HURRICANE IRMA Economic Impact Analysis Updated September 19, 217 SpendTrend
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Key Takeaways The recovery is very slow in the larger cities across several major industries. During week ending Thursday Sep 7th, Building Materials were +66.4% from the same week one year ago, and +55% from the previous week. Gasoline Stations saw similar results in the Miami Metro Area, achieving +63.2% growth Year over Year (YoY), and +5.8% from the week prior. Grocery Stores were blitzed as well, as spending surged 41.% YoY, and 21.6% week over week. What did not fare well in Miami? Hotels, Restaurants, Travel related services, and Retail in general. All to be expected, but the lingering question will be are those sales lost forever? Looking across other large Metro areas, we saw similar performance, even though some of it trailed Miami from a timing perspective, as the storm system shifted more westerly. On an overall basis, Jacksonville and Tallahassee had some of the most aggressive increases in spending, perhaps due to evacuees seeking shelter in these cities that were thought to be safer in the early forecasts, or because the shifting storm path made these cities probable targets as well. Naples MSA in particular has very strong sales for Building Supplies. This analysis thus far captures the days of the evacuation, and spending activity through the storm s landfall. The speed and degree of Florida s recovery will come into focus as more days are added to this analysis Post-Storm. Through the prestorm period, Hurricane Irma showed much stronger spending growth than Hurricane Harvey from just a few weeks back. This was clearly a result of heightened awareness through news coverage, and anticipation of the forecasted impact. Floridians seemed to be more actively engaged in preparations. As consumers hunkered down, we saw significant shifting in how they distributed their spend. In Miami, spending during the week of the storm shifted into Hotels, at the expense of spending on Retail and Food. In Tampa, just the opposite Retail and Food saw more allocation. In Orlando, again Hotels received the biggest portion of consumers spending. To be clear, consumers were spending less overall during this time, but what they chose to spend on changed significantly. While Miami-based evacuees seemed to head for Orlando, Tampa, and Jacksonville, Tampa-based evacuees appeared to choose Tallahassee, and smaller unincorporated areas, or even Atlanta. Gas prices soared across the state in the run-up to the weekend, goosed by a depleted supply when demand was at its highest. 2
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Irma s Legacy, by the Numbers Rainfall Totals (Sat 9/9 8am Thru Mon 1am) Inches Peak Wind Gusts Mph St. Lucie 15.9 Oviedo 14.8 Gainsville 12.2 Naples 11.7 Jacksonville 11.2 University of Florida 1.4 Fort Myers International Airport 1.3 Okeechobee County Airport 9.7 Orlando/Sanford Airpot 9.4 Daytona Beach Airport 5.9 Miami Beach 4 Source: www.forbes.com Naples 142 Key Biscayne 99 Miami International Airpot 99 Cap Canaveral 94 Key West 91 Jacksonville International Airpot 86 Pompano Beach Airport 81 South Miami 8 Fort Lauderdale 78 Downtown St. Petersburg 65 Pompano Beach 91 % of area without power, Mon, 8pm Source: msnbc All-Time strongest storms, based on wind speed Allen (198) 19 Irma (217) Wilma (25) Gilbert (1988) Florida Keys (1935) 185 185 185 185 Source: www.washingtonpost.com Rita (25) Mitch (1998) 18 18 3
