Spain Market Statistics August 2017
Welcome Spain: Market Statistics factsheet provides the latest data and trends on the volume and value of visitors from Spain to Scotland from the International Passenger Survey (IPS). Visitors from Spain to the UK and Scotland in 2016 INDICATORS UK KEY FACTS SCOTLAND Total visits 2,397,000 89,000 Visits by purpose 38% holiday 37% VFR 20% business 52% holiday 29% VFR 16% business Total nights 17.4 million 693,000 Total spend 991 million 40 million Top towns visited London Manchester Bristol Birmingham Edinburgh Edinburgh Glasgow Inverness Average length of stay 7.3 nights 7.8 nights Average spend per day 57 57 Average spend per visit 414 449 Source: IPS, 2016 In 2016, Spain was the UK s 5th largest source market measured by number of visits 4th largest by number of nights 6th largest by expenditure In 2016, Spain was Scotland s 11th largest source market measured by number of visits 9th largest by number of nights 11th largest in terms of expenditure 1
Visitors from Spain to Scotland Compared to Other Overseas Markets: TRIPS SPEND NIGHTS 000s % m % 000s % USA 451 16% 510 28% 4,109 19% Germany 355 13% 212 11% 2,725 13% France 152 6% 75 4% 1,160 5% Canada 149 5% 130 7% 1,370 6% Poland 138 5% 20 1% 885 4% Australia 132 5% 102 6% 1,354 6% Italy 123 4% 92 5% 901 4% Netherlands 115 4% 62 3% 884 4% Irish Republic 96 3% 25 1% 295 1% Sweden 89 3% 43 2% 372 2%..................... Spain 89 3% 40 2% 693 3% Rest of World 859 34% 539 29% 6,481 31% Total 2,747 100% 1,850 100% 21,229 100% Source: IPS, 2016 2
Latest Information Visitors from Spain to Scotland Duration of stay Purpose of travel 1-3 nights (22%) 4-7 nights (11%) 8-14 nights (38%) 15+ nights (29%) Holiday (52%) Business (16%) VFR (29%) Seasonality Jan-Mar (22%) Apr-Jun (11%) Jul-Sep (38%) Oct-Dec (29%) Source: IPS, 2016 Top towns visited Edinburgh Glasgow Inverness Top regions visited Lothians Greater Glasgow & Clyde Valley Highlands & Islands 3
Trends Information Visitors from Spain to Scotland VISITORS FROM SPAIN TO SCOTLAND: 2007-2016 1. Total visit/nights/spend 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Total Visits (000s) Total Nights (000s) Total Spend ( m) 184 109 171 140 132 114 93 101 146 89 1,208 1,041 1,472 1,701 963 1,124 1,250 1,633 1,952 693 82 52 80 79 79 70 54 97 105 40 Source: IPS, 2007-2016 4
2. Volume/Value trend 200 150 100 50 Visits (000s) Spend ( m) Linear (Visits (000s)) 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: IPS, 2007-2016 Visitor numbers from Spain has shown turbulence over the past decade. 2013 to 2015 showed an upward trend in numbers as the Spanish economy recovered but 2016 saw volume and value drop below 2013 levels. 5
Connectivity Direct to Edinburgh Jet2: Alicante, Malaga, Murcia, Ibiza, Mallorca, Reus, Menorca Vueling: Barcelona, Alicante Ryanair: Fuerteventura, Barcelona, Alicante, Malaga, Tenerife, Gran Canaria, Palma, Lanzarote, Santander EasyJet: Alicante, Mallorca, Tenerife Norwegian: Malaga, Barcelona Iberia Express: Madrid Direct to Glasgow Jet2: Alicante, Mallorca, Gran Canaria, Menorca, Murica, Tenerife, Fuerteventura, Malaga, Ibiza, Lanzarote, Barcelona Reus, Barcelona El Prat EasyJet: Alicante, Mallorca, Malaga Iberia- Airnostrum: Madrid, Bilbao, Valencia Ryanair: Girona Direct to Aberdeen Ryanair: Malaga, Alicante Direct to Prestwick Ryanair: Alicante, Lanzarote, Palma, Barcelona, Ibiza, Murica, Fuerteventura, Malaga, Tenerife, Gran Canaria 6
APPENDIX: International Passenger Survey 2016 USING AND INTERPRETING STATISTICAL DATA Source: Data is sourced from the Office for National Statistics International Passenger Survey (IPS). Information about the survey can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section) or the Office for National Statistics website www.statistics.gov.uk/hub/index.html. Sample Sizes: Analysis of sub-groups, such as trips by purpose or demographic group, relies on small sample sizes that can be unreliable. Where this is a particular issue, methods to aggregate data, such as using a 3-year average instead of single-year data, have been used. Before using the data, it is important to recognise the limitations of using a small sample size. Further information, including methodology and sample sizes, can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section). CONTACT US Insight Department VisitScotland Ocean Point One 94 Ocean Drive Edinburgh EH6 6JH 0131 472 2222 research@visitscotland.com August 2017 visitscotland.com visitscotland.org Disclaimer: VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any error or omissions. Images VisitScotland