1. INTRODUCTION... 3 2. EVENT PROFILE... 3 3. EVENT HIGHLIGHTS... 4 3.1 3-Day Tradeshow... 4 3.1.1 PRODUCT LAUNCHING & PRESENTATIONS... 4 3.1.2 PRODUCT DEMOS... 4 3.1.3 DAILY B-TO-B NETWORKING GATHERINGS... 5 3.1.4 ENERGY PROJECT OF MINING, OIL & GAS TALKSHOW 2016... 5 3.1.5 ENTERTAINMENT... 6 3.2 THE 4 th BALIKPAPAN EXPO GOLF TOURNAMENT 2016... 8 3.3 INDUSTRY CONFERENCE AND WORKSHOP... 9 3.4 BALIKPAPAN EXPO NETWORKING NITE 2016... 10 4. SPONSORSHIP PACKAGES... 11 4.1 Main Packages... 11 4.2 Cost Vs Value... 13 4.3 Summary... 16 4.3.1 DIAMOND Sponsor... 16 4.3.2 PLATINUM Sponsor... 18 4.3.3 GOLD Sponsor... 19 4.3.4 SILVER Sponsor... 20 4.3.5 LOGO PLACEMENT Mock Up... 21 Page 2
1. INTRODUCTION PT. Sinar Expo Prima has over 11 years of experience in organising and hosting Business-to-Business International Tradeshows. Most notably is the annual Balikpapan Expo, now approaching its 12 th consencutive Show; a fully fledged and prominent Mining, Oil & Gas and Energy Industries An International Exhibition of it s kind for Eastern and Central Indonesia. The Balikpapan Expo is one of our main projecs that carries high value activities and concurrent events within a 3-day program, including Product Launching & Presentations, Product Demos, Daily B-to-B Networking Gatherings, an Energy Project of Mining, Oil and Gas Talkshow, various Entertaiment, The 4 th Balikpapan Expo Golf Tournament 2016 & CSR Program, an Industry Conference & Workshop, and a afterhours Networking Nite. With over 350 companies from 20 countries showcasing their latest products, technologies and services, The Balikpapan Expo has become a barometer for Indonesia's Mining, Oil & Gas and Energy Industries. Be prepared and adequatelygeared for the industry's upcoming revitalisation. Stay one step ahead of your competitors by participating in The 12 th Balikpapan Expo 2016. Held in August 2016 at Borneo Festival Centre @ New Manggar Beach, a purpose-built facility providing a variety of outdoor and indoor quality space for light and heavy product displays. Don t miss this great opportunity to meet directly with your buyers, raise target sales, and brand exposure, expand your network and client base in both business and government circles. 2. EVENT PROFILE Title : The 12 th Balikpapan Expo 2016 Format : 3-day B-to-B Tradeshow and Exhibition Theme : An International Exhibition of Equipment, Supplies, Services, Power, Constructions, Transportation, Environmental, Bio Fuel Development, Safety and Security for Indonesia s Mining, Oil & Gas and Energy Industries Number of Stands : 109 Stands Exhibit Area : 2,300 sqm Date : Thursday Saturday, 11 13 August 2016 Location : Borneo Festival Centre @ New Manggar Beach, Balikpapan East Kalimantan, Indonesia Opening Hours : 10.00 am 06.00 pm Exhibitor Profile : Mining, Oil & Gas and Energy Industries Including; Equipment, Supplies, Services, Power, Constructions, Transportation, Enviromental, Bio Fuel Development, Safety and Security Target Exhibitor : 307 Companies, domestic and overseas exhibitors Visitor Profile : Producers, Engineers, Geologists, Buyers, Sales & Marketers, Financiers, Transport and Logistics Managers, Brokers, Trainers, Exploration and Technology Providers, Oil Service Providers, Equipment Manufacturers, Consultants, Health, Safety and Environment Officers Target Visitors : 5,000 Visitors Page 3
