MELBOURNE CONVENTION & EXHIBITION CENTRE 9/10 OCTOBER 2013 POST-SHOW REPORT 2013 Post Show Report 1
A word from the Exhibition Director Thank you for your support of All-Energy Australia 2013. In the face of an unsettling political climate for the clean energy industry, All-Energy Australia continues to play a vital supporting role in encouraging and showcasing innovation, enhancing knowledge and discussion and facilitating the establishment and maintenance of important networks and professional relationships. This year s All-Energy Australia has once again delivered strong outcomes for exhibitors and visitors alike, with over 5,500 clean and renewable energy professionals attending the event over two days. Exhibitors commented that All-Energy Australia has become the most important industry exhibition in Australia and provides a crucial opportunity to market their product range to existing and new customers; gaining vital new contacts and solid business leads directly from the event. With the successful co-location of Waste Expo and Australian Sustainability, All-Energy Australia brought even more value to exhibitors through cross-industry exposure and increased foot traffic and networking opportunities. These partnerships will continue into 2014 to the benefit of both our exhibitors and visitors, and we are pleased to announce that Inter-Water Australia will also take place alongside All-Energy Australia, Australian Sustainability and Waste Expo in 2014, altogether occupying a combined footprint of 16,500 square metres of hall space over an intensive two days. Among the highlights of All-Energy Australia 2013 was the Grand Networking Event, and of course the multi-stream conference which received fantastic delegate feedback, with a great response to this year s keynote speakers and sessions. The event also attracted significant media interest in the conference insights and the exhibition highlights which were included in mainstream media including; the Australian Financial Review, The Herald Sun, Sky News, The Australian, The Sydney Morning Herald and ABC TV s Lateline & The Business. The success of All-Energy Australia centres on the support we receive from our exhibitors, sponsors and industry partners. We would like to acknowledge our co-location partners Australian Sustainability and also Brooks Events Waste Expo, as well as our host, the City of Melbourne. Every one of these companies and organisations made significant contributions to All-Energy Australia 2013 and have assisted in raising the event to be the most important clean & renewable energy exhibition and conference in the region. This Post Show Report is published as a transparent account of independent research and feedback from both exhibitors and visitors to All-Energy Australia. Visitor statistics in this report have been audited and approved by the Circulations Audit Board (CAB) to provide you with a detailed overview of All-Energy 2013. I look forward to seeing you all again in Melbourne on 15 16 October for All-Energy Australia 2014. Kind regards, Anthony Reed All-Energy Australia Exhibition Director 2 2013 Post Show Report all-energy
It s one of the most important shows in Australasia and we attend every year. Lots of Australian distributors & installers know that is the case. They come to meet us and talk to us. We have reached agreement with a number of customers as a direct result of this year s show. Terry Hou, GoodWe This Post Show Report is a transparent account of All-Energy Australia 2013. 300 trade visitors and 80 exhibitors were surveyed by independent research company Micromex Research. Visitor statistics included in this report have been audited and approved by the Circulations Audit Board (CAB) to provide you with a detailed overview of All- Energy Australia 2013. We hope you enjoy reading this report and that it provides you with useful insight into the event. If you have any queries about this report, please do not hesitate to contact the team. All-Energy Visitor Growth 2009-2013 1,750 3,000 3,641 4,712 5,578 2009 2010 2011 2012 2013 The All-Energy Australia 2013 Management Team Anthony Reed Exhibition Director +61 2 9422 2850 Operations Manager Christiane Beck +61 2 9422 8735 Content Manager Ana Maria Faust +61 2 9422 2370 Exhibition Coordinator Manager Carly Svendsen +61 2 9422 2941 Marketing Manager Sarah McTaggart +61 2 9422 2320 Sales Manager Guy Freebody +61 2 9422 2568 Sales Account Manager Jon Williams +61 2 9422 2973 Sales Account Manager Cory McCarrick +61 2 9422 8720 Sales Account Manager Stephen Cuff +61 2 9422 8921 2013 Post Show Report 3
