FINAL PROGRAM & CONFERENCE INFORMATION

FINAL PROGRAM & CONFERENCE INFORMATION

Welcome to the 7th CIARG International Conference 2010: Corporate Associations in Turbulent Times: Creating and Sustaining Ethical Corporate Identities Welcome to the 7th CIARG International Conference, this year hosted by the Institute of Marketing and Management. 16 papers were accepted for presentation and we are welcoming David Whetten as keynote speaker. We think you will enjoy the relevance, timeliness, and quality of the papers, the discussions and the workshop sessions. We are pleased to present you with the opportunity to visit the beautiful city of Hannover. Our local arrangement team have been invaluable in providing the Conference with the opportunity to visit these venues in the heart of Hannover. The team s effort allow for numerous networking opportunities as well as social activities that allow you to experience the culture of Germany. There will be a reception in the evening of October 1 at the Conference venue. During the Conference, do not miss the Nightout on Friday evening or the Conference Dinner on Saturday evening (October 2). On Sunday the 20th German Unification Day we will visit the Autostadt of Volkswagen in Wolfsburg. In addition, there will be several opportunities to interact and make new friends. Once again, thank you all for participating in the Conference and welcome to Hannover. Klaus Peter Wiedmann, Conference Chair Nadine Hennigs, Conference Co chair Tom Brown, Conference Co chair Peter Dacin, Conference Co chair Martin Kassubek, Conference Scientific Committee Sebastian Fritz, Conference Scientific Committee

kindly supported by Volkswagen Nutzfahrzeuge Metro AG TUI AG Center for Social and Services Marketing Spears School of Business Oklahoma State University Need to connect? Complimentary Wifi is available in the Leibnizhaus please use your Conference voucher.

FINAL PROGRAM Friday, October 1, 2010 Time 5.00pm 6.00pm 6.00pm 6.20pm Event Registration / Welcome Reception Opening Speech Wiedmann, K. P./Hennigs, N. Brown, T./ Dacin, P. 6.20pm 6.50pm GOOD IS NOT ENOUGH: MAXIMIZING VALUE FROM CORPORATE RESPONSIBILITY INITIATIVES Bhattacharya, CB 7.00pm 9.00pm Nightout Ernst August Brauhaus Ernst August Brauhaus Saturday, October 2, 2010 Time 8.00am 9.00am Event Breakfast Discussion Session kindly supported by Center for Social and Services Marketing SESSION 1: IDENTITY AND IDENTIFICATION 9.00am 9.30am Kaewsurin, N./Melewar, T.C./Gotsi, M. AN INVESTIGATION INTO THE EFFECTS OF INTERNAL BRANDING ON EMPLOYEE BRAND SUPPORT IN UNIVERSITIES 9.30am 10.00am Bartels, J./Onwezen, M. THE ROLE OF CULTURAL VALUE DIMENSIONS AND SOCIAL IDENTITY IN TRIPLE BOTTOM LINE MARKETING 10.00am 10.30pm Kraus, F./Ahearne, M./Lam, S.K./Wieseke, J. ORGANIZATIONAL IDENTIFICATION DIFFUSION AMONG FRONTLINE EMPLOYEES: RELATIVE STRENGTH OF INTERPERSONAL INFLUENCERS 10.30am 11.00am Break & Discussion

11.00am 11.30am Ahearne, M./Hughes, D./Kraus, F./Mullins, R. PRESERVING SALESPERSON ORGANIZATIONAL IDENTIFICATION FOLLOWING ORGANIZATIONAL DOWNSIZING 11.30am 12.00pm van Halderen, M./Cornelissen, J. THE USE OF DIFFERENT FRAMING STRATEGIES IN DIFFERENT INSTITUTIONAL CONTEXTS 12.00pm 12.30pm Tuškej, U./Podnar, K. THE ROLE OF VALUE CONGRUITY AND ITS CONSEQUENCES ON CONSUMER BEHAVIOUR PROCESSES 12.30pm 1.30pm 1.30pm 2.30pm Lunch Keynote Speech SESSION 2: REPUTATION AND IMAGE David Whetten 2.30pm 3.00pm Mohamad, B./Melewar, T.C. ANTECEDENTS AND CONSEQUENCES OF CORPORATE COMMUNICATION MANAGEMENT (CCM): A STUDY OF MALAYSIAN PUBLIC LISTED COMPANIES 3.00pm 3.30pm Foroudi, P./Melewar, T.C./Gotsi, M. EXAMINING THE INFLUENCE OF THE CORPORATE LOGO ON CORPORATE IMAGE AND CORPORATE REPUTATION: CONCEPTUAL FRAMEWORK AND RESEARCH PROPOSITIONS 3.30pm 4.00pm 4.00pm 4.30pm Break & Discussion Wang, Y./Berens, G./van Riel, C.B.M. THE ROLE OF CORPORATE REPUTATION IN THE CAPITAL MARKET: A RESOURCE BASED VIEW 4.30pm 5.00pm Rindell, A. TIME IN CORPORATE BRAND IMAGES: INTRODUCING IMAGE HERITAGE AND IMAGE IN USE 7.00pm 9.00pm Dinner XII Apostel, Hannover

