Dr Sam Kim. Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University

Dr Sam Kim Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Areas of Research Expertise Destination Marketing Convention/Event Tourism Film Tourism / Celebrity Marketing Psychology of Pricing Medical Tourism Tourism Culture Tourist Behavior Tourism Impacts Sustainable Tourism Leisure, Recreation and Park Areas of Teaching Expertise Principles of Tourism Convention Tourism Destination Management Tourism Marketing Personal Introduction Dr Sam Kim achieved his MSc and PhD in Recreation, Park & Tourism Sciences from the Texas A&M University in 1996 and 1999, respectively. Dr Kim served as Professor at the Sejong University, Seoul, Korea and then joined the School of Hotel and Tourism Management at The Hong Kong Polytechnic University as Associate Professor in August 2012. He is a board member of APac-CHRIE Association and serves on the editorial board of a few international journals. Dr Kim s main research interests include tourist behavior, film tourism, tourism impacts, convention/event management, destination marketing, economic psychology, and research methodology. He has published about 100 papers on refereed international journals and also presented about 100 papers at international conferences. He was a recipient of research excellence awards from academic associations (TTRA, AAPRA, Journal of Service Management, etc.), university, and conference organizations. Qualifications [Academic Qualifications] PhD(1999) Texas A&M University MSc(1996) Texas A&M University BA(1994) Gyeongju University

[Professional Qualifications] Member of APacCHRIE Editorial board on four international journals. Selected Publications (2005-present) [Journal Articles] Kim, S., Im, H., and King, B. (2015). Muslim travelers in Asia: the destination preferences and brand perceptions of Malaysian tourists. Journal of Vacation Marketing. Yoon, Y., Kim, S., and Kim, S. (2014). Successful and unsuccessful film tourism destinations: From the perspective of Korean local residents perceptions of film tourism impacts. Tourism Analysis. Kim, S., Wan, P., and Pan, S. (2014. 12). Mainland Chinese and Taiwanese tourists differences in tourist attitude and behavior. Journal of Travel & Tourism Marketing. Kim, S., Agrusa, J., and Chon, K. (2014. 10). The effects of a food-themed TV drama on perceptions of national image and intention to visit a country: A comparison of three national groups. Journal of Travel & Tourism Marketing, 31(3). Lee, J., Kim, S.S., and Pan, S. (2014). Examining the role of relationship marketing investments and gratitude in customer reciprocity. International Journal of Contemporary Hospitality Management, 26(6). Timothy, D., and Kim, S. (2014). Understanding the tourism relationship between South Korea and China: A review of influential factors. Current Issues in Tourism. Guo, Y., Kim, S., and Chen, C. (2014). Shanghai Residents perception of the impact and quality of life. Journal of China Tourism Research, 10(2), 142-164. Kim, S., Elliot, S., Law, R., and Chon, K. (2014. 4). Differences in expectations and perceptions between hospitality providers and international customers: The case of Korean and Japanese group tourist in Thai hotels. International Journal of Hospitality and Tourism Administration, 15(2), 121-149. Hwang, J., Lee, J., Park, S., Chang, H., and Kim, S.S. (2014). The impact of occupational stress on employee s turnover intention in the luxury hotel segment. International Journal of Hospitality and Tourism Administration, 15(1), 60-77. Jung, J., Kim, S., and Schuckert, M. (2014. 2). Why do Asian students go to Swiss hotel schools? Their motivations, perceptions of service quality, and preferences. Journal of Teaching in Travel and Tourism, 14(1), 22-52. Kim, S., Lee, J., and Prideaux, B. (2014. 2). Effect of celebrity endorsement on tourists perception of corporate image, corporate credibility and corporate loyalty. International Journal of Hospitality Management, 37(1), 131-145.

Wan, P., Kim, S., and Elliot, S. (2013. 11). Behavioral differences in gaming patterns among Chinese subcultures as perceived by Macao casino staff. Cornell Hospitality Quarterly, 54(4) 358 369. Kim, S., Sukato, N., Sangpikul, A., and Hwang, J. (2013. 8). Lessons from Thai international medical tourism: Its market analysis, barriers and solutions. International Journal of Tourism Sciences, 13(2), 148-174. Oh, M., Kim, S., and Lee, A., (2013. 8). Development of an evaluation scale for intercountry tourism industry competitiveness using the Delphi technique and Analytic Hierarchy Process. International Journal of Tourism Sciences, 13(2), 1-32. Kim, S., Lee, J., and Jung, J. (2013.8). Assessment of medical tourism development in Korea for the achievement of competitive advantages. Asia Pacific Journal of Tourism Research, 13(5), 421-445. Kim, S., Wang, G., and Ahn, T. (2013. 6). Which endorser and content are most influential in Korean restaurant promotions? International Journal of Hospitality Management, 33, 208-218. Kim, S., and Lee, J. (2013. 6). Is satisfaction enough to ensure reciprocity with upscale restaurants? The role of gratitude relative to satisfaction. International Journal of Hospitality Management, 33, 118-128. Hwang, J., Kim, S., and Hyun, S. (2013. 6). The role of server patron mutual disclosure in the formation of rapport with and revisit intentions of patrons at full-service restaurants: The moderating roles of marital status and educational level. International Journal of Hospitality Management, 33(June), 64-75. Lee, M., and Kim, S. (2012). Service employees organizational citizenship behaviors and customer-oriented behaviors: An accountability theory perspective. Journal of Foodservice Business Research, 15, 335-361. Kim, S., and Prideaux, B. (2012.11). A post-colonial analysis of bilateral tourism flows: the case of Korea and Japan. International Journal of Tourism Research, 14(6), 586-600. Kim, S., Kim, M., Agrusa, J., and Lee A. (2012.5). Does a Food-themed TV drama Affect Perceptions of National Image and Intention to Visit a Country? An empirical study of Korea TV drama. Journal of Travel & Tourism Marketing, 29, 313-326. Im, H., Kim, S., Elliot, S., and Han, H. (2012.5). Conceptualizing the brand equity dimensions from a consumer-based brand equity perspective. Journal of Travel & Tourism Marketing, 29, 385-403. Kim, S., Lee, J. and Kim, M. (2012.6). How different are first-time attendees from repeat attendees in convention evaluation? International Journal of Hospitality Research, 31(2), 544-553.

