Media Facts BerlinOnline Stadtportal GmbH & Co. KG July 2017
2 / 11 A powerful site combo total coverage 53.27 M Page impressions total * 5.44 M Unique user total ** 19.05 M Visits total *
3 / 11 Comparison: unique users BerlinOnline sites reach at least one third of all online users in Berlin (1,25 M). BO-Netzwerk 1.25 M Spiegel.de 1.04 M Bild.de 0.97 M Web.de 0.89 M Tagesspiegel.de 0.71 M Berliner-Morgenpost.de 0.68 M BZ-berlin.de 0.46 M meinestadt.de 0.32 M unique users Berlin in million source: AGOF digital facts 2017-03 (Average month jan.-mar.17)
4 / 11 User structure Audience by federal state in Germany Number of users in million: 3 % / 0.14 M 2 % / 0.09 M 2 % / 0.13 M 1 % / 0.04 M 6 % / 0.33 M 23 % / 1.25 M 7 % / 0.39 M 18 % / 1.00 M 2 % / 0.11 M 5 % / 0.25 M 2 % / 0.10 M 6 % / 0.31 M 3 % / 0.19 M 10 % / 0.57 M 1 % / 0.04 M 9 % / 0.50 M Schleswig-Holstein Mecklenburg-Vorpommern Hamburg Bremen Brandenburg Berlin Niedersachsen Nordrhein-Westfalen Sachsen-Anhalt Sachsen Thüringen Hessen Rheinland-Pfalz Bayern Saarland Baden-Württemberg source: AGOF digital facts 2017-03 (Average month jan.-mar.17)
5 / 11 User structure Main target group: People from 20 to 49 years User demographics - age User demographics - gender 14 to 19 years 8 % 46 % men 54 % women 20 to 29 years 21 % 30 to 39 years 25 % 40 to 49 years 20 % 50 to 59 years 15 % 60 years + 11 % source: AGOF digital facts 2017-03 (Average month jan.-mar.17)
6 / 11 User structure 40 % of our users dispose of a net household income of over 3,000 EUR. Household size Net household income One-person-household 19 % Two-person-household 35 % 40 % > 3,000 10 % < 1,000 Multiperson-household 46 % Education Lower secondary education A-level 16 % 21 % 24 % 2,000 3,000 26 % 1,000 2,000 University degree Secondary schools 29 % 32 % source: AGOF digital facts 2017-03 (Average month jan.-mar.17)
7 / 11 Berlin.de The official website of Germany s capital 29.81 M Page Impressions * 3.07 M Unique User ** 1.03 M Berliner 9.00 M Visits * Target group: + metroplitans that are interested in culture & politics + tourists visiting Berlin Content: + information about Berlin + BerlinFinder + tourism & hotels, culture & tickets + channels (cars & motor, health & beauty, immovables & habitation, jobs & education, travel & trips, shopping, sport & fitness, food & drinks)
8 / 11 visitberlin.de The famous tourism site of Berlin 1.72 M Page Impressions * 0.19 M Unique User ** 0.60 M Visits * Target group: + Berlin visitors + Berliners interested in the city Content: + events & tickets + sightseeing & sightseeing tours + museums & art + restaurants + travel package offers + shopping
9 / 11 Berliner-Zeitung.de Berlin s largest subscription newspaper online 12.09 M Page Impressions * 2.07 M Unique User ** 0.50 M Berliner 5.43 M Visits * Target group: + self-employees & entrepreneurs + business, politically & Berlin interested individuals + small and medium-sized enterprises + influencers & decision-makers from business & industry Content: + finance and economy news + news from Berlin, Germany and worldwide + policy + health & sport + culture
10 / 11 Berliner-Kurier.de The online tabloid for Berlin 9.23 M Page Impressions * 1.24 M Unique User ** 0.27 M Berliner 3.77 M Visits * Target group: Mio. Visits * + employed Berliners between 20 and 59 years + persons interested in politics, sport and the city Content: + news & boulevard + sport + health, car & miscellaneous + lifestyle - topics
11 / 11 Your contacts in charge Our team Thomas Brettschneider René Semmlack Constantin Reich Madleen Blonske Head of Sales Senior Sales Manager Sales Manager Sales Manager immovables economy jobs & training health & beauty culture & tickets cinema events clubs tourism & hotels restaurants travel shopping Fon.: +49 30 2327-6321 Fon.: +49 30 2327-6410 Fon.: +49 30 2327-5903 Fon.: +49 30 2327-5661 thomas.brettschneider@berlinonline.de rene.semmlack@berlinonline.de constantin.reich@berlinonline.de madleen.blonske@berlinonline.de Ad Management Fon.: +49 30 2327-6403 media@berlinonline.de Already got banners? We ll gladly produce advertising materials for you. We can guide you through the whole process, from the first draft to the final advert. Please don t hesitate to contact us!