JAPAN AIRLINES MEDIA INFORMATION 1 2017.12.05
Features of JAL media The JAL Group s network is both Japan-wide and worldwide. We have a variety of advertising media targeting JAL Group customers, who annually number over 32.88 million passengers for domestic flights and over 8.28 million passengers for international flights. 1 We invite you to use these media as part of your promotional efforts. 1 2 3 4 5 Overwhelming Reach We can appeal to over 2.74 million domestic passengers per month and over 690,000 international passengers per month. 2 JAL s Brand Power The JAL brand is a guarantee of customer confidence. On international routes we are No. 1 in terms of the reuse intention rate and recommend to others rate. 3 The effectiveness of the advertising will further improve with repeated placements. Ability to Reach Business Leaders The main customers of JAL are males aged 40 to 50 and females aged 30 to 40, which are the generations that lead consumption. In addition, approx. 30% have an annual income of 10 million yen or more. 4 Ability to Get Your Message Across to the Advertising Target Effective appeals can be made according to customers travel behaviors, such as whether their travel is domestic or foreign, for business or travel, and the periods at which they use JAL. Ongoing Ability to Develop Advertising We propose an integrated advertising campaign that starts from the time customers leave their home, covers the time they are in the departure airport, the time they are in-flight, and continues up until they reach the destination airport. Types of Advertising Media & Vital Points We can deploy advertising media to suit various situations, from the time customers leave home up until when they are in-flight. Print media Video media Home AGORA Airport AGORA (Some airport lounges) Domestic flight SKYWARD P.6-7 P.6-7 P.5 SKYWARD P.5 In-flight International flight JAL Mooove! P.8 CF before movies P.9 Promotion Program P.11 AGORA (Some first-class seats) CF before videos 1. Annual totals from JAL monthly reports for fiscal 2016. 2. Monthly average from JAL monthly reports for fiscal 2016. 3. JCSI (Japan Version of Customer Satisfaction Index) for fiscal 2016. 4. Research by JAL. P.6-7 P.10 1
The Environment in Japan Surrounding the Air Travel Market Users of both domestic and international air travel are expected to further increase. Trends in numbers of domestic flight passengers 1 The number of people who use aircraft as a means of domestic transportation has increased annually. This annual increase is expected to continue as the 2020 Tokyo Olympics come closer. In 2016, the number of domestic flight passengers was around at least (Unit: 10,000 people) 1.3 million more than in 2015. 10,000 9,451 9,587 9,720 Trends in numbers of Japanese travelers 2 Approx. 17 million Japanese per year are expected to travel abroad in the next few years. (Unit: 10,000 people) 1,900 1,849 1,700 1,747 1,690 1,621 1,711 In 2016, 17.11 million Japanese people left Japan to travel abroad. 9,000 9,094 1,500 8,494 1,300 0 2012 2013 2014 2015 2016 Year 8,000 7,000 6,000 Foreign visitor trends 3 The number of foreigners who visit Japan for sightseeing and other purposes is increasing annually. In particular, the number of visitors to Japan from other countries in Asia is expected to increase even further. 2,500 2,000 (Unit: 10,000 people) Tourists mainly from Asia are coming to Japan in ever increasing numbers. 1,973 2,403 In 2020, the number of visitors to Japan is expected to the 40 million level. 0 2012 2013 2014 2015 2016 Year 1,500 1,000 500 836 1,036 1,341 Asia Europe North America Oceania South Africa, Africa, stateless travelers, other 1. Aircraft Traffic Transition Table Ministry of Land, Infrastructure, Transport and Tourism 2. Immigration Statistics, Ministry of Justice 3. Number of Foreign Visitors to Japan, JNTO www.jalbrand.co.jp 0 2012 2013 2014 2015 2016 2020 Year 2