Wang, K., and Kim, S. (2012. 2). Exploring the differences in hotel guests willingnessto-pay for hotel rooms with different views. International Journal of Hospitality and Tourism Administration, 13(1), 67-93. Kim, S., Yumi, A., Lee, H., and Pan, S. (2012. 2). A study of motivations and image of Shanghai as perceived by foreign tourists in Shanghai EXPO. Journal of Convention & Event Tourism. 13(1), 48-73. Elliot, S., Papadopoulos, N., and Kim, S. (2011). An integrated model of place image: Exploring relationship between destination, product, and country image. Journal of Travel Research, 50(5), 520-534. Agrusa, J., Kim, S., and Maples, G. (2011. 4). Comparison of Japanese and North American runners of the ideal marathon competition destination. Asia Pacific Journal of Tourism Research, 16(2), 183-207. Agrusa, J., Kim, S., and Wang, K. (2011. 5). Mainland Chinese Tourists to Hawaii: Their Characteristics and Preferences. Journal of Travel and Tourism Marketing, 28(2), 261-278. Kim, S., and McKercher, B. (2011. 5). The collective effect of national culture and tourist culture on tourist behavior. Journal of Travel and Tourism Marketing, 28 (2), 145-164. Kim, S., Timothy, D., and Hwang, J. (2011. 6). Understanding Japanese tourists shopping tourists using destination tree analysis. Tourism Management, 32(3), 544-554. Kim, S., Yoon, S., and Kim, Y. (2011). Competitive positioning among convention destination cities in the East Asia. Journal of Convention and Event Tourism, 12(2), 86-105. Kim, S., Lee, H., and Chon, K. (2010. 8). Segmentation of different types of Hallyu tourists using a multinominal model and its marketing implications. Journal of Hospitality and Tourism Research, 34(3), 341-363. Kim, S., Choi, S., Agrusa, J., Wang, K., and Kim, Y. (2010. 6). The role of family decision makers in festival tourism. International Journal of Hospitality Management, 29(2), 308-318. Kim, S., Prideaux, B., and Chon, K. (2010. 6). A comparison of results of three statistical methods to understand the determinants of festival participants expenditures. International Journal of Hospitality Management, 29(2), 297-307.. Park, J., Eliis, G., Kim, S., and Prideaux, B. (2010. 3). An investigation of camping tourists perceptions of social equity and price acceptability judgements for user fees using a conjoint analysis. Tourism Management, 31(2), 202-212. Kim, S., Park, J., and Lee, J. (2010. 2). Predicted economic impact analysis of a megaconvention. Journal of Convention and Event Tourism, 11, 42-61.