3. EVENT HIGHLIGHTS 3.1 3-Day Tradeshow 3.1.1 PRODUCT LAUNCHING & PRESENTATIONS Product Launches and Presentations slot will be held inside Tent (BFC Lounge) with fully AC all through the three-day Expo. Distinguish your company as industry experts by conducting presentation. Introduce, perform, promote and sell your company products and services to prospective buyers, fellow exhibitors, and visitors from the Mining, Oil & Gas and Energy Industries from Indonesia and abroad. Please invite your partners, distributors and clients as audience attendance. Date : 12 August 2016 Venue : BFC Lounge : 10 a.m 4 p.m Cost : IDR 5.000.000 3.1.2 PRODUCT DEMOS Equipment, Safety and Rescue Demos Whatever your industry, safety is a major concern. The purpose of held this event to help you reduce your risks, improve safety and comply with regulations. Brought to you by Professional Association of Occupational Health and Safety (AK3). Joint sponsor and get a change brand exposure, promote companies, products and services. Topic Venue : TBA : Outdoor Area BFC Date : 11 13 August 2016 : 4 p.m 6 p.m Page 4
3.1.3 DAILY B-TO-B NETWORKING GATHERINGS Networking events offer the opportunity to develop and strengthen the business relationships in Mining, Oil & Gas and Energy Industries. Meet and greet fellow exhibitors, partners and competitors. Enjoy a Networking Gathering with FREE FLOW DRINK A maximum of two sponsors per day. Date : 11 13 August 2016 Venue : 4.30 p.m Finish : BFC Lounge 3.1.4 ENERGY PROJECT OF MINING, OIL & GAS TALKSHOW 2016 One additional event as well as other benefits that we expect to materialize in Balikpapan Expo this year is a Talk Show that can provide a good education about the latest policies, legal regulations, new technologies in technical or human resources in the field of mining, oil & gas and energy industries. Date : 11 August 2016 Venue Cost : BFC Lounge : 1 p.m 4 p.m : IDR 1.500.000 (public) IDR 1.000.000 (member/exhibitor) Page 5
3.1.5 ENTERTAINMENT A. Industry Photography Exhibition One of a variety of supporting events is the exhibition of photography. Exhibition featuring various of socialization programs, the promotion of various companies/industries of mining, oil & gas and energy industries. Date : 11 13 August 2016 Venue : BFC Lounge : 9 a.m 6 p.m B. The 3 rd Ms. & 1 st Mr. Balikpapan Expo 2016 Proudly present The 3 rd Ms. and launching The 1 st Mr. Balikpapan Expo 2016. Another way to promote your company through the contest of Ms &Mr Balikpapan Expo 2016 at 3 days tradeshow The 12 th Balikpapan Expo 2016. Date : 11 13 August 2016 Venue : BFC : 6 a.m 3 p.m C. Wheel Barrow The annual tradition of Balikpapan Expo held on the last day of expo. Wheel Barrow brought various free cold softdrinks that given to all participant Balikpapan Expo carried by Ms. and Mr. Balikpapan Expo 2016. Date : 13 August 2016 Venue : BFC : 4.30 pm Finish Page 6
D. Balikpapan Expo Award 2016 Balikpapan Expo Award is the annual appreciation for the most favorite stand and the best stand. Date : 13 August 2016 Venue : BFC Lounge : 4.00 pm Finish E. Doorprize and Lucky Draw One of a series closing event Balikpapan Expo 2016 with Doorprize and Lucky Draw for visitors and exhibitors. Date : 13 August 2016 Venue : BFC Lounge : 4.00 pm Finish F. Live Music Regular event of Balikpapan Expo by giving entertainment. Date : 11 13 August 2016 Venu : BFC Lounge : 4.00 pm Finish Page 7
3.2 THE 4 th BALIKPAPAN EXPO GOLF TOURNAMENT 2016 In conjunction with The 12 th Balikpapan Expo 2016, an international exhibition mining, oil & gas and energy industries in central and eastern Indonesia, we are pleased to announce The 4 th Balikpapan Expo Golf Tournament 2016. In past years, this prestigious tournament has played host to many noteworthy government figures, mine owners, business investors, supply chain managers and other executives. Held on the third and final day of expo, enjoy a social luncheon after the game, many great prizes, goody bags and other networking gatherings afterwards. Your participation would also be of CSR Value, as proceeds from the tournament will go to help save the sea turtles and awareness of environment. A