JAL Group Overview You can use the network of the JAL Group which naturally covers Japan, but also encompasses the world. JAL Group Flight Routes 1 Passenger numbers 2 Combining domestic and international flights, approx. 41.16 million passengers per year and over 3.43 million per month use our services. Domestic flights 59 airports, 143 routes, approx. 2.74 million passengers per month International flights 56 countries, 285 airports, 571 routes, approx. 690,000 passengers per month Map of International Flight Routes (as of May 28 2017) Note: The destinations where non-stop flights are flying to and from Japan. Map of Domestic Flight Routes (as of Jun 28 2016) Note: For some of the flight routes there are periods during which no flights are in operation. Number of JAL Mileage Bank Members 3 30.17 million Unit: 10,000 people 3,000 2,500 2,000 0 2,900 3,000 3,017 2,600 2,740 Approx. one out of every four Japanese nationals is a JAL 2013 2014 2015 2016 2017 Year Mileage Bank Member. Unit: 10,000 people 340 300 260 Number of JALCARD Members 3 3.27 million 0 276 292 304 313 327 2013 2014 2015 2016 2017 Year Annual used amount by each JALCARD member 940,000 yen 1. Number of destinations on JAL s website (as of April 1 2016). Including code-sharing. 2. JAL Group monthly reports for fiscal 2016. 3. According to JAL Mileage Bank data (as of March 31 2017) www.jalbrand.co.jp 3
JAL Group Customer Profile 1 We propose a business approach in line with needs based on the customer profile. Gender Age Annual Household Income More than 1,500 7% More than 1,500 7% Female 43% Domestic Male 57% Female 45% International Male 55% 50-59 23% 60-69 12% Domestic 40-49 28% 20-29 13% 30-39 24% 50-59 23% 60-69 14% 20-29 12% International 40-49 27% 30-39 24% Less than 1,500 14% Less than 1,000 15% Domestic Less than 500 23% Less than 800 41% Less than 1,500 16% Less than 1,000 16% International Less than 500 20% Less than 800 41% (Unit: 10,000 yen) Both domestic and international flights are comprised of around 60% male passengers and 40% female passengers. Passengers are comprised of persons from a wide range of age groups, the majority ranging from 30 to 59 years of age for both domestic and international flights. Approx. 20% domestic flight passenger and 30% of international flight passengers have an annual income of 10 million yen or more. Occupation Company Employee Breakdown Purpose of Travel Homemaker 11% Student 1% Professional/ Freelancer 5% Self-employed 4% Other 15% Domestic Company Employee 56% Civil Servant/Nonprofit Organization Employee 8% Homemaker 11% Student 2% Professional/ Freelancer 5% Self-employed 4% Other 15% International Company Employee 57% Civil Servant/Nonprofit Organization Employee 6% General Employees Executives 9% Upper-level Managers 12% 40% Domestic International General Employees in leadership position 21% Managers 18% General Employees 41% Executives 9% Upper-level Managers General Employees in leadership position 20% 13% Managers 17% Ceremonial Occasions 3% For returning home/ Visiting relatives and friend 14% Domestic Leisure Travel 51% Other 6% Business 26% Ceremonial Occasions 3% Other 3% For returning home/ Visiting relatives and friend Business 6% 21% International Leisure Travel 67% In addition to company employees, customers are comprised of various types of people such as civil servants, lawyers, doctors, students, and homemakers. Among company employee using JAL, 39% of those traveling on domestic and international flights hold the position of manager or higher. JAL primarily appeals to business travelers. Approx. 30% of domestic flight passengers are traveling on business and another 20% are traveling for leisure. Approx. 20% of international flight passengers are traveling on business and 70% are travelling for leisure. 1. Based on JAL passengers survey conducted in April 2017. Survey targets were JAL Group customers 20 69 years old who had used JAL services within a year preceding the survey. www.jalbrand.co.jp 4
