Cheatham County, TN Cheatham County (Kingston Springs & Ashland City areas) Hotel, Restaurant, and Travel Industries: Economic Profile and Business Trends, Steve Morse, Ph.D. Director & Economist Tourism Institute University of Tennessee Knoxville June 2007 Page 1
Cheatham County, TN Hotel, Restaurant, and Travel Industries: Economic Profile and Business Trends, Table of Contents Report prepared by: Tourism Institute Department of Retail, Hospitality & Tourism Management Hotel, Restaurant & Tourism Management Program University of Tennessee, Knoxville, Tourism Institute Graduate Research Assistants: Warren Jahn, Eva Smith, Chad Church Administrative Assistant: Judy Loveday Ph: (865) 97-2; E-mail: smorse@utk.edu Report also available on web site at: http://utk.edu/tourism With support from: Dr. Bob Rider, Dean College of Education, Health, and Human Sciences Dr. Nancy Fair, Head Department of Retail, Hospitality, and Tourism Management About this report: The purpose of this county level report is to examine the direct business activity in the hotel, restaurant, and travel sectors of the local economy generated from all consumer spending. This report is not an economic impact report of tourist spending and multiplier impacts on jobs and revenues. For a county economic impact report from tourist spending see the publication The Economic Impact of Travel on Tennessee Counties from the Tennessee Department of Tourist Development at http:// www.tennessee.gov/tourdev/reports.html. 1. Cheatham County employment & number of establishments for Hotel, Restaurant, and Travel industries, 2005 2. Cheatham County ranking of Hotel, Restaurant, and Travel Industry employment to other county industries, 2005 3. Cheatham County tax revenues generated, 200-2005 for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment, & Recreation. Cheatham County employment and number of establishments by quarter & year, 2003-2005 for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment & Recreation 5. Cheatham County Gross Sales by Month, 200 - for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment & Recreation E-mail: tourism@utk.edu Phone: (865) 97-2 Page 2
Importance of the Hotel, Restaurant & Travel Industry to the Cheatham County Economy NAICS Cheatham County Employment and Number of Establishments in the Hotel, Restaurant, & Travel Sectors, 2005 # of Sector/Sub-Sector Employees # of Establishments 721 Accommodations 722 Food Services and Drinking Places 1 31 7221 Full-Service Restaurants 9 7222 Limited-Service Eating Places 305 19 71 Arts, Entertainment, and Recreation 0 7 Performing Arts and Spectator Sports 6 7 Amusement, Gambling & Recreation 5 7 81 Air transportation NC NC 853 Taxi and Limousine Service ND ND 855 Charter bus industry ND ND 87 Scenic and Sightseeing Transportation NC NC 56 Travel Arrangement and Reservation Services NC NC 56192 Convention and Trade Show Organizers NC NC Total: Hotel, Restaurant, & Travel Sector 55 8 Source: TN Dept. of Labor and Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics, and Tourism Institute, University of Tennessee Total: Hotel, Restaurant, & Tourism Sector = Summation of North American Industry Classifaction System (NAICS) codes 71, 721, 722, 81, 853, 855, 87, 56, & 56192 NC = Not Calculable, the data does not exist or it is zero ND = Not Disclosable E-mail: tourism@utk.edu Phone: (865) 97-2 Page 3
Ranking of Hotel, Restaurant & Travel Industries by Employment Relative to Other Industries, 2005 Cheatham Co. Rank of Industries by Percent Employment Compared to Tennessee, 2005 County Industry Rank Industry Cheatham County Tennessee Statewide 1 Manufacturing 6.52% 16.00% 2 Trade, Transportation, and Utilities 19.86% 2.% 3 Hotel, Restaurant, and Travel 8.63%.78% Education and Health Services 5.99% 20.82% 5 Professional and Business Services.68%.% 6 Financial Activities 3.0% 5.60% 7 Other Services 1.96% 2.79% 8 Information 0.7% 1.96% 9 Unclassified 0.02% 0.07% Construction ND 5.00% Natural Resources and Mining ND 0.39% Source: TN Dept. of Labor and Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics, and Tourism Institute, University of Tennessee NC = Not Calculable, the data does not exist or it is zero ND = Not Disclosable E-mail: tourism@utk.edu Phone: (865) 97-2 Page
