Comparative report on Oversea Travel Behavior Study in Thailand, Indonesia and Vietnam in 2015 October 2015
Table of content A. Research Design (P.3) B. Respondent profile (P.4) C. Summary (P.5) D. Detail Findings (P.9) 2
A. Research design Research Method Online research Fieldwork Period September 2015 Research Area Nationwide - Vietnam, Indonesia, Thailand Respondent Criteria Male / Female, 17 years old and above. Ever travel to International destination for family events, religious trip, national holidays and leisure in the past 3 year. Sample Size 600 samples Qouta Male Female Gender x Age Thailand Indonesia Vietnam 17 29 years old 50 50 50 Over 30 years old 50 50 50 17 29 years old 50 50 50 Over 30 years old 50 50 50 Total 200 200 200 Number of Questions Survey Content 5 Screening Questions, 12 Main Questions Oversea Travelling Frequency, Past Destination Country, Travelling Behavior, Travelling Source of Information, Next Destination Country 3
C. Summary Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam. becomes the top country which visited for overseas vacation by 59.0% of Thailand s respondents. Meanwhile, Singapore is leading in Indonesia s target as main country which visited for overseas vacation by 75.0% of respondents. Moreover, Thailand is the most chosen country to visit by 5% of Vietnam s respondents. 39.0% of Vietnam respondents prefer to travel in July, 35.5% of Thailand respondents prefer to travel in April, and 32.5% of Indonesia respondents prefer to travel in December as their best month to travel. Indonesia has the shortest time of travelling, they prefer to travel for 3 4 days for oversea vacation. Furthermore, Vietnam has the longest time to travel, they spend more than 7 days when they re on oversea vacation. At last, most people in Thailand spend around 5 days on oversea vacation. 4
C. Summary Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to 72.5% among others. Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5% respondents in Vietnam chose self-organized trip when they were travelling to oversea. Among 3 countries, they have same country options to be visited for the next destination, such as, and Singapore. and are the top among 2 countries respondents in Thailand and Indonesia. In addition, Singapore is the top destination for Vietnamese s next trip. 5
D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 6
Oversea Travelling Frequency Almost half of the respondents from Thailand, Indonesia and Vietnam had a vacation travelling trip at oversea once to twice within these 3 years. It showed that Vietnam has the highest percentage among 3 countries with percentage of 59.0. 6 59.0 49.5 5 4 33.0 36.5 31.5 2 9.0 5.5 5.5 2.5 1-2 times 3-4 times 5-6 times More than 6 times Thailand 49.5 33.0 5.5 Indonesia 5 36.5 9.0 2.5 Vietnam 59.0 31.5 5.5 Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012-31 August 2015)? [SA] N=600 10
Oversea Travelling Frequency - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1-2 times 4 4 3 5 6 6 3-4 times 4 3 3 4 2 3 5-6 times More than 6 times 0 20 40 60 80 0 20 40 60 80 0 20 40 60 80 17-29 years old 30 years old and above Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012-31 August 2015)? [SA] N=600 8
Oversea Travelling Frequency - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1-2 times 5 5 5 5 5 6 3-4 times 2 2 2 3 3 3 5-6 times 1 1 More than 6 times 0 20 40 60 80 0 20 40 60 80 0 20 40 60 80 17-29 years old 30 years old and above Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012-31 August 2015)? [SA] N=600 9