[Skyward] The JAL Group in-flight magazine, read by approx. 3.34 million passengers monthly. Media Overview Booking deadline: 60 days prior to publication Submission deadline: around 25 days prior to publication Form of publication Monthly (placed in-flight from the first to the last day of every month; published on the 27th of the previous month) 2 Distribution method Seat pockets on JAL Group flights 3 Dimensions H 280 mm W 210 mm, thermally activated binding, all-color (four-color offset printing) 2. The first and last dates on which the magazine is placed in-flight may change slightly due to the state of preparation of aircraft. 3. It may not be placed on some flights due to the flight schedule or state of preparation of aircraft, etc. Media PR [Potential monthly readers 1 ] Domestic flights, approx. 2.74 million passengers; international flights, approx. 690,000 passengers 1. Monthly average in JAL Group monthly reports for fiscal 2016 Domestic Edition Japanese language page In-flight services, etc. International Edition Japanese language page Foreign language page Advertising rates Space Domestic Edition Japanese language page Listing fee International Edition Japanese language page Foreign language page Dual Edition Japanese language page (In yen excluding tax) Size H W (mm) Inside Front Cover DPS 2,900,000 2,350,000 2,350,000 4,550,000 280 420 2nd DPS after IFC DPS 2,250,000 4,400,000 280 420 FP, Facing Content 1,600,000 1,250,000 1,250,000 2,600,000 280 210 FP, Facing Editorial 1,550,000 1,200,000 1,200,000 2,350,000 280 210 Full Page (FP) 1,400,000 1,100,000 1,100,000 2,150,000 280 210 DPS 2,650,000 2,150,000 2,150,000 4,150,000 280 420 Inside Back Cover 1,550,000 280 210 Back Cover 2,250,000 280 200 Japanese text Cover Back cover (Ad) Japanese text Cover Foreign language Cover * In principle, we will create space for 2nd DPS after IFC DPS only for magazines that have both a domestic and international edition. *For full page (FP), it is not possible to specify the facing page. *Foreign language pages are in English or Simplified Chinese. 5 Please be sure to read the notes at the end of advertising application when you book.
[Agora] The JAL Card-holders magazine, home-delivered to over 840,000 top executives monthly. Media Overview Booking deadline: 60 days prior to publication Submission deadline: around 25 days prior to publication Form of publication Distribution method Dimensions 10 times a year (published on the 27th of the previous month) * January and February, and August and September publications are merged to make an extra-large publication (no February or September edition published). Delivered to the homes of senior members, provided in-flight for first-class passengers, provided in airport lounges (some) H 280 mm W 210 mm, thermally activated binding, all-color (four-color offset printing) Advertising rates (In yen excluding tax) Space Listing fee Size H W (mm) Back Cover 2,300,000 280 194 Inside Front Cover DPS 3,200,000 280 420 Media PR 2nd DPS after IFC DPS FP, Facing Content 3,100,000 1,700,000 280 420 280 210 [Number of copies published] 848,436 1 Inside Back Cover 1,500,000 280 210 [Readers] Full Page (FP) 1,500,000 280 210 JAL Global Membership, JAL Card CLUB-A Card, CLUB-A Gold Card, JAL Diners Card, Platinum member, First-class passengers on international JAL flights DPS *Bundled service is not available. 2,900,000 280 420 [Reading rate (members)] 91.3% 2 [Circulation rate among non-members] 47.2% 2 AGORA is enjoyed by more readers than the number of copies issued, when the families of members are included. 1. Nippon ABC Association Average for January to June 2017 2. March 2014 JAL Card Senior Member Survey 6 Please be sure to read the notes at the end of advertising application when you book.
