SITUATION OF THE TOURISM SECTOR YEAR ENDING 2012

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Transcription:

SITUATION OF THE TOURISM SECTOR YEAR ENDING 2012 1

INDEX PAGE GENERAL STATISTICS TABLE 3 STATISTIC TABLE BY MARKET 4 ANNUAL SUMMARY GRAPHS 5 SECTION 1. TOURISTS AND PASSENGERS 9 GRAN CANARIA 10 TOURISTS 10 FOREIGN TRAVELLERS 11 CANARIES 12 TOURISTS 12 FOREIGN TRAVELLERS 13 SPAIN 14 SECTION 2. CUSTOMER PROFILE 16 SECTION 3. ACCOMMODATION INDICATORS 26 OCCUPANCY LEVELS SURVEY 27 AVERAGE RATES PER ROOM 31 SECCTION 4. EMPLOYMENT 34 CONTRACTS AND UNEMPLOYMENT IN THE TOURISM SECTOR. GRAN CANARIA 35 SOCIAL SECURITY AFFILIATES IN THE TOURISM SECTOR. GRAN CANARIA 36

SUMMARY TABLES. YEAR 2012. 14% Gran Canaria Indicator 2012 Variation over previous year Total Turists (FRONTUR) 3.233.845-2,35% Foreigners 2.819.605-0,99% Nationals 414.240-10,72% Passengers (AENA). Foreigners 2.855.510-1,99% Level of hotel occupancy 71,41% -1,59 p.p. Average hotel rates 79,47 euros +5,05% Average length of hotel stays 6,52 days +0,20 days Total annual hotel nights stays 16.422.551-1,13% Apartment occupancy 37,64-3,98 p.p. Average days stays in apartaments 7,84 days -0,11 days Total annual apartment nights stays 10.048.675-9,62% Total Tourist Spending 3.621.227.436 euros +3,32% Total Tourist Spending in Gran Canaria 1.126.375.168 euros -1,48% Average spending per tourist 1.094,46 euros +4,30% Average spending per tourist in GC 346,07 euros -0,83% Daily average spending per tourist 129,92 euros +4,14% Daily average spending per tourist in GC 40,94 euros +2,07% 19% 2011 22% Tourists in Gran Canaria, by markets Year 2012. 19% Germany/Austria UK/Ireland Nordic Countries Spagniards 13% 18% 2012 23% 18% Gran Canaria visitor profile Age Indicator CUMULATIVE 2012 Gender Motive for stay Type of accommodation Length of stay Use of package Canary Islands Tourists year 2012 Along the lines of previous year, with the 25 to 40 age group as leading group (48,81%). The only age group to show significant drop in figures is the over 65 group. Men continue to consolidate their majority, with 57,31% of clients being male. Holiday makers continue to grow (95,31%), to the detriment of the business sector. Regulated holiday accommodation is reduced slightly (85,46%), in favour of stays with friends and families. Very similar pattern to previous years, with the most common stays being from 1 to 7 nights como (58,32%) The package is still the leader, but is losing ground. (65,46%). % Variation National %Variation Foreigners % Total Variation Canarias -13,54% -0,48% -2,38% Lanzarote -20,31% 0,51% -3,17% Fuerteventura -25,58% -8,75% -9,82% Gran Canaria -10,72% -0,99% -2,35% Tenerife -9,86% 3,11% 0,90% 26% Others 28% 3

SUMMARY TABLES BY MARKET. YEAR 2012. Germany TOTAL VAR % Tourists 715.903 +3,50% Arriving passengers 779.675-4,52% Nights stayed in hotels 5.166.442-3,35% Nights stayed in apartments 2.192.333-18,32% Average length of stay 8,22 días +0,25 days United Kingdom TOTAL VAR % Tourists 504.314-5,63% Arriving passengers 521.083-3,42% Nights stayed in hotels 2.580.197 2,14% Nights stayed in apartments 1.081.112-10,57% Average length of stay 7,28 días +0,10 days Nordic Countries TOTAL VAR % Tourists 888.945 +2,88% Arriving passengers 869.155 +2,67% Nights stayed in hotels 2.793.294 5,06% Nights stayed in apartments 3.309.113-0,67% Average length of stay 7,14 días +0,36 days Spain TOTAL VAR % Tourist 414.240-10,72% Nights stayed in hotels 2.103.612-13,80% Nights stayed in apartments 1.837.918-12,78% Average length of stay 3,49 días -0,18 days Source: ISTAC. 4