D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 10
Past Destination Country Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam apan become the top country which visited for overseas vacation travelling by 59.0% of Thailand s respondents. Meanwhile, Singapore is leading on Indonesia s target as main country which visited for overseas vacation travelling by 75.0% respondents. Moreover, Thailand is the most chosen country to be visited by 5% of Vietnam s respondents. Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 59.0 Singapore 75.0 Thailand 5 37.5 Malaysia 53.5 Singapore 41.5 Singapore 31.5 Thailand 29.0 China 31.5 China 25.5 29.0 21.0 Laos 21.0 Australia 19.0 Hong Kong 21.0 13.0 Cambodia 17.5 Malaysia 15.5 Hong Kong USA 12.5 Vietnam 14.5 Saudi Arabia 1 Malaysia 11.5 Myanmar 14.5 China 1 Laos 9.5 Others 63.0 Others 47.0 Others 46.5 0 20 40 60 80 0 20 40 60 80 0 20 40 60 80 Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012-31 August 2015)? [FA] N=600 10
Past Destination Country - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 5 6 Singapore 7 7 Thailand 5 5 3 3 Malaysia 5 5 Singapore 4 4 Singapore 2 4 Thailand 3 3 China 3 2 China 3 2 3 3 2 Laos 2 Australia 2 Hong Kong 2 1 Cambodia 2 1 Malaysia Hong Kong America 2 Vietnam 2 Saudi Arabia Malaysia Myanmar China 1 Laos 1 Others 5 8 Others 3 7 Others 5 5 0 20 40 60 80 100 0 20 40 60 80 100 17-29 years old 30 years old and above 0 20 40 60 80 100 Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012-31 August 2015)? [FA] N=600 12
Past Destination Country - Female Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 5 5 Singapore 7 7 Thailand 6 5 4 3 Malaysia 4 6 Singapore 2 4 Singapore 2 3 Thailand 2 2 China 3 3 China 2 1 2 2 Laos 1 2 Australia 1 2 2 Hong Kong 2 2 1 2 Cambodia 1 Malaysia Hong Kong 1 USA 1 Vietnam 1 Saudi Arabia Malaysia Myanmar China Laos Others 3 8 Others 4 4 Others 4 3 0 20 40 60 80 100 0 20 40 60 80 100 17-29 years old 30 years old and above 0 20 40 60 80 100 Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012-31 August 2015)? [FA] N=600 13
D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 14
Favorite Month to Travel There are some different habits of respondents from Thailand, Indonesia and Vietnam as researched of selecting favorite month to travel for vacation. 39.0% of Vietnam respondents prefer in July, 35.5% of Thailand respondents prefer in April, and 32.5% of Indonesian respondents prefer in December as their best month to travel. 4 39.0 35.5 32.5 30.5 3 2 25.5 13.5 25.0 21.0 1 21.0 19.0 19.5 17.5 18.5 27.5 17.0 2 27.0 25.5 23.0 21.5 16.5 2 20.5 15.0 27.5 16.5 23.5 15.5 31.5 16.5 12.5 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Thailand 30.5 25.0 21.0 35.5 27.5 16.5 2 15.0 27.5 23.5 31.5 Indonesia 25.5 1 19.0 19.5 18.5 2 27.0 21.5 20.5 16.5 12.5 32.5 Vietnam 13.5 21.0 17.5 17.0 25.5 39.0 23.0 20.5 15.5 16.5 Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012-31 August 2015)? [MA] N=600 15
Favorite Month to Travel - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) Jan 2 3 3 4 Feb 2 2 2 Mar 2 1 1 Apr 3 4 1 2 May 3 Jun 2 2 2 2 2 Jul 2 2 2 2 5 Aug 1 3 2 3 Sep 2 2 Oct 4 1 1 Nov 3 2 2 Dec 3 3 3 2 1 2 0 20 40 60 0 20 40 60 0 20 40 60 17-29 years old 30 years old and above Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012-31 August 2015)? [MA] N=600 16