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Putting Florida and Hurricane Irma Into Perspective Early estimates are the economic costs from damage and disruption could be as much as $3 Billion. Florida is the 2nd largest grower of produce in the US, and impacts to food prices are inevitable. Hurricane Irma had sustained winds of 185 mph for 37 hours the longest any hurricane/ cyclone/typhoon has maintained that level of intensity on record. Irma was approximately 425 miles in diameter. The state of Florida is only 361 miles wide east to west, and 447 miles long north to south. By Sunday, September 1, over 114, people sought refuge in more than 5 shelters across the state. The State of Florida has approximately 2.7 million people, heavily skewed toward central and south Florida. More than 6 million people were ordered to evacuate, including all areas east of the I-95 corridor. 4
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Methodology and Topics Covered First Data Information and Analytics Solutions Team reviewed sales activity from 125,343 Florida-based merchants, and across the 18 industries tracked by the US Department of Commerce operating within the state. This population represents merchants who were open for business in both the date range of this analysis, and the corresponding comparison periods. (same-store-sales). The analysis measures growth within specific industries and multiple metropolitan areas within Florida which would have possibly absorbed evacuees from the southern areas in Florida. Analysis explores how consumers navigated through the storm, and the overall impact to consumption year over year. Date range of this analysis of consumer purchasing activity is Aug 25, 217 September 14, 217. Where appropriate, changes in consumption during the time of the storm s impact on Florida are indexed against Monday Aug 28 ( typical Monday, normal conditions) The analysis provides a high level review (Total Spending, Total Retail, Total Non-Retail, Total Food, Gasoline Stations, etc.), flowing into smaller industries and categories. 5
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED The BIG Picture Miami/Ft. Lauderdale Metropolitan Area Year Over Year Change Week Over Week Change Aug 18 24 Aug 25 31 Sep 1 7 Sep 8 1 Sep 8 14 Sep 1 7 vs. Aug 25 31 Sep 8 1 vs. Sep 1 Sep 3 Sep 8 14 vs. Sep 1 7 Retail* 7.6% 7.8% 4.1% 72.2% -47.8% 1.7% 74.3% -58.9% Building Materials 2.% 6.4% 66.4% 64.1% -3.3% 55.% 8.2% -61.8% Gasoline Stations -1.6% 2.6% 63.2% 61.1% -5.2% 5.8% 75.7% -72.7% Hotels 9.6% -5.7% 8.% 42.4% -1.9% 1.5% 55.8% -27.6% Leisure.3% -8.6% 2.8% 69.% -46.6% 1.2% 75.8% -56.1% Motor Vehicles and Parts Dealers 3.8% 7.2% 4.3% 83.5% -57.4% 17.6% 84.8% -63.1% Other Services 9.3% 5.8% 19.3% 55.8% -34.1% 4.9% 7.9% -49.7% Travel - Air/Rail/Car/Ship 12.4% 7.4% 6.7% 2.1% -3.3% 6.% 22.2% -18.3% Food and Beverage Stores (Grocery) 46.9% 22.2% 41.% 66.% -43.2% 21.6% 74.1% -67.% Food Services and Drinking Places (Restaurants) 3.5% 4.% 1.1% 84.9% -58.% 2.2% 81.9% -65.3% Total Consumer Spending Change 9.9% 6.7% 15.2% 57.1% -33.7% 3.1% 63.9% -5.1% Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. 6
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED The BIG Picture Other Metro Areas in Florida Overall Consumer Spending, All Categories Included Year Over Year Change Week Over Week Change Aug 18 24 Aug 25 31 Sep 1 7 Sep 8 1 Sep 8 14 Sep 1 7 vs. Aug 25 31 Sep 8 1 vs. Sep 1 Sep 3 Sep 8 14 vs. Sep 1 7 Miami Fort Lauderdale West Palm Beach, FL 9.9% 6.7% 15.2% 57.1% -33.7% 3.1% 63.9% -5.1% Tampa St. Petersburg Clearwater, FL 12.7% 3.9% 21.3% 43.5% -27.5% 8.% 57.4% -5.5% Orlando Kissimmee Sanford, FL 18.6% 14.8% 23.% 26.7% -8.8% 5.1% 44.6% -38.2% Jacksonville, FL 17.5% 9.1% 4.3% 28.% -13.6% 12.8% 51.2% -47.4% Naples Immokalee Marco Island, FL 15.6% 1.3% 16.6% 79.2% -7.% 2.% 83.9% -78.1% Tallahassee, FL 14.7% 3.6% 25.5% 21.3% -18.8%.1% 17.8% -29.6% Grand Total 13.% 8.2% 2.% 45.6% -26.1% 4.9% 56.6% -47.2% Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. 7