PERCENTAGE OF TOURIST ARRIVALS AND TOTAL TOURIST SPENDING, PER QUARTER. YEAR 2012. 35,00% 30,00% 29,72% 28,59% 28,23% 30,54% 25,00% 22,79% 23,85% 20,00% 19,25% 17,02% 15,00% 10,00% 5,00% 0,00% Q1 Q2 Q3 Q4 Tourists Spending Source: ISTAC. 5

EVOLUTION OF THE SEASONALITY OF TOURISTS IN GRAN CANARIA. 2011-2012. 350.000 300.000 250.000 200.000 150.000 2011 2012 100.000 50.000 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 325.981 304.919 323.518 275.771 188.120 198.486 250.564 259.189 219.392 308.693 320.486 336.574 2012 322.362 318.337 320.393 235.761 193.225 193.656 240.106 263.319 233.698 292.977 302.927 317.084 Source: FRONTUR. ISTAC. 6

EVOLUTION OF OCCUPANCY LEVELS OF HOTEL AVAILABILITY. GRAN CANARIA. 2011-2012. 90,00% 80,00% 70,00% 60,00% 50,00% 40,00% 2011 2012 30,00% 20,00% 10,00% 0,00% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 74,54% 80,38% 77,45% 68,73% 59,58% 65,22% 76,47% 85,63% 69,34% 70,70% 76,38% 71,56% 2012 78,89% 79,13% 70,21% 61,93% 60,27% 65,11% 75,76% 82,34% 68,97% 70,79% 74,87% 68,59% Source: ISTAC. 7

EVOLUTION OF OCCUPANCY LEVELS OF NON-HOTEL AVAILABILITY. GRAN CANARIA. 2011-2012. 60,00% 2011 2012 50,00% 40,00% 30,00% 20,00% 10,00% 0,00% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 52,86% 56,91% 56,62% 37,06% 23,56% 23,10% 37,48% 45,49% 32,05% 36,18% 51,62% 46,44% 2012 49,69% 53,67% 50,29% 29,37% 20,42% 22,90% 33,14% 43,37% 27,02% 31,16% 45,16% 45,43% Source: ISTAC. 8

Section 1 Tourists and passengers 9

Source: ISTAC. TOURISTS IN GRAN CANARIA. 2012. ACCUMULATIVE 2012 COUNTRY 2011 2012 Total var. % Var. FOREIGNERS 2.847.730 2.819.605-28.125-0,99% Germany 691.709 715.903 24.194 3,50% Austria 35.538 39.792 4.254 11,97% Belgium 71.075 68.121-2.954-4,16% France 31.665 39.944 8.279 26,14% Holland 228.520 210.084-18.436-8,07% Ireland 88.658 83.402-5.256-5,93% Italy 51.706 51.586-120 -0,23% United Kingdom 534.379 504.314-30.065-5,63% Denmark 139.417 139.624 207 0,15% Finland 140.544 139.841-703 -0,50% Norway 302.537 320.638 18.101 5,98% Poland 48.616 29.909-18.707-38,48% Sweden 281.567 288.833 7.266 2,58% Swiztzerland 79.831 78.863-968 -1,21% Others 121.972 108.748-13.224-10,84% SPAGNIARDS 463.963 414.240-49.723-10,72% TOTAL 3.311.693 3.233.845-77.848-2,35% 10