Aswin S., and Kim, S. (2009). An overview and identification of barriers affecting the meeting and convention industry in Thailand. Journal of Convention and Event Tourism, 10(3), 185-210. Lee, H., McKercher, B., and Kim, S. (2009). The relationship between convention hosts and professional conference organizers. International Journal of Hospitality Management, 28(4), 556-562. Kim, S., Mckercher, B., and Lee, H. (2009). Tracking tourism destination image perception. Annals of Tourism Research, 36(4), 715-718. Kim, S., and Chun, H., and Petrick, J. (2009. 11). Career path profiles of general managers of Korean super deluxe hotels and factors influencing their career development: Vocational insights for HTM students and hotel employees. Journal of Hospitality, Leisure, Sport and Tourism Education, 8(2), 97-116. Agrusa, J., Lema, J.D., Kim, S., and Botto, T. (2009). The impact of consumer behavior and service perceptions on sports tourism. Asia Pacific Journal of Tourism Research, 14(3), 267-277. Kim S., and Chon, K. (2009). An economic impact analysis of the Korean exhibition industry. International Journal of Tourism Research, 11(3), 311-318. Agrusa, J., and Kim, S. (2008. 12). Understanding preferences of Japanese tourists to Hawaii. Tourism Analysis, 13(5/6), 485-497. Kim, S., Lee, M, and Chon, K. (2008). Students study motivations and preferences: A study of the Korean hospitality and tourism field. Journal of Marketing in Higher Education, 18(2), 216-239. Lee, M., Kim, S., and Lo, I. (2008). Perceptions of hospitality and tourism students towards study motivations and preferences: A study of Hong Kong students. Journal of Hospitality, Leisure, Sport and Tourism Education, 7(2), 45-58. Kim, S., Han H., and Chon, K. (2008. 9). Estimation of the determinants of expenditures by festival visitors. Tourism Analysis, 13(4), 387-400. Kim, S., Kim, J., and Ritchie, B. (2008). Segmenting overseas golf tourists using the concept of specialization. Journal of Travel and Tourism Marketing, 25(2), 199-217. Kim, Y., Kim, S., and Agrusa, J. (2008). An investigation into the procedures involved in creating the Hampyeong Butterfly Festival as an ecotourism resource, successful factors, and evaluation. Asia Pacific Journal of Tourism Research, 13(4), 357-377. Kim, S., Kim, M., Park, J., and Guo, Y. (2008). Cave tourism: Tourists characteristics, motivations to visit, and the segmentation of their behavior. Asia Pacific Journal of Tourism Research, 13(3), 299-318. Kim, S., Sun, H., and Ap, J. (2008). Is there competition in the exhibition market in Asia? Analysis of the positioning of major Asian exhibition host cities. Asia Pacific Journal of Tourism Research, 13(3), 205-227.

Kim, S., Agrusa, J., Chon, K., and Cho, Y. (2008). The effects of Korean pop culture on Hong Kong residents perceptions of Korea as a potential tourist destination. Journal of Travel and Tourism Marketing, 24(2/3), 163-183. Kim, S., and Agrusa, J. (2008. 3). Segmenting Japanese tourists to Hawaii according to tour purpose. Journal of Travel and Tourism Marketing, 24(1), 63-80. Guo, Y., Kim, S., and Timothy, D. (2007. 12). Development characteristics and implications of mainland Chinese outbound tourism. Asia Pacific Journal of Tourism Research, 12(4), 313-332. Kim, S., Agrusa, J., Lee, H., and Chon, K. (2007. 12). Effects of Korean television dramas on the flow of Japanese tourists. Tourism Management, 28(6), 1340-1353. Ma, E., Kim, S., and Lee, M. (2007. 9). HTM study motivations, and preferences: The case of Hong Kong and Minland Chinese master s students studying in Hong Kong. Asian Journal of Tourism and Hospitality Research, 1(1), 99-112. Hwang, S., Kim, S., and Kim, S. (2007. 9). Positioning of Northeast Asia international airports to be hub airports. Asian Journal of Tourism and Hospitality Research, 1(1), 113-127. Kim, S., Timothy, D., and Han, H. (2007. 8). Tourism and political ideology: A case of tourism in North Korea. Tourism Management, 28(3), 1031-1043. Kim, S., Prideaux, B., and Prideaux, J. (2007. 4). Using tourism to promote peace on the Korean peninsula. Annals of Tourism Research, 34(2), 291-309. Kim, S., Guo, Y., Wang, K, and Agrusa, J. (2007. 2). The study motivations and study preferences of Asian nations majoring in hospitality and tourism management programs. Tourism Management, 28(1), 140-151. Kim, S., Wong, K. F., and Cho, M. (2007.2). Assessing the economic value of a world heritage site and willingness-to-pay determinants: A case of Changdeok Palace. Tourism Management, 28(1), 317-322. Guo, Y., Kim, S., Timothy, D., and Wang, K. (2006. 10). Tourism and conciliation between Mainland China and Taiwan. Tourism Management, 27(5), 997-1005. Park, J., Kim, S., Ellis, G., Ruddell, E., and Agrusa, J. (2006.5). Predictors of social equity and price acceptability judgments of user fees. Journal of Travel and Tourism Marketing, 21(2/3), 89-103. Kim, S., and Wong, K. (2006. 5). Effects of news shock on volatility of inbound tourists to Korea. Journal of Travel Research, 44(4), 457-466. Kim, S., and Prideaux, B. (2006. 2). An investigation of the relationship between South Korean domestic public opinion, tourism development in North Korea and a role for tourism in promoting peace on the Korean Peninsula. Tourism Management, 27(1), 124-137.