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED The BIG Picture Other Metro Areas in Florida Year Over Year Change Week Over Week Change Aug 18 24 Aug 25 31 Sep 1 7 Sep 8 1 Sep 8 14 Sep 1 7 vs. Aug 25 31 Sep 8 1 vs. Sep 1 Sep 3 Sep 8 14 vs. Sep 1 7 Retail* Miami Fort Lauderdale West Palm Beach, FL 7.6% 7.8% 4.1% 72.2% -47.8% 1.7% 74.3% -27.6% Tampa St. Petersburg Clearwater, FL 18.7% 15.9% 17.% 54.7% -31.9% 4.1% 63.5% -5.1% Orlando Kissimmee Sanford, FL 14.7% 16.9% 17.8% 46.4% -21.3%.9% 59.9% -1.5% Jacksonville, FL 11.4% 12.1% 14.2% 53.8% -28.4% 3.3% 64.1% 2.5% Naples Immokalee Marco Island, FL 23.% 19.8% 11.1% 86.7% -65.9% 18.9% 89.% -66.9% Tallahassee, FL 12.9% 8.8% 54.9% 13.3% -6.7% 8.3% 18.5% 65.2% Building Materials Miami Fort Lauderdale West Palm Beach, FL 2.% 6.4% 66.4% 64.1% -3.3% 55.% 8.2% -27.6% Tampa St. Petersburg Clearwater, FL 5.9% 13.2% 38.2% 9.1% 3.4% 32.4% 4.1% -5.1% Orlando Kissimmee Sanford, FL 13.7% 15.5% 57.9% 11.2% 27.8% 28.4% 39.5% -1.5% Jacksonville, FL 9.2% 1.6% 54.3% 43.9% 35.7% 23.6% 16.9% 2.5% Naples Immokalee Marco Island, FL 1.8% 7.1% 63.8% 46.1% -2.6% 56.5% 69.3% -66.9% Tallahassee, FL 15.% 9.5% 44.9% 48.4% 2.9% 28.9% 31.5% 65.2% Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. 8
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED The BIG Picture Other Metro Areas in Florida Year Over Year Change Week Over Week Change Aug 18 24 Aug 25 31 Sep 1 7 Sep 8 1 Sep 8 14 Sep 1 7 vs. Aug 25 31 Sep 8 1 vs. Sep 1 Sep 3 Sep 8 14 vs. Sep 1 7 Gasoline Stations Miami Fort Lauderdale West Palm Beach, FL 1.6% 2.6% 63.2% 61.1% -5.2% 5.8% 75.7% -27.6% Tampa St. Petersburg Clearwater, FL 3.9% 5.2% 81.6% 1.3% -2.4% 55.% 45.5% -5.1% Orlando Kissimmee Sanford, FL.4% 1.3% 69.8% 2.% -27.4% 53.9% 5.2% -1.5% Jacksonville, FL 8.%.2% 13.1% 14.5% -2.2% 52.7% 5.8% 2.5% Naples Immokalee Marco Island, FL 9.% 8.8% 71.5% 68.4% -74.% 54.% 81.9% -66.9% Tallahassee, FL 4.1% 12.9% 64.4% 38.7% 14.5% 38.9% 3.4% 65.2% Hotels Miami Fort Lauderdale West Palm Beach, FL 9.6% 5.7% 8.% 42.4% -1.9% 1.5% 55.8% -27.6% Tampa St. Petersburg Clearwater, FL 28.2% 34.3% 25.1% 6.9% 45.1% 1.2% 31.8% -5.1% Orlando Kissimmee Sanford, FL 18.7% 14.4% 19.% 6.6% 3.6% 8.% 18.1% -1.5% Jacksonville, FL 13.% 14.% 48.7% 31.7% 38.% 18.4% 19.% 2.5% Naples Immokalee Marco Island, FL.3% 9.5% 9.3% 38.3% -57.3% 16.1% 47.2% -66.9% Tallahassee, FL 83.3% 7.2% 49.2% 155.3% 289.7% 17.2% 47.4% 65.2% Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. 9
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Miami Saw a Huge Shift of Spending into Hotels/Travel/Leisure Miami Fort Lauderdale West Palm Beach, FL Overall, spending went up 3.1% in the week leading up to the storm (compared to a normal week) Distribution of Spend Car Parts/Tires Gasoline Stations Food (Grocery + Restaurant) Services (Prof, Business) 3.7% 2.9% 2.2% 2.9% 3.7% 5.3% 11.2% 15.5% 16.2% 2.6% 21.7% 2.% For the week of the storm, which included the bulk of evacuation, and the storm s landfall, overall spending plummeted 5.1% compared to the week prior. Hotel/ Travel/ Leisure Retail 27.2% 25.1% 38.1% 28.1% 3.4% 25.% Normal Week 8/25- Lead Up To Storm 9/1-9/7 Week of Storm 9/8-1
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Tampa Shifted Spending into Groceries at the Last Minute in Preparation for the Storm Tampa St.Petersburg Clearwater, FL Overall, spending went up 8.% in the week leading up to the storm (compared to a normal week) For the week of the storm, which included the bulk of evacuation, and the storm s landfall, overall spending plummeted 5.5% compared to the week prior. Distribution of Spend Car Parts/Tires Gasoline Stations Food (Grocery + Restaurant) Services (Prof, Business) Hotel/ Travel/ Leisure Retail 5.2% 4.3% 4.5% 4.2% 6.% 4.2% 5.2% 5.% 7.4% 24.3% 24.7% 24.4% 28.5% 26.4% 24.3% 32.7% 33.7% 35.2% Normal Week 8/25- Lead Up To Storm 9/1-9/7 Week of Storm 9/8-11
