HCD Training Programme 2 December 2013 Nennung des Oberthemas 1 Name des Trainers
Human Capacity Development Programme Seminar Concept on Tourism and Sustainable Development 1. Sustainable economic development and inclusive employment promotion 2. Protection and sustainable valuation of biodiversity 3. Municipal tourism development 4. Energy and resource efficency, climate protection and adaptation 5. Good governance and political framework 2
Pilot tourism training 3
Initial workshop Knut Gerber/ GIZ-FPDD Hristomir Hristov/ GIZ-FPDD Manuel Junck/ GIZ Headquarter Matthias Beyer/ mascontour Determination of the baseline and overall training topics 4
Survey of participants Alingment of the overall training topics on participants needs 5
Tourism training objectives Impart theoretical knowledge about sustainable tourism planning, marketing and management Link theoretical input with tourism practices Demonstrate how tourism functions in practice Give ideas for tourism development in the Danube region 6
Facilitators of the tourism training Dipl.-Ing. Matthias Beyer Hendrik Wintjen Prof. Dr. Wolfgang Strasdas Dipl.-Geogr. Thomas Frommhold Dipl. Biol./ M.A. Heike Dickhut 7
Overall training programme Day 1-3 Day 4-7 Day 8-9 Group training Excursion Individual coaching Three training components 8
Location of the group training 9
Group training Day 1 10
Key topics of the group training (day 1) General introduction to tourism Framework and basic principles of tourism planning Development of a municipal sustainable tourism strategy Municipal steering instruments for tourism 11
Group training Day 2 12
Key topics of the group training (day 2) Destination management Destination management organisation (DMO) Internal marketing Tourism statistics 13
Group training Day 3 14
Key topics of the group training (day 3) Framework and basic principles of tourism marketing Positioning and branding Key elements of tourism marketing Tourism product development Communication Distribution and sales Budgeting 15
Excursion Day 4-7 16
Excursion concept 17
Training programme on innovative and sustainable tourism development of Bulgarian municipalities in the Danube Region Route of the excursion 18
Excursion (day 1) Erfurt: Thuringia Tourism GmbH (regional DMO) Erfurt Tourism and Marketing GmbH (municipial DMO) Weimar: Goethe National Museum Klassik Stiftung Weimar Weimar GmbH & Tourist Information Weimar (municipal DMO) 19
Excursion (day 2) Pirna (near Dresden): Saxon Switzerland National Park Tourism Association Saxon Switzerland Dresden: Augustus Tours (Inbound Tour Operator) 20
Excursion (day 3) Radebeul: Tourism Association Saxon Elbe Land (regional DMO) Saxon State Vineyard GmbH Lutherstadt Wittenberg Marina Camp Elbe GmbH Lutherstadt Wittenberg Marketing GmbH Tourist Information Lutherstadt Wittenberg (municipal DMO) 21
Excursion (day 4) Dessau: Biosphere Reserve Middle Elbe Bauhaus Dessau Foundation (museum) Flusskultur-Radreisen (tour operator for bicycle tours along the Elbe river) 22
Individual coaching 23
Individual coaching (day 1) Analysis of current guest structure and target groups in the Bulgarian Danube region Tourism SWOT analysis at municipal level Development of strategic recommendations for sustainable tourism development in the Bulgarian Danube region 24
Individual coaching (day 2) Tourism stakeholder analysis and mapping at municipal level Development of action plans for sustainable tourism development at municipal level Individual coaching with trainers to clarify open questions and to discuss special issues 25
Impressions of the individual coaching 26
Follow up How to sustain and apply the obtained knowledge in long-term? 27
It was great to work with you! 28