PRESS DOSSIER 2012 PRESS DOSSIER 2013 1
Table of contents Did you know that...lloret de Mar 3 Page 1. Geographical and demographic data 4-5 2. Lloret de Mar, a model 21 st century city 6-8 3. Lloret de Mar, its success: its products 9 3.1. Lloret de Mar: Urban beach 10-11 3.1.1. Culture and Heritage 12 3.1.2. Active Tourism and Nature 13 3.1.3.Shopping & Gastronomy 14-15 3.1.4. Leisure 16 Calendar of activities in Lloret de Mar 17-19 3.2. Lloret de Mar: Business city 20-22 (Lloret Convention Bureau and Festivals & Events) 3.3. Lloret de Mar: Sports Tourism 23-25 4. Lloret Turisme Tourism Promotion 26-27 5. Visitor profile 28-30 6. Statistical data on hotel occupancy for 2012 31-32 2 2
Did you know that... Every year Lloret de Mar welcomes 12% of the tourists who visit Catalonia and more than 40% of the tourists who visit the Costa Brava. Lloret de Mar accommodated almost one million tourists in its hotels in 2012? Lloret de Mar is Catalonia's leading sun and sand destination in terms of the number of hotel beds and the fifth-ranked destination in all of Spain? The hotel offering in Lloret de Mar, with 30,000 hotel beds, is equivalent to one third of the hotel beds in all of Cuba and of the hotel overnight stays in Croatia? Lloret de Mar has been a certified Sports Destination since 2006 and a certified Family Tourism Destination since 2010? Lloret de Mar in 2012 welcomed more than 33,000 sports people from Spain and abroad and 17,000 meeting and conference delegates? In Lloret de Mar more than 50% of the hotel accommodation offering is concentrated in hotels with three stars or more and 64% of the fivestar and luxury hotel accommodation on the Costa Brava is located in Lloret de Mar? 4 of the 5 beaches in Lloret de Mar were certified as European blue flag beaches in 2012? Lloret de Mar has more than 500 shops open 365 days a year? 3
1. Geographical and demographic data A unique setting Lloret de Mar is situated in an outstanding geographical setting: the Costa Brava, an area that has long been renowned for its natural beauty in the form of a rich coastal and mountain landscape. Lloret is situated close to the cities of Barcelona, Girona and Perpignan, with their transport infrastructures and tourist attractions. Excellent transport connections The airports of Barcelona, Girona or Perpignan are all within a convenient distance of Lloret de Mar. To reach the city by car, take exit 9 on the AP7 motorway (part of the European route E15) if travelling south from Girona or France, or take the C32 motorway if travelling north from Barcelona. There are several scheduled bus services from Barcelona, Girona and other European cities. If arriving by train, the nearest station is Blanes along the commuter line. Nerve centre for tourism Lloret de Mar is on average just 2.45 flying hours from any European destination and is also located very close to several places of interest that are ideal for day trips. The modernism of Barcelona and Gaudí, the Montmeló race circuit, the Dalí museum in Figueres and everything the Costa Brava has to offer are just some of the examples of places to explore using Lloret de Mar as a base.. 4
1. Geographical and demographic data (II) Mediterranean climate all year round Furthermore, the mild and stable Mediterranean climate of Lloret de Mar means that the city can be enjoyed at any time of year, with all sorts of tourism and leisure options to explore. Since 2003 the number of hotels that open all year round (or at least from March to October) has increased thanks to the city's tourism policy, which aims to reduce the seasonal nature of tourism and to promote sports and business tourism, etc. In this respect, although it is true that visitor numbers swell in the summer months, especially in August, the occupancy level remains stable over the rest of the year, at over 70%. Moreover, in Lloret there is no need for a car due to the size of the city, the proximity of infrastructures and the pedestrianisation of certain areas. As such, almost any point of the city can be reached on foot in about eight minutes. Demographic growth With 40,000 inhabitants, Lloret de Mar has become a tourism magnet and economic development engine in recent years. It should be pointed out that in the summer seasons, this figure rises to 150,000 visitors per month. In 2012 Lloret's hotels welcomed almost one million visitors 5
