206 POST SHOW REPORT Exhibition Coverage THE SAUDI INTERNATIONAL FOOD, BEVERAGE & HOSPITALITY EXHIBITION 27-29 NOVEMBER 207 04-0 PM, RIYADH - SAUDI ARABIA Riyadh International Convention & Exhibition Center WWW.SAUDIHORECA.COM FOLLOW US: saudihoreca saudi_horeca
ABOUT ORGANISER Introduction & Highlights www.semark.com.sa SAUDI EVENT MANAGEMENT & MARKETING COMPANY Along its years of experience, SEMARK developed several departments to be able to fulfill all its exhibitors desires in all categories that work alongside with the exhibitors, that s why we created: SEMARK team has a significant experience in the organizing and execution of events and conferences and utilizing the lights, sound, decoration and all types of screens, thus featuring all the new technologies and trends used on a very high international standard Reflecting your image with credibility using perspective and imagination is our job motivated by passion and creation and above all trust SEMARK is an experienced and full-fledged professional exhibition organizer handling both domestic and international events with the strong commitment, empowers and optimizes the exhibition experience for all audiences - before, during and after the show SEMARK has the experience necessary to succeed and the opportunity to be involved in the creation and production of some of the most prestigious and noteworthy awards ever created. Moreover, our giveaways items help to create recall and provide contact information in a unique and memorable way to prospects Our team has wide and diverse expertise in all fields of marketing, with deep and sound understanding of the needs of our clients. - Branding - ATL & BTL - Public Relations & Marketing Communication - Artwork & Graphic Design - Product Photography - Web design & Development - Multimedia SAUDI HORECA TEAM
ABOUT HORECA Introduction & Highlights HORECA is the biggest annual hospitality exhibition which has been running for 24 years in Lebanon, 4 years in Jordan and 6 years in Kuwait and for the 7 th year in the Saudi Arabia, after the success of the exhibition in 206. The event will feature a host of activities and shows including workshops, culinary art show and much more. It will attract exhibitors, visitors, and key industry players on a local and international level. OTHER HORECA SHOWS Jan 207 6-8 KUWAIT 6 th Edition KUWAIT INTERNATIONAL FAIR, HALL N0.8, KUWAIT CITY April 207 4-7 LEBANON 24 th Edition BIEL, EXHIBITION CENTER, BEIRUT OCT 207 0-2 JORDAN 4 th Edition GRAND HYATT HOTEL/ZARA EXPO, AMMAN horeca-kuwait.com horecashow.com horeca-jordan.com
WHAT HAPPENED IN 206 Key Stats - SAUDI HORECA 206 Re signed 72% contracts during SAUDI HORECA 206 +260 +23,000 companies exhibited their products visitors over 3 days exhibition from 4 countries +32 exhibitors from +32 countries 0 World Class Chefs +50 more than 50 Chefs from different countries participated in this exhibition +0,500 brands displayed.7 Billion 2.6 Billion around billion riyal was the total value of business deals signed during the exhibition is the expected value of deals to be signed within 6 months OPENING CEREMONY Prince Turki bin Abdullah Al Saud Riyadh Governor (4 May 204 to 29 Jan 205) AWARD CEREMONY Hospitality Salon Culinaire SAUDI HORECA 206
6 TH SUCCESSFUL YEAR! SAUDI HORECA 206 The key element to the success of the exhibition remains its excellent organization that was all handled by a highly professional team and the specialized public that came looking for the latest trends and possible business ventures. We are confident that, with the Kingdom being an appealing market for investors, SAUDI HORECA will continue to be an excellent meeting place for investors The 6 th edition of SAUDI HORECA featured a number of live events that introduced guests to the latest trends in the industry. Visitors were able to attend live cooking sessions by celebrity chefs, sample their delicious cooking, check out the promising talents at the live junior chef competition and taste authentic cuisine at the World Culinary Heritage section. After this year s success, the preparations for next year edition have already begun. We are planning to increase the number of participants and expand our market scope to include more visitors.
