Insight Department Spain: Market Statistics January 2016
Welcome Spain: Market Statistics factsheet provides the latest data and trends on the volume and value of Spanish visitors to from the International Passenger Survey (IPS). The document is published separately from the Spain: Consumer Research paper, which reports on consumer research undertaken by Visit and is available on www.visitscotland.org. The Spanish Market - Overview SPANISH ECONOMY GDP forecast growth 2.7% in 2016 POPULATION 46.4 million 19.7 million outbound visits Spain is the world s 20th most valuable source market for international tourism, worth US$18 billion in 2014. 5.8% of all overseas visitors to the UK are from Spain The top market ranked by visits from residents of Spain is France. A robust economic recovery is projected to continue into 2016, supported by lower oil prices as well as low borrowing rates for businesses and households. 101,000 trips to in 2014 Sources: European Commission, 2015; INE, 2015; VisitBritain, 2015; IPS, 2014 1
Indicators Key Facts UK Total visits 1.99 million 101,000 Visits by purpose 37% holiday 37% VFR 18% business 46% holiday* 16% business 32% VFR Total nights 18.61 million 1.63 million Total spend 1.08 billion 97 million Top towns visited in 2014 London Edinburgh Manchester Leeds Birmingham Edinburgh Glasgow Inverness Average length of stay 9.37 nights 13 nights* Average spend per day 58 55* Average spend per visit 544 716.8* The Spanish the UK * 3 years average (2012-2014) Source: IPS, 2014 In 2014, Spain was the UK s 5th largest source market measured by number of visits, 4th largest by number of nights 5th largest in terms of expenditure Spanish Against Other Overseas Markets: Trips Nights Spend 000s % 000s % m % USA 418 15 3,691 17 436 24 Germany 343 13 2,253 10 174 9 France 190 7 1,400 7 110 6 Australia 158 6 1,674 8 129 7 Netherlands 149 6 873 4 80 4 Poland 138 5 1,243 6 45 2 Norway 125 5 430 2 68 4 Canada 122 5 1,109 5 88 5 Irish Republic 113 4 423 2 28 2 Spain 101 4 1,631 8 97 5 Rest of world 843 31 6,790 32 584 32 Total 2,700 100 21,518 100 1,840 100 Source: IPS, 2014 2
Latest Information - Spanish 101,000 Total visits in 2014 Spanish 1,631,000 Total nights in 2014 $ 97 million Total spend in 2014 13 nights Average length of stay (2012-2014) 55 Average spend per day (2012-2014) 716.80 Average spend per visit (2012-2014) Purpose of Travel Business 16% VFR 32% Holiday 46% Seasonality Jul-Sep Oct-Dec 42% 16% Jan-Mar 12% Apr-Jun 29% Age 65+ 7% 55-64 12% 45-54 21% 0-15 5% 35-44 20% 16-24 9% 25-34 27% Duration of stay 15+ nights 18% 8-14 nights 25% 18% 1-3 nights 4-7 nights 40% Key Areas Spanish Visitors to Reside Top Locations Visited in 2014 Inverness Glasgow Edinburgh Madrid Catalonia Andalusia Basque Country Edinburgh Glasgow Inverness Top regions visited in 2014: Lothians Greater Glasgow & Clyde Valley Highlands & Islands Sources: IPS, 2014; Visit Database Research, 2014 3
Spanish - 2005-2014 1. Volume and Value 2005 2014 Data 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Total Visits (000s) Total Nights (000s) Total Spend ( m) Source: IPS, 2014 121 142 184 109 171 140 132 114 91 101 1,421 1,576 1,208 1,041 1,472 1,701 963 1,124 1,229 1,631 69 66 82 52 80 79 79 70 53 97 Trends Information - Spanish In 2014, Spain was s 10th largest source market measured by number of visits 4th largest by number of nights 5th largest in terms of expenditure 2. Volume and Value Trend 2005 2014 200 Total Visits (000s) 150 100 50 Visits (000s) Spend ( m) Linear Trend (Total visits (000s)) 0 Source: IPS, 2014 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2014 saw growth in terms of visits, nights, and expenditure from Spanish visitors reversing the previous trend that began in 2009. The Spanish economy has been recovering from a period of recession and is likely the cause of this return to pre-recession visitor levels. 4
Spanish Connectivity Direct to Edinburgh Jet2: Alicante, Malaga, Murcia, Ibiza, Mallorca (Palma), Reus, Menorca Vueling: Barcelona Ryanair: Fuerteventura, Barcelona (BCN), Alicante, Malaga, Tenerife South, Gran Canaria, Palma, Lanzarote, Santander Easyjet: Alicante, Madrid, Mallorca (Palma), Tenerife (South) Norwegian: Malaga Iberia Express: Madrid Direct to Glasgow Jet2: Alicante, Mallorca (Palma), Gran Canaria Las Palmas, Menorca, Murcia, Tenerife (South), Fuerteventura, Malaga, Ibiza, Lanzarote, Barcelona (El Prat), Barcelona (Reus) Easyjet: Mallorca (Palma), Alicante, Malaga Ryanair: Girona Iberia Airnostrum: Madrid, Bilbao, Valencia Direct to Glasgow Prestwick: Ryanair: Alicante, Lanzarote, Palma, Barcelona (BCN), Ibiza, Murcia, Fuerteventura, Malaga, Tenerife (South), Gran Canaria 5
Using and Interpreting Statistical Data Source: Data is sourced from the Office for National Statistics International Passenger Survey (IPS). Information about the survey can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section) or the Office for National Statistics website www.statistics.gov.uk/ hub/index.html. Appendix Sample Sizes: Analysis of sub-groups, such as trips by purpose or demographic group, relies on small sample sizes that can be unreliable. Where this is a particular issue, methods to aggregate data, such as using a 3-year average instead of single-year data, have been used. Before using the data, it is important to recognise the limitations of using a small sample size. Further information, including methodology and sample sizes, can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section). Definitions 3 year average (multi-year average): A multi-year average is the arithmetic annual mean for the period analysed. It is used where sample sizes are too small for single-year data to provide reliable data, by aggregating several years data to provide a more meaningful sample size. Links VisitBritain Market Profiles www.visitbritain.org/insightsandstatistics/markets/index.aspx OECD www.oecd.org CAA UK Airport Statistics www.caa.co.uk/default.aspx?catid=80&pagetype=88&pageid=3&sglid=3#data Contact us Insight Department Visit Ocean Point One 94 Ocean Drive Edinburgh EH6 6JH T: 0131 472 2222 research@visitscotland.com www.visitscotland.org January 2016 Disclaimer: Visit has published this report in good faith to update stakeholders on its activity. Visit has taken all reasonable steps to confirm the information contained in the publication is correct. However, Visit does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any error or omissions. Images: Visit/Scottish Viewpoint and Thinkstock 6