FOREIGN TRAVELLERS IN GRAN CANARIA. 2012. ACCUMULATIVE 2012 COUNTRY 2011 2012 Total var. % Var. Germany 816.564 779.675-36.889-4,52% Austria 37.079 36.240-839 -2,26% Belgium 87.726 86.524-1.202-1,37% Denmark 151.852 158.261 6.409 4,22% Russia 1.682 3.294 1.612 95,84% Finland 134.336 135.102 766 0,57% France 3.270 2.684-586 -17,92% United Kingdom 539.545 521.083-18.462-3,42% Holland 178.459 179.528 1.069 0,60% Ireland 90.041 85.121-4.920-5,46% Italy 45.906 38.978-6.928-15,09% Norway 301.903 315.738 13.835 4,58% Czech Republic 14.571 12.432-2.139-14,68% Poland 25.399 22.213-3.186-12,54% Sweden 258.393 259.996 1.603 0,62% Switzerland 93.274 95.187 1.913 2,05% Others 133.431 123.454-9.977-7,48% TOTAL 2.913.431 2.855.510-57.921-1,99% Source: AENA. 11

FOREIGN TRAVELLERS. GRAN CANARIA. YEARLY EVOLUTION. 3.500.000 3.000.000 Average: 2.780.440 2.500.000 2.000.000 1.500.000 1.000.000 500.000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: AENA. 12

TOURISTS IN CANARIES. YEAR 2012. FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2012 10.128.014 1.716.695 1.639.167 2.819.605 3.768.415 119.511 2011 10.176.968 1.707.926 1.796.386 2.847.730 3.654.612 106.800 Total variation -48.954 8.769-157.219-28.125 113.803 12.711 % Variation -0,48% 0,51% -8,75% -0,99% 3,11% 11,90% NATIONAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2012 1.496.048 292.960 90.745 414.240 677.834 17.068 2011 1.730.311 367.611 121.932 463.963 751.985 16.937 Total variation -234.263-74.651-31.187-49.723-74.151 131 % Variation -13,54% -20,31% -25,58% -10,72% -9,86% 0,77% TOTAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2012 11.624.062 2.009.655 1.729.912 3.233.845 4.446.249 136.579 2011 11.907.280 2.075.537 1.918.317 3.311.693 4.406.597 123.736 Total variation -283.218-65.882-188.405-77.848 39.652 12.843 % Variation -2,38% -3,17% -9,82% -2,35% 0,90% 10,38% Source: FRONTUR ISTAC. 13

FOREIGN TRAVELLERS IN CANARIES. YEAR 2012. FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2011 10.318.178 1.714.766 1.797.653 2.913.431 3.784.693 107.635 2012 10.101.493 1.696.532 1.633.142 2.855.510 3.794.425 121.884 Total variation -216.685-18.234-164.511-57.921 9.732 14.249 % Variation -2,10% -1,06% -9,15% -1,99% 0,26% 13,24% Fuente: AENA. 14

FOREIGN TOURISTS IN SPAIN. YEAR 2012. AUTONOMOUS COMMUNITY 2011 2012 Var total Var % TOTAL 56.176.884 57.700.713 1.523.829 2,71% ANDALUCÍA 7.764.810 7.586.671-178.139-2,29% BALEARES 10.111.332 10.442.837 331.505 3,28% CANARIAS (**) 10.211.080 10.143.135-67.945-0,67% CATALUÑA 13.143.168 14.447.814 1.304.646 9,93% COMUNIDAD VALENCIANA 5.337.429 5.346.717 9.288 0,17% COMUNIDAD DE MADRID 4.478.060 4.494.486 16.426 0,37% RESTO DE CCAA 5.131.005 5.239.053 108.048 2,11% COUNTRIES OF ORIGIN 2011 2012 Var total Var % ALEMANIA 8.975.236 9.335.870 360.634 4,02% FRANCIA 8.375.035 8.969.009 593.974 7,09% IRLANDA 1.284.168 1.189.523-94.645-7,37% ITALIA 3.764.818 3.571.659-193.159-5,13% PAÍSES BAJOS 2.771.903 2.548.657-223.246-8,05% REINO UNIDO 13.615.385 13.653.863 38.478 0,28% PAÍSES NÓRDICOS 3.898.029 4.165.142 267.113 6,85% Source: IET. (**) Note: The data for the Canaries do not coincide 100% with the figures from page 10, as both the ISTAC and the IET apply slightly different methodologies. 15