beneficial CSR program incorporated in The 12 th Balikpapan Expo 2016; a fundraising event and part of Balikpapan City's program in preserving the marine environment. We wish to invite all Mining, Oil & Gas and Energy companies and government representatives to introduce and share company policies and their efforts toward improving community and social development programs, direct to expo visitors as well as fellow exhibiting companies. Date : 13 August 2016 Venue : Karang Joang Golf : 6 a.m 3 p.m Cost : IDR 1.500.000 (Public) Turtles crawling back into the ocean after laying their eggs on the beach Page 8
3.3 INDUSTRY CONFERENCE AND WORKSHOP In conjunction with The 12 th Balikpapan Expo 2016, an international exhibition mining, oil & gas and energy industries in central and eastern Indonesia, we are pleased to announce Industry Conference and Workshop. PT. SINAR EXPO PRIMA and ASIA MINER MAGAZINE organising a full day conference and workshop held on first day of expo. Held on the first day of expo, enjoy a social luncheon, goody bags and other networking gatherings afterwards. Mining is the only event strictly dedicated to the movement, storage, processing, preparation journey from the mine to the consumer. in this challenging environment rife with stringent regulations, declining demand and general uncertainly, it's never been more important to share ideas and solutions amongst industry peers. this seminar brings together key industry players - producers, utilities, transporters, preparation plants, terminals and other - to work through the challenges and opportunities this industry faces. In this seminar also discussed the opportunities and how is the implementation of the regulations for business operators and offers a solution which can be applied by all stakeholders. This is a great opportunity to explore, educate ideas & industries. Expand network & client base for all stakeholders. Topic : Kalimantan Mining Date : 11 August 2016 Venue : Swiss-BelHotel International, Balikpapan : 9 a.m 5 p.m Cost : IDR 2.500.000 (public) IDR 2.300.000 (member/exhibitor) Page 9
3.4 BALIKPAPAN EXPO NETWORKING NITE 2016 PT. SINAR EXPO PRIMA represent The 12 th Balikpapan Expo 2016, an international exhibition Mining, Oil & Gas and Energy Industries in central and eastern Indonesia, we are pleased to announce Balikpapan Expo Networking Nite 2016. Following the success of each networking nite at Balikpapan Expo 2015, all participants such as: mine owners, business investors, supply chain managers and other executives are invited. Held on the First day of the expo, enjoy the event, dine, free flow drink and other networking gathering. The 12 th Balikpapan Expo 2016 and The Asia Miner proudly presents The Balikpapan Expo Networking Nite with Coal Club Indonesia. We wish to invite all Mining, Oil & Gas and Energy industry players to an afterhours business networking event, to meet head-to-head with your fellow industry players and competitors - an opportunity for local and multinational companies, government representatives and other stakeholders to share experiences in an informal environment. Expand your network, share and discuss company policies, explore ideas and business opportunities toward improving the market of the Mining, Oil & Gas and Energy sectors. And grab the opportunity to become Host as a main sponsor of this event. Date : 11 August 2016 Venue Cost : Swiss-BelHotel International, Balikpapan : 6 p.m 10 p.m : IDR 700.000 (public) IDR 500.000 (member/exhibitor) Page 10