Sunday, October 3, 2010 Time 8.00am 9.00am Event Breakfast Discussion Session chaired by SESSION 3: CSR RELATED Money, K. & Hillenbrand, C. 9.00am 9.30am Coombs, W.T./Holladay, S.J. CSR, REPUTATION, AND CRISIS: A POTENTIALLY VOLATILE MIX 9.30am 10.00am Korschun, D. BEING DIFFERENT AT MAKING A DIFFERENCE: DISTINCTIVE CORPORATE SOCIAL RESPONSIBILITY ACTIVITY, COMPANY INNOVATIVENESS AND CONSUMER NEED FOR UNIQUENESS 10.00am 10.30am Break & Discussion 10.30am 11.00am van Rekom, J./Go, F./Calter, D. CREATING A SUSTAINABLE CORPORATE BRAND WITH A SOCIETAL CONTRIBUTION BUILDING EFFECTIVELY ON CORPORATE ASSOCIATIONS IN CUSTOMERS MINDS 11.00am 11.30am Walsh, G./Bartikowski, B. EXAMINING THE LINK BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CUSTOMER OUTCOMES: THE MODERATING EFFECT OF CULTURE 11.30am 12.00pm Laufer, D./Avnet, T. EXPLORING THE ROLE OF REGULATORY FIT IN CRISIS MANAGEMENT 12.00pm 1.00pm 1.30pm 3.00pm 6.00pm Lunch Departure to Wolfsburg AUTOSTADT WOLFSBURG

DIRECTIONS GENERAL TRAVEL INFORMATION By train Hannovers Central Station (Hannover Hauptbahnhof (Hbf)) is located in the city centre and is served by the tram: Regional trains and direct ICE/IC service (e.g., to Amsterdam, Berlin, Frankfurt a.m.) and all other major German cities, direct regional train service to Hannover Airport. For more information: Deutsche Bahn (ICE/IC) and regional trains, please visit http://www.bahn.com Trams/City Buses (üstra), please visit: http://www.uestra.de/index.html?&l=1 By air The Hannover Airport is located 10 km from Hannover city centre. It serves more than 100 national and international destinations (http://www.hannover airport.de/index.php?&l=1). Taxi service from the airport to the city centre is available, the taxi ranks are directly at the arrivals building exits. Length of ride: 20 minutes and costs approx. EUR 25. From Hannover Central Station to the airport: Whether you are travelling with the S bahn (train), the train station is in Terminal C and directly in front of Terminal C. The S5 Hannover Airport line runs from 4.30 am until midnight every 30 minutes and takes you directly to Terminal C. It takes about 15 minutes. You must buy your ticket and stamp it if required before you get on the train. One way from Hannover Central Station currently costs EUR 2.80 per person. Escalators and elevators will take you directly from the train station to departures. For further information on the airport shuttle service, please visit www.bahn.com or call the Deutsche Bahn (DB) travel service: +49(0) 1800 1507090 (free).

Map Hannover Airport Amsterdam 15 20 min (taxi, tram) Berlin Hannover Central Station www.openstreetmap.de CONFERENCE VENUE The Leibnizhaus is the Conference Centre and Guest Residence for Participants of the 7th CIARG Conference. It is located in the historic core of Hannover the Hannover Altstadt. Adress: Holzmarkt 4 6 30159 Hannover Tel. +49 511.762 4450 Fax +49 511.762 4460 By tram (1Zone Ticket (2.20EUR); valid for one way) 1. Take the tram from Hannover Hauptbahnhof to station Markthalle/Landtag (Line 3 or 7 (Wettbergen); Line 9 (Empelde)) 2. Follow the street Am Markte 3. Turn left into the street Kramerstraße 4. Turn left into the street Holzmarkt

5. Enter the Leibnizhaus on your right hand side (Holzmarkt 4 6) City Centre Leibnizhaus Station Markthalle/Landtag www.openstreetmap.de NIGHTOUT VENUE (FRIDAY EVENING) Brauhaus Ernst August In the heart of the city, at the gateway to the Old City, the brew pub offers the greatest range of the historic, "typisch Hanöversch" hospitality in the region s capital. Adress: Schmiedestr. 13 30159 Hannover Tel. +49 (0) 511 36595 0 By foot (walking distance 5mins) 1. Follow the street Kramerstrasse 2. Follow the street Hanns Lilje Platz 3. Turn left into the street Schmiedestrasse 4. Enter the Brauhaus Ernst August on your left hand side (Schmiedestr. 13)