Readers Profile 1 Gender ratios Residence Females 22% Males 78% Malesaccount for approx. 80% and they are mainly the head of the household. Hokkaido Tohoku Kanto (excluding Tokyo) Tokyo Koshinetsu 5.1% 2.3% 1.5% 28.5% 27.9% Centering on Tokyo, readers from the Kanto region account for approx. 60%. Hokuriku 0.9% Tokai 5.6% Kinki 16.4% Average age 29 or younger 1.0% 30 to 34 3.3% 35 to 39 40 to 44 45 to 49 50 to 54 55 to 59 60 to 64 65 to 69 70 or over 9.2% 8.5% 13.9% 13.2% 14.7% 14.3% 11.1% 10.8% Centering on middle-aged persons, the average age is 54.6. JAL Global Club members: Average age is 54.6 JAL Card senior member 2 : Average age is 54.6 Chugoku Shikoku Kyushu (including Okinawa) Position Chairperson President, Chairperson, Secretary Officer, Director Head of Department, Chief Deputy Head, Manager Chief Clerk, Senior Staff 1.8% 1.4% 1.7% 8.6% 7.0% 18.8% 13.8% 11.5% 12.5% About half of readers have a position of head of department or higher. Profession 9.2% Household income 10 million yen or less Up to 15 million yen Up to 20 million yen 9.3% 27.2% 52.4% About half of households have an annual income of 10 million yen or more and General staff Other 9.1% 16.4% The annual used amount by members 3 Up to 25 million yen Up to 30 million yen Up to 50 million yen Up to 70 million yen Up to 100 million yen 100 million yen or more 3.3% 3.6% 2.6% 0.6% 0.5% 0.5% the average household income is 13.07 million yen. JAL Global Club members: Average is 14.12 million yen JAL Card senior member 2 : Average is 12.35 million yen JAL Card Company A Company B Company C Company D 430,000 yen 380,000 yen 300,000 yen 270,000 yen 940,000 yen Amount spent per person is extremely high, and shows the amount of their purchasing power. 1. 2012 AGORA Reader Survey 2. CLUB-A Card, CLUB-A Gold Card, JAL Diners Card, Platinum member 3. Calculated the annual used amount (card handling amount number of members) per person regarding members of four main card companies for September 2016 issue of Monthly Consumer Credit s Fiscal 2015 credit card transaction volume ranking 7 Please be sure to read the notes at the end of advertising application when you book.
[JAL Mooove!] Always found in the seat pocket of JAL s international flights, it contains in-flight entertainment information. Media Overview Booking deadline: 60 days prior to publication Submission deadline: around 25 days prior to publication Form of publication Monthly (placed in-flight on the first day of every month; published on the 27th of the previous month) 2 Distribution method Seat pocket on JAL s international flights 3 Dimensions H 280 mm W 210 mm / opens to the left, central binding / All-color (four-color offset printing) Language Multilingual (Japanese, English, Chinese, Korean) 2. The first and last dates on which the magazine is placed in-flight may change slightly due to the state of preparation of aircraft etc. 3. It may not be placed on some flights due to the flight schedule or state of preparation of aircraft etc. Advertising rates (In yen excluding tax) Media PR [Potential monthly readers] Approx. 690,000 international flight passengers 1 1. Monthly average in the JAL Group monthly reports for fiscal 2016 (Sample image) Space Listing fee Size H W (mm) Back Cover 1,800,000 280 210 8 Please be sure to read the notes at the end of advertising application when you book.
[In-flight entertainment] CF before movies International flights Personal TV Outstanding Target Reach Get your message across before program that movies that most customers will watch. Media Overview Booking deadline: 80 days prior to movie showing Delivery day: around 60 days prior to movie showing Video media Screening period Number of seconds displayed Number of flights on which video is shown Screening routes Personal TV on international flights 1 month (first to the last day of each month) 2 15 seconds Approx. 4,300/month 3 JAL s international flight routes (Concept image) Media PR [Monthly number of video viewers] Approx. 690,000 international flight passengers 1 1. Monthly average from the JAL Group monthly reports for fiscal 2016 Sales slots Advertising rates Screening fee 1,500,000 10 slots (odd channels, 15 seconds 5 slots; even channels, 15 seconds 5 slots) 4 2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc. 3. June 2017. This will change depending on the screening month. 4. The phrases odd channel and even channel are tentative names to make it easier to read this document. Movie titles will actually be shown (see figure below). *When performing operations such as playback, fast forward and rewind, a window taking up about 1/3 of the screen (showing fast forward, rewind etc.) is shown for a few seconds. (In yen excluding tax) Concept image of screening Select Movie and Video Select Category Select Movie title * 4 Select Play Select Language Odd Even Odd Even Odd Even 4. Odd means an odd numbered channel and even means an even numbered channel. These terms are used here for convenience, but will not actually be displayed on the screen. In addition, it is not possible to select the screening slot. *The screen image may be different depending on the aircraft. CF Odd channels: (1)(2)(3)(4)(5) Even channels: (6)(7)(8)(9)(10) Seat belt sign JAL Mooove! Opening Movie start 9 Please be sure to read the notes at the end of advertising application when you book.