SHOW PROFILE 02 04 06 WHAT IS THE SHOW CALLED? SAUDI HORECA The Saudi International Food, Beverage & Hospitality Exhibition WHEN WAS IT ESTABLISHED? 23 Years In Lebanon HOW OFTEN DOES SAUDI HORECA TAKE PLACE? Annual WHAT WAS THE DATE OF THE PREVIOUS SHOW? WHAT ARE THE OPENING HOURS? 4:00 PM - 0:00 PM 06 Years In Saudi Arabia-Riyadh FOR HOW LONG? 03 Days Exhibition 3-5 November 206 0 03 05 WHEN WILL THE NEXT SHOW TAKE PLACE? 27-29 November 207 07 09 3 WHERE DOES SAUDI HORECA TAKE PLACE? Riyadh International Convention & Exhibition Center Riyadh - Kingdom of Saudi Arabia WHAT IS THE NUMBER OF VISITORS? +23,000 Visitors HOW MANY EXHIBITORS PARTICIPATED IN SAUDI HORECA? +260 Companies WHO SHOULD EXHIBIT IN SAUDI HORECA? Catering & Supermarket Equipment, Furniture & Fixtures, Uniforms, Maintenance & Hygiene, Technology, Packaging, Franchise, Hotels & Restaurants Chains, Services, Schools & Universities, Food & Beverage. WHAT IS SAUDI HORECA S WEBSITE? www.saudihoreca.com WHO ORGANIZE SAUDI HORECA? SEMARK Saudi Event Management & Marketing Company 08 0 2
SHOW GALLERY SAUDI HORECA 206 Exhibition
EXHIBITORS PROFILE SAUDI HORECA 206 Exhibitor Overview COMPANIES REPRESENTED 260 Companies exhibited their products COUNTRIES EXHIBITED IN SAUDI HORECA Australia, Austria, Bahrain, Bangladesh, Brazil, Chad, China, Egypt, Ethiopia, France, Germany, Greece, India, Italy, Jordan, Kenya, Lebanon, Libya, Morocco, Netherlands, Norway, Oman, Spain, Srilanka, Switzerland, Taiwan, Thailand, Turkey, UAE, Ukraine, USA, Vanuatu. 58% National Exhibitors 42% International Exhibitors SAUDI HORECA 206 REPRESENTS NUMEROUS PRODUCT & SERVICE CATEGORIES 32% 07% 4% 28% 07% 2% Food Cafe & Restaurants Beverage Hospitality Equipment, Services & Technology Coffee Bakery & Sweets
WHAT EXHIBITORS SAID! Exhibitors Survey & Testimonial HOW WOULD YOU RATE THE EXHIBITION MANAGEMENT? HOW WOULD YOU RATE THE QUALITY OF VISITORS? HOW WOULD YOU RATE THE NATURE ON YOUR INVESTMENT IN EXHIBITION? HOW WOULD YOU RATE THE NUMBER OF VISITORS? GIVEN THE ABOVE REASONS TO EXHIBIT, HOW SATISFIED WERE YOU WITH THE EXHIBITION? 93% of exhibitors rated the Exhibition Management as Very Good or Good 87% of exhibitors were satisfied or very satisfied with the quality of visitors at the show 9% of exhibitors were satisfied with the nature of this investment 94% of exhibitors were satisfied or very satisfied with the number of visitors 89% of exhibitors were satisfied or very satisfied with the exhibition overall 2 3 4 WHAT ARE YOUR TOP FOUR REASONS TO EXHIBIT? Increasing brand or product awareness Generating high value sales leads Meeting existing customers or suppliers and networking Find a distributor/dealer/importer It was a great pleasure to be there in Saudi Horeca 206 last month, Prima international team was sleepless during this period, but it was really a fruitful exhibition from all sides. Huge food, beverages and hospitality companies was there, thousands of visitors have attended. Our management would like to thank everyone shared in making our stand very crowded, many more to come. Prima International
