Train Stations are not just arrival and departure locations The Railway Study Association Mike Goggin 31 October 2017
Contents Introduction to Steer Davies Gleave The Passenger The Neighbour & Non-Traveller The Railway Operator The Investor Community Implications Railway Stations webinar - The Railway Study Association 31 October 2017 2
Steer Davies Gleave: Complex problems. Powerful answers. We are a consultancy that combines commercial, economic, technical and planning expertise. Finding powerful answers to our clients complex challenges across cities, infrastructure and transport. Answers that help people, places and economies thrive. Railway Stations webinar - The Railway Study Association 31 October 2017 3
Our rail credentials and experience are diverse Rail demand and revenue forecasting Rail pricing and fares Financial modelling Rail operations and costing Rail strategy development and implementation Investment and business case Route finding and (pre-feasibility) studies Rail project sponsorship and management Procurement of fixed and moving assets Rail franchising - bidding, specification and evaluation Ticketing and retailing Strategic Engineering Advice Technical Due Diligence Commercial Due Diligence Plus for railway stations: Station & Interchange design support Station accessibility, inclusivity and servicing People movement, wayfinding and signage Policy and strategy review Railway Stations webinar - The Railway Study Association 31 October 2017 4
The (physical) arrival and departure point for passengers Gateway to the network of journey opportunities Access to, and connectivity between, train services The basics of boarding and alighting My local station Ticket fulfilment for the passenger Stations are a driver of passenger dissatisfaction rather than satisfaction Unlikely to change a poor train service experience to a good one but can make it worse Can probably cause some additional delight if the basics of train service are present Revenue collection and protection for the railway An opportunity to extend the service offer An opportunity to influence perception Railway Stations webinar - The Railway Study Association 31 October 2017 5
But the passenger and their world is changing The consumer: Increased mobile connectivity Increased need for convenience & choice Longer journeys Gig economy Demographic changes The train service: Increased train frequencies Better train information Punctuality and reliability improvements Ticket retailing improving Railway Stations webinar - The Railway Study Association 31 October 2017 6
This has material implications and opportunities Passengers need Less time at the station Fewer essential functions However passengers are expecting more assured ease of use and seamless journeys like to have convenient access to other parts of their lives No diminution of service even if footfall is growing Great stations like X, Y or Z And the railway is changing at the same time Increased burden of railway cost shifted to passengers Increased governance and CSR expectations Increased drive for efficiency and reduced station staffing Potentially stations: with redundant building space with less continuous staff presence with greater connectivity and intelligence facing new consumer demands unrelated to the journey which are expected to excel in their attractiveness and welcome with expectation of wider contribution to society facing continuous change and need to flex Railway Stations webinar - The Railway Study Association 31 October 2017 7
A hassle free environment for each passenger Ease of use = ( W + Cv + Ch + (Ej x Ex) ) ( UC + Cx) Railway Stations webinar - The Railway Study Association 31 October 2017 8
A unique place in our communities 99.6% of England s population within 30 minute drive of a station 88.6% within a 20 minute cycle ride 20.3% within a 10 minute walk Railway Stations webinar - The Railway Study Association 31 October 2017 9
Not just for arriving and departing passengers? The railway can impose itself and not always beneficially 8.1% live near a railway line but are more than 5km from a station Declining social infrastructure and public spaces Landmarks Gathering places Public infrastructure, e.g. toilets The railway and station create noise from their activities Part of the nation s infrastructure History of investment Railway Stations webinar - The Railway Study Association 31 October 2017 10
Not all neighbours are passengers Recognise the burden of the railway on many neighbours Railway & station noise Anti-social hours Traffic congestion & illegal parking Station servicing Physical barrier in neighbourhoods Antisocial behaviour Remove or mitigate the impacts Encourage non-car accessibility Optimise station/railway servicing Tackle antisocial behaviour Inform and equip neighbours Engage and seek buy-in Railway Stations webinar - The Railway Study Association 31 October 2017 11
You've got to accentuate the positive, Eliminate the negative Reward proximity of the railway and the station Provide community purpose and value beyond transport Actively work with the local community Railway Stations webinar - The Railway Study Association 31 October 2017 12
The Railway Operator s agenda Support train movement and effective station dwell times Increasingly important as network capacity and resources are tightly diagrammed Increasingly difficult as demand increased Minimise the risk at the platformtrain interface Support the efficient operation of the station and wider network Assist in the challenge of managing in disruption Contribute to the CSR opportunities and credentials Railway Stations webinar - The Railway Study Association 31 October 2017 13
The Investor community Public sector National Governments Local Enterprise Partnerships and Local Authorities Combined Authorities Commercial investors Retailers and advertising concessions Property Developers Adjacent landowners, developers and property managers Commercial railway investors Franchise operators Network Rail Infrastructure or Station Concession holders Railway Stations webinar - The Railway Study Association 31 October 2017 14
The Commercial Investor Station Trading Opportunities to raise revenue from stations and their users are multiple, e.g. Fixed and pop-up retailing Advertising and promotions Concessions, e.g. left luggage Toilets Transport access, e.g. car parks, taxi ranks, cycle facilities, coach stands The reality of opportunity is that it varies across the GB station estate Function of usage and neighbourhood 2013 study estimated 150m p.a. value in GB NR Managed Stations continue to perform well c.260 stations with material market potential Railway Stations webinar - The Railway Study Association 31 October 2017 15
The Public Investor Best outcome comes from a synergy of investment Virtuous loop of station and surrounding area investment Supports both national and local economic impacts Requires Clear and shared vision Development patience and graft Flexibility From: Value of Station Investments report available at www.steerdaviesgleave.com Railway Stations webinar - The Railway Study Association 31 October 2017 16
The Commercial Investor - property Evidence of success Broadgate, Birmingham, Kings Cross, Stratford, Cannon Street, London Bridge Solum JV schemes A challenging environment Operational challenge and liabilities Construction logistics Preserving customer safety and experience Multiple players Different objectives Regime set up to protect from change Complex contracts Railway Stations webinar - The Railway Study Association 31 October 2017 17
An operation that excels everyday across multiple aspects Resilience Value for Money Staff Feedback & continuous improvement Passenger Services Sustainability PRM Assistance Retail & Leisure Asset Management Engagement / Experience Information Cycling Ticketing / Gates Technology Onward Journey Railway Stations webinar - The Railway Study Association 31 October 2017 18
What are the implications? Thinking outside of the (railway) box Passenger expectations are shaped not by the railway but outside of it Many of the challenges and opportunities need wider solutions and participation Plain English and empathy Wrestling the challenge of intuitive, choice and convenience Not always pulling in same direction Rarely optimised as a bolt-on Practical detail at the heart Meet the railway operational agenda Support efficiency Recognise the impact on the community Prioritise and flex Different solutions and different tactics required Requires entrepreneurism Railway Stations webinar - The Railway Study Association 31 October 2017 19
Questions Mike Goggin mike.goggin@sdgworld.net DISCLAIMER: This work may only be used within the context and scope of work for which Steer Davies Gleave was commissioned and may not be relied upon in part or whole by any third party or be used for any other purpose. Any person choosing to use any part of this work without the express and written permission of Steer Davies Gleave shall be deemed to confirm their agreement to indemnify Steer Davies Gleave for all loss or damage resulting therefrom.