DESTINATION DANUBE REGIONAL TOURISM DEVELOPMENT MODEL

DESTINATION DANUBE REGIONAL TOURISM DEVELOPMENT MODEL

Danube Competence Center Regional network with more the 80 members from the public, private and civil society sector, working together on development and promotion of sustainable tourism sector in the Danube region.

Danube Competence Center WHAT DO WE DO / Cross-border cooperation / Project development / implementation / Competence building / Representing members interests / Creating Danube tourism community

TOURISM DEVELOPMENT MODEL - Product development - Marketing & Promotion - Cooperation platform - Advocacy

PRODUCT DEVELOPMENT

Active on the Danube New market Products target new market niche - LOHAS - mainly younger, well situated, dynamic customers searching for active holidays in nature. This form of active holidays is already very popular and fast expanding market on the European waterways (EuroVelo and EuroHiking short and long-distance hiking networks etc.)

Nature parks and protected areas

Cooperation with DANUBEPARKS

Wildlife observation

Sturgeon Action Plan 2020 -

CRUISING ALONG THE DANUBE

Example of a suitable vessel type for a cruise ship for active sports LOHAS customers do not prefer classic packages, aimed at maximum comfort, they expect diverse, short term and interactive tourist services such as active movement during their trip (hop-on-hop-off cruise, hiking, biking, kayaking, greater opportunities for extending the stay in inlands and contact with local culture, gastronomy, etc.)

Cycling along the Danube - EUROVELO 6 and 13 Danube cycling route is the top Europe s cyclist destination

THEMATIC/CULTURAL ROUTES ALONG THE DANUBE

ROUTE Roman Emperors Route

ROUTE Danube Wine Route 12 different wine regions in Croatia, Serbia, Bulgaria, Romania

DANUBE FESTIVALS Danube Fest Danube in flames, Ulm, Germany Danube Fest Bratislava, Slovakia Buso Festival, Mohacs, Hungary Exit Festival, Novi Sad, Serbia Beer Fest, Belgrade, Serbia Danube Blue Week Festival international Row mania, Tulcea, Danube Delta, Romania.

Model destination Iron Gate (Serbia/Romania/Bulgaria)

PROMOTION AND MARKETING Danube @ ITB Enhancing visibility of tourism products of Danube countries at Berlin trade show maximizing the success for all partners. Joint efforts enhance knowledge about Danube region and strengthen the Danube brand within tourism industry worldwide.

Promotion on fairs Providing support to tourism stakeholders by organizing their presence on the prominent tourism fairs. Each destination have the opportunity to promote its tourism offer on DCC /Destination Danube stand.

Joint print materials DCC promotes Danube region tourism offer by developing regional touristic brochures

Interactive Platform for promotion of the Danube tourism offer

Advocating for tourism development Political Advocacy GIZ and DCC organized three Danube Floating Conferences networking events onboard the Danube cruise ships. The events are aiming to create a better environment for sustainable tourism development in the region and improve cooperation between Danube countries in general. Danube Parliamentary Network The platform and driving force for co-operation, cross border dialogue and forum for discussion and exchange of opinions involving parliamentarian representatives along the Danube.

Implementation model/development scheme 1. Identification of the partners/coalition. 2. Mapping the product (including attractions). 3. Identification of the target markets. 4. Identification of the business partners. 1. Identifying the supply chain and creating the stakeholders diagram. 2. Cohesion building among the stakeholders (for example: stakeholders meetings, conferences, building internal communication platforms, etc.). 3. Identification of the competitiveness bottlenecks. 4. Competitiveness programs (study tours, peer exchanges, etc.). 5. Soft infrastructure measures (interpretation, sign-posting, etc.). 1. Coalition building with identified business partners. 2. Packaging (together with business partners developing pilot packages and offering them on the market as an offer of the partner tour operators). 3. Developing and introducing new complementary events and programs (for example: ecofestival, wine exhibition, entertaining and educational programs for children, etc.). 4. Marketing and promotion. Membership fees 1. Membership fees 2. Co-investment with interested partners 3. Projects (GIZ, EU, other donors)

office@danubecc.org www.danubecc.org