RÖSLE Company Profile 2011
Overview 1. 120 years tradition 2. Philosophy 3. RÖSLE unique selling points 4. RÖSLE distinction 5. Assortment 6. Marketing & Communications
1. 120 years tradition
About the brand Since 1888, RÖSLE stands for style in the kitchen and dining ambient. A manufacturer renowned for functional solutions and an emphasis on timeless design. We strive the concepts of real and lasting value and our RÖSLE Kitchen Utensils for preparing, cooking, roasting, boiling and storing food develop into supportive and reliable friends. The uniqueness has gone into every detail to integrate functionality and outstanding design.
Milestone 1888 Foundation of the company 1903 1919 Earliest Kitchen Utensils 1920 1950 In the thirties, RÖSLE first produced 18/10 stainless steel rustproof kitchen tools and cutlery 1950 1980 Three decades of constant growth 1980 1995 Premium class utensils produced for home use 1995 1997 Innovations: RÖSLE Bowl series and stainless steel Cooking Spoon Since 1997 Global focus: RÖSLE is now an established brand in over 50 countries worldwide 2000 New products - Function and Design in perfect harmony. The Garlic Press and exquisite range of Graters and Slicers 2003-04 Range expansion - Bar Utensils and dialogue 2004 Inauguration of RÖSLE factory outlet on the company premises 2005 Introduction of RÖSLE s brand shop for enhanced in-store presentation of RÖSLE products 2006 Guinness World Record The world s largest Cooking Spoon is situated in Marktoberdorf in Bavaria 2010 RÖSLE Open Kitchen celebrates its 20th birthday
Company Today RÖSLE delivers around 3 million products annually to approx. 3,500 customers in Germany and has approximately 7,000 clients worldwide. RÖSLE s distribution channels are specialist shops, department stores, gift shops, the professional catering trade, cash & carry, online retailers, special promotion media offers and B2B clients. Worldwide, RÖSLE is represented in more than 50 countries. Since 1995, RÖSLE has been trading through its own affiliate - RÖSLE USA Corp. in North America which is one of our most significant markets.
International customer reference
RÖSLE s shops worldwide UK, Harrods - London US, Williams-Sonoma - Chicago Ireland, Brown Thomas - Dublin Taiwan, Mitsukoshi - Taipei
RÖSLE s shops worldwide Germany, Dodenhof Posthausen
RÖSLE s shops worldwide Germany, Outlet - Marktoberdorf
Distributors & partners worldwide Europe Austria Belgium Luxemburg Cyprus Czech Republic Denmark Finland France Great Britain Greece Iceland Italy Ireland Netherland Norway Portugal Russia Spain Sweden Switzerland Ukraine Middle East Dubai Lebanon Qatar Asia Pacific Australia China Hong Kong Philippines Taiwan Japan Korea North America USA Canada South America Ecuador Venezuela Africa South Africa
2. Philosophy
Philosophy Each kitchen utensil from RÖSLE distinguishes itself through a smart idea transforming an ordinary concept into something unique. RÖSLE make sure things run smoothly and often with a touch of magic! Function Quality Design Innovation
Philosophy - Function RÖSLE products stand out because of smart solutions and attention paid to critical details. Every product is purpose designed to perform a specific function superbly. During the development phase - which lasts from 1 to 2 years on average - each product goes through a practical trial period when it is critically evaluated by cooking schools and by professional chefs. During trials each product is put through its paces and has demanding tasks to perform in order to satisfy the tough standards of the professional sector. Functionality using the Garlic Press as an example: Even unpeeled garlic can be easily processed when pressed through the conical perforations. The special leverage mechanism means minimum effort is required. Sieve pops up for easy cleaning under running water or in the dishwasher.
Philosophy - Quality RÖSLE products pass through elaborate manufacturing processes during production and strict quality control. 18/10 stainless steel - a superior quality, hardwearing and user-friendly material - is used in production Stainless steel is hygienic, neutral to flavours and odours, robust, decorative, easy-clean and environment friendly. The material can be quickly and easily kept in peak hygienic condition.