Brauhaus Ernst August Leibnizhaus www.openstreetmap.de DINNER VENUE (FRIDAY EVENING) PLEASE NOTE: IT IS NOT POSSIBLE TO PAY WITH YOUR CREDT CARD! XII Apostel The restaurant XII Apostel is the location of the conference dinner. It is located in the historical Pelikanviertel. Adress: Pelikanplatz 2 4 30177 Hannover Tel. +49 (0) 511 228864 0 By tram (from Leibnizhaus / 1Zone Ticket (2.20EUR); valid for one way): 1. Take the tram from Markthalle/Landtag to station Pelikanstrasse (Line 3 (Altwarmbüchen); Line 7 (Paracelsusweg); Line 9 (Fasanenkrug)) 2. Follow the street Pelikanstrasse 3. Turn left into the street Pelikanplatz 4. Enter the XII Apostel on your right hand side (Pelikanplatz 2 4)

By tram (from Hannover Central Station / 1Zone Ticket (2.20EUR); valid for one way) 1. Take the tram from Hannover Hauptbahnhof to station Pelikanstrasse (3 (Altwarmbüchen); Line 7 (Paracelsusweg); Line 9 (Fasanenkrug)) 2. Follow the street Pelikanstrasse 3. Turn left into the street Pelikanplatz 4. Enter the XII Apostel on your right hand side (Pelikanplatz 2 4) XII Apostel Station Pelikanstrasse www.openstreetmap.de AUTOSTADT (SUNDAY AFTERNOON) The Autostadt The Autostadt invites its visitors to journey into the world of mobility. 25 hectares of rolling hills and lakes together with extraordinary architecture and design form the background to the numerous and multi facetted Autostadt attractions. An exhibition of the definitive car classics allows a view into the past; artworks and films stimulate discussion; interactive research stations offer opportunities for experimentation; and exciting productions, like the Movimentos Festival Weeks and the Themenkommunikation, excite the imagination. Adress: Stadtbrücke 38440 Wolfsburg There will be a shuttle service for every participant (Leibnizhaus Autostadt).

TEN REASONS TO VISIT HANNOVER 1 ROYAL GARDENS OF HERRENHAUSEN (HERRENHÄUSER GÄRTEN) World famous baroque gardens of Herrenhausen created by Sophia, Princess Palatine of the Rhine, who was Electress of Hannover from 1692 to 1714. Further information: http://www.hannover.de/herrenhausen_en/index.html 2 MASCHSEE Beautiful artificial builded lake in the pulse of the city where you can go for a walk and enjoy your free time by drinking a coffee or a beer in one of the beergardens. It is the biggest lake in Hannover City but be aware of the big catfishes swimming near the banks! 3 ALTSTADT Half timbered buildings, museums and sights in Hannover s old core. Also the conference venue, the Leibnizhaus, is located in the Altstadt. 4 NEUES RATHAUS (CITY HALL) The City Hall seems to be a small castle nestling between the historical city and the Maschpark in the southern site of the city. Further information: http://www.hannover.de/english/tourism_culture/sightseeing/touristische_highlights/neurathaus/index.html

5 HANNOVER OPER (OPERA) Classical Style building with two large wings and a balcony with statues of famous poets and composers in Hannovers City centre. 6 HANNOVER ZOO The zoo of Hannover with its over 2000 animals and seven different themed worlds is one of Europe s loveliest zoos. Every year Hannover Zoo welcomes more than 1.2 million visitors. Further information: http://www.zoo hannover.de/home.html?l=1 7 GOTTFRIED WILHELM LEIBNIZ UNIVERSITY HANNOVER The University of Hannover is the second biggest university in Lower Saxony. Today there are around 21,000 students in the natural sciences and engineering. Further information: http://www.uni hannover.de/en/index.php 8 ERNST AUGUST GALERIE One of the biggest shopping malls in northern Germany with over 150 shops. 9 EILENRIEDE The green lung of Hannover the Eilenriede belongs to one of the largest connected urban forests in Europe.

10 THE RED THREAD is a floorline visitor s guide of a different kind. The Red Thread is painted on the pavement, is 4200 meters long, and weaves its way through the inner city joining up 36 prime attractions. Further information: http://www.hannover.de/english/tourism_culture/sightseeing/city_tours/roter_faden/index.html