Favorite Month to Travel - Female Thailand(N=200) Indonesia(N=200) Vietnam(N=200) Jan 2 4 Feb 2 3 2 Mar 2 2 Apr 3 3 2 2 May 2 3 2 2 2 Jun 1 2 3 1 3 Jul 1 2 3 2 4 Aug 2 1 2 1 2 Sep 1 1 2 1 2 Oct 2 3 1 Nov 1 2 1 1 Dec 2 2 3 4 0 20 40 60 0 20 40 60 0 20 40 60 17-29 years old 30 years old and above Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012-31 August 2015)? [MA] N=600 17
Length of Time to Travelling Indonesia has the shortest time of travelling, they prefer to travel for 3 4 days for oversea vacation travelling trip. Furthermore, Vietnam has the longest time of travelling, they spend more than 7 days when they re on oversea vacation. At last, most people in Thailand spend around 5 days to have oversea vacation. 3 27.5 2 2 2 20.5 23.5 1 1.5 1.0 3.5 1 day (0 night) 4.5 2 days (1 night) 19.0 19.0 9.5 3 days (2 nights) 4 days (3 nights) 5 days (4 nights) 6 days (5 nights) 7 days (6 nights) More than 7 days (6 nights) Thailand 1.0 3.5 2 20.5 27.5 7.0 8.5 Indonesia 1.5 19.0 19.0 15.5 13.0 13.5 14.5 Vietnam 4.5 9.5 23.5 1 14.5 2 15.5 13.0 7.0 1 14.5 13.5 8.5 14.5 Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 15
Length of Time to Travelling - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1 day (0 night) 2 days (1 night) 3 days (2 nights) 2 2 4 days (3 nights) 1 5 days (4 nights) 2 3 2 3 6 days (5 nights) 1 1 1 7 days (6 nights) 1 1 2 More than 7 days (6 nights) 1 1 0 20 40 0 20 40 0 20 40 17-29 years old 30 years old and above Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 19
Length of Time to Travelling - Female Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1 day (0 night) 2 days (1 night) 3 days (2 nights) 1 2 1 4 days (3 nights) 2 2 1 2 2 5 days (4 nights) 2 2 2 6 days (5 nights) 1 2 7 days (6 nights) 1 1 1 More than 7 days (6 nights) 2 2 3 0 20 40 0 20 40 0 20 40 17-29 years old 30 years old and above Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 20
Booking Method (Transportation) Most respondents in Thailand and Indonesia book transportation by using online method, which accounts 42.5% and 56.5% respectively. On the other side, respondents in Vietnam prefer to book transportation via Ticket Agent. 6 56.5 49.5 4 4 42.5 35.5 35.0 2 13.0 7.5 7.5 4.5 0.5 I don't reserve Ticket agent Online Others Thailand 13.0 4 42.5 0.5 Indonesia 4.5 35.0 56.5 Vietnam 7.5 49.5 35.5 7.5 Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16
Booking Method (Transportation) Percentage lower 10% than total Percentage higher10% than total Thailand N=200 Indonesia N=200 Vietnam N=200 Male Female Male Female Male Female Total I don't reserve Ticket agent Online Others Total 200 13.0 4 42.5 0.5 17-29 years old 50 2 3 5 30 years old and above 50 4 4 17-29 years old 50 5 3 30 years old and above 50 1 4 3 Total 200 4.5 35.0 56.5 17-29 years old 50 3 6 30 years old and above 50 3 5 17-29 years old 50 3 5 30 years old and above 50 3 5 Total 200 7.5 49.5 35.5 7.5 17-29 years old 50 5 3 30 years old and above 50 4 2 17-29 years old 50 3 5 30 years old and above 50 5 2 1 Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16
Booking Method (Hotel) Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to 72.5% among others. Besides that, booking directly at the hotel is an alternative method which are also used by respondents in Thailand, and Vietnam. 8 72.5 6 4 41.0 4 40.5 38.5 2 14.5 4.5 1.0 I don't reserve Online At hotel Others Thailand 4 41.0 1.0 Indonesia 4.5 72.5 17.0 Vietnam 14.5 40.5 38.5 6.5 17.0 6.5 Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16