2. Lloret de Mar, a model 21 st century city for tourism Committed to renovation as a strategy for maintaining its position of leadership in the tourism sector, in 2010 Lloret de Mar began the implementation of an ambitious Strategic Plan. This plan brought together a decade of work focused on joint initiatives between the public authorities and the private sector, which began in 2003 with the creation of Lloret Turisme. The Plan is currently at its halfway point and has enabled Lloret de Mar to become a competitive destination that is realising its potential in terms of territorial and tourism development. Lloret de Mar has been working for years towards opting for a Tourist Destination Restructuring Plan. These plans are projects that involve the comprehensive modernisation and restructuring of mature tourist destinations with an international profile and potential, led by the Spanish government in conjunction with the Government of Catalonia. These plans have now been reformulated andhavebecometheso-calledsmart Tourist Destination Plans. Lloret de Mar is set to become one of the pilot Smart Tourist Destinations. 6
2. Lloret de Mar, a model 21 st century city for tourism (II) Why is Lloret a model 21 st centurycityfortourism? Thanks to its optimal management of seasonality as a tourist destination that is fully capable on every level. Increasingly stringent tourism demands and the increase of the population in high season mean that Lloret must adapt as a destination to meet the needs of its visitors, which vary according to the season and month of the year. This applies to infrastructures, the provision of services (cleaning, security, healthcare, information, beaches, etc.) and the promotion of its products according to the time of year. As such, it achieves balance and stability between the intensive economic activity that takes place in the summer and the lower level of activity in winter. Because it has become a city managed around the clock Due to its vocation as a tourist destination and the fluctuation of visitor numbers, Lloret manages its services in a highly organised manner, safeguarding its strategic tourism products around the clock, for visitors and locals alike. In this respect, it devotes the necessary human and financial resources to the adaptation of structures and tools for the management and organisation of the urban environment and the city's activity as a whole. 7
2. Lloret de Mar, a model 21 st century city for tourism (III) Because of its specialisation and investments Lloret has been implementing an ongoing specialisation process and a largescale urban renovation in recent years with significant public and private investment. Over the last ten years the municipal public investment in the city has amounted to over 150 million, with an additional investment of over 100 million made by the private sector. Because it takes care of all its tourism markets Lloret remains committed to its work with consolidated markets such as Germany, the UK and Belgium, and to the promotion of and specialisation in products that go beyond sun and sand. Furthermore, it is also targeting strategic markets, such as Russian and Eastern European tourism, along with "proximity" tourism (Catalan, French and Spanish markets). 8
3. Lloret de Mar, its success: its products In this respect, the city's tourism offering is not only based on sun and sand but rather on a whole range of possibilities, embodied in THREE CORE AREAS that constitute its STAR PRODUCTS: 3.1. URBAN BEACH A fresh approach to the sun and sand model CULTURE AND HERITAGE The added value of culture and identity NAUTICAL, ACTIVE AND ADVENTURE TOURISM Activities in an unbeatable setting SHOPPING & GASTRONOMY Complementary offering 365 days a year LEISURE Entertainment to suit all tastes and ages Calendar of activities 3.2. LLORET BUSINESS: MICE AND EVENTS Lloret Convention Bureau and Festivals & Events 3.3. SPORTS TOURISM First rate facilities and activities 9