[In-flight entertainment] CF before videos International flights Personal TV A Numerous Video Programs. JAL is capable of reaching target markets through advertising platforms for foreign passangers visiting to Japan aslo. Media Overview Booking deadline: 80 days prior to movie showing Delivery day: around 60 days prior to movie showing (Concept image) Video media Screening period Number of seconds displayed Number of flights on which video is shown Screening routes Sales slots Personal TV on international flights 1 month (first to the last day of each month) 2 15 seconds Approx. 4,300/month 3 JAL s international flight routes 2 slots 4 Media PR [Monthly number of video viewers] Approx. 690,000 international flight passengers 1 1. Monthly average from the JAL Group monthly reports for fiscal 2016 2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc. 3. June 2017. This will change depending on the screening month. 4. There might be some video advertising incabable of showing in flight. We ll take care of position of advertising. *When performing operations such as playback, fast forward and rewind, a window taking up about 1/3 of the screen (showing fast forward, rewind etc.) is shown for a few seconds. Advertising rates Screening fee 2,000,000 (In yen excluding tax) Select Movie and Video Select Category Select Video title Select Play Select Language Concept image of screening *The screen image may be different depending on the aircraft. CF (1) (2) Seat belt sign JAL Mooove! Opening Video start 10 Please be sure to read the notes at the end of advertising application when you book.
[In-flight entertainment] Promotion (PR) program International flights Personal TV 1 dedicated channel per company On the Promotion Channel you can employ your own unique PR. Media Overview Booking deadline: 80 days prior to movie showing Delivery day: around 60 days prior to movie showing (Concept image) Video media Screening period Number of seconds displayed Number of flights on which video is shown Screening routes Sales slots Personal monitor on international flights 1 month (first to the last day of each month)* 2 Between 5 and 10 minutes Approx. 4,300/month 3 JAL s international flight routes 2 slots 2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc. 3. June 2016. This will change depending on the screening month. *When performing operations such as playback, fast forward and rewind, a window taking up about 1/3 of the screen (showing fast forward, rewind etc.) is shown for a few seconds. Media PR [Monthly number of video viewers] Approx. 690,000 international flight passengers 1 1. Monthly average from the JAL Group monthly reports for fiscal 2016 Advertising rates PR (1) 2,500,000 (shown in JAL Mooove!) Screening fee PR (2) 2,200,000 (not shown in JAL Mooove!) (In yen excluding tax) Select Information Select Special Program Select Program Title (Sample image) Concept image of screening PR program (1) or (2) *The screen image may be different depending on the aircraft. 11 Please be sure to read the notes at the end of advertising application when you book.