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Orlando Shifted Spending into Hotels During the Week of the Storm Orlando Kissimmee Sanford, FL Overall, spending went up 5.1% in the week leading up to the storm (compared to a normal week) For the week of the storm, which included the bulk of evacuation, and the storm s landfall, overall spending plummeted 38.2% compared to the week prior. Distribution of Spend Car Parts/Tires Gasoline Stations Food (Grocery + Restaurant) Services (Prof, Business) Hotel/ Travel/ Leisure Retail 2.9% 2.5% 1.9% 2.4% 1.7% 3.4% 9.1% 11.7% 1.4% 16.4% 18.4% 18.9% 26.5% 28.7% 28.6% 44.3% 36.% 36.2% Normal Week 8/25- Lead Up To Storm 9/1-9/7 Week of Storm 9/8-12
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED It Appears that Orlando was the Primary Destination for Miami Evacuees Spend by Miami cards during hurricane (9/7 ) vs. two weeks before (8/24 ) By looking at the change in spend of Miami-based cards across the other Florida markets, we can estimate where people leaving Miami were likely headed. #1 Destination: ORLANDO #2 Destination: TAMPA/ST. PETE #3 Destination: JACKSONVILLE These destinations were likely chosen before the storm s true path became known. 13
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Tampa Evacuee Seemed More Dispersed, Likely Due to the Last Minute Reaction to Conditions on the Ground Spend by Tampa cards during hurricane (9/7 ) vs. two weeks before (8/24 ) Tampa-based cards chose destinations that were more spread across Florida. But clearly, they did not head south. And given the positive spending change in the Tampa market, it s likely many were caught off-guard and had to shelter in place. #1 Destination: TALLAHASSEE #2 Destination: NON-METRO AREAS #3 Destination: FORT WALTON These destinations seemed an attempt to respond to the late trajectory of the storm s path. 14
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED By Expanding Our Search, We Found that Tampa-Based Cards had Increased Spending in the Atlanta Market, Among Other Non-Florida Cities DMA spend by Tampa cards during hurricane (9/7 ) vs. two weeks Msa Name Atlanta-Sandy Springs-Roswell, GA 1.5% before (8/24 ) Top 1: GA Nonmetropolitan Area.6% The limited changes in Tampabased card spend across Florida encouraged analysis of spend outside of Florida by Tampa-based cards during the hurricane. We found Atlanta to be the most popular destination to escape New York-Newark-Jersey City, NY-NJ-PA Virginia Beach Norfolk Newport News, VA-NC New Orleans-Metairie, LA FL Nonmetropolitan Area.3%.3%.3%.4% the storm. Charlotte-Concord-Gastonia, NC-SC.3% #1 Destination: ATLANTA San Jose-Sunnyvale-Santa Clara, CA.3% #2 Destination: GA NON-METRO AREAS #3 Destination: NY/NJ Tallahassee, FL.3% Crestview-Fort Walton Beach-Destin, FL.3%.%.2%.4%.6%.8% 1.% 1.2% 1.4% 1.6% Change in Spend 15
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Gas, Groceries, and Building Materials were the Mission for Storm Prep In the week leading up to Irma s arrival, consumers all across Florida focused on topping off their tanks, pantry loading, and getting supplies to reinforce dwellings ahead of the storm. Jacksonville was very aggressive in this regard. Spending Growth for Week of Sep 1 Thru Sep 7 (Lead up to Storm) Year over Year Change Miami-Fort Lauderdale-West Palm Beach, FL Tampa-St. Petersburg- Clearwater, FL Orlando-Kissimmee- Sanford, FL Crestview-Fort Walton Beach-Destin, FL Jacksonville, FL Naples-Immokalee- Marco Island, FL Tallahassee, FL Retail* Building Materials Gasoline Stations Hotels Leisure Motor Vehicles & Parts Dealers Other Services Travel Air/Rail/Car/ Ship Food & Beverage Stores (Grocery) Food Services & Drinking Places (Restaurants) Total Consumer Spending Change 4.1% 66.4% 63.2% 8.% 2.8% 4.3% 19.3% 6.7% 41.% 1.1% 15.2% 17.% 38.2% 81.6% 25.1% 29.1% 15.4% 11.3% 9.3% 41.1% 4.2% 21.3% 17.8% 57.9% 69.8% 19.% 37.9% 19.2% 6.2% 7.6% 41.3% 13.9% 23.% 1.5% 23.% 59.1% 34.3% 42.4% 26.5% 22.1% 3.5% 23.% 21.9% 2.4% 14.2% 54.3% 13.1% 48.7% 27.% 27.9% 61.6% 72.6% 52.7% 8.5% 4.3% 11.1% 63.8% 71.5% 9.3% 47.3% 22.2% 5.9% 15.3% 4.2% 6.4% 16.6% 54.9% 44.9% 64.4% 49.2% 44.6% 22.3% 6.% 12.8% 62.1% 32.7% 25.5% Total Consumer Spending Change 1.4% 56.6% 72.1% 17.5% 28.8% 12.4% 17.6% 6.9% 42.4% 5.9% 2.% Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. 16