Sección 2 Customer profile 16

TOURISTS BY AGE AND GENDER 2011 2012 GRAN CANARIA Under 15 years old 6,97% 6,85% From 15 to 24 years 12,07% 12,03% From 25 to 44 years 48,04% 48,81% From 45 to 64 years 26,50% 26,42% 65 years or older 6,41% 5,88% 26,42% 5,88% 6,85% 48,81% 12,03% GRAN CANARIA 2011 2012 Men 56,95% 57,31% 42,69% Women 43,05% 42,69% 57,31% Source: FRONTUR ISTAC. 17

2011 2012 GRAN CANARIA Leisure or holiday 94,05% 95,32% Work or business 4,11% 3,09% Personal 1,32% 1,03% Other motives 0,52% 0,56% TOURISTS REASONS FOR STAYING 3,09% 1,03% 0,56% 95,32% TOURISTS ACCORDING TO CONTRACTING OF TOURIST PACKAGES 36,98% GRAN CANARIA 2011 2012 Did contract a package 68,23% 65,17% Did not contract a package 31,77% 34,83% 63,02% Source: FRONTUR ISTAC. 18

TOURISTS BY TYPE OF ACCOMMODATION GRAN CANARIA 2011 2012 1,61% 2,82% 10,11% Hotels or similar 86,95% 85,46% Own property accommodation 1,82% 1,61% Rented accommodation 2,92% 2,82% Accommodation with family or friends 8,31% 10,11% 85,46% TOURISTS BY NUMBER OF NIGHTS STAYED 2011 2012 5,08% 2,05% GRAN CANARIA 1 to 7 nights 57,62% 58,32% 8 to 15 nights 34,56% 34,55% 16 to 31 nights 5,59% 5,08% 32 nights or more 2,23% 2,05% 34,55% 58,32% Source: FRONTUR ISTAC. 19

PURCHASE CHANNELS FOR FLIGHTS TO GRAN CANARIA 2011 2012 8,65% GRAN CANARIA 18,38% 52,56% Through touroperator 57,02% 52,56% Through airline company 15,16% 17,04% Travel agencies 15,43% 18,38% Internet website 9,43% 8,65% 17,04% PURCHASE CHANNELS FOR ACCOMMODATION IN GRAN CANARIA GRAN CANARIA 2011 2012 22,09% 12,09% 54,47% Through touroperator 56,69% 54,47% Through establishment directly 10,50% 11,35% Travel agencies 20,78% 22,09% Internet website 12,04% 12,09% 11,35% Source: ISTAC. 20

TOP (5) 2007 2008 2009 2010 2011 2012 1 Climate or sun Climate or sun Climate or sun Climate or sun Climate or sun Climate or sun 2 Beaches Beaches Beaches Beaches Beaches 3 Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Beaches 4 Landscapes Landscapes Landscapes Landscapes Landscapes Price 5 MOST VALUED ASPECTS CONSIDERED WHEN CHOOSING GRAN CANARIA Discovering new places Discovering new places Price Price Price Landscapes LEAST VALUED ASPECTS CONSIDERED WHEN CHOOSING GRAN CANARIA TOP (-5) 2007 2008 2009 2010 2011 2012 1 Leisure parks Choice of rural Suitable place Choice of rural Feeling of Leisure parks tourism For children tourism personal safet 2 Choice of other Suitable place Choice of other Leisure parks sports For children sports Leisure parks Leisure parks 3 Active Choice of other Choice of rural Choice of rural Feeling of personal Choice of rural tourism sports tourism tourism safety tourism 4 Feeling of personal Suitable place Choice of other Choice of other Choice of other Leisure parks safet For children sports sports sports 5 Golf Health Active Sea and diving Health Golf tourism tourism activities tourism Source: ISTAC. 21