Points to note regarding advertising and promotion Summary of standards for advertising and promotion media For all media avertising, we will perform examination of your company (advertiser), the product and the expression used (ad content). Your understandig is greatly appreciated. We may be unable to accept advertisements from organizations that compete with the business operations of the JAL Group and its affiliates (also includes information from organizations other than JAL Group airlines). JAL media is media that communicates as part of the airline s customer service. Therefore, we may not be able to accept any content or visual images that could cause a sense of anxiety or discomfort to our customers or put them at a disadvantage. Advertising media and services carried out in restricted areas and in aircraft at an airport must comply with a variety of terms and conditions based on the Airport Law and Aviation Law. Your understanding is greatly appreciated. Please contact us for details of restrictions on industries we can handle advertising for, products, and expressions used. In addition, please contact us at the production stage to inquire about the contents of the original document. The first and last dates on which the each media is placed in-flight may change slightly due to the state of preparation of aircraft. We may be unable to implement the media service due to unavoidable reasons such as bad weather or force majeure. Your understanding is greatly appreciated. We cannot provide a discount in the event of suspended service or a reduction in the number of scheduled flights. In principle, you cannot cancel your application once you have submitted it. A cancellation charge will apply in the unlikely event that an application is canceled. Your understanding is greatly appreciated. Common to all paper media Points to consider in regard to bookings We cannot accept specifications relating to the page on which advertising is to be shown except for those on special areas such as the front cover and the articles facing the advertisement. If you do not specify the article facing your advertisement, there are times when it will be facing another advertisement. Your understanding is greatly appreciated. We require advance payment for the first booking. Points to note when producing the original Please submit all of the original advertising as PDF* file. *Illustrator CS 2 or Upper version *InDesign CS4 or Upper versionis *Acrobat Professional 9 or Upper version When submitting an advertisement, Please provide paper, color sample (if possible) and a file specification sheet along with the PDF file. Please don t use the specific-color. For color parts where four colors are used together (including images), please create data with ensuring that the total value of the CMYK4 edition is 320% or less. For bleed advertising, please ensure that the logo, company name, and advertising copy are at least 10mm above the finishing line (H280mm x W210mm) and placed on the inside, in addition, please provide a distance of at least 3mm on each side as bleed. We do not carry out color proofing. When advertising from overseas, we request that you leave decisions on the printing finish up to us. Common to all video media Points to consider in regard to bookings We cannot accept specifications regarding the order in which CF is to be shown. on which CF can be aired are Japan Airlines flights only (flights shown as JL on the timetable). Irregular flights are not included. The screening period is scheduled to be from the first to the last day of the month; however, this may change slightly for various reasons. Your understanding is greatly appreciated. Points to note on the production of material The front screen will be a 4:3 screen except for some aircraft. 16:9 video will have margins (blank spaces) placed at the top and bottom. Please provide 16:9 video in letter box format. (Squeeze format is not allowed) The personal monitor will use a 16:9 screen except for some aircraft. 4:3 video will have margins (blank spaces) placed at the right and left. Audio can be either monolingual or bilingual; in the case of choosing bilingual, please use Japanese and English. Along with the materials, please submit a job sheet that describes details such as the title, language, scale, time code and size. We have specifications regarding the format for the delivered tape. Please contact us for details. Form of delivery (1) CF before movies (2) CF before videos (3) Promotion (PR) program HD cam WMV file for advance screening by JAL * Please prepare the following only when submitting advertising for promotion (PR) 1. Still image for MAGIC menu screen JPEG file (clear image with as high a resolution as possible) Program title for MAGIC menu screen There is a character limit (Japanese 12 full-width characters, English 25 characters *including spaces) Text introducing the program for JAL Mooove! Japanese, approx. 