Air Merchandising Capabilities. Sabre Travel Network

Air Merchandising Capabilities Sabre Travel Network Wednesday, August 04, 2010

What is driving all of this?

Merchandising Trends Unbundled pricing Bundled pricing Hybrid pricing $200 fare premium seat + $50 insurance + $10 $300 fare Included in fare checked bags meal $ 250 fare Included in fare + $50 ancillary checked bags + $40 bonus miles hotel + $50 $300 total $300 total $300 total 4

But, before any more, a little history

However

Let s look at it a little closer, as things tend to get more complicated

Fares do not include (a) a September 11th Security Fee of $2.50 per enplanement originating at a U.S. airport; Spiritair.com (b) up to $18 Fare per round trip in local airport charges; $ 197.40 (c) a segment tax of $3.70 per U.S. domestic flight segment (a flight segment is defined as one takeoff and landing); and (d) $8 Security Passenger FeeUsage Fee per one 2 way * $2.50 of travel. 5.00 Local Airport Charges $18.00 18.00 Additionally, fares for international itineraries (including Puerto Rico and the US Virgin Islands) do not include (e) governmental Passenger Usage taxes Fee and fees (including 2 * $8.00 U.S. government 16.00 excise tax) of up to $125 per round trip. Segment Tax 2* $3.70 7.40 Additionally, if sold in, or travel originates in a country outside of the U.S., additional taxes may apply (up to 22% of Government the fare value Taxes per country). ~ $125 pp??? Additional Taxes ~ 18% of fare??? For travel before August 1, 2010 fees from $19 for the first checked bag will apply (fare shown does include one free Baggage carry-on). If not purchased at??? spiritair.com, additional??? fees may apply. Effective for reservations purchased on or after April 6, 2010 for travel August 1, 2010 and beyond all customers Total are Fare allowed one free personal carry-on At least item. 1st $ 243.80 and 2nd domestic checked bags are $15 at spiritair.com for Spirit $9 Fare Club members; $25 without But who really knows??? membership. 1st and 2nd international checked bags are $20 at spiritair.com for Spirit $9 Fare Club members; $30 without membership. Carry-on bag is $20 with $9 Fare Club membership; $30 without membership. If purchased at the departure gate, additional fees may apply. Fares are subject to availability and may not be available for flights on all days. Reservations are non-transferable. Certain restrictions apply.

Airlines are still experimenting with how much extra they can charge for seat assignments, which currently range from $5 to $50 or more for a domestic flight. New wave of fees in the airline industry surcharges for certain seats but the prices carriers are charging are all over the map. Spirit Airlines does not even inform customers until after they have bought a ticket that there will be an additional fee to choose a seat, while representatives from Continental and US Airways refused to reveal the range of seat fees they charge. By SUSAN STELLIN Published: May 4, 2010 18

So, how much is it really???

We need better shopping, pricing, fulfillment and reporting

Sabre s Merchandising Solutions Where we ll soon be Where we are Where we ve been 21

Sabre s Merchandising Solutions Supporting cross-channel airline branding Direct channels Travel agent desktop Corporate traveler tools Managing ancillary sales both direct and indirect Midwest United Westjet JetBlue Where we ve been 22

Airline Branding Merchandising Manager Branded fares Input your unique brand data Support definition by fare basis code Support by inventory class Unique brands per market

Branded Fares

Fare Branding Around the World

GetThere One Way/Flex Fares

Ancillary Sales

Jump Page

Creating APAY for first YX segment (fill in payment details and click ADD)

Pay For Seats

Westjet Seats in Turbo Sabre

Sabre s Merchandising Solutions New ancillary sales capabilities Increasing support of industry standard merchandising and ancillary sales Where we are Where we ve been 39

AeroMexico Branded Fares

Shopping, Pricing and Booking BG Baggage GT Ground Transportation IE Inflight Entertainment LG Lounge MD Medical ML Meal/Beverage PT Pets SA Pre-reserved Seat Assignment UN Unaccompanied Travel (Escort) Travel Policy Integrated Profile Shopping and Pricing EMD Fulfillment 43

GetThere Seat Map with Premium Fees Hover over the seat to see seat number and associated seat fee Fee shown next to the seat number New icon to indicate seats with fees