Booking Method (Hotel) Percentage lower 10% than total Percentage higher10% than total Thailand N=200 Indonesia N=200 Vietnam N=200 Male Female Male Female Male Female Total I don't reserve Ticket agent Online Others Total 200 4 41.0 1.0 17-29 years old 50 2 3 5 30 years old and above 50 5 4 17-29 years old 50 4 3 30 years old and above 50 2 4 3 Total 200 4.5 72.5 17.0 17-29 years old 50 7 2 30 years old and above 50 6 1 17-29 years old 50 7 30 years old and above 50 7 1 Total 200 14.5 40.5 38.5 6.5 17-29 years old 50 5 2 30 years old and above 50 1 3 3 17-29 years old 50 4 4 30 years old and above 50 1 5 1 Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16
Type of Travelling Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5% respondents in Vietnam are mostly choose self-organized trip when they travelling to oversea. Thailand(N=200) Self-organized trip Tour Both Indonesia(N=200) Self-organized trip Tour Both Vietnam(N=200) Self-organized trip Tour Both 35.0 27.5 25.5 23.0 49.5 47.5 37.5 25.0 29.5 Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600 17
Type of Travelling Percentage lower 10% than total Percentage higher10% than total Total Self-organized trip Tour Both Thailand N=200 Indonesia N=200 Vietnam N=200 Male Female Male Female Male Female Total 200 47.5 29.5 23.0 17-29 years old 5 5 3 2 30 years old and above 5 4 2 3 17-29 years old 5 4 2 3 30 years old and above 5 5 4 Total 200 49.5 25.0 25.5 17-29 years old 5 6 2 30 years old and above 5 3 3 3 17-29 years old 5 5 2 2 30 years old and above 5 4 3 Total 200 27.5 37.5 35.0 17-29 years old 50 1 4 4 30 years old and above 50 3 3 2 17-29 years old 50 2 3 4 30 years old and above 50 3 3 3 Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600 17
Travelling Cost 1USD=35.5THB 3 25.0 Thailand(N=200) 1USD=35.6 THB 2 1 1.5 Under THB 5,000 (140 USD) 5.5 THB 5,001-10,000 (140-281 USD) THB 10,001-15,000 (281-421 USD) 9.0 THB 15,001-20,000 (421-562 USD 17.5 THB 20,001-30,000 (562-843 USD) 15.0 13.5 THB 30,001 - THB 40,001-40,000 50,000 (843-1,124USD) (1,124-1,404 USD) Above THB 50,000 (1404 USD-) 1.0 I do not know / not sure Indonesia(N=200) 1USD=13,613IDR 3 2 1 2.5 Under Rp 2,500,000 (184 USD) 11.5 Rp 2,500,001-5,000,000 (184-367 USD) Rp 5,000,001-7,500,000 (367-551 USD) 13.5 Rp 7,500,001-10,000,000 (551-735 USD) Rp 10,000,001-15,000,000 (735-1,102 USS) 13.5 12.5 Rp 15,000,001-20,000,000 (1,102-1,469 USD) Rp 20,000,001-30,000,000 (1,469-2,204 USD) 1USD=13,57 IDR 7.0 Above Rp 3000 (2,204 USD-) 1.5 I do not know / not sure Vietnam(N=200) 1USD=22222.2VND 3 2 1 1.5 0.5 Under 3.0000 VND (135 USD) 3.0000-5.0000 VND (135-225 USD) 5.0001-7.0000 VND (225-315 USD) 11.5 7.0001-1000 VND (315-450 USD) 1001-15.0000 VND (450-675 USD) 11.0 15.0001-2000 VND (675-900 USD) 1 1 2001-3000 VND (900-1350 USD) 3000-5000 VND (1,350-2,250 USD) 1USD=22,230 VND 15.0 5000 VND and above (2,250 USD) 0.5 I don't know / not sure Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 27
Travelling Cost Thailand / Male 1USD=35.5THB 4 3 2 2 1 1 2 1 1 2 1.5 5.5 9.0 17.5 15.0 13.5 25.0 1.0 Under THB 5,000 (140 USD) THB 5,001-10,000 (140-281 USD) THB 10,001-15,000 (281-421 USD) THB 15,001-20,000 (421-562 USD THB 20,001-30,000 (562-843 USD) 1 THB 30,001-40,000 (843-1,124USD) THB 40,001-50,000 (1,124-1,404 USD) 2 Above THB 50,000 (1404 USD-) I do not know / not sure 17-29 years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17
Travelling Cost Thailand / Female 1USD=35.5THB 4 3 2 2 2 1 1 1.5 5.5 9.0 17.5 15.0 13.5 25.0 1.0 Under THB 5,000 (140 USD) THB 5,001-10,000 (140-281 USD) THB 10,001-15,000 (281-421 USD) THB 15,001-20,000 (421-562 USD THB 20,001-30,000 (562-843 USD) THB 30,001-40,000 (843-1,124USD) THB 40,001-50,000 (1,124-1,404 USD) Above THB 50,000 (1404 USD-) I do not know / not sure 17-29 years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17