Kim, S., Lee, H., and Timothy, D. (2006). Perspectives on inter-korean cooperation in tourism. Tourism Analysis, 11(1), 13-23. Guo, Y., Timothy, D. J., and Kim, S. (2005). A SWOT analysis and strategies on tourism development in Western China. Journal of Hospitality and Tourism, 3(2), 55-70. Kim, S., Guo, Y., and Agrusa, J. (2005. 11). Preference and positioning analyses of overseas destinations by Mainland Chinese outbound pleasure tourists. Journal of Travel Research, 44(November), 212-220. Kim, S., Chun, H., and Petrick, J. (2005. 12). Positioning analysis of overseas golf tour destinations by Korean golf tourists. Tourism Management, 26(6), 905-917. Kim, S., Chun, H., and Lee, H. (2005. 12). The effects of SARS on the Korea hotel industry and measures to overcome the crisis: A case study of six Korean five-star hotels. Asia Pacific Journal of Tourism Research, 10(4), 369-377. Kim, S., and Agrusa, J. (2005. 10). The positioning of overseas honeymoon destinations. Annals of Tourism Research, 32(4), 887-904. Kim, S., and Prideaux, B. (2005. 6). Marketing implications arising from a comparative study of international pleasure tourist motivations, and other travel-related characteristics of visitors to Korea. Tourism Management, 26(3), 347-357. Kim, S., and Morrison, A. (2005. 4). Change of the image of Korea as perceived by foreign tourists before and after the 2002 World Cup. Tourism Management, 26(2), 233-247. Kim, S., and Petrick, J. (2005. 2). Residents perceptions on impacts of the 2002 World Cup: A case of Seoul as a host city. Tourism Management, 26(1), 25-38. [Conference Papers] Schuckert, M., Kim, S., and Im, H. (July 16, 2014). Destination Brand Equity of Switzerland Tourism as Perceived by Cantonese Tourists. Proceedings of GMC (p. 43). Singapore. July 15-18, 2014. ISSN 1976-8699. Choe, J., Kim, S., and Lee, A. (June 27, 2014). Is globalization of a national food possible? Market segmentation by reasons for preferring ethnic food. Proceedings of 2014 World Hospitality & Tourism Forum (pp. 69-87). Silver Prize (with cash prize of US$1,500). Kim, S. (May 22, 2014). Massive Open Online Course (MOOC): Case of Cyber University in Korea. MOOC Panel Session. 12th APacCHRIE Conference. Kuala Lumpur, Malaysia. May 21-24, 2014. Kim, S., and Hwang, J. (May 23, 2014). Successful globalization and localization of Korean food. Proceedings of 12th APacCHRIE Conference (pp. 1-12). Kuala Lumpur, Malaysia. May 21-24, 2014.

Wang, S., and Kim, S. (April, 2014). Which advertisement is the most effective form in attracting each American, Chinese and Japanese tourist to Korea? Proceedings of 13th APF (pp. 2E 01-15). Kaohsiung, Taiwan. Kim, S. (January 17, 2014). Internship: Example of SHTM at Hong Kong Polytechnic University. January 17, 2014. Asia Pacific Hospitality Education Internship Program Forum. Kaohsiung, Taiwan. Kim, S. (November 2013). Discussion on inter-country tourism industry competitiveness evaluation index. UNWTO Knowledge Network Symposium & Meeting. Hong Kong. November 16-17, 2013. Oh, M., Kim, S., and Lee, A. (July 2013). Inter-country tourism industry competitiveness evaluation-index development using Delphi technique and AHP. Proceedings of the 2013 TOSOK International Tourism Conference. July 3-5, 2013. Best Paper Award (with cash prize of US$10,000). Wang, S.R., Kim, S. (July 2013). Comparative Study on Inbound Tourists Perceptions of Destination Advertising according to the Types of Advertisement Appeal and Endorsement. Proceedings of the 2013 TOSOK International Tourism Conference. Seoul, Korea. July 3-5, 2013. Wang, K., Kim, S., Jhu, W., and Gao, Y. (July 2013). The effects of match-up endorsers in airline advertising. Proceedings of International Research Symposium in Service Management (IRSSM 4) (pp. 572-601). Kuttikanam, Kerala, India. July 2-6, 2013. Kim, S., Im, H., and Han, H. (July 2013). A destination marketing through understanding its brand positioning and tourist preference: A case study of potential Malaysian Muslim travellers. Proceedings of International Research Symposium in Service Management (IRSSM 4) (pp. 444-452). Kuttikanam, Kerala, India. July 2-6, 2013. Han, H., and Kim, S. (July 2013). A study of terminal value and value chain of trekkers using means-end analysis. Proceedings of International Research Symposium in Service Management (IRSSM 4) (pp. 453-461). Kuttikanam, Kerala, India. July 2-6, 2013. Wan, Y.K.P., Kim, S. and Eillot, S. (November 2012). Understanding Macao Casino Gambling Behaviors of Chinese Subcultures. The First Asia Pacific Conference on Gambling & Commercial Gaming Research. Asia Pacific Association for Gambling Studies, 5-8 November 2012, Macau, China. Kim, S., Han, H., and Yoon, Y. (2012). An evaluation of medical tourism development efforts in Korea to achieve competitive advantages. Conference Program Book of the International Conference on Sustainable Tourism in Developing Countries (ICST-DC 2012) (pp. 16-17). Zanzibar, Tanzania. August 8-9, 2012. Park, J., and Kim, S. (2012). Development of a tour conductor service evaluation scale. Proceedings of the 2012 TOSOK International Tourism Conference (TITC-T-2012-062. pp. 1-20). Ulsan. July 4-6, 2012.