4. SPONSORSHIP PACKAGES 4.1 Main Packages Details Diamond (Main Sponsor) Platinum Gold Silver 1 Cost of Participation IDR 100 million 2 Max. number of Sponsors 1 Main Sponsor only 3 Logo placement 3.1 Alongside/Preceding all Balikpapan Expo logos IDR 50 million 2 Platinum Sponsors only IDR 20 million 4 Gold Sponsors only IDR 10 million 8 Silver Sponsors only 3.2 Below all Balikpapan Expo logo, size: Large Medium Small 3.3 All promotional media (ATL, BTL) 3.4 Website & Social Media 3.5 Monthly e-newsletter & email campaign 3.6 All collateral media (Invitation, backdrop, banners.) 3.7 Event Highlights Promotional Media 3.8 Exhibitor Badge (General, Gold, VIP) 3.9 Expo Merchandise logos (Balikpapan Expo and Golf Tournament T-shirt, Cap and Umbrella) 4 Complimentary Free Booth (Indoors) 4.1 27sqm Stand Service Booth outdoor (3m x 9m) 4.2 18sqm Stand Service Booth (3m x 6m) 4.3 9sqm Stand Service Booth (3m x 3m) 5 Opportunity to place company promotional material 5.1 Exhibitor Goody Bag 5.2 Conference & Workshop and Talkshow 5.3 The 4 th Balikpapan Expo Golf Tournament Goody Bag 5.4 Technical Meeting and Press Conference Page 11
Details Diamond (Main Sponsor) Platinum Gold Silver 6 Exhibition Catalogue Colour Ads Full page ½ page ¼ page ⅛ page 7 Opportunity to place Banners (Vertical, Standing) 7.1 Registration area 2 points 1 point 7.2 Exhibition area 60 points 40 points 20 points 10 points 7.3 Executive Lounge or BFC Lounge 2 points 1 point 8 Public Speech opportunity (as Sponsor/Host Sponsor) 8.1 Press Conference 8.2 Opening Ceremony 8.3 Closing Ceremony 8.4 Golf Tournament 8.5 Networking Nite 9 MC Live mention/acknowledgement at: 9.1 Press Conference 9.2 Opening Ceremony 9.3 Closing Ceremony 9.4 Talkshow Mining, Oil & Gas Industry 9.5 Conference and Workshop 9.6 Networking Nite 9.7 The 4 th Balikpapan Expo Golf Tournament 2016 9.8 Entertainment : 9.8.1 The 3 rd Ms & The 1 st Mr. Balikpapan Expo 2016 9.8.2 Balikpapan Expo Awards 9.8.3 DoorPrize and Lucky Draw 10 Complimentary tickets 10.1 Networking Nite 4 3 2 2 10.2 Conference & Workshop 3 2 1 10.3 The 4 th Balikpapan Expo Golf Tournament 11 Slot Exposure 11.1 Interview session on The 12 th Balikpapan Expo 2016 Video Documentary 11.2 Interview session with Media partner 12 Slot Product Launching & Presentation 3 2 1 Page 12
4.2 Cost Vs Value Details Diamond (Main Sponsor) COST Platinum Gold Silver 1 Cost of Participation IDR 100 million IDR 50 million IDR 20 million IDR 10 million 2 Max. number of Sponsors Details 3 Logo placement 3.1 Alongside/Preceding all Balikpapan Expo logos 3.2 Below all Balikpapan Expo logo 3.3 All promotional media (ATL, BTL) 1 Main Sponsor only Diamond (Main Sponsor) 50,000,000 2 Platinum Sponsor only VALUE 3.4 Website & Social Media 2,000.000 2,000,000 3.5 Monthly e-newsletter & email campaign 3.6 All collateral media (Invitation, backdrop, Balikpapan expo and Golf Tournament T-shirt, banners.) 3.7 Event Highlights' Promotional Media 3.8 Exhibitor Badge (General, Gold, VIP) 3.9 Expo Merchandise logos (Balikpapan Expo and Golf Tournament Cap and Umbrella) 4 Complimentary Free Booth 4.1 27sqm Stand Service (9m x 3m) 4.2 18sqm Stand Service Booth (3m x 6m) 4.3 9sqm Stand Service Booth (3m x 3m) 4 Gold Sponsors only 8 Silver Sponsor only Platinum Gold Silver Nature of Benefit 25,000,000 10,000,000 5,000,000 2,000.000 2,000,000 2,000,000 2,000,000 2,000.000 2,000,000 2,000.000 2,000,000 2,000,000 2,000,000 2,000.000 2,000.000 2,000.000 156,000,000 104,000,000 1. Full Exposure 2. Boost and expand promotional activity 3. Brand image 4. Segmented promotion 5. Quick notice by Public 6. Strengtenth existence of product 7. Top of Mind 1. Standout in the crowd 2. Marketing and sales activity 3. Exposure company indentity Page 13
