Czech Airlines Ambient Media
Our Passenger Profile Gender of Czech Airlines passengers (in %) Female 54% Male 46% Age (in %) 15 24 25 34 35 44 45 54 55+ 13% 33% 26% 17% 11%
1 276 2 Czech Airlines Fleet AIRBUS A330 300 9 Airbus A319 for short and medium-haul routes, up to 144 seats AIRBUS A330 300 1 276 2 OK-GFR 1 Airbus A330 for long-haul routes, up to 287 seats 1 276 2 3 ATR 42 500 for short-haul routes, up to 48 seats OK-GFR 5 ATR 72 500 for short-haul routes, up to 64 seats OK-GFR
Advertising Options During Check-in Process Boarding pass advertising E-ticket itinerary banners Boarding pass banners On-Board Marketing materials in seat pockets Marketing materials distributed by crew Videos screened on-board On-board announcements Economy class bolster covers Pillow covers Sampling placed on food trays Napkins / Serviettes Refreshing wipes Overhead bin stickers Special ambient media Aircraft exterior branding Media other than aboard an aircraft Czech Airlines homepage banners Mobile application banners Advertising in flyok, an in-flight magazine Direct mail to OK PLUS programme members Presentations at events abroad Logo placement inside the on-board refreshments offer
Ambient Media at Check-in
Boarding Pass Advertising Available advertising space is on the reverse side of the slip left to passengers. Boarding pass advertising placement is only possible on routes operated from Prague. 1 month Format: print quality pdf Siyze: 82 55 mm
E-ticket Itinerary Banners Banners placed in E-ticket itineraries sent to passengers by Czech Airlines offices. 1 month Size: 728 90px (96DPI) Format: jpg, png
Boarding Pass Banners Banners placed on Boarding Passes. 1 month Size: 728 90px (96DPI) Format: jpg, png
Ambient Media On-Board
Marketing Materials to be Placed in Seat Pockets Fliers placed in seat pockets of all Czech Airlines aircraft together with Czech Airlines in-flight magazine and safety instructions. Placement is possible in both Business and Economy Classes. 1 week A4 size at a maximum
Marketing Materials Distributed by Crew Fliers handed out aboard aircraft by the crew. Fliers can be distributed in both Business and Economy Classes on all Czech Airlines-operated flights. It is also possible to select particular flights only. 1 week A4 size at a maximum
On-Board Announcements A commercial message can follow an operational message by the captain or head of cabin. 1 week
On-Board Video Screening Video screens are located in both Business and Economy Classes. Only videos with subtitles can be screened (no audio). Length of spots is subject to negotiation. Video screening options are territorially limited to destinations operated by Airbus aircraft. 1 month 640 x 480 resolution (4:3 side ratio), mp4 format
Economy Class Bolster Covers Placed on all seats of all Czech Airlines aircraft. Advertising placement is on the back side, at passenger eye level. Economy class bolster covers are colour-coded. 1 month Format: print quality pdf Size: 175 52 mm
Pillow Covers Pillow covers for Business and Economy Class passengers on selected routes. 3 months Format: print quality pdf Size: 270 270 mm
Food Tray Sampling Food trays are used for serving refreshments on all flights in Business Class and on longer flights in Economy Class. Examples of sampling: chocolate samples, small gifts, etc. Flights where sampling will be offered to passengers can be specified by the client. 1 month Based on individual agreements
Napkins / Serviettes Paper napkins are given to passengers together with drinks and selected refreshments. Napkins are used in both Business and Economy Classes aboard all Czech Airlines aircraft. 1 week Format: print quality pdf Size: 124 124 mm (složený) * * Unfolded napkin size: 250 x 250 mm
Refreshing Wipes Designed for passengers in Business Class. One side of the refreshing wipes packaging can be used for advertising placement. 1 month Format: print quality pdf Size: 87 45 mm
Overhead Bin Stickers Stickers covering the overhead bins (above passenger seats). The entire bin surface area can be used for advertising placement. Clients can opt for either the entire Czech Airlines Airbus fleet or the entire Czech Airlines fleet, including ATR aircraft subject to an agreement. 6 months
Special Ambient Media
Aircraft Exterior Branding Aircraft exterior can be used for either exclusive branding communication by the client (i.e. upon use of the entire aircraft exterior) or co-branding communication with Czech Airlines (i.e. upon partial use of aircraft exterior). Advertising can be done either as stickers or by lacquering. 12 months Lacquering or stickers based on campaign range
Media Other than Aboard Aircraft
czechairlines.com Homepage Banners Banners placed on Czech Airlines homepage s bottom part. 1 month King size banner: 1250 475px Service banner: 300 160px Format: jpg, gif, swf
Mobile Application Banners Full-size advertising displayed prior to download of the Czech Airlines mobile application s initial page. 1 month Required sizes: 1080 1920px, 960 1280px, 1242 2208px, 640 1136px, 640 960px, 750 1334px Format: jpg, gif
flyok, In-flight Magazine, Advertising Review is a trilingual (Czech, English, Russian), bimonthly lifestyle magazine with international reach, distributed on all Czech Airlines flights, carried by all Czech Airlines foreign subsidiaries and Czech centres at Czech Airlines-operated destinations, by the most prominent Czech hotels and restaurants, and Czech travel agencies. Number of copies: 40,000 Format: 200 250 mm Binding: V2 Inner page material: 90g LWC Novapress Cover material: 220g chalk mat + 1/0 UV lacquer finish Colour options: 4/4 CMYK
Additional Media Other than Aboard Aircraft Direct mail in a form of an article to OK PLUS programme members sent to 90,000 e-mail addresses Presentations at Czech Airlines events abroad range and scope subject to an agreement Logo placement in on-board refreshments offer in Economy Class
Contacts Ing. Jitka Hemmerová Marketing Manager tel: +420 235 002 947 e-mail: jitka.hemmerova@csa.cz Czech Airlines Evropská 846/176a, 160 06 Prague 6, Czech Republic All visuals for the above-listed ambient media are subject to an approval by the Czech Airlines Marketing Manager.