Guide to the Las Vegas Downtown Project Marketing Materials

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Guide to the Las Vegas Downtown Project Marketing Materials This finding aid was created by Tom Sommer on September 25, 2017. Persistent URL for this finding aid: http://n2t.net/ark:/62930/f18c9s 2017 The Regents of the University of Nevada. All rights reserved. University of Nevada, Las Vegas. University Libraries. Special Collections and Archives. Box 457010 4505 S. Maryland Parkway Las Vegas, Nevada 89154-7010 special.collections@unlv.edu

Table of Contents Summary Information... 3 Historical Note... 3 Scope and Contents Notes... 4 Arangement Note... 4 Administrative Information... 4 Names and Subjects... 5 Collection Inventory... 5 - Page 2 -

Summary Information Repository: Creator: Title: ID: University of Nevada, Las Vegas. University Libraries. Special Collections and Archives. Downtown Project Las Vegas Downtown Project Marketing Materials MS-00654 Date [inclusive]: 2013-2014 Physical Description: Language of the Material: Preferred Citation 0.4 Linear Feet (1 box) English Abstract: The Las Vegas Downtown Project Marketing Materials (2013-2014) are comprised of publications pertaining to the Downtown Project in Las Vegas, Nevada. The collection includes issues of the weekly publication Downtown Project and press kits promoting the variety of events, restaurants and meeting places in the Downtown Project area. Las Vegas Downtown Project Marketing Materials, 2013-2014. MS-00654. Special Collections, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. Historical Note In 2010, Tony Hsieh, CEO of the online retail store Zappos, made the decision to moved the corporate headquarters from Henderson to downtown Las Vegas. He would soon focus on transforming the downtown area into a residential, business, and technology center. This move would be intertwined with his other business ventures which would soon be termed the "Downtown Project" and bring in new restaurants, retailers, and technological opportunities to downtown Las Vegas. One of the ideas behind this venture is to preserve innovation at Zappos while creating a hybridization of the company with the urban environment around it. The Downtown Project was officially launched in January 2012 with $350 million investment to spur the redevelopment of downtown Las Vegas. As of 2015 it includes a wide range of businesses like the Downtown Container Park, new restaurants including EAT, Fremont East Studios, the Learning Village, and a state-of-the-art performance theater called Inspire. Sources: - Page 3-

Issie Lapowsky. Tony Hsieh Makes Strides with Vegas Downtown Project. Inc. Article from May 22, 2013. http://www.inc.com/issie-lapowsky/tony-hsieh-vegas-downtown-project-strides.html (accessed February 17, 2015). Downtown Project. Downtown Project About. Downtown Project. http://www.downtownproject.com/about (accessed February 17, 2015). Scope and Contents Notes The Las Vegas Downtown Project Marketing Materials (2013-2014) are comprised of publications pertaining to the Downtown Project in Las Vegas, Nevada. The collection includes issues of the weekly publication Downtown Project and press kits promoting the variety of events, restaurants and meeting places in the Downtown Project area. Arangement Note Materials are arranged chronologically. Administrative Information Access Collection is open for research. Publication Rights Materials in this collection may be protected by copyrights and other rights. See Reproductions and Use on the UNLV Special Collections website for more information about reproductions and permissions to publish. Acquisition Note Materials were donated in 2014 by the Downtown Project; accession number 2014-047. - Page 4-

Processing Note Guide to the Las Vegas Downtown Project Marketing Materials The collection was minimally processed by Tom Sommer in 2015 at the time of accessioning. Material is described at the collection level. The material was quickly reviewed to provide a general description of the contents and an estimate of dates represented in each box. Loose documents were foldered. No further work was performed on the materials. Names and Subjects Business enterprises Nevada Las Vegas Restaurants -- Las Vegas -- Nevada Collection Inventory Title/Description Publications and Marketing: Downtown Project weekly publications and Downtown Events press kits, 2013-2014 Containers box 01 - Page 5-