LUXURY HOTEL SUITES IN BELFAST The George Best Hotel
Belfast will be doubling its value of tourism to 870,000,000 by 2020 Belfast to deliver hotel room shortfall of 3,750 by 2020 5. 6. 10. 12. George Best Hotel George Best Belfast Investments 14. 16. 18. Buying Process About The Developer Signature Timeline 20. Signature By Numbers Winner 2
T H E G E O R G E B E S T H O T E L A B O U T The George Best Hotel Nestled on the junction of Donegall Square and Bedford Street, The George Best Hotel is set to be nothing short of remarkable. This grandiose hotel is in a prime city centre location overlooking Belfast City Hall and will pay tribute to one of the greatest footballers of our time. Originally named the Scottish Temperance Building before later changing to the Scottish Mutual Assurance Society Building, this beautiful Grade B1 listed building will become the focal point of the centre of Belfast. THE GEORGE BEST HOTEL AVERAGE PRICE PER SQUARE FOOT AVAILABLE UNITS ROI FOR YEARS 1-3 ROI FOR YEAR 4 ROI FOR YEARS 5-10 400 83 8% 9% 10% Built by Henry Seaver and completed in 1904, the redevelopment will incorporate and preserve much of the buildings history whilst aligning it with Signature Living s unique vision and guest experience. Having previously served as offices, this building will be transformed into a luxury football-themed hotel featuring premium amenities, a stunning wedding and events space, a museum dedicated to the legacy of George Best, plus a stylish bar and restaurant. The classic Baronial style architecture will retain many of its original features across all six floors, making it the perfect heritage redevelopment for Signature Living. There is an option for the developer to buy back the units at 106% of the purchase price after year 3, plus an additional 2% per annum uplift which will be capped at a maximum of 112% of the purchase price. Belfast 83 PRICES FROM CITY CENTER UNITS AVAILABLE 80,000 4 5
T H E G E O R G E B E S T H O T E L A B O U T A Football Legend Regarded around the world as one of the greatest and most talented players in the history of football, George Best was known for his unique gift and outstanding ability with the ball. Over his career he played as a winger for Manchester United and the Northern Ireland national team and was described as the greatest player to ever pull on the green shirt of Northern Ireland. Born on 22nd May 1946 and raised in East Belfast, Best had an exceptional footballing talent and unwavering passion for the game from a young age. When he was just 15, he was spotted by a Manchester United Scout who praised his unique style, sending a telegram to manager Matt Busby which simply said, I think I ve found you a genius. He was quickly signed to United by chief scout Joe Armstrong in 1961 and made his debut for the club aged 17, after turning professional in 1963. During his time at Manchester United, Best became the club s top goal scorer in the league for five consecutive seasons, scoring 179 goals from 470 appearances over 11 years. In 1968, he won the European Cup with Manchester United, and was named the European Footballer of the Year and FWA Footballer of the Year. After the United years, Best played for Fulham alongside Bobby Moore, Hibernian and finally Bournemouth until 1984 when he retired aged 37. Known as one of the greatest dribblers of all time, his career is defined by his amazing speed, balance, vision, and uncontainable zest for the game that has motivated many footballers over the years. An inspiration to many, this hotel will celebrate George Best as the man everyone loved. 6 7
T H E G E O R G E B E S T H O T E L T H E B E S T E X P E R I E N C E The Best Experience George Best s playing style was one of a kind, it combined pace, skill, balance, feints, two-footedness, goal scoring and the ability to beat defenders. Not just an outstanding player, but also a vibrant personality, Best became one of the first famous footballers the world had ever seen. Earning the nickname El Beatle due to his Fab Four inspired haircut, Best grew in popularity on and off the pitch. He received more than 1,000 fan mail letters every week and was regularly offered modelling assignments and personal appearances. A fitting tribute to the legend and legacy of George Best, this stunning hotel will create a truly unique accommodation experience.this beautiful accolade to the footballing legend will be themed around his amazing life and house an exclusive museum, dedicated to the life and times of one of the greats. This unique museum and hotel will exhibit never seen before memorabilia, souvenirs and personal mementoes that will allow football fans to explore the world of George Best. 8 9