3.1. Lloret de Mar: Urban beach Lloret de Mar has redefined itself in recent years as an urban beach tourist destination. We see urban beach as a modern and innovative concept. The different components that form part of this concept are based on a view of Lloret de Mar as a city defined by its history, inhabitants, traditions, customs, exceptional natural setting and outstanding heritage, in conjunction with a wide-ranging offering in terms of leisure, tourism and services. LLORET, A PIONEERING AND LEADING CITY IN THE URBAN BEACH CONCEPT The area and its natural resources, the population and its community activities, the quality of the services and the city's attractions, make the perfect combination. An example of this definition can be found in the beach activities programme, which includes a kids' club and bossaball, or in the long list of sports and nautical activities available on the city's beaches. In 2012 Lloret de Mar's beach activities programme was enjoyed by 28,000 people. Bossaball on the beaches of Lloret de Mar Who is Lloret de Mar's urban beach concept aimed at? FAMILY GROUPS SENIORS YOUNG PEOPLE 10 URBAN BEACH
3.1. Lloret de Mar: Urban beach (II) With 9 km of coastline and 5 beaches stretching over 3,735 metres, Lloret has made a public investment of over one million euros in recent years in the maintenance and improvement of its beaches. This investment is complemented by an extensive offering of nautical, diving and maritime activities provided by a wide range of companies. Thanks to constant improvements in transport connections, Lloret de Mar can now be reached by sea, road, on foot along coastal footpaths, or by public transport in the form of special buses. Moreover, access has been facilitated through the removal of physical barriers in order to cater for the demands of people with different degrees and types of disability. Family Tourism Seal of the Government of Catalonia 4 of the 5 beaches in Lloret de Mar were certified as European blue flag beaches in 2012 Lloret de Mar was awarded the Family Tourism Seal of the Catalan Tourism Agency (of the Government of Catalonia) in 2010 in recognition of the special attention paid to this tourism collective, with over 120 certified family tourism establishments. 11 URBAN BEACH
3.1.1. Lloret de Mar Urban beach: Culture and Heritage Lloret Mar, exceptional heritage Lloret de Mar boasts over 1,000 years of history. Visitors can see physical evidence dating back to Iberian and Roman times, and the first written document referring to the town, dating from the Middle Ages. This historical legacy of the area can be seen in the Iberian settlements of Montbarbat, Puig de Castellet and Turó Rodó, the tower with a Roman tomb, the castle of Sant Joan, the parish church and the modernist cemetery, or the chapels of Les Alegries and Santa Cristina. More than 115,000 people visited the MOLL in 2012, with a 23% increase in revenue in respect of 2011 Open museum of Lloret Open museum of Lloret (MOLL) To showcase this exceptional heritage, in 2003 the city council created the Open Museum of Lloret (MOLL), a collection of the city's most interesting landmarks. It encompasses everything from unique landscapes to cultural and heritage attractions, together forming an authentic open-air museum to suit any visitor profile. The MOLL offers an educational and fun way of explaining and familiarising visitors with the past and present of Lloret's heritage. The Open Museum of Lloret includes: Santa Clotilde Gardens Maritime Museum Modernist cemetery Can Saragossa Castle of Sant Joan Puig de Castellet Es Tint 12 CULTURE AND HERITAGE
3.1.2. Lloret de Mar Urban beach: Nautical, Active and Adventure Tourism The natural setting The natural setting plays a key role in the offering of Lloret de Mar. The beauty and Mediterranean charm of its beaches are complemented by its green landscapes. In fact, 75% of the municipal district of Lloret de Mar is green belt land, with 27,000 ha of woodland. Lloret de Mar's natural setting makes it an ideal destination for all sorts of active tourism activities in the heart of nature that can be carried out throughout the year, and around which competitions, tournaments and races etc. are organised. FACILITIES 2 golf clubs and 1 pitch & putt club Horse riding Sports areas on beaches Cycling tracks and Xtrem Bike mountain biking trails Hiking and Nordic walking trails Nautical sports and diving centres NAUTICAL ACTIVITIES Cruise boats Parasailing Jet skiing Kayaking Snorkelling Sailing Scuba diving ADVENTURE ACTIVITIES Hiking Nordic walking Geocaching Extreme sports Cycling and mountain biking 13 NAUTICAL, ACTIVE AND ADVENTURE TOURISM
