International Green Week 2018 19 28 January, Berlin
Content 1. General Information 2. Exhibitors 3. Visitors 4. Your Benefit
Messe Berlin GmbH 180,000 m² of hall area 100,000 m² of outdoor display area Direct link to the CityCube 3,000 m of rail track
Facts & Figures Annually about 100 international, national and regional events (self-organised and guest events) Knapp 34,000 (2016) exhibitors from more than 180 countries. Half of the exhibitors come from abroad! 150 foreign representatives worldwide as partners for our international exhibitors and visitors In cooperation with our subsidiaries Capital Catering GmbH and MB Capital Services GmbH we will support you starting from the application to the evaluation of your participation.
Berlin is Germany s No. 1 City for Trade Fairs One third of the world s 14 most important and best known fairs takes place in Berlin!
International Green Week Food Agriculture/ Forestry Horticulture
Results 2017 115,200 m² gross exhibition area 1,614 exhibitors from 67 countries Nearly 400,000 visitors in 10 days (incl. 92,000 trade visitors) 48 million EUR spending (i.e. 120 EUR per head)
Global Forum for Food and Agriculture Hosted and invited by the German Minister of Food and Agriculture, Mr. Christian Schmidt 84 ministers of agriculture 200 national and international leading politicians 2,000 representatives from politics, science, industry and NGOs from more than 100 countries www.gffa-berlin.de/en
Media Coverage 17,000 articles in weekly and daily press 9,000 online news items 480 TV broadcasts 1,100 radio broadcasts 4,820 journalists from 65 countries
International Exhibitors Official country presentations Presentations of various regions from all over the world Individual exhibitors (importer/ exporter)
32 Official International Presentations in 2017 Afghanistan Finland Norway Albania France Poland Austria Georgia Portugal Azerbaijan Greece Romania Bulgaria Hungary Slovenia Chile Italy Switzerland China Latvia Thailand Croatia Liechtenstein The Netherlands Czech Republic Lithuania Tunisia Denmark Malta Uzbekistan Estonia Morocco
Official Statements The value of the Green Week is the fact that our manufacturers can obtain immediate feedback from consumers and in this way determine what products have good prospects on the German market. Kimmo Tiilikainen, Minister for Agriculture and Forests, Finland
Evaluation of Participation Business Success of Fair Participation Acceptance Test for New Products 84% 90% Overall Positive Impression 88% Intention to Participate Again 90% Recommend a Participation 87%
Goals and Degree of Achievement Image Cultivation 87% 94% Consumer Information 80% 91% Testing of New Products 48% 80% Direct Sales Publicity in the Media 62% 67% 79% 78% Contact with Specialist Buyers 51% 63% Contract Conclusion with Trade Business Transactions with Exhibitors 35% 33% 33% 44% Goals Achievement
90,000 Trade Visitors Influence on Purchasing Decisions Consultative 23% 14.400 completed business transactions 71% Decisive 23% Jointly Decisive 26% 26,100 planned business transactions
Trade Visitors Business Area Agriculture/Forestry 18.809 Hotel/Restaurant Industry 10.183 Food Industry 9.546 Educational Institutions 7.920 Retail 7.708 Associations 4.808 Gardening 4.384 Wholesale/Foreign Trade 3.465 Politics 200 and others
Professional Center Special product presentation of the producers (Access exclusively for trade visitors from the retailing and hotel industry, gastronomy, catering) Establishing contacts between producers and trading partners/ Lounge area for business meetings Easy orientation with the help of topic islands Free services for trade visitors (drinks, Wi-Fi, trade press)
Special Activities Trade Fair Report Supplement Publication: One week before the fair s start Award presentation of LEBENSMITTEL PRAXIS and Messe Berlin for sustainable and regional concepts of German food retailing.
Virtual Market Place Information and communication platform Networking Tool with the possibilty to arrange appointments beforehand Trade visitor icons for quick orientation Information especially directed at trade visitors
Consumer Reasons for a Visit Discover New Things Shared Entertainment Entertainment/Experience Eating and Drinking 90% 93% 86% 96% 86% 93% 81% 95% Consumer Information 75% 93% Purchase 59% 92% Goals Achievement
Social Media Facebook: more than 19,000 fans Twitter: more than 1,900 followers YouTube: short image videos about the fair (partly up to 130,000 clicks)
Your Benefits Image Presentation of Your Country/ Company Enormous media coverage Presence of international politicians, trade visitors and consumers Cultivation of Your Image Presentation of your food industry, sustainable production and visions on the agricultural sector
Your Benefits Test Market Launch of New Products IGW as test market regarding the acceptance on the German market Preparation for B2B Platforms Results of IGW as a basis for your next B2B presentation
Your Benefits Distribution Channels Contact to Sales People Generate new distribution channels in the German market Business Transactions with Other Exhibitors Generate international distribution channels through your exhibiting colleagues
Your Benefits Contact to Consumers Direct Sales Finance a part of your participation (EUR 120 spending per head) Consumer Information Raise touristic interest for your country/region Informed consumers tend to buy more often
Arrange a Joint Venture for your Presentation Exporting Food Industry Regional Produced Delicacies Research & Science Visionary Projects of the Future Agro Tourism
Rental Charge / Stand Construction Rental: 149 /m² (+10% for each additional open side) Individual Stand Construction: 300-800 /m² System Stand Construction: 90-200 /m²
Efficiently Financing your Participation - Joint Venture - Ministry of Agriculture Presentation of your country Exhibiting Companies Exporting Food Industry Agro Tourism, Export Promotion
Any More Questions? Monika Bader T +49 30 3038 2026 bader@messe-berlin.de www.greenweek.de
Thank you for your attention and see you in 2018! 19 28 January, Berlin