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Hotels and Building Materials Were the Big Winners Post-Storm Once Irma cleared Florida, consumers shifted spending into Hotels and Building Materials. Gas and Retail had significant challenges, and even Food related purchases had a tough recovery. Naples struggled the most, Orlando the least. Spending Growth for Week of Sep 8 Thru Sep 14 (Week of Storm) Year over Year Change Miami-Fort Lauderdale-West Palm Beach, FL Tampa-St. Petersburg- Clearwater, FL Orlando-Kissimmee- Sanford, FL Crestview-Fort Walton Beach-Destin, FL Retail* Building Materials Gasoline Stations Hotels Leisure Motor Vehicles & Parts Dealers Other Services Travel Air/Rail/Car/ Ship Food & Beverage Stores (Grocery) Food Services & Drinking Places (Restaurants) Total Consumer Spending Change -47.8% -3.3% -5.2% -1.9% -46.6% -57.4% -34.1% -3.3% -43.2% -58.% -33.7% -31.9% 3.4% -2.4% 45.1% -51.5% -37.5% -34.9% -13.7% -21.3% -35.3% -27.5% -21.3% 27.8% -27.4% 3.6% 2.1% -35.5% -34.7% -43.% -16.1% -14.7% -8.8% -12.4% 25.4% 7.9% 61.5% 6.3% 45.1% 12.% -1.9% 8.2% 3.% 13.4% Jacksonville, FL -28.4% 35.7% -2.2% 38.% -35.4% -15.% -18.2% -23.3% -14.1% -23.5% -13.6% Naples-Immokalee- Marco Island, FL -65.9% -2.6% -74.% -57.3% -94.9% -89.% -85.6% -64.9% -6.1% -88.3% -7.% Tallahassee, FL Total Consumer Spending Change -6.7% 2.9% 14.5% 289.7% -25.9% -4.3% -37.3% 67.4% 1.9% 3.8% -18.8% -37.9% -2.5% -35.1% 24.2% -5.8% -43.8% -33.9% -8.6% -27.% -39.% -25.6% Results are not constrained to same store sales for year over year comparisons. Retail* total for the purposes of this view does not include Building Materials, which is itemized separately. 17
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Average Tickets at Gasoline Stations Soared an Average 16.4% During the week leading up to Irma s arrival, consumers paid a premium for fuel and conveniences at Gasoline Stations. Average Ticket Year over Year Increase (during week Floridians were preparing for Irma) Miami MSA: +15.7% Orlando MSA: +14.1% Tampa MSA: +17.3% Most Increase: Port St. Lucie MSA: 24.8% Least Increase: The Villages MSA: 8.9% Aug 18 Aug 24 Aug 25 Aug 31 Sep 1 Sep 7 Sep 8 Sep 14 Avg Ticket Week Leading Up to Storm Avg Ticket Week During the Storm Cape Coral-Fort Myers, FL 4.6% 2.3% 13.4% 11.6% $26.75 $26.9 Crestview-Fort Walton Beach-Destin, FL 5.% 4.4% 13.7% -4.8% $26.92 $22.61 Deltona-Daytona Beach-Ormond Beach, FL 3.4% 1.% 18.1% 6.5% $24.11 $21.83 FL NONMETROPOLITAN AREA 3.9% 4.2% 17.6% 4.6% $26.86 $24.11 Gainesville, FL 9.3% 5.8% 24.1% 15.2% $24.14 $22.39 Homosassa Springs, FL 1.7% -.7% 2.7% 14.% $25.47 $25.2 Jacksonville, FL 4.9% 1.5% 21.9% 3.5% $23.13 $2.13 Lakeland-Winter Haven, FL 2.4% 4.1% 11.7% 2.1% $25.6 $23.74 Miami-Fort Lauderdale-West Palm Beach, FL 3.9% 3.4% 15.7% 8.1% $28.19 $26.48 Naples-Immokalee-Marco Island, FL 8.6% 7.7% 13.8%.5% $28.27 $25.22 North Port-Sarasota-Bradenton, FL 3.1% -2.7% 9.2% 1.1% $25.84 $23.95 Ocala, FL 5.9% 2.9% 22.2% 16.5% $24.65 $23.48 Orlando-Kissimmee-Sanford, FL 5.% 4.3% 14.1% -1.5% $24.47 $21.12 Palm Bay-Melbourne-Titusville, FL 3.3% 2.7% 19.4% 7.5% $24.1 $21.81 Panama City, FL 7.1% 3.6% 21.5% 5.7% $24.27 $21.58 Pensacola-Ferry Pass-Brent, FL 3.9% 5.3% 12.7% 3.5% $25.41 $22.91 Port St. Lucie, FL 2.5% 3.9% 24.8% 7.% $25.8 $21.98 Punta Gorda, FL.4% 1.2% 12.8% 13.5% $25.7 $25.61 Sebastian-Vero Beach, FL -2.7% 2.6% 17.7% 9.1% $24.79 $22.64 Sebring, FL 6.2% 1.8% 12.8% 6.2% $27.56 $26.14 Tallahassee, FL 5.7% 2.3% 18.7% -2.% $24.25 $2.98 Tampa-St. Petersburg-Clearwater, FL 5.4% 3.5% 17.3% 4.6% $24.28 $21.95 The Villages, FL 2.3% 2.6% 8.9% -.8% $25.65 $23.5 Overall Avg Ticket YoY Change 4.1% 3.1% 16.4% 3.6% $25.7 $23.3 18