Philosophy - Design In RÖSLE products Design and Function are in perfect harmony. The design supports superb performance, radiating not just aesthetic brilliance but also competence and durability. In addition to that our products are friendly to the needs of the environment. Recognition of quality is evident in the appreciative assessments of juries and RÖSLE has carried off several prestigious design prizes during the last years with a growing list of awards.
Design award Almost 100 international design awards won since the eighties are confirmation of RÖSLE s excellence. Among them are prestigious distinctions such as the Design Plus award, the reddot award, the Industry Forum Design Prize, the Design Center Stuttgart award and the Stahl-Innovationspreis (Award for Innovation in Steel). Left: Designpreis der Bundesrepublik Deutschland - Silver: The German Council for Design (RAT FÜR FORMGEBUNG) was established in 1953 to award the country s highest official distinction for design. Christel Anna Brechtel, Managing Director RÖSLE and Thomas Amann, inhouse designer RÖSLE at the award show at Ambiente Frankfurt in February 2011
Philosophy - Innovation RÖSLE is well of course for solutions that excel. The company stays on track for new ideas while keeping a retrospective eye open for any possible improvements to existing products. The Locking Tongs with patented coupling mechanism RÖSLE brings a fresh new offer to the market each year, with innovative ideas for the household and professional sector clever solutions that make kitchen tasks even more convenient, simple and quick, providing optimized function and stunning design. 1. When opening the tongs hold them with the tips facing downward. 2. From the locked position, our tongs will open when lightly pressed together, in any position. 3. When closing the tongs hold them with the tips facing upward. 4. The tongs will automatically lock into a closed position by applying light pressure with one hand.
3. Unique selling points
About the brand Unique quality RÖSLE is the specialist when it comes to expertise on high performance kitchen utensils from 18/10 stainless steel. Precise attention into every details in design & manufacturing which enhancing each product s performance. From cutting, deburring, punching, rolling and grinding to stamping, polishing, satinating and washing. Each stage is executed with careful dedication. Perfect fusion of form and function Each utensil is purpose-designed to address a specific task. This principle combined with the timeless design style makes RÖSLE stand out from the crowd. Design award Over the last 20 years, RÖSLE kitchen utensils have been showered with many renowned prizes, relevant to the sector. They are awarded by experts and specialist institutions in the field and that most critical panel of judges in the world: The consumers Leaders in innovation Every year the Bavarian company develops new and innovative products for the household and catering sector winning over more fans and new friends and growing awareness of the excellence of the RÖSLE brand.
4. Assortment
Assortment Food Preparation RÖSLE s offer contains more than six hundreds unique and outstanding products for preparation and cooking, an A Z for the gourmet with everything from the Apple/ Pear Cutter to the Zester with Canelle.
Assortment - Kitchen and Serving Utensils RÖSLE s extensive range of Kitchen and Serving Utensils comprises distinct types Kitchen Utensils with hooks, Kitchen Utensils with round handles, Intelligent Utensils and Serving Utensils. Kitchen Utensils with hooks are manufactured all in one piece while the Kitchen Utensils with round handles are smooth and pleasant to hold.
Assortment - Whisks New whisks whisk well. RÖSLE s got just the right type of whisk for every job: stirring, beating and folding. There s a choice of thirteen different versions with wire loops varying in length, strength and gauge as well as in shape and elasticity to tackle the intricacies of each task.
Assortment - Kitchen Tools The Kitchen Tools rank as the top favourites in the RÖSLE range. Highly functional and efficient they carry out many demanding tasks fulfilling even the highest expectations. Example: Zester with Canelle. This clever tool cuts fine strips from the zest of citrus fruit such as lime. It s perfect for adding aroma, decorating or garnishing.