Industry standard tools Availability 115JULNYCFRA«15JUL THU NYC/EDT FRA/ 6 1LH 401 F9 A9 C9 D9 JFKFRA 355P 530A 1 744 M 0 DCA /E Z9 Y9 B9 M9 H9 Q9 V9 W9 S9 *AE 2UA/LH 8840 F2 C4 D4 Y4*JFKFRA 355P 530A 1 744 M 0 DCA /E B4 M4 H4 Q4 V4 W4 S4 T4 K0 L0 3LH 403 F9 A9 C9 D9 EWRFRA 550P 725A 1 744 M 0 TQS DCA /E Z9 Y9 B9 M9 H9 Q9 V9 W9 S9 *AE 4ET/LH 1609 C4 J4 D4 Y4*EWRFRA 550P 725A 1 747 M 0 TQS DCA /E G4 S4 B4 H4 K4 L4 V4 M4 X4 Q4 5AI 144 F2 A2 O0 P0*EWRFRA 625P 800A 1 77W M 0 DCA /E C4 D4 I0 R0 J4 Z0 Y4 B4 M4 H4 6CO 50 J9 C9 D9 Z9*EWRFRA 725P 925A 1 777 D 0 DCA /E Y9 B9 M9 H9 K9 Q9 U9 V9 G9 W9 *AE * - FOR ADDITIONAL CLASSES ENTER 1*C * - FOR AIR EXTRAS ENTER 1*AE

Availability specific ancillaries per flight 1*AE«LAX-NYC FRI 09JUL10 PRICES SHOWN IN USD SERVICE TYPE LH CO 1 WINDOW 5.00 8.00 2 AISLE 6.00 10.00 3 EXIT 15.00 4 BAG 1 15.00 NO CHRG 5 BAG 2 25.00 15.00 6 UNACCOM MNR 100.00 100.00

Sabre s Merchandising Solutions New ancillary sales capabilities Increasing support of industry standard merchandising and ancillary sales Where we are Where we ve been 47

Sabre s Merchandising Solutions Air Total Pricing Where we ll soon be Where we are Where we ve been 48

Booking Select segment and book *A«1.1MANNING/RICHARD 1 LH 403Y 15JUL Q EWRFRA SS1 550P 725A 16JUL F /DCLH /E US LAW SEE PNR ACCESS OR NEWS KEYWORDS PLS CHECK SPECIAL RULES FOR CABIN BAGGAGE TKT/TIME LIMIT 1.TAW/ PHONES 1.DFW 682-605-1423-T B4T0.HDQ*H1O 0938/13OCT09

Pricing Advising ancillaries are available 1.1MANNING/RICHARD 1 LH 403Y 15JUL Q EWRFRA SS1 550P 725A 16JUL F /DCLH /E WP«ATSE V2 SEARCH IN PROGRESS - PLEASE WAIT BASE FARE TAXES TOTAL 1- USD2702.00 113.10XT USD2815.10ADT XT 16.10US 2.50AY 90.00YQ 4.50XF 2702.00 113.10 2815.10TTL ADT-01 Y NYC LH FRA2702.00Y NUC2702.00END ROE1.00 XFEWR4.5 CHG BA FOC/CNX BA FOC VALIDATING CARRIER - LH *** AIR EXTRAS AVAILABLE SEE WP*AE ***

Pricing Lists ancillaries available for itinerary WP*AE«AIR EXTRAS ADT DESCRIPTION CXR SEG/CPA FEE 1 SA-WINDOW SEAT LH 1-JFKFRA 5.00 2 SA-AISLE SEAT LH 1-JFKFRA 6.00 3 SA-EXIT ROW LH 1-JFKFRA 15.00 4 BG-FIRST CHECKED BAG LH 1-JFKFRA 15.00 5 BG-SECOND CHECKED BAG LH 1-JFKFRA 25.00

Booking By line number WP*AE«AIR EXTRAS ADT DESCRIPTION CXR SEG/CPA FEE 1 SA-WINDOW SEAT LH 1-JFKFRA 5.00 2 SA-AISLE SEAT LH 1-JFKFRA 6.00 3 SA-EXIT ROW LH 1-JFKFRA 15.00 4 BG-FIRST CHECKED BAG LH 1-JFKFRA 15.00 5 BG-SECOND CHECKED BAG LH 1-JFKFRA 25.00 01AE3/4«