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Industry Level Insights 19
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index in Across 3 Major Florida MSAs All Categories Combined Aug 25 Sept 14, Activity Indexed to Monday Aug 28 All Categories Combined 18 16 14 Miami-Fort Lauderdale-West Palm Beach, FL Tampa-St. Petersburg-Clearwater, FL 12 8 Orlando-Kissimmee-Sanford, FL 6 4 2 Typical Monday, normal conditions Index = Monday before the storm was Labor Day, but Tuesday saw increased spending Evacuations start toward end of week, Miamians move north and inland. Irma makes landfall in the Florida Keys early AM Sunday. 2
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Time Series Spending Patterns in Miami: Pre During Post Storm Hour of Day 9/3/217 9/4/217 9/5/217 9/6/217 9/7/217 9/8/217 9/9/217 /217 /217 /217 /217 /217 Hourly Contribution to Total 5: AM.66% 6: AM 1.1% 7: AM 2.8% 8: AM 3.59% 9: AM 5.58% 1: AM 7.61% 11: AM 8.77% 12: PM Pre-Storm spending reached 9.29% 13:: PM maximum during afternoon on 9.17% 14:: PM Tuesday 9/5 8.96% 15:: PM 8.69% 16:: PM 8.22% 17:: PM 6.82% 18:: PM 5.67% 19:: PM 4.63% 2:: PM 3.64% 21:: PM 2.68% 22:: PM 1.75% 23:: PM 1.9% Daily Contribution to Total 9.43% 1.6% 16.86% 14.59% 11.68% 6.3% 1.27%.92% 2.8% 6.17% 9.59% 11.6%.% % of Total Spend 9.43% 1.6% 16.86% 14.59% 11.68% 6.3% 1.27%.92% 2.8% 6.17% 9.59% 11.6% PRE- STORM SPENDING STORM LANDFALL POST STORM SPENDING 21
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Time Series Spending Patterns in Tampa and Orlando: Pre During Post Storm Hour of Day 9/3/217 9/4/217 9/5/217 9/6/217 9/7/217 9/8/217 9/9/217 /217 /217 /217 /217 /217 Hourly Contribution to Total 5: AM.53% 6: AM.89% 7: AM 1.87% 8: AM 3.52% 9: AM 5.89% 1: AM 7.81% 11: AM 9.12% 12: PM 9.5% 13:: PM 9.42% 14:: PM 9.31% 15:: PM 8.81% 16:: PM 8.28% 17:: PM 6.62% 18:: PM 5.61% 19:: PM 4.79% 2:: PM 3.51% 21:: PM 2.22% 22:: PM 1.55% 23:: PM.76% Daily Contribution to Total Similar to Miami, Tampa MSA Pre-Storm spending reached maximum during afternoon on Tuesday 9/5 8.1% 7.95% 14.69% 12.56% 12.54% 11.42% 3.32%.76% 1.42% 6.8% 1.12% 1.31%.% Hour of Day 9/3/217 9/4/217 9/5/217 9/6/217 9/7/217 9/8/217 9/9/217 /217 /217 /217 /217 /217 Hourly Contribution to Total 5: AM.43% 6: AM.74% 7: AM 1.95% 8: AM 3.46% 9: AM 5.49% 1: AM 7.8% 11: AM 8.87% 12: PM 8.68% 13:: PM 8.58% 14:: PM 8.52% 15:: PM 8.5% 16:: PM 7.94% 17:: PM 6.67% 18:: PM 5.74% 19:: PM 5.27% 2:: PM 4.8% 21:: PM 3.51% 22:: PM 2.5% 23:: PM 1.27% Daily Contribution to Total In the Orlando MSA, Pre-Storm spending was the strongest on Friday 9/8 1am. Spending was generally more spread out. 8.19% 7.89% 11.65% 11.4% 11.96% 11.51% 4.62% 1.73% 2.55% 8.62% 1.2% 1.22%.% 14.69% 12.56% 12.54% 11.42% % of Total Spend 8.1% 7.95% 3.32%.76% 1.42% 1.12% 1.31% 6.8% 8.19% 7.89% 11.65% 11.4% 11.96% 11.51% 4.62% 1.73% 2.55% 1.2% 1.22% 8.62% PRE- STORM SPENDING STORM LANDFALL POST STORM SPENDING PRE- STORM SPENDING STORM LANDFALL POST STORM SPENDING 22
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index in Across 3 Major Florida MSAs All Categories Combined Aug 25 Sept 14, Activity Indexed to Monday Aug 28 All Categories Combined 18 16 14 Miami-Fort Lauderdale-West Palm Beach, FL Tampa-St. Petersburg-Clearwater, FL 12 8 Orlando-Kissimmee-Sanford, FL 6 4 2 Typical Monday, normal conditions Index = Monday before the storm was Labor Day, but Tuesday saw increased spending Evacuations start toward end of week, Miamians move north and inland. Irma makes landfall in the Florida Keys early AM Sunday. 23