Kim, S. (2012). New trends of tourism: Film tourism and medical tourism. The 9th Global University Network Conference. Seoul. May 27-30. Chung, J.Y., Park, C, and Kim, S. (2012). Determinant attributes of Korean performing arts product for Japanese tourists: price, genre, location, and type of theater. The Korea America Hospitality & Tourism Education Association (KAHTEA) 2012 Annual conference, Las Vegas, April 7-9. Kim, S. (2012). Assessment of Medical Tourism Development in Korea and Efforts to Achieve Competitive Advantages. Keynote Speech. International Conference on Sustainable Practices in Trans-Himalayan Destinations. Jammu, India. March 2-3. Kim, S., and Chung, J. (2011. December 10-12). Predicting preferred performance and intention to watch performance. Proceedings of World Research Summit for Tourism and Hospitality. Hong Kong. Kim, S., Kim, M., and Chon, K. (2011. December 10-12). Exploring an optimal medical tourism product preferred by Japanese tourists. Proceedings of World Research Summit for Tourism and Hospitality. Hong Kong. Kim, S., Wang, K-C., and Sohn, J. (2011. December 10-12). Which restaurant endorser model is most influential for Japanese tourists? Proceedings of World Research Summit for Tourism and Hospitality. Hong Kong. Kim, S., Jung, J., and Lee, J. (2011. October 7-10). Evaluation of the Korean medical tourism market and success factors to promote Korean medical tourism through stakeholders cooperation. Proceedings of 12th International World Cultural Tourism Conference. Istanbul, Turkey. Han, H., and Kim, S. (2011. October 7-10). Assessment of skiers according to specialization levels using means-ends analysis. Proceedings of 12th International World Cultural Tourism Conference. Istanbul, Turkey. Huynh T., and Kim, S. (2011. July 3-6). Hoi An residents perceptions of impacts of international tourists on the community in the world heritage site of the ancient town of Hoi An, Vietnam. Proceedings of Asia Pacific Tourism Association (APTA) Conference (pp. 216-227). Seoul. Jung, J., Kim, S.S., and Wang, S. (2011. June 2-5). A study on the motivations for studying abroad and the evaluation of educational service quality-focusing on Asian students at Swiss hotel schools. Proceedings of 9th APacCHRIE Conference. Hong Kong. Kim, S., Kim, M., Agrusa, J., and Lee, A. (2011. May 31). Does a food-themed TV drama affect perceptions of national image and intention to visit a country? IJAS Conference. Harvard University. Kim, S., Yumi A., Lee, H., and Pan, S. (2011. April). A study of motivations and image of Shanghai as perceived by foreign tourists in Shanghai EXPO. Proceedings of International Convention & Expo Summit Conference (pp. 1-19), Chuncheon, Korea.

Kim, S., Kim, M., and Oh, M. (2010. 8.24-27). The effects of celebrity endorsement on tourists perception of corporate image, corporate credibility, and customer loyalty. Proceedings of International Research Symposium in Service Management (pp. 1-13). Le Meridien Hotel, Mauritius. Kim, Y., Kim, S., and Han, H. (2010. 8.24-27). Exploring the resources exchange networks established by convention suppliers in Daegu City, Korea. Proceedings of International Research Symposium in Service Management (pp. 1-16). Le Meridien Hotel, Mauritius. Kim, Y., and Kim, S. (2010. 8.12-14). A study of exploring resource exchnage networks established by convention suppliers using social network analysis: focusing on two convention cities in South Korea. Proceedings of Asia APacCHRIE Conference 2010 (pp. 112-131). Phuket Graceland Resort & Spa, Phuket, Thailand. Tien-Huynh, H., Kim, S., and Lee, Y. (2010. 7). The development of Vietnam s tourism since the open door policy of 1986. Proceedings of 2010 9th asia Pacific Forum for Graudate Students Research in Tourism (p. 29). Beppu, Japan. Kim, Y., Kim, S., and Park, H. (2009. 9). An investigation into the required competencies for airline cabin crew in the context of competency based training. Proceedings of the 3rd Advances in Tourism Marketing Conference 2009 (p. 72). Bournemouth University, England. Han, H., Kim, S., and Kim, M. (2009. 9). Assessment of skiers according to specialization levels using means-ends analysis. Proceedings of the 3rd Advances in Tourism Marketing Conference 2009 (p. 65). Bournemouth University, England. Huynh, H., and Kim, S. (2009. 7). The development of Vietnamese tourism in the globalization. Proceedings of 2009 Asia Pacific Forum for graduate Students Research in Tourism (p. 25). Seoul. Kim, S., Park, J., and Im, J. (2009. 5). Predicted economic impact analysis of a megaconvention. Proceedings of International Convention and Expo Summit. Hong Kong. Kim, S., Kim, M., and Aswin, S. (2008. 7). The Influence of Hallyu in Thailand on National Image and Intention to Visit Korea. Angers, France. 8th Biennial Conference on Tourism in Asia. Kim, S., Han, H., and Kim, B. (2008. 7). Investigation of Preferred Selection Attributes and Assessment of Brand Equity of Take-out Coffee Shops Using Conjoint Analysis. 8th Biennial Conference on Tourism in Asia. Angers, France. Kim, Y., Kim, S., and Park, H. (2008. 7). A study of airline cabin crew s competencies, motivations of becoming cabin crew, and satisfaction with job benefits. 8th Biennial Conference on Tourism in Asia. Kim, Y., Kim, S., Seo, J., and Hyun, J. (2008. 5). Hotel employees competencies and qualifications required according to hotel division. The 7th Asia Pacific Forum. Conference Proceedings (pp. 1-19), Kuala Lumpur, Malaysia.