Travelling Cost Indonesia / Male 1USD=13,57 IDR 4 3 3 2 2 1 1 1 2.5 11.5 13.5 13.5 12.5 7.0 1.5 Under Rp 2,500,000 (184 USD) Rp 2,500,001-5,000,000 (184-367 USD) Rp 5,000,001-7,500,000 (367-551 USD) Rp 7,500,001-10,000,000 (551-735 USD) Rp 10,000,001-15,000,000 (735-1,102 USS) Rp 15,000,001-20,000,000 (1,102-1,469 USD) Rp 20,000,001-30,000,000 (1,469-2,204 USD) Above Rp 3000 (2,204 USD-) I do not know / not sure 17-29 years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17
Travelling Cost Indonesia / Female 1USD=13,57 IDR 4 3 2 2 2 2 1 1 1 2.5 11.5 13.5 13.5 12.5 7.0 1.5 Under Rp 2,500,000 (184 USD) Rp 2,500,001-5,000,000 (184-367 USD) Rp 5,000,001-7,500,000 (367-551 USD) Rp 7,500,001-10,000,000 (551-735 USD) Rp 10,000,001-15,000,000 (735-1,102 USS) Rp 15,000,001-20,000,000 (1,102-1,469 USD) Rp 20,000,001-30,000,000 (1,469-2,204 USD) Above Rp 3000 (2,204 USD-) I do not know / not sure 17-29 years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17
Travelling Cost Vietnam / Male 1USD=22,230 VND 4 3 2 2 2 2 1 1 1 1.5 0.5 11.5 11.0 1 1 15.0 0.5 Under 3.0000 VND (135 USD) 3.0000-5.0000 VND (135-225 USD) 5.0001-7.0000 VND (225-315 USD) 7.0001-1000 VND (315-450 USD) 1001-15.0000 VND (450-675 USD) 15.0001-2000 VND (675-900 USD) 2001-3000 VND (900-1350 USD) 3000-5000 VND (1,350-2,250 USD) 5000 VND and above (2,250 USD) I don't know / not sure 17-29 years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17
Travelling Cost Vietnam / Female 1USD=22,230 VND 4 3 3 2 2 1 2 1 1 1.5 0.5 Under 3.0000 VND (135 USD) 3.0000-5.0000 VND (135-225 USD) 5.0001-7.0000 VND (225-315 USD) 11.5 11.0 1 1 15.0 5.0 7.0001-1000 VND (315-450 USD) 1001-15.0000 VND (450-675 USD) 15.0001-2000 VND (675-900 USD) 2001-3000 VND (900-1350 USD) 3000-5000 VND (1,350-2,250 USD) 5000 VND and above (2,250 USD) I don't know / not sure 17-29 years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17
D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 34
Source of Information (Main source) Thailand(N=200) Indonesia(N=200) Vietnam(N=200) Travel sites 75.5 Travel sites 6 Travel sites 78.5 Travel agency 58.5 Travel agency 68.5 Travel agency 61.5 Social media 5 Social media 69.5 Social media 88.5 Tourism books 55.5 Tourism books 37.0 Tourism books 3 Travel blogs 55.0 Travel blogs 41.5 Travel blogs 4 Travel communities sites 4 Travel communities sites 41.5 Travel communities sites 51.0 Tourism magazine Search engines 4 46.5 Tourism magazine Search engines 37.0 59.5 Tourism magazine 56.5 Tourism board 40.5 Tourism board 73.5 Search engines 7 TV 37.5 TV 4 TV 45.0 Recommended by others 37.0 Recommended by others 58.5 Recommended by others 83.0 Printed media (Newspaper) 25.0 Printed media (Newspaper) 29.0 Printed media (Newspaper) 36.5 Radio Radio 13.5 Radio Others 9.0 Others Others 7.5 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 Q8. Please tell us how could you find your target oversea country information for vacation travelling last time? [MA & SA] N=600 18
Overseas Internet Connection 6 4 4 4 37.0 39.0 35.0 27.5 21.5 2 11.5 4.5 3.5 I don't access the internet I bought the SIM card when I arrived at oversea airport directly. I bought the SIM card at my country just before I go on trip I didn't buy a SIM card since it was easily to access the WIFI in the country that I visited Thailand 27.5 21.5 35.0 Indonesia 4.5 37.0 4 0.5 Vietnam 3.5 39.0 11.5 4 0.5 Other Q9. Please tell us how could you have the internet connection while you had oversea vacation travelling last time? [SA] N=600 18
