Ilka Boge, 23.11.2010
Index of contents Construction Phase Project Team Costs Public Area Business Area Business Events Further locations: grandstand 2
Key facts Team of the Second Bundesliga Archievement: First Bundesliga: 1967 1970 and 2006/07 Cup finalist 1953/ 1965/ 2004 Third round Uefa Cup 2004/2005 A regionally situated club borders: the Netherlands Belgium Borussia Mönchengladbach 1. FC Köln 3
Key facts Urban: located close to the city Special construction build for football 32.900 visitors one level stadium stands: more than 10.000 people Implementation of devotional objects Old stadium clock wave-breaker Design of stadium walls with graffity tight steep - loud 4
Construction phase European advertisment of the tivoli project January 2007 Groundbreaking May 2008 Dedication new stadium 17. August 2009 5
Project Team/ corporate form TSV Alemannia Aachen e.v. (membership cooperation) subcompany Alemannia Aachen GmbH subcompany (limited company) Frithjof Kraemer, director Erik Meijer, director Alemannia Stadion GmbH (limited company) Frithjof Kraemer, director Stephan van der Kooi, general manager Hellmich building company General contractor 6
Costs Stadium Stadium eqiupment components kitchen kiosk furniture access control Käfer Klub (Kids Club) Klömpchensklub (restaurant) Merchandising store building cost reserve total sum 42,5 million Euro 6,5 million Euro 1 million Euro 50 million Euro 7
Costs equity capital fan asset (part of captial) credit capital 15 million Euro 4,2 million Euro 35 million Euro 8
Public area/ ticketing 25.000 22.200 20.000 18.300 15.000 visitors 10.000 5.000 0 2009/10 2010/11 22.200 Visitors had been in the stadium last season The avarage amount per ticket was 22 Euro 9
Public area/ catering turnover Turnover football season 2009/2010 turnover in total: 1.117.716 Ø public catering 3,92 (without St.Pauli: 3,81 ) Ø turnover 65.748 (without St.Pauli: 60.989 ) Aims football season 2010/2011 turnover in total: 1.000.000 Ø public catering 3,90 4,00 Ø turnover: 55.000 60.000 10
grandstand/ Business Area 2000 sqaure meter per level (two levels) Seats: 1.348 28 VIP Boxes 3 Event Boxes Two catering areas per Level Eight bars Two kitchens 11
Business Area VIP Boxes VIP Boxes 30 28 25 21 20 15 10 5 0 total capacity sold Capacity utilisation: 75% Every VIP Box per 12 people Seperate catering and service in each VIP Box 42.000 56.000 Euro per VIP Box per season 12
Business Area Business Seats 1400 1348 1200 1048 1000 800 600 400 200 0 total capacity sold Capacity utilisation: 77,7 % 3.100 Euro per seat per year 13
Advertisment in the stadium Two Video walls Boards in two lines first line: moving board second line: fixed boards Cam carpets Tribune Sponsors Marketing revenue per year: 40% of the total budget 14
Business & Events Two events per week 5 2500 People Different seating systems Full service package Catering Technical support Service Entertaiment Consultancy 15
Business & Events Kind of event Turnover Quantity Conference 213.097,75 47 Company events 487.032,41 20 Incentives 67.669,85 3 Exhibitions 49.082,00 3 Private events 84.312.31 19 Use of VIP boxes 11.060,14 36 16
Business & Events account; 415.037,93 turnover costs account turnover; 940.182,37 costs; 524.808,44 fixed time: 01.08.2010 17
Käfer Klub (Kids Club) 45 43 40 35 30 25 26 24 21 20 15 10 9 10 12 11 12 6 7 14 5 0 0 0 Season 2009/ 10 1860 München Cottbus Berlin Ahlen Paderborn Karlsruhe Kaiserslautern Oberhausen Düsseldorf Bielefeld Augsburg Koblenz Greuther Fürth Duisburg Kids event bookings: three per month 100 square meter 50 people 18
Klömpchensklub (restaurant) 360 square meter 80 Seats Lunch time concept turnover: 200.000 Euro per year 19
Media room/ Merchandising store Media room 190 square meter 130 people Merchandising store 300 square meter 200 articles 20
The Footballstadium TIVOLI fullfills everyones wish 21
Contact Alemannia Aachen GmbH Sonnenweg 11 52070 Aachen Telefon: 0241 / 9 38 40-302 Telefax: 0241 / 9 38 40-309 E-Mail: ilka.boge@alemannia-aachen.de Internet: www.alemannia-aachen.de 22