County Tax Revenues Generated, 200-2005 Hotel & Lodging, Restaurant, & Arts, Entertainment & Recreation County Taxes Generated Industry County Tax Rate 200 2005 Restaurant & Drinking 2.25% 86,558 528,600 Hotel & Lodging 2.25% * 31,819 31,080 Arts, Entertainment, & Recreation 2.25% 36,3 0,271 Total County Taxes Generated $55,80 $599,950 * Tax Rate Hotel & Lodging = County Hotel-Motel Tax (0.00%) plus County Sales Tax (2.25%) Source: TN Dept. of Labor and Workforce Development, TN Dept. of Revenue, and Tourism Institute, University of Tennessee E-mail: tourism@utk.edu Phone: (865) 97-2 Page 5
Restaurant & Drinking Establishments Employment & Number of Establishments, 2003- Restaurant & Drinking Establishments, by Qtr., 200- Restaurant & Drinking Establishments, Number of Employees, by Qtr., 200-29 28 500 78 27 25 23 21 19 17 19 19 20 21 21 23 23 22 50 00 350 318 387 385 359 339 3 21 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 300 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 200 2005 200 2005 Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee 35 Restaurant & Drinking Establishments, 2003-2005 Restaurant & Drinking Establishments, Number of Employees, 2003-2005 30 25 20 21 22 31 20 00 380 360 30 320 338 363 1 2003 200 2005 300 2003 200 2005 E-mail: tourism@utk.edu Phone: (865) 97-2 Page 6
Hotel & Lodging Employment & Number of Establishments, 2003-5 Hotel & Lodging Establishments, by Qtr., 200- Hotel & Lodging, Number of Employees, by Qtr., 200-1 9 8 9 3 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 7 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 200 2005 200 2005 Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee Hotel & Lodging Establishments, 2003-2005 Hotel & Lodging, Number of Employees, 2003-2005 5 9 8 7 8 3 2003 200 2005 6 2003 200 2005 E-mail: tourism@utk.edu Phone: (865) 97-2 Page 7
Arts, Entertainment, & Recreation Employment & Number of Establishments, 2003- Arts, Entertainment & Recreation Establishments, by Qtr., 200- Arts, Entertainment & Recreation, Number of Employees, by Qtr., 200-1 1 1 160 0 0 80 60 0 20 93 18 2 3 8 8 3 73 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 0 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. th Qtr. 1st Qtr. 200 2005 200 2005 Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee Arts, Entertainment, & Recreation Establishments, 2003-2005 Arts, Entertainment, & Recreation, Number of Employees, 2003-2005 1 1 0 0 0 0 1 0 2003 200 2005 0 2003 200 2005 E-mail: tourism@utk.edu Phone: (865) 97-2 Page 8
Restaurant & Drinking, Hotel & Lodging, & Arts, Entertainment, & Recreation Gross Sales by Month, 200- Restaurant & Drinking, Gross Sales, 200- Hotel & Lodging, Gross Sales, 200-3.00 180.0 Gross Sales ($ Millions) 2.50 2.00 1.50 1.00 0.50 2005 200 Gross Sales ($ Thousands) 160.0.0 0.0 0.0 80.0 60.0 0.0 20.0 2005 200 0.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1.76 1.71 2.30 2.2 2.33 2.8 2.37 2.3 2.29 2005 1.5 1.55 1.92 1.96 2.19 2.25 2. 2. 2.03 2.07 1.85 1.8 200 1.37 1.3 1.93 1.73 1.97 2.00 2.01 1.97 1.93 1.97 1.71 1.62 Month 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 9.9 90. 2.3 7.0 9.7 13. 1.9 6.0 1. 2005 78.0 70.0 86.6 9.9 3. 6.1.6 5.7 5.6 8.0 8.0.3 200 99.7 96.6 6.7 8.6 2.1 3.2 19.3 5.1 8.9 9.0 0.7.2 Month Source: TN Dept. of Revenue; Tourism Institute, University of Tennessee Gross Sales ($ Thousands) 300.0 250.0 200.0 0.0 0.0 50.0 0.0 Arts, Entertainment, & Recreation, Gross Sales, 200- Month 2005 200 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 88.8 9.3 6. 202.2 199.3 223.7 239.3 195.2 19.2 2005 3.6 61.6 6.9 9.7 269.6 2.7 21.9 199.0 196.9 188.3 95.0 1.5 200 5. 6.0 5.9 16.7 21.7 193.3 190.5 185.2 183.8 8.2 77.8 1.0 Gross Sales Reports Definitions Gross Sales: the total amount of money received in sales by a business in a specified period of time before any deductions for costs, raw materials, taxation or other costs of production. Restaurants & Drinking Places: retail establishments selling prepared food and drinks for consumption on the premises including full-service restaurants, limitedservice restaurants, caterers, and lunch counters. Also includes establishments selling beverage alcohol, in-plant food contractors as well as leased eating and drinking concessions in hotels, sports arenas, and other amusement places. Hotels & Lodging: establishments engaged in providing lodging services including hotels, motels, bed and breakfast inns, RV parks and recreational camps, and rooming and boarding houses. Arts, Entertainment & Recreation: establishments primarily engaged in amusement, recreation, entertainment services. Includes spectator sports, performing arts companies, museums, art and museums places, parks and historical sites. Data Source: Tennessee Department of Revenue E-mail: tourism@utk.edu Phone: (865) 97-2 Page 9