D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 37
Potential oversea traveler in the next 1 year Yes, I will. I do not know / I don't have any plans No, I will not 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Thailand 8 13.5 0.5 Indonesia 10 Vietnam 88.5 11.0 0.5 Vietnam Indonesia Thailand Yes, I will. 88.5 10 8 I do not know / I don't have any plans 11.0 13.5 No, I will not 0.5 0.5 Q10. Please tell us do you have any intention to travel oversea for a vacation reason in the next 1 year (September 1, 2015 - August 31, 2016)? [SA] N=600 19
Preferred Country for Next Destination TOP10 Among 3 countries, they have the same country options to be visited for next destination, such as, and Singapore. and is the top priority among 2 countries respondents in Thailand and Indonesia. In addition, Singapore is the top trigger for Vietnamese s next destination. Thailand(N=172) Indonesia(N=200) Vietnam(N=177) 62.2 29.5 Singapore 29.4 30.8 21.5 27.1 Singapore 18.6 Singapore 21.0 26.6 Hong Kong 17.4 Thailand 1 Thailand 23.2 China 15.1 Malaysia 13.5 USA 14.1 England 13.4 Australia 13.5 China 13.6 Laos 9.9 China 11.5 Hong Kong 11.9 USA 8.7 Saudi Arabia 9.5 France 11.3 Vietnam 7.6 Hong kong 9.5 England 10.7 Australia 7.6 USA 8.5 Australia 7.9 (10) 10 30 50 70 (10) 10 30 50 70 (10) 10 30 50 70 Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=549 10
Preferred Country for Next Destination TOP10(Male) Thailand(N=91) Indonesia(N=100) Vietnam(N=87) 5 64.4 3 3 Singapore 5 64.4 22.2 32.6 22.2 32.6 Singapore 21.7 17.8 Singapore 1 2 21.7 17.8 Hong Kong 19.6 13.3 Thailand 1 Thailand 19.6 13.3 China 23.9 17.8 Malaysia 1 USA 23.9 17.8 England 13.0 15.6 Australia China 13.0 15.6 Laos 10.9 11.1 China 1 Hong Kong 10.9 11.1 USA 6.5 11.1 Saudi Arabia 1 France 6.5 11.1 Vietnam 13.0 8.9 Hong kong England 13.0 8.9 Australia 8.7 11.1 USA 1 Australia 6.8 4.7 0 20 40 60 0 20 40 60 17-29 years old 30 years old and above 0 20 40 60 Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=278 40
Preferred Country for Next Destination TOP10(Female) Thailand(N=81) Indonesia(N=100) Vietnam(N=90) 69.6 65.7 2 Singapore 69.6 65.7 37.0 31.4 3 37.0 31.4 Singapore 15.2 2 Singapore 2 2 15.2 2 Hong Kong 19.6 17.1 Thailand 2 Thailand 19.6 17.1 China 2 Malaysia USA 2 England 15.2 8.6 Australia China 15.2 8.6 Laos 6.5 11.4 China Hong Kong 6.5 11.4 USA 10.9 5.7 Saudi Arabia France 10.9 5.7 Vietnam 6.5 Hong kong England 6.5 Australia 6.5 2.9 USA Australia 13.0 6.8 0 20 40 60 0 20 40 60 17-29 years old 30 years old and above 0 20 40 60 Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=271 41
Most Preferred Country for Next Destination TOP10 is the most preferred country for next destination of overseas vacation travelling among Thailand, Indonesia and Vietnam. Furthermore, become the top 3 as country preferred which accounts 8.7%, 11.5% and 13.6% respectively for Thailand, Indonesia and Vietnam. Thailand(N=172) Indonesia(N=200) Vietnam(N=177) 48.3 22.5 22.6 8.7 11.5 Singapore 14.1 Hong Kong 5.8 Singapore 8.5 13.6 France 5.2 Saudi Arabia China 6.8 England 5.2 Australia 7.5 America 6.2 China 4.7 France 6.5 Thailand 5.6 Shingapore 4.1 America 5.0 France 5.1 Vietnam 2.3 New Zealand Indonesia 4.5 America 2.3 Malaysia Australia 3.4 New Zealand 2.3 Thailand 3.5 UK 3.4 0 20 40 60 0 20 40 60 0 20 40 60 Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=549 10
