies. Hainan is the place with the highest density of hot springs: one every 100 km2; treatments such as aromatherapy, massage, physiotherapy, traditional Chinese medicine, and more are an necessary luxury. Baths of eastern refinement, golf courses, racetracks, ski racing greyhounds, circuits for custom-built sports and helicopters are just some of the surprises making Hainan a fabulous destination. Sanya is located in the south of Hainan Province and it is defined as the Oriental Hawaii, thank to its beautiful coastal landscapes. It is rich in tourism resources and a great number of world-famous attractions, which are located along the 200 km coastal area of the city. This is the enchanting environment where HAINAN RENDEZ VOUS has grown, proving to be the most exclusive event dedicated to luxury in all its forms. HOSPITALITY From the perspective of accommodation capacity, the inauguration of luxury hotels are everyday events in Hainan, which today is the province with the highest concentration of 5 stars hotel of China, with a growing demand. 3

HAINAN RENDEZ-VOUS Description In the previous editions, Hainan Rendez-Vous achieved resounding success: yachts, catamarans and superyachts have been the catalysts of the event, but not the only protagonists. Hainan Rendez-Vous hosts in fact many sectors, such as private aviation and luxury cars, fashion, accessories and luxury items, food. A show which attracts of thousands of end users in the luxury segment, including the richest millionaires and billionaires of China; it is obviously the ideal place where Italian companies, representing the excellence in style, design and taste, can profitably exhibit. Hainan Rendez Vous will be a showcase for the best Italian luxury companies who want to enter the Chinese market through the front door, as well as the right promotion time for the companies already present in China. THE AMOUNT SPENT TO ACHIEVE THIS RECORD? 102 BILLION $, SLIGHTLY LESS THAN HALF OF THE WORLDWIDE EXPENSE, 217 BILLION $. The data is significant, as it comes in a moment of weakness of the demand in such key markets. During the four days of the event, many conferences will take place, along with key-meetings, crucial to establish or strengthen relationships with the Chinese market. Cocktail party, wine and champagne tasting, gourmet events and live entertainment will accompany the days of the fair also on board the yachts moored in the marina. www.china-rendezvous.com 4

Hainan Rendez-Vous has welcomed 230 exhibitors in past editions, which have proposed worldwide excellences on this strong and rapidly growing market. During the 2014 edition, a record number of guests, over 15.000, visited the event, marking a strong presence of VVIP and more than 10.000 final luxury customers. ACCORDING TO THE RESEARCHES OF FORTUNE CHARACTER INSTITUTE OF SHANGHAI, SPECIALIZED IN THE ANALYSIS OF THE CHINESE ECONOMY AND ESPECIALLY IN THE FIELD OF LUXURY GOODS, CHINESE CONSUMERS BOUGHT, IN 2013, 47% OF ALL LUXURY GOODS WORLDWIDE SOLD. THE 2015 EDITION OF HAINAN RENDEZ-VOUS WILL BE HELD IN HAINAN ISLAND, IN THE CITY OF SANYA, WITHIN VISUN ROYAL YACHT CLUB. tradurre 5

HAINAN RENDEZ-VOUS Information STATISTICS OF THE PREVIOUS HNRV EDITIONS Over 15,000 visitors participated in the last HNRV edition 2014, increasing by 30% over the previous year; HNRV pays more attention to improve visitor quality than quantity. In 2015, more VVIP guests ( > 2 Million RMB= 250 Mln) will partecipate in (accounting for 20% by prediction). The VVIP guests who participated in 2014 HNRV are oriented as most potential buyers according with organizer, sponsor and business jet exhibitor. VISITORS 12.000 15.600* VVIP 4.397 4.550 10.000 6.566 967 2.300 150 250 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 * The data corresponding to the total passages is 32.000. 6

PERCENT COMPOSITION BY TOTAL ASSETS, AGE AND GENDER 2015 edition is going to host 20-30% visitors more than the previous year, especially VIP and VVIP Regional distribution Guests from mainland: 70% (including 65% from Beijiin, Shanghai and Shenzhen). 30% guests from Hong Kong, Macau and Taiwan Chinese. Gender 60% male; 40% female. Age 49% 30-50 years old; 43% Over 50 years old; 8% Others. Total assets (RMB) 18% 5 Billion and above; 37% 2-5 Billion; 38% 0.1-2 Billion; 7% Below 100 Million. ASSET AGE GENDER 7% Below 100 Million RMB 18% 5 Billion and above RMB 8% Others 40% Female 38% 0,1-2 Billion RMB 37% 2-5 Billion RMB 49% 30-50 years old 43% Over 50 years old 60% Male 7

HAINAN RENDEZ-VOUS Services NUMBER OF COMPANIES AND PROFILE Around 25 companies are scheduled to join the Italian Pavilion; each one having a dedicated area which will measure from 7,5 sqm (min.area) up to the desired size. According to specific needs of the exhibitor, areas of different measures could be provided, so long as it will be possible to agree on time with the architect studio for any changes on the project of the Pavilion. The selection of the participating companies in the Italian Pavilion will ensure, as far as possible, the exclusivity on products to be shown in the pavilion or, at least, will avoid the participation of companies with products in direct competition. The goal is to aggregate a set of companies with a wide range of products representing Italian excellence in the areas of Fashion, Furniture & Design, Food & Beverage. INCLUDED SERVICES Completely equipped area & design (the final layout will be designed in cooperation with the project support of Studio Archea, that will maximize the visibility and promotion of the products); 1 desk with 2 chairs; Logo and company name; Lighting; Nr. 1 triple socket; Wi-Fi connection; ITALIAN PAVILION 365: Opportunity for exhibitors to post offers on Wangia s online platform, connecting with possible customers over the following 1 year after the event; Guest Welcome Kit: each exhibitor will receive a Guest Welcome Kit. The kit consists of a set of typically Italian food&beverage products, that companies can offer to their guests; Hostess and translation service: in order to facilitate communication with visitors and guests, we will provide 5/7 hostess, able to provide support and translate from English to Chinese; 8