Spotlight on the Visitors* DATE SINGLE VISITS REVISITS TOTAL TOTAL ATTENDANCE Wednesday 9 October 3,183-3,183 Thursday 10 October 1,430 969 2,399 TOTAL VISITORS 4,613 969 5,582 903 EXHIBITORS 66 MEDIA SATISFACTION Overall, visitor satisfaction with All-Energy Australia 2013 was high, with: 89% stating they were satisfied or very satisfied with the event 42% spent a minimum of 6 hours at the event 76% agree that All-Energy Australia is important to their business 83% indicated they probably will or definitely will recommend All-Energy Australia to colleagues 93% stated their intention to visit again in 2014 4,613 VISITORS PURCHASING AUTHORITY 49% of visitors stated they had direct authority or influence on purchasing the goods and services seen at All-Energy Australia 2013 62% of visitors with purchasing authority organised a quote at the event 80% saw products and services they are likely to purchase after All-Energy Australia RELEVANCE 69.5% of visitors to All-Energy Australia 2013 were Owners, Buyers, Senior Managers, Directors and Managers 47% have a renewable energy project coming up with in the next 6-12 months *Sources: 1. CAB Audit Report All-Energy Australia 2013, 2. Micromex Visitor Research All-Energy Australia 2013 4 2013 Post Show Report all-energy
Objectives when attending All-Energy Australia 2013 OBJECTIVES IMPORTANCE SATISFACTION To keep abreat of industry trends 87% 82% Networking 80% 79% To look for new products 74% 73% To look for new/alternative suppliers 8% 72% To attend conference/seminars 68% 73% To see existing suppliers 62% 72% To make purchasing decisions/source products 53% 67% To place orders 42% 64% As a new and emerging company and first time exhibitor, we were extremely impressed with the show. Being able to showcase our products and receive so many excellent contacts is exciting for us. Our expectations coming from the event were well and truly exceeded and we look forward to many future years of attendance at this event. The staff from Reed Exhibitions were tremendous in their support. Bob Maher, Geomaxx Trade Visitor Analysis By Business Type JOB TITLE No. OF UNIQUE VISITORS % of attendees Building & Construction 205 6.3% Consultancy 452 14.0% Contractor/Developer 112 3.5% Design & Planning 78 2.4% Device Developer 42 1.3% Education/Training 109 3.4% Electricity Supplier 62 1.9% Energy Consumer 69 2.1% Engineering 222 6.9% Farmer/Landowner 22 0.7% Finance/Banking/Accounting 56 1.7% Government/Government Agency 131 4.0% Installer 266 8.2% Investor 56 1.7% Legal Services 12 0.4% Manufacturer - Components 258 8.0% Oil & Gas 23 0.7% Operations & Maintenance 31 1.0% Peak Body/Association 31 1.0% Press/Media 7 0.2% Project Management 80 2.5% Recruitment 15 0.5% Renewable Energy Consulting 137 4.2% Supplier/Service Company 296 9.1% Utility 74 2.3% No response given 74 2.3% Other 1 0.0% Total Responses 3,237 100% 2013 Post Show Report 5
Trade Visitor Analysis By Energy Sector INDUSTRY CATEGORY No. OF UNIQUE VISITORS % of attendees Battery Storage 559 17.3% Bioenergy 196 6.1% Business Development/Sales 344 10.6% Carbon Capture & Storage 73 2.3% Clean Coal 68 2.1% Combined Heat & Power 198 6.1% Community Projects 171 5.3% Education/Training 209 6.5% Electricity Supply 359 11.1% Energy Efficiency 924 28.5% Energy Management 537 17.7% Energy Transmission 157 4.9% Environmental Services & Solutions 249 7.7% Finance/Insurance 124 3.8% Fuel Cells & Hydrogen 115 3.6% Geothermal 108 3.3% Government 153 4.7% Hydropower 123 3.8% Marine Technologies 91 2.8% Nuclear 33 1.0% Oil & Gas 159 4.9% Onsite Renewables 204 6.3% Operations & Maintenance 215 6.6% Planning 149 4.6% Recruitment 30 0.9% Renewable Heat 162 5.0% Solar Photovoltaic 1,306 40.3% Solar Thermal 388 12.0% Supplier to Renewable Energy Sources 248 7.7% Low Carbon Transport/Logistics 60 1.9% Transmission & Distribution 117 3.6% Wind (Onshore) 371 11.5% Wind (Offshore) 128 4.0% TOTAL RESPONSES 8,769 We ve had a great response. Throughput has been constant. We have had some very good contacts. We ll be here again next year and beyond. It s been positive for us. Sam Czyczelis, Powerstar EMS-C Australia *Sources: 1. CAB Audit Report All-Energy Australia 2013, 2. Micromex Visitor Research All-Energy Australia 2013 6 2013 Post Show Report all-energy
Spotlight on the Exhibitors* 98% of exhibitors indicated their primary objective for attending All-Energy Australia 2013 was to promote company & product awareness and 91% were there to generate new sales leads On average, exhibitors estimated that they received 27 sales leads at All-Energy Australia 2013 One third of the exhibitors received between 41 and 200 leads The average amount of business written as a result of exhibiting at All-Energy Australia 2013 was $265,278, with the highest reported amount being $15,000,000 Objectives in Exhibiting OBJECTIVES IMPORTANCE SATISFACTION Promote company & product awareness 98% 76% Generate new sales leads 91% 67% Maintain status as a player in the industry 85% 76% Promote new products/services 81% 72% Increase sales to existing customers 63% 60% Launch a new product/service 60% 75% Seek agent/distributor/reseller 34% 62% Write sales orders on site 23% 54% All-Energy Australia is becoming the preeminent solar clean tech conference and exhibition in Australia and is going from strength to strength. From Canadian Solar s point of view, it is a great networking event. Rod Seares, Canadian Solar 78% of exhibitors were very satisfied or satisfied with All-Energy Australia 2013 91% of exhibitors stated their intention to exhibit again in 2014 2013 Post Show Report 7