T H E G E O R G E B E S T H O T E L B E L F A S T Belfast 6 RIVER LAGEN 450 MILLION In visitor economy Belfast has undergone a resurgence in tourism over the past decade and last year the city was crowned Best UK City. With 1.4 million visits which contribute over 278 million to the economy and support 17,000 jobs, Belfast s growth is only just beginning. Belfast is the driving force behind Northern Ireland s economy and is a hub for not only international visitors but also domestic. The city which has an eclectic vibe, with a plethora of restaurants, bars, attractions and landmarks to explore. The local council has outlined plans to increase the cities growth 100% by 2021, which will be achiveved by improving transport links, more events and refining visitor experience. This growth has been recognised by many key companies across a broad range of sectors including accommodation, food & beverage and entertainment. There are currently 27 new hotel developments in the pipeline for Belfast, bringing 3,747 additional bedrooms to the city. This highlights the elevated interest in Belfast and the expected growth over the next couple of years, making now the perfect time to invest in the city. N E L S O N S T Y O R K S T 1. Belfast City Hall Located in Donegall Square Belfast City Hall is the civic building of the city council. 5. St Annes The one hundred year old church of Ireland cathedral is a popular landmark in Belfast. 5 2 4 ROYAL AVE 2. Castle Court A busy shopping centre in the city that has an estimate of 16 million visits per year. 6. SSE Arena An entertainment centre is part of the Belfast Harbour and holds 11,000 3 OXFORD ST V I C T O R I A S T 1 DONEGALL SQ 7 3. Water Front DONEGALL PASS The waterfront was voted Best UK Conference and Incentive City Destination in 2013. 7. Great Victoria Street Belfast s Great Victoria Street Station is one of the two major stations in the city. U N I V E R S I T Y S T 8 4. Victoria Shopping Belfast s premier shopping centre features stores, restaurants and a cinema. 8. Queens University Belfast s popular university is over 100 years old with over 17,000 students enrolled. 45,000 STUDENTS Enroled in the city 7TH POPULAR Domestic destination 10 11
T H E G E O R G E B E S T H O T E L I N V E S T M E N T S Alma de Cuba The amazing former St Peter s Catholic Church Situated in the busy Rope Walks area of Liverpool. Crumlin Building Signature Living are restoring the neo-palladian Courthouse which one of the city s most historic buildings. Bling Bling Building Co-Working spaces in the heart of Liverpool within one of Liverpool s most recognisable buildings. 60 Old Hall Street Luxury development of apartments with premium amenities situated in the city s thriving business district. Daniel House Completed apartments with excellent rental returns close to the major Liverpool Waters regeneration area. The Exchange Hotel The Exchange Hotel is the remarkable development of one of Cardiff s most iconic landmarks. From 65,500 From 80,000 From 22,500 From 94,000 From 88,750 From 80,000 12 13
T H E G E O R G E B E S T H O T E L A B O U T Buying Process Our dedicated team of advisors are experts in planning the best strategy for you to achieve your investment goals. From the initial enquiry through to completion, our consultants will work closely with you to make the buying process as easy as possible. We are known for developing a number of extremely success schemes over the years and therefore expect this project to be in high demand. We advise any interested parties to get in touch with our advisors as soon as possible to avoid disappointment. Backed by an experienced team and a history of successful projects, our purchase process is clear and transparent. Our advisors are on-call to take you through each step of the way. 1 2 Choose an investment unit to buy Pay a 2,500 reservation fee and instruct solicitors 3 4 Transfer 50% of the funds on completion (balance minus reservation fee) 5 Transfer 50% of the funds on exchange Investment process complete Football Themed Hotel The Shankly Hotel The Shankly Hotel is a tribute to one of the football s greatest managers, Bill Shankly. In partnership with the Shankly family, this unique hotel features spacious suites, The Bastion Bar & Restaurant and the Shankly Museum where personal and professional memorabilia is on display. The Shankly Hotel development transformed an old, tired Council building into a luxury hotel within the space of just 6 months, highlighting Signature s ability to achieve a quick and high-quality turn without compromising. Each of the 64 Shankly themed rooms are designed to a high standard with stunning interiors and facilities throughout. There are a further 34 Signature style rooms which feature classic Signature décor and themes such as Wonderland, Eden and Prohibition which are ideal for larger groups sleeping up to 24. The award-winning hotel has proven to be immensely popular with football fans and city visitors alike and is a must-see destination for many on their trip to the city. 14 15
