LOS ANGELES FEBRUARY 18-19, 2017 LOS ANGELES CONVENTION CENTER W W W.T R AV E L S H O W S. C O M Results Event Summary MAJOR SPONSOR: 1000Tips SUPPORTING SPONSORS: Experience Pavilion CONTRIBUTING SPONSORS: FIND US: PHOTO BOOTH SPONSOR: /TravelandAdventureShow BROADCAST SPONSOR: @TravAdventure /TravAdventure PRODUCED BY:
2017 Los Angeles Travel & Adventure Show Event Summary Attendance Summary 2017 2016 Event Summary: Los Angeles Travel & Adventure Show Date: February 18 & 19, 2017 Venue: Los Angeles Convention Center Location: 1201 South Figueroa Street Los Angeles, CA 90015 Halls: South Halls - 227,000 sq. ft. Total Attendance: 35,621 34,069 Travel Trade: 3,813 3,722 Travel Agents: 904 897 Press: 230 221 (4.5% Increase in Addendance Over 2016) Household Income (HHI) Attendee Gender 63% Earn Over $100,000 (6% Increase Over 2016) <$50k $50k - $75k $75k - $100k $100k - $150k $150k+ 3% 11% 22% 34% 30% 52% 48% Women Men Travel Expenditure Attendee Age 58% Spend Over $5,000 on Travel (4% Increase Over 2016) 2017 2016 72% in Peak Earning Years 35-65+ (30% Increase in Millennials) 30% 2017 2016 35% 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% 18-24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k - $2.5k $2.5k - 5k $5k - $10k $10k+ FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 sales@travelshows.com TRAVELSHOWS.COM
Headline Speakers / Stages In 2017, the Los Angeles Travel & Adventure Show provided updated content, a new speaker lineup, and more actionable advice for attendees. At the Travel Theater, celebrity travel experts Rick Steves, Peter Greenberg, Andrew Zimmern, Johnny Jet and Pauline Frommer covered 2017 travel trends, booking tips and tricks, as well as inspiration for the 1,000 seat theater s audience. At the Destination Theater, attendees received destination-specific advice during 15 intimate thirty-minute workshops. In addition to the Destination Theater, the Savvy Traveler Theater provided travel advice ranging from packing and technology tips, to maximizing reward and credit card points. From a cultural perspective, attendees were able to get a hands-on taste for exotic destinations at the Taste of Travel Theater, which featured local chefs from the metro area on hand to provide cooking demonstrations and samples of cultural cuisines. Opposite the Taste of Travel Theater was the Global Beats Stage, which featured 21 dance performances representing countries from around the globe. Keynote Speakers Included: Rick Steves Travel Writer, Host of Rick Steves Europe and Travel with Rick Steves, Europe Through the Back Door Andrew Zimmern Three-time James Beard Award-winning TV Personality, Chef, Writer and Teacher Pauline Frommer Editorial Director of the Frommer Guides and Publisher of Frommers.com In addition to meeting with our vendors, attendees engaged in activities such as: + Destination Theater + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Stage + Travel & Adventure Show ARIZONA Photo Booth + Lobby Entertainment Sponsored by FIJI + The Climbing Rock Wall Sponsored by Yosemite + Be A Diver Pool + Mammoth Lakes Big Fish + NBC4 Southern California, The Voice Chair + Camel Rides + Quad Bungee Trampline Jump + San Diego Zoo Animal Presentation Peter Greenberg Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor Johnny Jet Editor-In-Chief, JohnnyJet.com FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 sales@travelshows.com TRAVELSHOWS.COM
Promotion Summary In 2017, a multi-faceted, proven marketing campaign was utilized to ensure that the optimal demographic was reached in Los Angeles and the surrounding areas. All together, the campaign generated over 79 million impressions. Broadcast Television For the fourth year in a row, the LA Event s Official Broadcast Partner was NBC. This two-week campaign generated about 17.3 million impressions, while secondary buy KTLA, with it s #1 rated morning show, produced an additional 8.3 million impressions. Radio CBS Radio provided :30 and :15 second ads on both KNX and KRTH during drive time in both the mornings and afternoons. This schedule targeted drivers on their way to and from work peak listening times on each station. Newspaper The LA Travel & Adventure Show partnered with the Los Angeles News Group, running ads in all of their papers within the three weeks leading up to the event. Along with ads in the Sunday editions of the LA Times, travelers all over the LA area were exposed to Travel & Adventure Show ads in 10 different newspapers. XT NE EE W KE! ND Before They Went There They Came Here Before They Went There They Came Here FEBRUARY 18-19 Los Angeles Convention Center Scheduled to Appear: Find Your