3.1.3. Lloret de Mar Urban beach: Shopping & Gastronomy Lloret de Mar, gastronomic city Lloret de Mar boasts a wide selection of eating establishments to suit all budgets offering local Mediterranean cuisine (the world's healthiest and most ancient diet). They also combine traditional gastronomy with first-rate signature cuisine. Various gastronomy-based activities are available to visitors, such as the tapas trail or the special gastronomic days: the rice cuisine days (in May) and the fish and seafood cuina de l'art days (in October). Almost forty restaurants take part in these events. With 20 restaurants catering for 1,508 diners, Lloret is home to top chefs who have won prestigious gastronomic awards. NOTEWORTHY RECENT AWARDS Mas Romeu restaurant: CARTAVI 2012 award Sant Pere del Bosc restaurant: Repsol Guide "Sun" award Best restaurant of the year 2013 (Gourmand Guide) Best young chef award (Gourmet Passport Guide) Best maître d' award (Gourmet Passport Guide) 14 SHOPPING & GASTRONOMY
3.1.3. Lloret de Mar Urban beach: Shopping & Gastronomy (II) Lloret de Mar, shopping city Apart from the fact that since 2010 all shops in Lloret de Mar can open every single day of the year, it is also worth highlighting the success of the Shopping Night, a night on which visitors can shop into the early hours. The Shopping Night and the Shop in the street (La botiga al carrer) initiatives are both aimed at boosting local trade. They are both facilitated by the fact that most of Lloret's shopping activity is concentrated in the city's old quarter, featuring a significant presence of national and international brands. Since 2010 Lloret has enjoyed special tourism status, which enables shops to open every day of the year More than 500 shops, most of which are situated in the old quarter, boost local trade in Lloret de Mar. 15 SHOPPING & GASTRONOMY
3.1.4. Lloret de Mar Urban beach: Leisure Lloret de Mar, leisure city Leisure is one of the cornerstones of Lloret de Mar. Day and night, 365 days a year, a wide range of leisure options are available to suit all tastes and ages. They include: 1 water park: Water World 1 theatre with an audience capacity of 380 1 casino, one of the most innovative in Europe 25 discotheques 27 music bars 7 party venues LEISURE 16
Lloret de Mar Urban beach Calendar of key activities Lloret de Mar offers visitors a long list of activities aimed at attracting tourists from nearby areas (proximity tourism). Some of the highlights include: Tirada de l art (3 rd February and 1 st December) Twice a year Lloret celebrates an ancient fishing technique: drag fishing. Carnival (8 th to 13 th February) The streets of Lloret come to life during carnival with the parade, fancy dress competition and famous burial of the sardine. Historic Costa Brava Rally (11 th to 14 th April) As Motor Capital of the Costa Brava, Lloret is the epicentre of one of Spain's most important classic vehicle rallies, which this year is celebrating its 10 th anniversary. This is a tough endurance and regularity rally in which drivers cover over 1,500 km. Rice cuisine days (May) Throughout the month, hotels and restaurants offer wonderful rice-based dishes. 17 Calendar of activities
Lloret de Mar Urban beach Calendar of key activities Costa Brava Xtrem Running (11 th May) Lloret de Mar has for the last five years formed part of the 145 km route of this Costa Brava endurance race, in which the participants' determination to excel and give their all play a key role. Americanos Fair (14 th, 15 th and 16 th June) The fair of the americanos (emigrants who returned to their homeland having made their fortune in America), showcases the traditions, customs, trades, dances, markets and products associated with this collective. Costa Music Festival (July-August) This festival was created in 2012 and features renowned national and international artists. The auditorium of the Gran Casino Costa Brava and the gardens of the Guitart Monterrey hotel are the venues for this year's festival, which will feature performers including Norah Jones, Raphael, Luz Casal, Sergio Dalma and Brian Ferry. Clon Festival (August) Outdoor musical event featuring tribute bands. 18 Calendar of activities