Details Diamond (Main Sponsor) Platinum Sponsor Gold Sponsor Silver Sponsor Nature of Benefit 5 Opportunity to place company promotional material 5.1 Exhibitor Goody Bag 250,000 250,000 250,000 250,000 5.2 Conference & Workshop and Talkshow 5.3 The 4 th Balikpapan Expo Golf Tournament Goody Bag 5.4 Technical Meeting and Press Conference 6 Exhibition Catalogue Colour Ads 250,000 250,000 250,000 250,000 25,000,000 10,000,000 5,000,000 3,000,000 1. Promotion and marketing 2. Segmented promotion 1. Marketing kit 2. Segmented target sales 3. Documentation Customer 7 Opportunity to place Banners (Vertical, Standing) 1. Promotion and 7.1 Registration area 1,000,000 500,000 marketing 7.2 Exhibition area 30,000,000 20,000,000 10,000,000 5,000,000 2. Brand image 3. Quick notice by 7.3 Executive Lounge or segmented 1,000,000 500,000 BFC Lounge target 8 Public Speech opportunity (as Sponsor/Host Sponsor) 1. Brand exposure, 8.1 Press Conference 500,000 promote company, 8.2 Opening Ceremony 500,000 product and 8.3 Closing Ceremony 500,000 service 2. Occassion for 8.4 Golf Tournament 500,000 500,000 expo to 8.5 Networking Nite 500,000 become host 9 MC Live mention/acknowledgement at: 1. Publication & 9.1 Press Conference 500,000 500,000 500,000 500,000 Publicity 2. Identity Media 9.2 Opening Ceremony 500,000 3. Brand exposure, 9.3 Closing Ceremony 500,000 promote 9.4 Talkshow Mining, Oil and Gas Industry 500,000 company, product and service 9.5 Conference and 500,000 Workshop 4. Promotion and marketing 9.6 Networking Nite 500,000 5. Brand image 9.7 The 4th Balikpapan 6. Quick notice by Expo Golf Tournament 2016 500,000 segmented target Page 14
Details Diamond (Main Sponsor) Platinum Sponsor Gold Sponsor Silver Sponsor Nature of Benefit 9.8 Entertainment : 9.8.1 The 3 rd Ms & The 1 st Mr. Balikpapan Expo 2016 9.8.2 Balikpapan Expo Awards 9.8.3 DoorPrize and Lucky Draw 500,000 1. Publication & Publicity 2. Identity Media 500,000 3. Brand exposure, promote company, 500,000 product and service 4. Promotion and marketing 5. Brand image 6. Quick notice by segmented target 10 Complimentary tickets 1. Raise target networking 10.1 Networking Nite 2,000,000 1,500,000 1,000,000 1,000,000 2. Meet head-tohead and 10.2 Conference & 6,900,000 4,600,000 2,300,000 Workshop government 10.3 The 4 th Balikpapan Expo Golf 3. Business networking Tournament 4,500,000 3,000,000 1,500,000 4. Explore, educate ideas and industries 11 Slot Exposure 11.1 Interview session on The 12 th Balikpapan Expo 2016 Video Documentary 11.2 Interview session with Media partner 12 Slot Product Launching & Presentation TOTAL VALUE 500,000 500,000 500,000 500,000 1,000,000 IDR 300,400,000 IDR 179,100,000 5,000,000 5,000,000 IDR 40,050,000 IDR 24,250,000 1. Publication & Publicity 2. Identity Media 1. Promotion and marketing 2. Segmented promotion Page 15
4.3 Summary 4.3.1 DIAMOND Sponsor A. Logo Placement : 1) Alongside/preceding all Balikpapan Expo logos 2) All promotional media (ATL, BTL) 3) Website & Social Media 4) Montly e-newsletter & email campaign 5) All colateral media (invitation, backdrop, banners,ect) 6) Events Highlight promotional media 7) Exhibitor Badge (General, Gold, VIP) 8) Expo merchandise logos (Balikpapan Expo and Golf tournament T-shirt, Cap and Umbrella) B. Complimentary Free Booth 27sqm Stand Service Indoor (9m X 3m) C. Opportunity to place company promotional material : 1) Exhibitor goody bag 2) Conference & workshop and Talkshow 3) The 4 th Balikpapan Expo Golf Tournament goody bag 4) Technical Meeting and Press Conference *Material by sponsor D. Exhibition Catalogue Colour Ads (Full Page) E. Opportunity to place banners (Vertical/Standing) : 1) Two (2) point at registration area 2) Sixty (60) point at Exhibition area 3) Two (2) point at Executive Lounge or BFC Lounge *Material by sponsor F. Public Speech opportunity (as Sponsor / Host Sponsor) : 1) Press Conference 2) Opening Ceremony 3) Closing Ceremony 4) Golf Tournament 5) Networking Nite Page 16