Graphical view of Air Extras provided

Booking New PNR fields 1.1MANNING/RICHARD 1 LH 403Y 15JUL Q EWRFRA SS1 550P 725A 16JUL F /DCLH /E *AE-1.1 1.1 MANNING/RICHARD 1.EXIT ROW SEAT 33C *KD1/ISSUE EMD AMOUNT - 15.00USD TOTAL 15.00USD FLIGHT LH 403Y15JULEWRFRA EMD/CONFIRMATION NO. 2.FIRST BAG *HK1/CONFIRMED AMOUNT - 15.00USD TOTAL 15.00USD FLIGHT LH 402Y15JULEWRFRA EMD/CONFIRMATION NO. 1234567891011C1

Pricing Includes ancillaries and total price WP«ATSE V2 SEARCH IN PROGRESS - PLEASE WAIT BASE FARE TAXES TOTAL 1- USD2702.00 113.10XT USD2815.10ADT XT 16.10US 2.50AY 90.00YQ 4.50XF 2702.00 113.10 2815.10TTL ADT-01 Y NYC LH FRA2702.00Y NUC2702.00END ROE1.00 XFEWR4.5 CHG BA FOC/CNX BA FOC VALIDATING CARRIER - LH AIR EXTRAS ADT DESCRIPTION CXR SEG/CPA FEE 1 SA-EXIT ROW LH 1-JFKFRA 15.00 2 BG-FIRST CHECKED BAG LH 1-JFKFRA 15.00 GRAND TOTAL AIR FARE+AIR EXTRAS USD2845.10

WC*2AE«ESTIMATED AIR EXTRAS PER PASSENGER BG -BAGGAGE CXR SEG/CPA FEE WPNI P1ADT/1C11 AES-BG2/ML/SA FFE-AA2/DL5«1 ALL-FIRST BAG CO 1-IAHSAN 15.00 BARGAIN FINDER PLUS IN PROGRESS PLEASE 2 ALL-SECOND WAIT BAG CO 1-IAHSAN 25.00 WPNI P1ADT/1C11 AES-BG2/ML/SA FFE-AA2/DL5 CURRENT ITINERARY-ALREADY BOOKED ML AT -MEALS LOWEST AVAIL FARE CXR SEG/CPA FEE 1 CO 403 B 20OCT T IAH 3 ALL-DINNER SAN 0735A 0900A 739 0 /E CO 1-IAHSAN 9.00 1ADT 523.10 523.10 AIR EXTRAS 54.00 1ADT 523.10 523.10 SA -SEATS AIR EXTRAS 54.00 CXR SEG/CPA FEE TOTAL FARE - USD 1046.20 TOTAL 4 WITH ALL-EXIT AIR EXTRAS WINDOW 1154.20 CO 1-IAHSAN 5.00 USE WC*0AE TO DISPLAY FEE DETAILS TOTAL AIR EXTRAS PER PASSENGER 54.00 BARGAIN FINDER PLUS ITINERARY OPTIONS OPTION 1 1 AA 1779 B 20OCT T IAH DFW 0220P 0339P 738 0 /E 2 AA 1149 B 20OCT T DFW SAN 0430P -533P 777 0 /E 1ADT 523.10 523.10 AIR EXTRAS 0.00 1ADT 523.10 523.10 AIR EXTRAS 0.00 TOTAL FARE - USD 1046.20 TOTAL WITH AIR EXTRAS 1046.20 USE WC*1AE TO DISPLAY FEE DETAILS OPTION 2 1 CO 1095 B 20OCT T IAH SAN 0900P 1033P 753 0 /E 1ADT 523.10 523.10 AIR EXTRAS 54.00 1ADT 523.10 523.10 AIR EXTRAS 54.00 TOTAL FARE - USD 1046.20 TOTAL WITH AIR EXTRAS 1154.20 USE WC*2AE TO DISPLAY FEE DETAILS

Traveler Self Manage

Fulfillment through standard processes Standard reporting tools 60