Lloret de Mar Urban beach Calendar of key activities Shopping night (September) A shopping night accompanied by live music and catwalks with the spotlight on international fashion. Shop in the street (la Botiga al carrer) (September) For one day shops set up stalls in the main shopping streets of Lloret, where visitors are offered a wide range of products at a discounts. Fish and seafood gastronomic days (cuina del peix de l'art) (October) More than 25 hotels and restaurants offer special fish and seafood dishes. Mediaeval fair (16 th and 17 th November) For two days Lloret becomes a mediaeval town in which visitors can enjoy the special atmosphere in the streets and typical activities from the period. 19 Calendar of activities
3.2. Lloret de Mar: Business City Lloret Convention Bureau - MICE Lloret Convention Bureau Thanks to the creation in 2009 of the Lloret Convention Bureau, a joint public-private venture, Lloret de Mar has also been able to establish itself as a leading city for business, meetings and conferences. The Lloret Convention Bureau has two strategic streams: Attracting meetings tourism. Advising on and organising functions and events through its Festivals & Events programme. Facilities As a business city, Lloret de Mar currently boasts: 2 conference centres with a capacity for 2,000 delegates in total. More than 80 multi-purpose meeting rooms, with a wide variety of features and capacities. This provides many options in terms of size and format for all kinds of events. 6,500 beds in business-oriented hotels and hotels with a capacity for up to 800 guests, ideal for conferences, events and group activities. Municipal Theatre of Lloret de Mar, with an audience capacity of 380. Gran Casino Costa Brava (covering 15,000 m 2 ). 20 LLORET BUSINESS
3.2. Lloret de Mar: Business City Lloret Convention Bureau - MICE (II) New in 2013 2013 will be a noteworthy year thanks to the holding of the Forum of Maritime Heritage of the Mediterranean in Lloret de Mar in May. This forum, organised annually by the Association of Maritime Museums of the Mediterranean is aimed at promoting the dissemination, protection and awareness of the Maritime Heritage of the Mediterranean. Data for 2012: 150 meetings, with 17,000 delegates Place of origin: 36% from within the county 30% international meetings 27% from within Catalonia 7 % from within Spain Services for companies Average number of people per meeting: between 50 and 100 It is also the ideal setting for personalised team-building, incentive and outdoor activities, along with other kinds of events. Local companies offer services for activities of this kind. Several programmes are already in place, such as Nordic walking and orienteering in the heart of nature, a competition of ideas for managing a budget and creating a sand castle to scale on the beach, or a team-based treasure hunt on the Costa Brava using kayaks. Through the Lloret Film Office, film and audiovisual activity also takes place in Lloret de Mar. The city is used as a location for adverts, films (The Pelayos, Fénix 1123), series and photo shoots. Well-known companies such as Amstel, Vodafone, Pans & Company, Movistar and Damm have filmed videos and promotional campaigns in the city. 21 LLORET BUSINESS
3.2. Lloret de Mar: Business City Festivals & Events Festival & Events, the meeting point of national and international culture Lloret de Mar has a lively and wide-ranging cultural offering with something for everyone. Renowned cultural events, unmissable for enthusiasts of the arts and cultural traditions, have become fixtures in the city's calendar. Through the Festivals & Events programme, Lloret de Mar offers advisory and organisational services for all sorts of events. More than 30 festivals in different performing arts disciplines are scheduled for 2013 (Festivals&Events). 22 LLORET BUSINESS