Kim, S., Park, J., and Lee, H. (2008. 5). When measures destination image and attitudinal items? Three points in time measurement approach. The 7th Asia Pacific Forum. Conference Proceedings (pp. 1-15), Kuala Lumpur, Malaysia. Elliot, S., Papadoupolos, N. and Kim, S. (2008). An integrated model of place image. TTRA Europe 2008 Conference. Helsinki, Finland, April 23-24, 2008. Kim, S., Park, C., and Han, H. (2007. 11). A study on means-end chain approach for birdwatching experts value using the soft laddering. The 8th International Joint World Cultural Tourism Conference 2007. Conference Proceedings (pp. 365-374). Busan. Kim, S., Kim, M., and Park, J. (2007. 11). An investigation of cave tourists characteristics and their segmentation based on motivations to visit. The 8th International Joint World Cultural Tourism Conference 2007. Conference Proceedings (pp. 375-384). Busan.. Kim, Y., Kim, S., Agrusa, J., Park, J., and Park, H. (2007. 11). An investigation into the procedures involved in creating the Hampyeong Butterfly festival as an ecotourism resource, successful factors, and evaluation. The 8th International Joint World Cultural Tourism Conference 2007. Conference Proceedings (pp. 275-286). Busan. Guo, Y., Jiang, J., Kim, S., Wang, X., and Li, L. (2007. 5). A study on the perceived impacts of historic ancient town on residents life quality. 5th Asia Pacific CHRIE and 13th Asia Pacific Tourism Association Joint Conference. Conference Proceedings Abstract (p. 49). Beijing, China. Kim, S., Wong, K. F., and Sun, H. (2007. 5). Exploring willingness to pay for hotel rooms with different view using the concept of hedonic pricing. 5th Asia Pacific CHRIE and 13th Asia Pacific Tourism Association Joint Conference. Conference Proceedings Abstract (p. 256). Beijing, China. Sun, H., Kim, S., and Liu, J. (2007. 5). Comparative analysis on Beijing and Shanghai as international exhibition destinations. 5th Asia Pacific CHRIE and 13th Asia Pacific Tourism Association Joint Conference. Conference Proceedings Abstract (p. 125). Beijing, China. Kim, S., Kim, J., Kim, S., and Hwang, S. (2007. 5). Korean overseas golf tourists: Analysis by the concept of specialization. 5th Asia Pacific CHRIE and 13th Asia Pacific Tourism Association Joint Conference. Conference Proceedings Abstract (p. 148). Beijing, China. Han, H., Kim, S., and Lee, H. (2007. 5). An analysis of means-end chain structures for birdwatching experts. 5th Asia Pacific CHRIE and 13th Asia Pacific Tourism Association Joint Conference. Conference Proceedings Abstract (p. 272). Beijing, China. Kim, S., Kim, M., Park, C., and Kim, Y. (2007. 5). Cave tourism: Tourists characteristics motivations to visit, and their segmentation. 5th Asia Pacific CHRIE and 13th Asia Pacific Tourism Association Joint Conference. Conference Proceedings Abstract (p. 273). Beijing, China.