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Retail vs. Non Retail Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Retail Non Retail 18 16 16 14 Miami-Fort Lauderdale-West Palm Beach, FL 14 Tampa-St. Petersburg-Clearwater, FL 12 12 Orlando-Kissimmee-Sanford, FL 8 8 6 6 4 2 Orlando-Kissimmee-Sanford, FL Miami-Fort Lauderdale-West Palm Beach, FL 4 2 Tampa-St. Petersburg-Clearwater, FL 24
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Gasoline Stations/Convenience Stores Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Gasoline Stations 4 35 3 Tampa-St. Petersburg-Clearwater, FL 25 2 Orlando-Kissimmee-Sanford, FL 15 5 Miami-Fort Lauderdale-West Palm Beach, FL Typical Monday, normal conditions Consumers rush to top of their tanks after Labor Day. Tampa and Orlando make a late rush. Miamians start leaving the city, while simultaneously fuel shortages increase. By Saturday 9/9 gas is all but gone in major cities. 25
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Food (Grocery + Restaurants) Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Food (Grocery + Restaurant) 18 16 14 Tampa-St. Petersburg-Clearwater, FL 12 8 6 Orlando-Kissimmee-Sanford, FL Miami-Fort Lauderdale-West Palm Beach, FL 4 2 26
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Grocery Stores Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Food and Beverage Stores (inc. Grocery) 18 16 14 12 Tampa-St. Petersburg-Clearwater, FL Orlando-Kissimmee-Sanford, FL 8 6 Miami-Fort Lauderdale-West Palm Beach, FL 4 2 27
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Restaurants Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Food Services and Drinking Places (inc. QSR and Restaurant) 25 2 Tampa-St. Petersburg-Clearwater, FL 15 Orlando-Kissimmee-Sanford, FL 5 Miami-Fort Lauderdale-West Palm Beach, FL 28
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Building Materials Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Building Material and Garden Equip and Supply 3 25 Tampa-St. Petersburg-Clearwater, FL 2 15 Orlando-Kissimmee-Sanford, FL Miami-Fort Lauderdale-West Palm Beach, FL 5 29
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Clothing and Accessories Stores Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Clothing and Acc. Stores 3 25 Tampa-St. Petersburg-Clearwater, FL 2 15 5 Miami-Fort Lauderdale-West Palm Beach, FL Orlando-Kissimmee-Sanford, FL 3
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Electronics and Appliances Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Electronic and Appliances 16 14 Tampa-St. Petersburg-Clearwater, FL 12 8 Orlando-Kissimmee-Sanford, FL 6 4 2 Miami-Fort Lauderdale-West Palm Beach, FL 31
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index General Merchandise Stores Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Gen'l Merchandise Stores- Inc. Value Retail 25 2 Tampa-St. Petersburg-Clearwater, FL 15 Orlando-Kissimmee-Sanford, FL Miami-Fort Lauderdale-West Palm Beach, FL 5 32
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Hotels Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Hotels 18 16 14 Orlando-Kissimmee-Sanford, FL 12 8 Tampa-St. Petersburg-Clearwater, FL 6 4 Miami-Fort Lauderdale-West Palm Beach, FL 2 33
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Leisure Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Leisure 25 2 Tampa-St. Petersburg-Clearwater, FL 15 Orlando-Kissimmee-Sanford, FL 5 Miami-Fort Lauderdale-West Palm Beach, FL 34
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Specialty Retailers Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Misc. Store Retailers 18 16 14 Orlando-Kissimmee-Sanford, FL 12 8 Tampa-St. Petersburg-Clearwater, FL 6 4 2 Miami-Fort Lauderdale-West Palm Beach, FL 35
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Sporting Goods Stores Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Sporting Goods, Hobby, Book and Music Stores 25 2 Tampa-St. Petersburg-Clearwater, FL 15 Orlando-Kissimmee-Sanford, FL Miami-Fort Lauderdale-West Palm Beach, FL 5 36