Assortment - Kitchen Tools at a glance
Assortment - Graters and Slicers The grating edges are produced through meticulous etching using electro chemical methods. The result is high level precision and striking uniformity. The clear advantage: Razor sharp edges which retain their sharpness and effortlessly cut food without tearing or shredding. RÖSLE Graters make light work of chopping. To make work run even more smoothly, the graters feature a grooved lead up surface to get the hand stroke off an effective start. The grating surface is also slightly concave and food items are channelled to slide over the grating edges. Any sideward slipping sharpened edges and slightly concave shape ensures extremely quick and smooth grating of food items.
Assortment - Preparation and Storage Light, humidity and odour affect and degrade the quality of food and ingredients. The RÖSLE range offers an extensive selection of seamless bowls manufactured all in one piece, tightly-closing Shakers and Jars that come with a choice of different lids. The award-winning, stylish RÖSLE Bowls prove all-rounders and even look good on the dining table. There s a matching stainless steel lid for each bowl which transforms it into a high utility container for storage and stacking.
Assortment - Cooking, Frying and Roasting RÖSLE Pots and Pans are a lifetime investment. They set technical and visual benchmarks for cooking and frying with professional results.
Assortment Stainless Steel Cookware Choice of the right pot or pan has a direct impact on smooth and carefree workflow. Stainless steel Pots and Pans from RÖSLE incorporate a special capsulated base containing an aluminium core which contributes to energy-saving heat conduction as well as longer heat storage. The Pasta/Asparagus Pot for example is perfect for boiling pasta and noodles, cooking asparagus and steaming or blanching vegetables. The tightly closing Lid retains aroma, nutrients and vitamins and keeps tender vegetables tasty and al dente.
Assortment - Cookware from multi-layer material Pots and Pans from multi-layer material are a great asset in every kitchen. They incorporate a central layer of aluminium for optimized heat transmission, set between two layers of stainless steel. Heat is quickly and evenly transmitted and distributed over the base and up the sides. All Pots and Pans feature handles in ergonomic design, are dishwasher safe and perfect for all types of cooker.
Assortment - Iron Pans RÖSLE s Iron Pans are made for quick searing and react swiftly to changes in temperature such as heat reduction. This also ensures economic use of energy. Iron Pans are durable and made to last with regular use a protective coating automatically builds up over the pan surface.
Assortment - Open Kitchen The Open Kitchen is a genuine RÖSLE concept, lifting beautifully designed professional kitchen utensils from invisibility in back drawers and setting them out for both show and utility. The expandable system incorporates adaptable modules offering infinite possibilities for modifying and enhancing the work ambient as convenient. With its innovative design and orderly system for organization the Open Kitchen has grown into one of the most popular concepts incorporated into contemporary kitchen planning. For those in search of high utility solutions and ingenious ideas.
Assortment - Bar and Wine RÖSLE s Bar Utensils are a fusion of superior grade material with striking design. Together with stunning design and easy handling, superior workmanship and subtle details are the key ingredients. The extensive range of Bar and Wine accessories from RÖSLE caters for all-comers: the inexperienced, the experienced and the experts.
Assortment - Dining in style With the dialogue range RÖSLE presents a modular concept for dining in avant-garde style. High grade materials such as stainless steel, fine porcelain and sparkling lead crystal lend dialogue sophistication and style. A Serving System that harmoniously spans the distance between kitchen and dining area style. A particular feature of the Serving System, as well as of the Butter Dish, is the Cooling Element which is designed to keep food fresh and cool.
Assortment - RÖSLE and B2B RÖSLE has been offering specially designed season-oriented business to business presentation gift sets featuring kitchen utensils for over ten years. With RÖSLE products as the core component, the sets are rounded off with accompaniments such as spices, wine, coffee or other related accessories, presented in attractive gift packaging. The sets are designed around current trends or traditional themes, and our gift and presentation sets are especially popular for business to business use at Christmas. The RÖSLE products can be customized to display individual laser-engraved or etched in company logos.
5. Marketing & Communications
Marketing & Communication Booklets /Flyers/ Catalogues:
Marketing & Communication Printed Ads:
Marketing & Communication Photographic expression:
Marketing & Communication The Display System
Marketing & Communication Top shop light Gondola Revolving display Backcard for RÖSLE brand shop Counter display
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