Aurora Tourism
China Daily Chief Reporter from Ottawa, 2013
YELLOWKNIFE TOURS LTD. Yellowknife Tours Ltd. is a Tour Operator mainly for Chinese market. Target the young to middle and retirement aged experienced travelers from Canada, USA, Hong Kong, Mainland China, Malaysia and Singapore. Goals.. We want to educate Asian markets that Yellowknife should be their travel destination for Aurora Viewing and unique wilderness outdoor adventure. Deliver a remarkable Arctic experience with outstanding customer service. Global tourism is on the rise. More international travellers, with more money..& ever more choices. But Canada s opportunity has never been greater. Today s travellers seek experience that are AUTHENTIC, ENGAGING, & UNFORGETTABLE!!!! And Canada s Got Them!!! Canada Tourism Commission,China, 2013
How can we share this wonderful experience? What would we have to do to accomplish? How do I enter the market? My GOAL is to
Due to the economic and government policy changes, there is a high growth potential of the Asian market, when the Chinese Tour Operators arrived in Canada 2010 they have mentioned: Chinese are more adapted to group travelling. They prefer the packaged tours with accommodations, meals, and sightseeing tours. Yellowknife Tours offer customized package tours especially designed for these targeted visitors. One stop service. * Tailor Made Unique Tourism Package Asian Market
With the ink on the agreement for Approved Destination Status (ADS) The ADS agreement between Canada and China was officially signed on June 24 2010, meaning the CTC and partners will now begin to work together to market Canada directly to the Chinese people. Said CTS President and CEO Michele Mckenzie, The Chinese estimate that 2015 there will be 100 million outbound travellers from China and we have to work together as an industry to ensure Canada gets its share of visitors. CTC s Canadian Signature Experiences, 3 pairs of the winners have been to the NWT. Our Canada, You can be Star promotion targets the growing number of big-spending independent Chinese travelers, says Derek Galpin, CTCChina managing director. Building off the success of last year s work, we want to create increased awareness of and interest in the provinces and territories around Canada that have been off the radar of Chinese consumers.
Benefits for NWT We want to work closely with the local tour operators to combine the best of the tours from them to provide the visitors with memorable and remarkable wilderness experience in the Arctic Region adventures. Different Airlines travelling from Vancouver to Yellowknife. West Jet, Air Canada, First Air and Canadian North will definitely benefit the increase of the new Chinese Tourism Market in the North Local hotels, remote lodge, restaurants, retail business owner, are included in our package services as well. Group booking from tourist will benefit local business. Raise awareness around the world about Yellowknife, NWT for the spectacular Aurora Borealis and the beauty of natural resources.
AIR CANADA/CATHAY PACIFIC/ First Air/Canadian North (PEK 北京 /PVG 上海 / HKG 香港 YVR 溫哥華 YEG/YYC YZF 耶洛奈夫 ) WEST JET ( YVR 溫哥華 YZF 耶洛奈夫 ) According to the latest statistics from CTC, flights between China to Canada increase in peak summer air capacity from 57 flights(2012) to 72 flights a week(2013) to 80 in 2014?
Market performances - Canada Tourists January to October 2013 Country Visitor numbers % 2012/2013 Germany 284,785-1.05% France 412,426 + 0.67% UK 575,535-1.34% CHINA 312,370 + 22% Hong Kong 113,266 + 8% Taiwan 56,988 + 18% Japan 201,391-0.66% Korea 128,079 + 4.35% Australia 229,371 + 2% Greater China 482, 624 48%
Emerging/Transition market performances Canada Tourists January to October 2013 Arrivals to Date Japan 2008 2011 2012 2013 South Korea Brazil Mexico China EMERGING/ 2013 YTD TRANSITION Arrivals 100,000 % 2013 / 2008 Japan 92,293 1.3% -19.0% South Korea 62,616 1.9% -26.8% Brazil 41,625 3.5% 34.8% Mexico 69,348 7.0% -40.1% China 312,370 22% 103.9% India 71,470-3.8% 30.2% Total 473,592 6.4% 1.3% India 0 % 2013 / 2012 200,000 Source: Statistics Canada, ITS Frontier Counts Note: Arrivals of tourists figures do not exclude same-day visitors by non-land crossing (air, water ways)
*According to NWT figures, Chinese tourists added 1.5 million dollars to the territory's economy in 2011. But McLeod noted that the market was only in its infancy. * "Our research and the Canadian Tourism Commission research indicates that Canada is the most favored destination now, so there's a lot of Chinese that want to visit (NWT), *"There's about 30 million people in their middle class that travel and there's an indication about 100,000 are interested in coming to the north, so we want to get all of them to come visit NWT
Yellowknife Tours Guests **Generates approximate 4000 hotel nights
Dec 2013 Mar 2014 Source: Frontier Visitor Center, Yellowknife
Aurora tour on Aboriginal site, Malaysia 2013
Aboriginal Cultural Aurora Tour
Old Town Glass Workshops, YK
1st Travel Show in Beijing, 2011
ITE Travel Show, Hong Kong 2012
CTC Showcase Canada, Beijing 2012
Rendez-vous Canada, Edmonton 2012
Rendez-vous Canada, Ottawa 2013
ITE Trade Show, Hong Kong 2013
China Trade Mission, 2013 &2014
China Trade Mission with Travel agents, Hong Kong 2014
Astronomy Society, Shanghai, 2013
Incentive Group, Singapore 2013
Fall season, Beijing 2013
Lunar Chinese New Year, Hong Kong 2014
Photography Group, Hong Kong 2014
Visitors from Hong Kong 2014