CULINAIRE ART SHOW Hospitality Salon Culinaire SAUDI HORECA 206 visitors discover the region s latest culinary concepts and trends, watch the talented chefs competing in different food categories, and meet a panel of international judges from Europe and the Middle East. DISPLAY COMPETITIONS Pastry Competitions Themed Celebration Cake Open Showpiece Three Plated Dessert Presentation Arabic Sweets Petits fours & Pralines New! Wedding Cake Bakery Competition Bread Creation and Morning Goods Cooking Competitions Six Course Set Dinner Menu Cold Platter of Fish, Poultry or Meat Cold Canapés & Tapas LIVE COMPETITIONS Arabic Cuisine Arabic Hot and Cold Appetizers Saudi Dish International Cuisine Meat Dish Chicken Dish Sea Food Dish Pasta Competition Cold Sandwich Making Fruits and/or Vegetables Carving Sushi Competition Best Burger Competition New! ESTABLISHMENT GOLD SILVER BRONZE MERIT HYGIENE AWARD Al Faredah Multi purpose Halls Hilton Four Seasons Hotel Riyadh Challenge Catering Rawachin Sunbulah Group Movenpick Hotel Prince Sultan Military Medical City Gawirma Q Consulting company Saudi Royal Guard Reef Dimachk Restaurant Double Tree by Hilton Pizza Era Al Rayan Academy Feminine Café Mansour Naser Ahmed El Ghamdy Take a Bite Piedays Saudi Association Chef Subway Ydeyati Yokari 4 4 3 0 2 2 2 2 0 3 3 2 3 2
VISITORS OVERVIEW Bringing the Right People Together Over 23,000 visitors networked and discovered new products and opportunities at the exhibition over the Three days. There was strong support from local visitors and significant attendance from interstate and international buyers. Note, exhibitors are not included in these figures although they often conduct significant business with other suppliers at the show. VISITORS STATISTICS INTERNATIONAL REPRESENTATION VISITORS EVALUATION OF THE SHOW 35% VISITORS ROLE IN DECISIONMAKING 47% Top 0 visitors source countries outside of KSA: Lebanon - UAE - Kuwait - Turkey - India - Germany - Qatar - Oman - Egypt - Bahrain LEVEL OF PURCHASE INFLUENCE SOURCE OF INFORMATION REASON TO VISIT 9% 83% 86% 88% 9% of visitors who agree that this event is fully representative of the industry 6% 2% Decision-making / Authorizing Recommending / Influencing Specifiying Not involved of visitors said they have some influence in the purchase of products for their business of visitors said trade shows are the most credible source of information for purchasing products and services of visitors said it was very important or important for them to find new products & suppliers for their business at the show
MEDIA & ADVERTISEMENT Show Campaigns
SPONSORS & PARTNERS The show could not have been deliverd without the support of our Sponsors DIAMOND SPONSORS PLATINUM & SALON CULINAIRE SPONSOR GOLD SPONSORS HYGIENE JURY SPONSOR SALON CULINAIRE SPONSORS multibrands SALON CULINAIRE SUPPORTERS MEDIA PARTNER MEDIA SPONSORS FREIGHT FORWARDING SPONSOR
THE SAUDI INTERNATIONAL FOOD, BEVERAGE & HOSPITALITY EXHIBITION 27-29 NOVEMBER 207 04-0 PM, RIYADH - SAUDI ARABIA Riyadh International Convention & Exhibition Center FEATURING: Communicating with Key Players Culinary Art Show Award Ceremony
BE PART OF SAUDI HORECA 207 PLEASE CONTACT US ON: phone: +966 920 003 36 email: info@saudihoreca.com Hope to see you in November 207!
ORGANIZED BY SAUDI EVENT MANAGEMENT & MARKETING COMPANY P.O.Box 24226 Riyadh 37 Kingdom of Saudi Arabia Riyadh Tel. +966 920 003 36, +966 455 2392 Fax. +966 455 9545 info@semark.com.sa www.semark.com.sa WWW.SAUDIHORECA.COM FOLLOW US: saudihoreca saudi_horeca SAUDI HORECA is organised by Semark based on a license agreement with Hospitality Services SARL a Lebanese company organizer of Horeca long established international exhibition and event.