TOP (5) 2007 2008 2009 2010 2011 2012 1 Climate Climate Climate Climate Climate Climate 2 Taxi services Taxi services Taxi services Taxi services Taxi services Taxi services 3 Bathing areas Bathing areas Bathing areas Hospitality Hospitality Hospitality 4 Hospitality Hospitality Hospitality 5 Personal service at accomodation Personal service at Personal service at accomodation accomodation Personal service at accomodation Bathing areas Personal service at accomodation Bathing areas Landscapes Bathing areas TOP (-5) 2007 2008 2009 2010 2011 2012 Cultural Cultural Cultural Cultural Cultural Cultural 1 activities activities activities activities activities activities Play facilities Price in Price in Play facilities 2 Golf Golf for children restaurants restaurants for children 3 Choice of local cuisine 4 Golf 5 MOST VALUED ASPECTS DURING STAY IN GRAN CANARIA LEAST VALUES ASPECTS DURING STAY IN GRAN CANARIA Price in restaurants Golf Leisure parks Choice of local cuisine Choice of local cuisine Choice of local cuisine Play facilities for children Play facilities for children Golf General atmosphere Leisure parks Leisure parks Leisure parks Leisure parks Choice of local cuisine Choice of local cuisine Source: ISTAC. 22

LEVEL OF RETURNING TOURISTS TO THE CANARIES ARRIVING AT GRAN CANARIA YEARS 2007 2008 2009 2010 2011 2012 Yes, without specifying number of times 2,10% 1,37% 10,64% 6,40% 6,17% 7,67% Yes, once 15,84% 16,14% 13,62% 15,05% 15,13% 14,96% Yes, twice 10,73% 9,90% 10,24% 9,75% 10,48% 10,77% Yes, three times 8,73% 8,11% 7,68% 8,09% 7,58% 7,80% Yes, more than three times 39,54% 43,88% 37,65% 39,86% 36,34% 35,46% No 21,28% 20,12% 19,44% 20,34% 23,99% 23,34% 50,00% 45,00% 40,00% 35,00% 30,00% 25,00% 20,00% 15,00% 10,00% 5,00% Yes, without specifying number of times Yes, once Yes, twice Yes, three times Yes, more than three times No 0,00% 2007 2008 2009 2010 2011 2012 Source: ISTAC. 23

AVERAGE STAYS IN GRAN CANARIA COUNTRY 2007 2008 2009 2010 2011 2012 Germany 12,04 12,04 11,41 11,04 10,31 10,19 Spain 7,38 7,2 6,67 6,87 7,27 7,01 Holland 10,37 10,54 9,85 10,06 9,75 10,47 United Kingdom 9,47 9,14 9,06 8,61 8,56 8,78 Nordic Countries 12,31 10,28 10,66 10,99 10,70 9,61 Others 10,12 9,56 9,82 9,72 9,89 9,83 TOTAL 10,43 9,97 9,79 9,62 9,63 9,40 13 12 11 10 9 8 7 6 Germany Spain Holland United Kingdom Nordic Countries Others 5 4 Source: ISTAC. 2007 2008 2009 2010 2011 2012 24

TOURIST SPENDING ( ) 2011 2012 TOTAL VAR. VAR. % TOTAL TOURIST SPENDING CANARIES 12.274.228.084 12.679.168.666 404.940.582 3,30% Gran Canaria 3.504.907.798 3.621.227.436 116.319.637 3,32% TOTAL TOURIST SPENDING AT PLACE OF ORIGIN CANARIES 8.438.034.540 8.927.135.715 489.101.175 5,80% Gran Canaria 2.361.645.433 2.494.852.268 133.206.835 5,64% TOTAL TOURIST SPENDING AT DESTINATION CANARIES 3.836.193.544 3.752.032.951-84.160.593-2,19% Gran Canaria 1.143.262.365 1.126.375.168-16.887.198-1,48% 2011 2012 TOTAL VAR. VAR. % AVERAGE TOTAL SPENDING PER TOURIST CANARIES 1014,89 1072,37 57,48 5,66% Gran Canaria 1049,35 1094,46 45,11 4,30% AVERAGE SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 693,03 750,00 56,97 8,22% Gran Canaria 700,38 748,39 48,01 6,85% AVERAGE SPENDING IN CANARIES PER TOURIST CANARIES 321,85 322,38 0,53 0,16% Gran Canaria 348,98 346,07-2,91-0,83% 2011 2012 TOTAL VAR. VAR. % AVERAGE TOTAL DAILY SPENDING PER TOURIST CANARIES 119,16 125,23 6,07 5,09% Gran Canaria 124,76 129,92 5,16 4,14% AVERAGE DAILY SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 82,22 88,01 5,79 7,04% Gran Canaria 84,65 88,98 4,33 5,12% AVERAGE DAILY SPENDING IN CANARIES PER TOURIST CANARIES 36,94 37,21 0,27 0,73% Gran Canaria 40,11 40,94 0,83 2,07% Source: ISTAC. 25