G. MC Live mention/acknowledgement at : 1) Press Conference 2) Opening Ceremony 3) Closing Ceremony 4) Talkshow Mining, Oil and Gas Industry 5) Conference and Workshop 6) Networking Nite 7) The 4 th Balikpapan Expo Golf Tournament 2016 8) Entertainment : The 3 rd Ms & The 1 st Mr. Balikpapan Expo 2016 Balikpapan Expo Awards Doorprize and Lucky Draw H. Complimentary tickets : 1) Four (4) tickets Networking Nite 2) Three (3) tickets Conference and Workshop 3) Three (3) tickets The 4 th Balikpapan Expo 2016 I. Slot Exposure : 1) Interview session on The 12 th Balikpapan Expo 2016 Video Documentary 2) Interview session with Media MAIN SPONSOR PACKAGE Cost of Participation Value of Participation IDR 100 million IDR 300 million Page 17
4.3.2 PLATINUM Sponsor A. Logo Placement : 1) Below all Balikpapan Expo logo (Size Large) 2) All promotional media (ATL, BTL) 3) Website & Social Media 4) Montly e-newsletter & email campaign 5) All colateral media (invitation, backdrop, banners,ect) B. Complimentary Free Booth 18sqm Stand Service Indoor (6m X 3m) C. Opportunity to place company promotional material : 1) Exhibitor goody bag 2) Conference & Workshop and Talkshow 3) The 4 th Balikpapan Expo Golf Tournament goody bag *Material by sponsor D. Exhibition Catalogue Colour Ads (½ Page) E. Opportunity to place banners (Vertical/Standing) : 1) One (1) point at registration area 2) Fourty (40) point at Exhibition area 3) One (1) point at Executive Lounge or BFC Lounge *Material by sponsor F. Public Speech opportunity (as Sponsor / Host Sponsor) : 1) Closing Ceremony G. MC Live mention/acknowledgement at : 1) Press Conference 2) Opening Ceremony 3) Closing Ceremony H. Complimentary tickets : 1) Three (3) tickets Networking Nite 2) Two (2) tickets Conference and Workshop 3) Two (2) tickets The 4 th Balikpapan Expo 2016 I. Slot Exposure : 1) Interview session on The 12 th Balikpapan Expo 2016 Video Documentary Cost of Participation Value of Participation PLATINUM SPONSOR PACKAGE IDR 50 million IDR 179 million Page 18
4.3.3 GOLD Sponsor A. Logo Placement : 1) Below all Balikpapan Expo logo (Size Medium) 2) All promotional media (ATL, BTL) 3) All colateral media (invitation, backdrop, banners,etc.) B. Opportunity to place company promotional material : 1) Exhibitor goody bag *Material by sponsor C. Exhibition Catalogue Colour Ads (¼ Page) D. Opportunity to place banners (Vertical/Standing) : 1) Twenty (20) point at Exhibition area *Material by sponsor E. MC Live mention/acknowledgement at : 1) Press Conference 2) Opening Ceremony 3) Closing Ceremony F. Complimentary tickets : 1) Two (2) tickets Networking Nite 2) One (1) ticket Conference and Workshop 3) One (1) ticket The 4 th Balikpapan Expo 2016 G. Slot Exposure : 1) Interview session on The 12 th Balikpapan Expo 2016 Video Documentary H. Slot Product Launching & Presentation Cost of Participation Value of Participation GOLD SPONSOR PACKAGE IDR 20 million IDR 40 million Page 19
4.3.4 SILVER Sponsor A. Logo Placement : 1) Below all Balikpapan Expo logo (Size Small) 2) All promotional media (ATL, BTL) 3) All colateral media (invitation, backdrop, banners,ect) B. Opportunity to place company promotional material : 1) Exhibitor goody bag *Material by sponsor C. Exhibition Catalogue Colour Ads (⅛ Page) D. Opportunity to place banners (Vertical/Standing) : 1) Ten (10) point at Exhibition area *Material by sponsor E. MC Live mention/acknowledgement at : 1) Press Conference 2) Opening Ceremony 3) Closing Ceremony F. Complimentary tickets : 1) Two (2) tickets Networking Nite G. Slot Exposure : 1) Interview session on The 12 th Balikpapan Expo 2016 Video Documentary H. Slot Product Launching & Presentation Cost of Participation Value of Participation SILVER SPONSOR PACKAGE IDR 10 million IDR 24 million Page 20
4.3.5 LOGO PLACEMENT Mock Up Page 21