B2B meetings: organization of max. 5 B2B meetings for each business area, with potential buyers and distributors; Free use of common areas; Basic insurance (excluding valuable exhibited products); Daily area cleaning service; Inclusion of the company s data in the Exhibitors Catalogue; Standard security service; Shuttle bus service to and from the partner hotel during the days of the exhibition. LOGISTICS Possibility of using couriers with contracted rates. For more information, please contact the exhibition organizer of HNRV: www.china-rendezvous.com. VISA Visa can be obtained through agencies or the China Visa Center in Milan and Rome. It costs around 90, and it is issued within 4-5 days. The Fair can provide the invitation for Visa F (business), but the Tourist Visa is recommended, being much easier. HOTEL For exhibitors accommodation, we have an agreement with local hotels. For more information, please visit the related section of HNRV website: www.china-rendezvous.com. INTERPRETER If you deem it necessary, there s the possibility to reserve additional interpreters to those already provided by the organization. The cost will be 200 /day for translation Chinese / English / Italian. 9

HAINAN RENDEZ-VOUS Some participants of the previous editions Fashion Product Brands: Chopard Pernod Ricard UBS Deutsche Bank Ercuis Raynaud LACOSTE LARICH Monaco Tourism Vertu Hanmac SO PARISIENNE Hublot BODREN D.O.O SpaHainan Yacht Brands: Ferretti Azimut Amels Benatau Sunseeker Feadship Lurssen CRN Heesen Sunreef Sanlorenzo Oceanco Princess Media Cooperation Partners: ASIA JET JET Asia-Pacific LP Luxury Properties Hainan Boating Asian-Pacific Boating Hurun Rich List BACCARAT Sina Style LUXUO PROPGOLUXURY LUXURYINSIDER EXCLUSIVE Global Flying Inclub Ocean Way China Yachting Yacht Collection Real Estate Brands: Savills Sports Car Brands: McLaren Bentley Ferrari Lamborghini Rolls Royce Gen. Patton Pagani Aston Martin BMW Financial street Huizhou Real Estate Company Jierui Real Estate Business Jet Brands: Gulf Stream EMBRAER Dassault falcon Bombardier Aerospace Piaggio Deer Air Co., Ltd. 10

Hotel Brands: Majestic Barriere Hôte Fouquet s Barrière Beijing Oriental Culture Hotel Pullman Oceanview Sanya Bay Resort & Spa Hilton Sanya Resort & Spa The Ritz-Carlton Sanya Sanya Marriott Resort And Spa Sheraton Sanya Resort Yalong Bay st. Regis Resort Hotel Banyan Tree Sanya Resort and Spa Ground Fortune Bay Hotel Sanya Sanya Resort Horizon ITALIAN PAVILION 11

ITALIAN PAVILION Project As a result of the growing interest from Chinese public for the Made in Italy, the organization of the fair has decided to dedicate a pavilion, the Italian Pavilion, only to the Italian companies operating in the following sectors: FASHION FURNITURE & DESIGN FOOD & BEVERAGE In the 2015 edition, Hainan Rendez-Vous will increase the presence of Italian companies of luxury, which will be hosted in the Italian Pavilion, an exclusive area designed by the famous architect Marco Casamonti (www.archea.it). THE 6TH EDITION OF RENDEZ- VOUS IS THEREFORE A KEY MOMENT FOR THE LUXURY SECTOR AND AN OPPORTUNITY TO ENTER OR GROW IN ONE OF THE MOST IMPORTANT MARKETS IN THE WORLD. ITALIAN PAVILION 365 12

The pavilion will be the concrete representation of Italian style, realized with a special design, made to offer maximum visibility and promote the Italian luxury brands. The exhibiting companies will enjoy the benefits of an high level area, already set-up and furnished, where to exhibit their products. The aggregation of companies, in such an important and productive context, will constitute a further attraction for visitors, who can transversely come into contact with the excellence of Made in Italy. Italian Pavilion will be a unique and exciting experience, a journey through culture, art, design and Italian taste, a path towards the satisfaction of the 5 senses. Italian Pavilion wants to be something completely new, not just an exhibition, but a representation of excellence and the Italian taste. VIP LOUNGE AND MEETING ZONE The Italian Pavilion will include a common area to be used as a lounge bar, where it will be possible to taste coffee and typical Italian products. Two exclusive Vip lounges are available for the exhibitors: one for B2B meetings and the other for exclusive parties. B2B MEETINGS 13

PIAZZA TOSCA AREA CAFFÈ Handicraft in Tuscany has always been an Italian leadership, in the production of textiles, high fashion clothing, jewelry, works of art, which are famous and sought in all the major courts of Europe. Nowadays in Tuscany, craftsmanship continues in the wake of the traditions, at the same time innovating and seeking new forms of expression. The live laboratory of Piazza Tosca will present a selection of artisans, the quintessential expression of excellence. In the path among the renowned Italian roads, the visitor will have the opportunity to taste the typical Italian food in the little square, a meeting place for refreshments featuring shopping made in Italy. VIP LOUNGE ROOMS Sophisticate business areas designed around the exhibitor needs for its private B2B meetings and events. 14

A perfect combination between work and relax in a comfortable and unique area. The Business Lounge is equipped with an office area, and meeting space. PROMOTIONAL VIDEO A maxi-screen will continuously play stories and history of exhibitiors in each luxury avenue, attracting the sensory journey offered to the visitor. From top to bottom: Piazza Tosca; Tasting and coffee area. 15

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