Next Vacation At The Travel & Adventure Show Scheduled to Appear: + Find thousands of travel options + Visit hundreds of exhibits + Speak directly to destination experts + Over 50 seminar programs featuring Pauline Frommer Editorial Director, Frommer Guides Andrew Zimmern Travel Channel Host Rick Steves Host of Rick Steves Europe Plus... Thousands of Destinations Dozens of Travel Seminars Hundreds of Destination Experts Culinary Demos MAJOR SPONSOR: SUPPORTING SPONSORS: 1000Tips Peter Greenberg CBS Travel Editor travel experts Johnny Jet Editor-In-Chief, JohnnyJet.com FEBRUARY 18-19 Win Prizes Show Only Travel Deals Hands on Activities and more... CONTRIBUTING SPONSORS: Los Angeles Convention Center Andrew Zimmern Travel Channel Host + See culinary demonstrations MAJOR SPONSOR: SUPPORTING SPONSORS: Host of Rick Steves Europe CONTRIBUTING SPONSORS: 1000Tips $11 ONLINE * Use Promo Code: LAT212 Experience Pavilion Copyright 2017. Unicomm, LLC. All Rights Reserved Rick Steves + Exclusive travel deals (Or $11 at the door with this coupon) *Regular $15 Admission Note: Only cash is accepted on-site. www.latravelshow.com Experience Pavilion Use promo code LAT212 and you ll pay only $11. Regularly priced tickets are $15. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities. Copyright 2017. Unicomm, LLC. All Rights Reserved $11 ONLINE * Use Promo Code: LAT205 (Or $11 at the door with this coupon) *Regular $15 Admission Note: Only cash is accepted on-site. Use promo code LAT205 and you ll pay only $11. Regularly priced tickets are $15. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities. www.latravelshow.com KIDS 16 AND UNDER FREE! Digital Campaign With the help of media partners NBC, KTLA, Los Angeles News Group and CBS Radio, the LA Travel & Adventure Show benefited from tens of millions of digital impressions across multiple devices. This ultra-targeted campaign put digital ads and news stories in front of recipients on their cell phones, computers and tablets, promoting speakers, exhibitors, sponsors and more. Unparalleled Media Coverage In the weeks leading up to the event in in the days before, PR efforts yielded TV segments, print and online features, radio interviews and segments, and Friday morning Media Morning segements with KTLA, NBC, and CBS. FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 sales@travelshows.com TR AV E LS HOWS.COM
Promotion Summary Continued FACEBOOK: Within one week leading up to, and including, the Los Angeles event, The Travel & Adventure Show Facebook advertising campaign targeted LA travelers, promoting event speakers, sponsors and exhibitors. These posts reached 294,000 users, while creating 328,000 unique Impressions and engaging 7,532 users drawing more attention to the event. TWITTER: By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created 47.1k impressions. The LA hashtag, #LATravelShow, was used in over 160 posts by 130 users, reaching over 400,000 people and created over 650,000 impressions INSTAGRAM: The #LATravelShow reached over 210,000 Los Angeles area Instagram users and creating 365,000 impressions. #LATravelShow was used in over 200 posts throughout the week by LA Travel & Adventure Show attendees, resulting in over 15,000 likes/ video views and over 800 comments. We have been partnering with the Travel & Adventure Show Series for 15 years now. We find them to be the best source for getting our message out to the traveling consumer population across the country. The consumers in attendance here are well vetted, well traveled, they know what they want, they re ready to buy, but most importantly, they want to speak to someone who actually lives in a destination and who s an expert in what the destination has to offer. Stacey Mitchell, Florida Keys & Key West We have been participating with the Travel & Adventure Show for many years we re one of the charter participants. It s a great show to be participating in. We ve seen a lot of growth, double digital growth, out of California, so this is a great opportunity to reach the California visitor. Kim Riddle, Aruba Tourism Authority FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 sales@travelshows.com TRAVELSHOWS.COM
Join Us Next Year In These Markets SAN DIEGO JANUARY 13-14, 2018 WASHINGTON D.C. JANUARY 20-21, 2018 CHICAGO FEBRUARY 10-11, 2018 INTERESTED IN EXHIBITING/SPONSORING: P: 203-878-2577 E: SALES@TRAVELSHOWS.COM WWW.TRAVELSHOWS.COM PRODUCED BY: 1000 Travel Tips.com SF/BAY AREA FEBRUARY 17-18, 2018 LOS ANGELES FEBRUARY 24-25, 2018 PHILADELPHIA MARCH 10-11, 2018 DALLAS MARCH 17-18, 2018 DENVER MARCH 24-25, 2018 FIND US: /TravelandAdventureShow @TravAdventure /TravAdventure