T H E G E O R G E B E S T H O T E L ABOUT SIGNATURE About Signature Belfast to deliver more than 390 million to the local economy between 2016 and 2020 Over 1.4 million overnight trips per year The Signature Living Group has developed some of the most successful large-scale property schemes in the North West over the past few years. Our company operates over 1000 beds in Liverpool in particular, comprising of both hotel rooms and serviced apartments. By offering a unique proposition for larger groups of guests, our hotels have an average occupancy rate of 95%, far higher than the local average of 73%. Each development features unique leisure facilities, increasing their popularity across a broad range of people. We have now moved into residential apartments and this is their first large scale scheme in Manchester due for completion in Q4 2017. Following completion of our highly successful Daniel House scheme, comprising 170 apartments, in June 2016 the group also has several other large apartment projects that are on site, most of which have been completely forward sold as investors seek to align themselves with our unique brand that takes a different approach to the residential market adding seek to align themselves with our unique brand that takes a different approach to the residential market adding value for developer and investor alike. 95% Occupancy rates for our hotels 1700 Guests accommodated per night 3000 Number of beds forecast by end of 2017 16 17
T H E G E O R G E B E S T H O T E L The Timeline BANKFIELD PARK Bankfield Park is a former City of Liverpool College site in West Derby, which will be turned into 100 luxury one and two-bed apartments. SIGNATURE WORKS LAUNCH Signature Works is the new and exciting co-working office business in the Signature group. 60 OLD HALL STREET Conversion of a 58,000 sq ft former office building at 60 Old Hall Street, Liverpool into a 115 apartment residential scheme under our Signature Residential brand. THE SHANKLY HOTEL Conversion of a former 145k sq ft former council owned office block (acquired from Liverpool City Council for 3.5million in February 2015) into an 87 suite Bill Shankly themed hotel with a Shankly themed bar and restaurant on the ground floor. ONE ARTHOUSE SQUARE One Arthouse Square is a stunning development located in Liverpool s vibrant Ropewalks district. It is also the home of our first Signature Works office location. THE FIRST HOTEL The first Signature Living Hotel was located on Stanley Street, in the heart of the Cavern Quarter area of the city. The derelict building was transformed into a 15 suite, genuine aparthotel with on-site bar and private rental space located on the lower ground. BLING BLING BUILDING Co-Working spaces in the heart of Liverpool within one of Liverpool s most recognisable buildings. 2017 2016 2015 2014 2013 2012 THE EXCHANGE HOTEL The Exchange Hotel is the remarkable development of one of Cardiff s most iconic landmarks. 30 JAMES STREET Conversion of the Grade II* former Albion House which was the headquarters of the White Star Line Shipping Co into a 63 suite boutique hotel, with a rooftop bar and restaurant (Carpathia), full spa facility (Morgan s Spa) and a grand hall that caters for weddings and conferences. WEST AFRICA HOUSE Conversion of a 35,000 sq ft former office building known as West Africa House into 42 high end serviced apartments. DANIEL HOUSE Completed apartments with excellent rental returns close to the major Liverpool Waters regeneration area. Our hotels have an average occupancy rate of 95%, far higher than the local average of 73% A unique model of world- class accomodation paired with excelent facilitlies and great locations 18 19
T H E G E O R G E B E S T H O T E L BY NUMBERS 1,3,6 on Trip Advisor for hotels in Liverpool 12 buildings completed or under construction 16 Nationalities who have invested since January 2016 9.8m Profit in year ending April 2016 65% of bedroom bookings through facebook 24m forecast profit year ending April 2017 41m in asset value 251m Total GDV Tourism is currently worth 4.9% of Northern Ireland s GDP and sustains over 40,000 jobs Plans to double tourism s contribution to the economy by 2020 20 21
THE GEORGE BEST HOTEL Donegall Square South, BT1 5JG