Rating of the Exhibition DESCRIPTION SATISFACTION Venue 88% Cleaning 83% Security 83% Promotion of the event 82% Organisation of the event 82% Shell scheme construction 80% Electrical installation 79% Parking 78% Exhibition layout 76% Catering 70% *Source: Micromex All-Energy Australia 2013 Exhibitor Survey Blue Sun Group sees the All-Energy Australia exhibition and conference as one of the most important Renewable Energy events in Australia. The organisers have been working with us for the last three years of developing the Blue Sun Group brand in Australia, with 2013 being one of our most successful exhibitions. Geoff Baldwin, Blue Sun Group 8 2013 Post Show Report all-energy
Marketing Activities for All-Energy Below is an overview of marketing activities undertaken to attract a high-quality audience of clean and renewable energy professionals to All-Energy Australia 2013. PRINT NEWSLETTERS The All-Energy Australia print newsletter was published in April, July and September 2013 and sent to approximately 12,000 subscribers and past visitors each publication. TRADE INVITATION Approximately 10,000 postcard invitations were sent to exhibitors and industry associations for distribution to customers and members. In addition, a personalised email version (including stand number) of this was sent to all exhibitors for distribution to their networks. EMAIL MARKETING A comprehensive email marketing campaign, launched in March 2013, was used to both encourage new visitors and delegates, keep people informed of the content being developed for the conference, updates on exhibitors and to remind all registered visitors to attend the event. ADVERTISING To target potential All-Energy Australia visitors and delegates, an extensive print and digital advertising campaign was launched 9 months prior to the event. The campaign incorporated a combination of various channels, including all relevant major trade publications (such as EcoGeneration, Engineers Australia, Sustainability Matters, Energy Source & Distribution, Energy Generation and more), advertising on major industry websites and e-newsletters and targeted advertising on LinkedIn, in addition to mainstream advertising in broadsheet newspapers such as The Age. The advertisements were complemented by editorial content, interviews and extensive event features. PUBLIC RELATIONS Our public relations agency First Communications undertook a broad campaign covering industry and mainstream media. Editorial coverage of All-Energy Australia, individual exhibitors and products as well as conference coverage was secured in all key industry trade media and mainstream media. FOR MORE INFORMATION contact: TELEMARKETING A successful telemarketing campaign to pre-registered visitors was undertaken within the weeks leading up to All-Energy Australia. ALL-ENERGY AUSTRALIA WEBSITE The All-Energy Australia website continues to be a valuable tool for visitors and exhibitors to access information about the event, particularly the Exhibitor Directory and the conference and workshops pages. In the month leading up to the event, there was over 22,200 visits to the All-Energy website. All exhibitors were provided the opportunity to submit a company profile with images to the Exhibitor Directory on the All-Energy website. The News Feed on the All-Energy Australia homepage was a beneficial new addition to the website and has generated more traffic and increased the website s role as a hub for industryrelated news. MOBILE APP This year we launched the free Mobile App on iphone & ipad for exhibitors and visitors. In addition to the floorplan and online Exhibitor Directory, the Mobile App included session details for the conference, and provided an opportunity to meet new contacts and network with the industry. SOCIAL MEDIA LinkedIn, Facebook and Twitter were all used to increase awareness and generate discussion around All-Energy Australia. Followers and fans were kept connected before, during and after the event via regular updates. A growing source of communication. EXHIBITION DIRECTORY Made available to every visitor and delegate at the event, the Exhibition Directory was again a valuable reference tool during and after the event, with 62% of visitors stating they would use it to contact exhibitors after All-Energy Australia 2013. MELBOURNE CONVENTION & EXHIBITION CENTRE 9/10 OCTOBER 2013 Guy Freebody Sales Manager guy.freebody@reedexhibitions.com.au + 61 2 9422 2568 Jon Williams Account Manager jon.williams@reedexhibitions.com.au + 61 2 9422 2973 Cory McCarrick Account Manager cory.mccarrick@reedexhibitions.com.au + 61 2 9422 8720 Stephen Cuff Account Manager stephen.cuff@reedexhibitions.com.au + 61 2 9422 8921 The All-Energy Australia Team General Enquiries info@ + 61 2 9422 2941 MELBOURNE CONVENTION & EXHIBITION CENTRE 9/10 OCTOBER 2013 Alternative Energy Principal Media Partner Media Partners Co-Located With THE CLEAN ENERGY SHOW For further information please visit: THE CLEAN ENERGY SHOW TO BOOK YOUR STAND CONTACT YAS JONES, SALES MANAGER ON +61 2 9422 2831 yas.jones@reedexhibitions.com.au BRINGING YOU THE POWER OF CHANGE FOR MORE INFORMATION CALL +61 2 9422 2500 www. BRINGING YOU THE POWER OF CHANGE 2013 Post Show Report 9