Sección 3 Accomodation indicators 26

ACCOMMODATION SURVEY IN HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2012 AND COMPARATIVE. YEAR 2012 Foreigners Data 14.318.934 % Var. 1,05% Number of nights Spanish Data 2.103.615 % Var. -13,80% Total Data 16.422.551 % Var. -1,13% Foreigners Data 1.612.347 % Var. -1,05% Number of travellers staying Spanish Data 530.604 % Var. -10,88% Total Data 2.142.952 % Var. -3,68% Occupancy levels By number of beds Data 71,41 % Var. -1,59 By bedrooms Data 76,67 % Var. -2,56 Foreigners Dato 7,52 % Var. 0,23 Average stay Spanish Data 3,49 % Var. -0,18 Total Data 6,52 % Var. 0,20 Daily average rate Data 79,06 % Var. 5,05% Source: ISTAC. 27

AVERAGE NUMBER OF NIGHTS STAY IN HOTELS, BY COUNTRIES. GRAN CANARIA. YEARLY. 2011-2012. 10,00 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 0,00 Spain Germany Austria Belgium Denmark Finland France United Kingdom Holland Ireland Italy Norway Sweden Switzerland Others 2011 3,68 7,96 7,74 7,96 7,15 6,03 5,98 7,18 7,86 6,94 6,16 7,21 6,70 7,15 5,65 2012 3,49 8,22 7,77 7,48 7,63 6,16 5,80 7,28 9,22 7,17 6,23 7,77 6,98 7,14 5,54 Source: ISTAC. 28

TOTAL NUMBER OF NIGHT STAYS IN HOTELES. GRAN CANARIA. YEARLY. 2011-2012. 5.600.000 4.800.000 4.000.000 3.200.000 2.400.000 1.600.000 800.000 0 Spain Germany Austria Belgium Denmark Finland France United Kingdom Holland Ireland Italy Norway Sweden Switzerland Others 2011 2.440.355 5.345.459 194.374 610.421 404.786 322.589 159.904 2.526.145 1.038.189 180.339 258.534 639.193 1.292.266 342.511 811.770 2012 2.103.612 5.166.442 201.362 565.641 426.023 365.629 161.359 2.580.197 1.323.896 189.192 220.489 733.803 1.267.839 368.457 714.963 Source: ISTAC. 29

AVERAGE DAILY RATE PER ROOM IN HOTELS. CANARIES. YEARLY AVERAGE. 2011-2012. Island/period Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2011 68,72 60,51 65,29 75,65 68,90 45,77 2012 70,48 59,30 69,52 79,47 69,11 39,85 Total variation 1,76-1,21 4,23 3,82 0,21-5,92 % Variation 2,55% -1,99% 6,47% 5,05% 0,30% -12,94% 80 75 70 65 60 55 50 45 40 35 30 25 CANARIES Lanzarote Fuerteventura Gran Canaria Tenerife La Palma 2011 2012 Source: ISTAC. 30

ACCOMMODATION SURVEY IN NON- HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2012 AND COMPARATIVE. AÑO 2012 Foreigners Data 8.210.757 % Var. -8,88% Number of nights Spanish Data 1.837.918 % Var. -12,78% Total Data 10.048.675 % Var. -9,62% Foreigners Data 772.579 % Var. -7,78% Number of travellers staying Spanish Data 300.860 % Var. -14,87% Total Data 1.073.439 % Var. -9,88% Occupancy levels By number of beds Data 37,64 % Var. -3,98 By bedrooms Data 54,64 % Var. -5,01 Foreigners Dato 8,71 % Var. -0,21 Average stay Spanish Data 5,62 % Var. -0,15 Total Data 7,84 % Var. -0,11 Daily average rate Data 42,15 % Var. 1,55% Source: ISTAC. Note: The measurements by points is due, for the data expressed in this way, to them being measured by indicators that register variations in absolute terms. 31