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Furniture and Home Furnishings Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Furniture and Home Furnishings 3 25 Tampa-St. Petersburg-Clearwater, FL 2 15 Miami-Fort Lauderdale-West Palm Beach, FL Orlando-Kissimmee-Sanford, FL 5 37
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Motor Vehicle Parts Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Motor Vehicles and Parts Dealers 16 14 12 Orlando-Kissimmee-Sanford, FL Tampa-St. Petersburg-Clearwater, FL 8 6 4 Miami-Fort Lauderdale-West Palm Beach, FL 2 38
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Travel: Air/Rail/Car/Ship Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Travel Air/Rail/Car/Ship 16 14 Miami-Fort Lauderdale-West Palm Beach, FL Orlando-Kissimmee-Sanford, FL 12 8 Tampa-St. Petersburg-Clearwater, FL 6 4 2 39
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Zip Code Level Insights 4
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Top 2 Zip Codes: Sharpest Increase in Gasoline Station Spending During the Week Leading Up To Irma Based on absolute dollar volume increase from week prior Top 2 Zip Codes* Avg Ticket Increase Miami-Fort Lauderdale-West Palm Beach, FL MSA 33186 $4.83 33467 $2.72 3364 $1.9 3327 $2.4 33411 $2.45 33324 $1.49 33144 $1.88 33487 $2.34 3324 $3.18 33326 $2.18 3341 $3.8 3314 $2.16 33462 $2.97 3349 $2.77 33175 $2.35 33311 $3.12 3316 -$2.52 3339 $8.14 33484 $1.49 33145 $.92 41
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Top 2 Zip Codes: Sharpest Increase in Building Materials Spending During the Week Leading Up To Irma Based on absolute dollar volume increase from week prior Top 2 Zip Codes* Avg Ticket Increase Miami-Fort Lauderdale-West Palm Beach, FL MSA 33186 $5.14 33156 $15.25 332 $6.65 33157 $6.96 33133 $12.9 33331 $11.59 33165 $11.16 33414 $8.12 33196 $9.47 3316 -$.63 33144 -$.94 33458 $2.65 33461 $6.26 33135 $6.7 33445 $1.18 331 -$1.31 33324 $12.4 3373 $2.74 33463 $6.74 33322 $8.84 42
HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Jacksonville, Tallahassee and Naples 43
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 Index of sales volume to Aug 28 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Jacksonville, Tallahassee, and Naples Aug 25 Sep 14, Activity Indexed to Monday Aug 28 All Categories Combined 2 18 16 Jacksonville, FL 14 12 Naples-Immokalee-Marco Island, FL 8 6 4 Tallahassee, FL 2 44
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Jacksonville, Tallahassee, and Naples Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Retail Non-Retail 16 12 8 4 Jacksonville, FL 138 147 111 25 2 15 5 Jacksonville, FL 118 75 8 2 16 12 8 4 Tallahassee, FL 171 178 97 15 5 Tallahassee, FL 14 8 8 2 15 5 Naples-Immokalee-Marco Island, FL 142 41 94 15 5 118 Naples-Immokalee-Marco Island, FL 24 19 45
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Jacksonville, Tallahassee, and Naples Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Gasoline Stations Food (Grocery + Restaurants) 3 225 15 75 Jacksonville, FL 235 13 3 18 12 6 Jacksonville, FL 117 129 87 25 2 15 5 Tallahassee, FL 222 233 35 18 12 6 Tallahassee, FL 117 167 77 35 28 21 14 7 Naples-Immokalee-Marco Island, FL 311 75 3 15 5 Naples-Immokalee-Marco Island, FL 115 42 22 46
8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 8/25 8/3 9/1 9/2 9/3 9/4 9/5 9/6 HURRICANE IRMA ECONOMIC IMPACT ANALYSIS SEPTEMBER 217 FIRST DATA CORPORATION. ALL RIGHTS RESERVED Spending Index Jacksonville, Tallahassee, and Naples Aug 25 Sep 14, Activity Indexed to Monday Aug 28 Hotels Building Materials 18 12 6 Jacksonville, FL 19 158 116 3 225 15 75 Jacksonville, FL 172 254 14 3 225 15 75 Tallahassee, FL 81 245 189 3 225 15 75 Tallahassee, FL 29 229 97 3 225 15 75 Naples-Immokalee-Marco Island, FL 112 126 97 3 225 15 75 Naples-Immokalee-Marco Island, FL 274 138 118 47