Hwang, J., Kim, S., and Lee, H. (2007. 1). Understanding Japanese tourists shopping tourists preferences using the decision tree analysis. The 12th Annual Conference Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Conference Proceedings (pp. 1683-1687). Houston. Sun, H., Kim, S., and Chon, K. (2006. 11). Analysis of Positioning of Exhibition Destinations in Asia. The 7th International Joint World Cultural Tourism Conference. Conference Proceedings (pp. 65-73). Seoul. Kim, S., Lee, H., and Hwang, J. (2006. 11). Ideology and Tourism: A Case of North Korea. The 7th International Joint World Cultural Tourism Conference. Conference Proceedings (pp. 249-257). Seoul. Ma, J., Kim, S., and Lee, M. (2006. 9). HTM Study of Motivation and Preference: A Comparison Between Master s Students of Mainland China and Hong Kong. Fifth Asia Pacific Forum of Graduate Students Research in Tourism. Conference Proceedings (pp. 91-100). Bangkok. Hwang, S-Y., Kim, S., and Kim, S-H. (2006. 9). Positioning Analysis of the Incheon International Airport as a Hub Airport in the Northeastern Asian Region. Fifth Asia Pacific Forum of Graduate Students Research in Tourism. Conference Proceedings (pp. 71-80). Bangkok. Kim, S., Han, H., Lee, H., and Seo, J. (2006. 9). Estimating the Determinants of Festival Participants Expenditures: A Comparison of Three Models. Fifth Asia Pacific Forum of Graduate Students Research in Tourism. Conference Proceedings (pp. 535-548). Bangkok. Kim, S., Cho, Y., and Baik, Y. (2006. 9). The Effects of Korean Pop Culture on Hong Kong Residents Perceptions of Korea as a Potential Tourist Destination. International Conference on Impact of Movies and Television on Tourism. Conference Proceedings (pp. 197-217). Hong Kong. Kim, S., Lee, H., and Kim, M. (2006. 9). Difference of Determinants and Willingness to Pay According to Different Hallyu Tourist Types. International Conference on Impact of Movies and Television on Tourism. Conference Proceedings (pp. 54-73). Hong Kong. Lee, M., Kim, S. S., and Lo, A. (2006. 6). Hospitality and tourism students study motivations and preferences: A study of Hong Kong students. APTA and APac-CHRIE Joint Conference. Conference Proceedings (pp. 1984-1994). Taiwan. Kim, S., Chon, K., and Ahn, Y. (2006. 6). An economic impact analysis of Korean exhibition industry. APTA and APac-CHRIE Joint Conference. Conference Proceedings (pp. 463-477). Taiwan. Guo, Y., Chen, Y., and Kim, S. (2006. 5). A study on current features and affected factors of outbound tourism market by Mainland Chinese pleasure travelers. The 7th Biennial Conference on Tourism in Asia. Conference Proceedings (pp. 9-18). Jeonju, Korea.

Lee, M., and Kim, S. S. (2006. 4). Perceptions of hospitality and tourism students toward study motivations and preferences: A study of Korean undergraduate and graduate students. 2006 PATA Education and Training Forum. Conference Proceedings (pp. 80-88). Pattaya, Thailand. Guo, Y., Freyer, W., Wang, K., Qu, H., Arlt, W., and Kim, S. (2006. 2). A study on the development features and countermeasures of MICE industry in China: A case of changing area in Shanghai. International Convention and Exhibition Symposium. Conference Proceedings (pp. 6-12). Hong Kong. Guo, Y., Wang, K-C., Wang Y., Qu, H., and Kim, S. (2005). A study on the perceptive attitudes of local residents to the tourism impacts in undeveloped economic area of China: A case of Pingyao County in China. Asia Pacific Tourism Association. Conference Proceedings (pp. 249-257). Goyang, Korea. Chun, H., Lee, H., and Kim, S. (2004. 7). SARS shock on Korea hotel industry: Case study of 5 star hotels in Korea. Asia Pacific Tourism Association. Conference Proceedings (pp. 1157-1165). Nagasaki, Japan. Kim,S., Kim, Y., and Moon, B. (2004. 7). South Korean s perceptions on the Mt. Geumgang tour project in the Korean Peninsula. Asia Pacific Tourism Association. Conference Proceedings (pp. 1166-1172). Nagasaki, Japan. Kim, S., Nam, S., and Kim, K. (2004. 5). News shock impacts on inbound tourist demand volatility in South Korea. APac-CHRIE Conference. Conference Proceedings. Phuket, Thailand. Gou, Y., Song, S., Li, L., and Kim, S. (2004. 5). An analysis of current tourism industry and its development in western area of China. APac-CHRIE Conference. Conference Proceedings. Phuket, Thailand. Poster Presentation Section. Guo, Y., Qu, H., Kim, S. (2003. 10). A Study on the Strategic Cooperation and Development Concerning Regional Tourism between China and Korea. The 2nd Asia Pacific Forum for Graduate Students Research in Tourism. Conference Proceedings (pp. 180-187). Chun, H-J., Byun, H-G., and Kim S. (2003. 10). Positioning Analysis of Overseas Golf Tour Destinations by Korean Golf Tourists. The 2nd Asia Pacific Forum for Graduate Students Research in Tourism. Conference Proceedings (pp. 261-268). Kim, S., Chon, K., and Kim, K. (2003. 7). Student tourists perception on the Mt. Gumgang tour in the Korean Peninsula. Proceedings of Asia Pacific Tourism Association. Sydney. Conference Proceedings (pp. 747-751). Kim, S., and Chun, H. (2003. 5). Residents perceptions on impacts of the 2002 World Cup. Apac CHRIE Conference. Conference Proceedings I (pp. 567-577). Lotte Hotel. Seoul. Korea. Zhang, L., Guo, Y., Kim, S., and Qu, H. (2003. 5.). An investigation of China College Students Intention to traveling abroad: A case study in Shanghi Universities.. APac