AVERAGE LENGTH OF STAY IN APARTMENTS, BY COUNTRIES. GRAN CANARIA. YEARLY. 2011-2012. 3.000.000 2011 2012 2.500.000 2.000.000 1.500.000 1.000.000 500.000 0 Spain Germany Austria Belgium Denmark Finland France United Holland Ireland Italy Norway Sweden Switzerlan Others Kingdom d 2011 2.107.203 2.684.062 83.405 38.474 512.817 584.097 66.049 1.208.867 724.906 163.893 95.536 1.271.087 963.301 146.452 461.578 2012 1.837.918 2.192.333 82.636 48.401 528.993 544.837 79.277 1.081.112 669.755 124.977 106.034 1.232.314 1.002.969 128.234 378.509 Source: ISTAC. 32

TOTAL NUMBER OF NIGHTS STAY IN APARTAMENTS. GRAN CANARIA. YEARLY. 2011-2012. 3.000.000 2.500.000 2011 2012 2.000.000 1.500.000 1.000.000 500.000 0 Spain Germany Austria Belgium Denmark Finland France United Holland Ireland Italy Norway Sweden Switzerla Others Kingdom nd 2011 2.107.203 2.684.062 83.405 38.474 512.817 584.097 66.049 1.208.867 724.906 163.893 95.536 1.271.087 963.301 146.452 461.578 2012 1.837.918 2.192.333 82.636 48.401 528.993 544.837 79.277 1.081.112 669.755 124.977 106.034 1.232.314 1.002.969 128.234 378.509 Source: ISTAC. 33

Section 4 Employment 34

EMPLOYMENT IN THE TOURISM SECTOR Tourism sector contracts, in accordance with CNAE-2009. OBECAN. Year 2012. Definitive Data. Gran Canaria. Contracts Year on year variation Land transport and piping 5.828-128 Maritime transport 3.419 542 Air transport 625 62 Storage and transport activities 2.624 29 Accommodation services 19.263-1.369 Food and drink services 23.908-1.133 Rental activities 2.205-236 Travel agencies activities, tour operators, reservation services 835 5 Creative and artistic services, shows and spectacles 2.222 147 Library, archive, museum activities and 69-34 Sporting, recreational and entertainment activities 3.453-10 Total 64.451-2.125 Unemployed in the tourism sector. December 2012. Area 2011 2012 Var % Gran Canaria 13.224 14.995 13,39% Canarias 35.910 41.086 14,41% Source: OBECAN. 35

EMPLOYMENT IN THE TOURISM SECTOR SOCIAL SECURITY AFFILIATES IN THE TOURISM SECTOR, IN ACCORDANCE WITH THE CNAE-2009. DECEMBER 2012. AFFILIATE VAR. % HEADING OF THE CNAE-2009 GRAN GRAN CANARIAS CANARIAS CANARIA CANARIA Land transport and piping 24.712 11.171-3,57% -3,81% Maritime transport 2.398 1.025-5,96% -9,05% Air transport 1.973 1.135-22,38% -22,42% Storage and transport activities 10.800 5.534-4,35% -4,64% Accommodation services 52.015 17.624-1,49% -2,60% Food and drink services 59.711 21.191 2,55% 2,15% Rental activities 7.345 2.546-6,50% -7,99% Travel agencies activities, tour operators, reservation services 4.302 1.613 1,53% 1,38% Creative and artistic services, shows and spectacles 3.093 1.056 4,14% 3,94% Library, archive, museum activities and 828 301-2,70% -9,06% Sporting, recreational and entertainment activities 7.474 2.987-0,64% 1,15% TOTAL NUMBER OF JOBS 174.651 66.183-1,03% -1,96% Source: ISTAC. 36