3.3. Lloret de Mar: Sports tourism Sport is one of the key factors for tourism in Lloret de Mar. The organisation of sports events is highly attractive both to sports people and for their companions who enjoy the stay. Lloret has experienced a year-on-year increase both in the number of sports activities held in the city and in the number of participants, making it one of the southern Europe's top sports tourism destinations. Extensive offering of sports facilities In order to cater for all of these activities, Lloret de Mar posseses a series of first-rate facilities, listed below: 3 football pitches 1 athletics track 3 multi-sports centres 1 sports city 1 motocross and Enduro cross circuit 1 indoor Olympic swimming pool 2 sports centres Lloret has the first Olympic-sized indoor swimming pool on the Costa Brava Sports facilities with a seal of quality These key elements, together with the significant investment made, have enabled Lloret de Mar to obtain the Sports Tourism Destination seal awarded by the Catalan Tourism Agency of the Government of Catalonia, which it has held since 2006. 23 SPORTS TOURISM
3.3. Lloret de Mar: Sports tourism (II) Competitive advantages of Lloret as a sports tourism destination Lloret de Mar possesses five elements thanks to which the city meets the requirements necessary to be classified as an exceptional sports tourism destination: Its warm and mild climate Its strategic location, in terms of its transport connections and its proximity to leading sports centres. An unbeatable natural setting, the Costa Brava. First-rate sports facilities. An extensive accommodation, services and leisure offering. Key data on sports activities in 2012 256 events, an 8% increase in respect of the previous year. Spring is the most intensive season for sports activity, concentrated in April, May and June. In 2012 Lloret welcomed 33,118 sports people, 7,000 more than in 2011. The number of companions has increased by 50% (more than 40,000 companions). Type of sports activities: 70% sports stages 19% private tournaments 6% official competitions 24 SPORTS TOURISM
3.3. Lloret de Mar: Sports tourism (III) Lloret welcomes more foreign sports people Lloret de Mar has witnessed the increasing internationalisation of sports visitors in 2012. Catalan participants, representing 31% of the total number of sports visitors (down 12% on 2011), have been overtaken by Swedish visitors as the largest group, with a 32% share (4% up on the previous year). The number of sports people from Norway (14%) and Belgium (10%) has also increased, as has the number of Spaniards (up 5% on 2011). Calendar of sports activities in Lloret de Mar for 2013 Mediterranean International Cup (26 th to 31 st March) Lloret de Mar is one of the venues of the MIC (Mediterranean International Cup), a world football tournament for promising young players in which the youth teams of the world's top clubs take part. This competition, which has been held since 2001, has featured players who have since become global stars, such as Messi, Cesc, Neymar, Mata, Piqué, Marcelo and Busquets. 25 SPORTS TOURISM
4. Lloret Turisme and tourism promotion (I) Lloret Turisme is the body responsible for promoting and managing the tourism policy of Lloret de Mar. Lloret Turisme was set up in 2001 as a response to the changes and trends of a new international tourism scenario. It is the result of an agreement between the city council and the Tourism Business Association of Lloret de Mar, a body composed of hotel and restaurant guilds, travel agencies, bars and restaurants, traders, discotheques and party venues, and other activities companies. Mission of Lloret Turisme To improve the management and planning of local tourism policy given its importance to the local economy. To promote and provide support for the marketing of Lloret de Mar as a tourist destination. To channel the initiatives of the private sector and coordinate its actions with other tourism organisations and brands, such as Costa Brava, Catalonia and Turespaña. Lloret Turisme fulfils its mandate in accordance with the guidelines of the Strategic Tourism Plan 2010-2014 and executes an Annual Marketing and Promotion Plan, with the goal of promoting and supporting the marketing of various products and companies in the city. Lloret Turisme also executes a Communication Plan with the goal of safeguarding the evolution of Lloret's image. Lloret Turisme has its own website: http://lloretdemar.org/ and a presence in the main social networks: Facebook, Twitter, Instagram and Youtube, along with two constantly updated blogs: professional and holiday-related. 26