Most Preferred Country for Next Destination TOP10(Male) Thailand(N=91) Indonesia(N=100) Vietnam(N=87) 34.8 53.3 1 1 15.9 23.3 4.4 10.9 Singapore 9.3 18.2 Hong Kong 6.5 4.4 Singapore 7.0 15.9 France 2.2 8.9 Saudi Arabia China 9.1 11.6 England 8.7 6.7 Australia 1 America 4.5 9.3 China 6.5 4.4 France Thailand 11.6 Shingapore 4.3 2.2 America France 2.3 11.4 Vietnam 6.5 2.2 New Zealand Indonesia 11.4 America 2.2 Malaysia Australia 2.3 New Zealand 2.2 4.4 Thailand UK 4.5 0 20 40 60 0 20 40 60 17-29 years old 30 years old and above 0 20 40 60 Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA ] N=278 43
Most Preferred Country for Next Destination TOP10(Female) Thailand(N=81) Indonesia(N=100) Vietnam(N=90) 54.3 51.4 2 3 26.1 25.0 10.9 8.6 1 1 Singapore 13.0 15.9 Hong Kong 10.9 Singapore 1 17.4 13.6 France 4.3 5.7 Saudi Arabia China 2.2 4.5 England 4.3 Australia 1 America 4.3 6.8 China 8.6 France Thailand 4.3 6.8 Shingapore 4.3 5.7 America France 6.8 Vietnam New Zealand Indonesia 6.5 America 4.3 2.9 Malaysia Australia 6.5 4.5 New Zealand 2.9 Thailand UK 8.7 0 20 40 60 0 20 40 60 17-29 years old 30 years old and above 0 20 40 60 Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=271 44
Reason to Travelling for Next Destination TOP10(Thailand) 4 33.7 27.3 2 11.0 9.9 9.3 8.1 6.4 5.2 N Good Scenery Many Interested Tourists Places Food Beautiful culture / Old Culture Shopping Clean Environment Good Atmosphere Learn new Culture I have been there before Love to travel Total 172 33.7 27.3 11.0 9.9 9.3 8.1 6.4 5.2 Make 17-29 years old 46 32.6 26.1 4.3 15.2 13.0 15.2 8.7 8.7 6.5 6.5 30 years old and above 45 4 2 13.3 8.9 13.3 15.6 8.9 6.7 4.4 2.2 Female 17-29 years old 46 30.4 26.1 17.4 6.5 15.2 2.2 13.0 6.5 4.3 6.5 30 years old and above 35 31.4 4 22.9 28.6 5.7 5.7 11.4 11.4 5.7 Percentage lower 10% than total Percentage higher10% than total Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=172 19
Reason to Travelling for Next Destination TOP10(Indonesia) 4 2 15.5 13.0 4.5 4.5 3.5 N I want to see the city culture and culinary One of the most favourite place for tourist attraction I like to see the panorama of the country Pilgrimage Beautiful city and developed country Never been there Nearest country from I want to meet my city and my relative affordable price Comfortable and cozy ambience country I want to participate on certain event Total 200 15.5 13.0 4.5 4.5 3.5 Make 17-29 years old 50 1 30 years old and above 50 2 1 1 Female 17-29 years old 50 2 1 1 30 years old and above 50 1 1 Percentage lower 10% than total Percentage higher10% than total Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=200 19
Reason to Travelling for Next Destination TOP10(Vietnam) 4 31.6 27.1 2 12.4 10.7 9.0 7.3 6.8 5.6 5.1 4.5 N I want to see the city culture and culinary Beautiful city and developed country I want to go shopping there Holiday One of the most favourite place for tourist attraction Looking for new experience I want to see historical place Nearest country from my city and affordable price Friendly / modern citizen Culinary Total 177 31.6 27.1 12.4 10.7 9.0 7.3 6.8 5.6 5.1 4.5 Make 17-29 years old 44 22.7 31.8 9.1 15.9 13.6 6.8 4.5 6.8 2.3 30 years old and above 43 30.2 32.6 4.7 4.7 11.6 7.0 2.3 4.7 Female 17-29 years old 46 37.0 23.9 21.7 15.2 17.4 2.2 4.3 2.2 6.5 6.5 30 years old and above 44 36.4 20.5 13.6 6.8 4.5 9.1 9.1 9.1 4.5 4.5 Percentage lower 10% than total Percentage higher10% than total Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=177 19
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