CHRIE Conference. Conference Proceedings I (pp. 796-807). Lotte Hotel. Seoul. Korea. Poster Section. Kim, S., and Chun, Hejin (2002). The strategies for the successful 2002 World Cup. International conference for the success of the 2002 World Cup. Kim, S. (2000. 10). The influence of selected behavioral and economic variables on perceptions of admission price levels. Abstracts from the 2000 NRPA Symposium on Leisure Research, National Recreation and Park Association Conference, Phoenix, AZ. Kim, S., and Chon, J. (2000. 10). Predicting intensity of visits to Texas State Parks Using Selected behavioral and economic variables. Abstracts from the 2000 NRPA Symposium on Leisure Research, National Recreation and Park Association Conference, Phoenix, AZ. Jun, J., and Kim, S. (2000. 9). Employee customer orientation in the hospitality industry. APTA conference, Phuket, Thailand. Kim, S., and Crompton, J.L. (1999. 9). An analysis of the economic impact of a swim event. 1999 International Festival and Event Annual Conference. Scottsdale, Arizona. Kim, S., and Crompton, J.L. (1999. 6). An investigation of visitors reactions to substantial increases in admission prices at Texas State Parks. TTRA 30th Annual Conference Proceedings, The 30th TTRA Conference, Halifax, Nova Scotia. Kim, S., Crompton, J.L., and Botha, C. (1999. 6). Segmenting tourists using benefits and constraints to identify viable segments of tourists using Sun/Lost City, South Africa. TTRA 30th Annual Conference Proceedings, The 30th TTRA Conference, Halifax, Nova Scotia. Kim, S., and Crompton, J.L. (1999. 6). Segmenting a birdwatching tourist market using involvement profile (IP). TTRA 30th Annual Conference Proceedings, The 30th TTRA Conference, Halifax, Nova Scotia. Kim, S., and Crompton, J.L. (1998. 9). An analysis of responses to substantial increases in admission prices at Texas State Parks. Abstracts from the 1998 NRPA Symposium on Leisure Research, National Recreation and Park Association Conference, Miami, FL. Kim, S., and Crompton, J.L. (1998. 6). Comparison between those who paid per-person pricing and TCP holders in perceiving constraints to participation, future intention, and value for the money in the context of Texas State Parks. TTRA 29th Annual Conference Proceedings, The 29th TTRA Conference, Forth Worth/Dallas, TX. Kim, S. (1998. 1). An investigation of the relationship between perceived constraints and visitation levels at Texas State Parks. Advances in Hospitality and Tourism Research: Graduate Education and Graduate Student Research Conference Proceedings, University of Houston, TX. Novatorov, E., Kim, S., and Wall, K. (1997. 10). Evaluation of a recreation organization using a modified marketing auditing instrument to investigate the effectiveness of

[Book] marketing efforts. Abstracts from the 1997 NRPA Symposium on Leisure Research, Salt Lake City, UT. Kim, C., Kim, S., Scott, D., and Tigpen, J. (1997. 10). Economic impacts of a birding festival. The 42nd International Festival and Events Conference, Montreal, Canada. Kim, S. (1997. 6). Level of acceptance of per-person pricing among visitors to Texas State Parks in 1996. The 28th TTRA Slattery Marketing Award Presentation, Virginia Beach/Norfolk, VA. Kim, S., and Scott, D. (1996. 6). An investigation of the relative efficacy of socialpsychological and behavioral models of involvement in explaining tourism decision behavior. The 27th TTRA Conference, Las Vegas, NV. Kim, S., and Scott, D. (1996. 5). The role of involvement and commitment in explaining intention to go on a birding trip on The Great Texas Coastal Birding Trail. Proceedings of the Sixth International Symposium on Society and Resource Management, University Park, PA. Kim, S. (1996. 1). The role of involvement in explaining intention to engage in birding trips on The Great Texas Coastal Birding Trail. Advances in Hospitality and Tourism Research: Graduate Education and Graduate Student Research Conference Proceedings. University of Houston, TX. Prideaux, B., Prideaux, J., and Kim, S. (2010). Does tourism have a role in promoting peace on the Korean peninsula? In R. Butler and W. Suntikul (eds.), Tourism and political change (pp. 189-198). Goodfellow Publishers Ltd. Prideaux, B., and Kim, S. (2005). The relationship between airline cabin service and national culture: A cabin crew perspective. In B. Prideaux, G. Moscardo, and E. Laws (ed.), Managing tourism and hospitality services (pp. 218-225). CABI Publishing. Timothy, D. J., Prideaux, B., and Kim, S. (2004). Tourism at the borders of conflict and demilitarized zones. In T. V. Singh (ed.), New horizons in tourism: Strange experiences and stranger practices (pp. 83-94). Oxfordshire, United Kingdom: CAB International. Hwang, H., & Kim, S. (2005). Convention Management (In Korean). 500 pages. Seoul: Baeksan. 2,000 books sold. Go, T., & Kim, S. (2005). Modern Leisure and Recreation (In Korean). 520 pages. Seoul: Hyunhak Publishing. Consultancies [Consultancies and Professional Practice] Involved with more than 25 projects including film tourism, cuisine, sustainable tourism, celebrity marketing, tourism impacts, medical tourism, pricing, and convention/event. Supervised over 50 graduate students.