4. Lloret Turisme and tourism promotion (II) The key current campaigns of Lloret Turisme Enjoy & Respect is a campaign aimed at informing visitors of all the attractions of Lloret while encouraging and requesting their full respect for the environment and for other people. Lloret, 4 seasons (Lloret, 4 estacions) embodies the commitment undertaken by Lloret Turisme to cater for visitors' needs through the creation of packs that include specific and personalised public-private proposals for each user profile (family, young people, seniors,...). 27
5. Visitor profile (I) According to the latest study carried out by Lloret Turisme, the general profile of visitors to Lloret de Mar is as follows: Wage-earning European male. Average age: 36 (*). Travels with friends for tourism purposes and for the beach and leisure offering. Travels by bus or plane, via Barcelona. Stays in four-star hotels, with an average stay of 7 days. (*) This average age varies according to the season of the year. Origin of visitors FOREIGN ORIGIN France (26.4%) Russia (14.7%) Italy (11%) United Kingdom (11%) Germany (10.7%) UK 11% Nordic countries 3% Russia 14.7% SPANISH ORIGIN Catalonia (30.5%) Madrid (14.3%) Basque country (8.8%) Aragon (4.1%) Benelux countries 11% France 26.4% Germany 10.7% Others 4.2% Spain 27.2% Catalonia 30.5% Italy 11% 76% of tourists are foreign, with the figure rising to 81% in high season. 28
5. Visitor profile (II) Travel groups 50% travel with friends Average number of people: 5 12% travel as couples 38% family and friends, with or without children Average number of people: 6.2 With children: 4.5 Without children: 2.7 57% of visitors know Lloret through friends and family Reason for trip 69%: tourism, beach and leisure 96% consider the quality-price ratio of Lloret's tourism offering reasonable. 29
5. Visitor profile (III) Key factors in choosing Lloret de Mar as a holiday destination Setting Climate Leisure Beaches The climate, landscape, cleanliness and beaches are the aspects most highly valued by tourists, with a score of between 7 and 8. Transport used 36% bus 34% plane 25% car 30
6. Statistical data on hotel occupancy (I) Lloret de Mar has 30,000 hotel beds (with an average of 226 beds per establishment) and also offers other accommodation options: guest houses, apartments and campsites. Its innovative legislation for regulating the use of tourist apartments has constituted a benchmark for other tourist destinations. Despite the current economic climate and the evidence of a drop in visitor numbers, Lloret de Mar maintains its position as the leading urban sun and sand destination in Catalonia and the fifth-ranked destination in Spain: a firstrate destination for the Catalan and Spanish economy. Number of tourists 2011 2012 (*) VARIATION Non foreigners 230.500 209.318-9,18% Foreigners 792.445 745.189-5,96% TOTAL 1.022.945 954.507-6,69% (*) Provisional data, does not include data for December 2012 Source: INE Number of overnight stays 2011 2012 (*) VARIATION Non foreigners 870.013 705.207-18,90% Foreigners 4.223.320 4.085.088-3,27% TOTAL 5.093.333 4.790.295-5,94% (*) Provisional data, does not include data for December 2012 Source: INE Establishments, beds and categories Lloret de Mar has 167 establishments with 38,267 beds TYPES AND CATEGORIES NO. ESTAB. BEDS 5* HOTELS 3 743 4* HOTELS 28 11,121 3* HOTELS 40 13,957 2* HOTELS 11 2,204 1* HOTELS 15 1,702 GUEST HOUSES 28 1,495 APARTMENTS 38 3,624 CAMPSITES 4 3,421 31
6. Statistical data on hotel occupancy (II) Occupancy levels According to the latest data gathered by the Exceltur Barometer of Occupancy Profitability, Lloret de Mar has an annual occupancy rate of 71.5%. In summer months this figure rises to 80.7%. This fact shows that Lloret de Mar has become a year-round tourist destination. Preferred accommodation type Preferences in terms of hotel categories are: Hotels are the most frequently used type of accommodation for both foreigners and Spaniards. (89% of foreigners and 95% of Spaniards) FOREIGN ORIGIN Most foreigners opt for 4*hotels (69%) and 3* hotels (25%) SPANISH ORIGIN Most Spaniards also opt for 4*hotels (65%) and 3* hotels (35%) 32
More information Lloret Turisme Av. Alegries, 3. E 17310 - Lloret de Mar Mobile +34 629 180 772 Anna Riera Tel. +34 972 365 788 ariera@lloret.org www.lloretdemar.org http://www.facebook.com/lloretturisme http://twitter.com/lloretturisme http://www.flickr.com/photos/54156602@n2 http://www.youtube.com/lloretturisme http://blog.lloretdemar.org/cat 33