50 characters (certain characters will be appropriately modified by our editorial department); English will be translated by our editorial department after the Japanese has been decided. Inquiries Applications Americas (Eastern / Western US & Hawaii Islands) [NYC / Eastern US] World Media, Inc. / TEL: 1 212 244 5610 / www.worldmediaonline.com [LAX / Western US] Global Eagle Entertainment Inc. / TEL: 1 310 437 6000 / www.geemedia.com [HNL] PacRim Marketing Group Inc. / TEL: 1 808 949 4592 / www.pacrimmarketing.com [HNL] Lighthouse Hawaii / TEL: 1 808 926 0022 / lighthouse-hawaii.com Europe (Europe) [LON] IMM International, UK Brand / TEL: 44 203 585 1300 / www.imm-international.com [PAR] IMM France / TEL: 33 1 4013 7901 / www.imm-international.com [GVA] Inflight Media Marketing, AG / TEL: 41 22 310 80 51 / www.imm-international.com [ITA] IMM Italy / TEL: 39 339 666 7639 / www.imm-international.com Asia (excluding Japan) [SEL] First Media Service Corp. / TEL: 82 2 363 3591 [TPE] TOP TAIWAN MEDIA FACTORY / TEL: 886 2 2371 1838 / www.top-taiwan.com [SHA] IMM International Asian Branch / TEL: 86 10 8523 5425 / www.imm-international.com [SHA] Publicitas (Shanghai) Advertising Co., Ltd. / TEL: 86 21 6141 3871 / www.publicitas.com.cn [SHA] Jalux Shanghai Co., Ltd. / TEL: 86 135 1100 8614 / www.sh.jalux.com [HKG] Publicitas (HK) Advertising Ltd. / TEL: 852 2516 1501 / www.publicitas.com/hongkong [HKG] IMM Asia HK Ltd. / TEL: 852 2639 3635 / www.imm-international.com [BKK] Publicitas (Thailand) Ltd. / TEL: 66 02 651 9273 / www.publicitas.com/thailand [SIN] Publicitas Publishing Pte. Ltd. / TEL: 65 6735 8681 / www.publicitas.com/publishingasia [SIN] Spafax Airline Network Pte. Ltd. / TEL: 65 6531 2682 / www.spafax.com [IDN] Jet Set Media / TEL: 65 6260 3585 [BOM] Mediascope Publicitas India Pvt. Ltd. / TEL: 91 11 2373 0869 / www.publicitas.com/india 12
MATERIAL FORMAT for MAGAZINES SKYWARD, AGORA and JAL Mooove! Full Page (FP) and Double Pages Spread (DPS) material formats are same, refer below format instructions when submitting. W216mm W210mm Full Page (FP) FP: A4 Variant 280mm (H) x 210mm (W) DPS: A3 Variant 280mm (H) x 420mm (W) Publishing Date: First (1st) day of each issued month Printing: 4-Color Offset, CMYK FP: Must add at least 3mm of extra safety spaces on Trim Space. DPS: Must add 3mm + 3mm of gutter, if the design will appear in the center. H286mm H280mm Trim Size (Trim Space) H280 x W210mm Material Specifications All materials should be Print-Optimized with font embedded PDF files. Resolution should be within the range of 330 350dpi. All graphics and images in the document must be saved in 4-colors, CMYK mode. Total area coverage must be under 320%. All fonts must be outlined when saving the file. All materials should be on MAC format and delivered via email. For page bleed advertisement, bleed size is located 3mm outside the trim area. Trim marks must appear on all files. Type area should be 10mm inside the trim size. The magazine size after trimming is 280mm(H) x 210mm(W). All ads supplied must be accompanied by a standard color proof which is generated from the same PDF file. If the color proof is not generated from PDF file and colors cannot be matched on press, the Publisher will not take any responsibility for the incorrect reproduction of the advertisement insert. Bleed Size = H286 x W216mm Corresponding Line (Cutting Line) 13
MATERIAL FORMAT for CF or Promotion Channels HD CAM in NTSC, NDF back setup 0% film title & company name Starting from frame 00 Color Bar 1-kilohertz Sound Signal Credits 15 to 30 Black Leader 15 Actual Commercial Film Footage Black Leader 15 Material Specifications Voice material may be either monolingual or bilingual. If you choose to air a bilingual commercial, we request Japanese and English. Please provide with a sample DVD (NTSC, NDF Format) or WMV or MP4 ahead of time. MAGIC-III system screen size is 4:3 but others are 16:9 (wide screen), preferable to prepare all contents in 16:9 letter-box format to prevent screen troubles. Promotional Channel Only Please provide with Still Picture Material Format (JPEG). Submitted JPEG picture will be trimmed and/or worked to adjust to fit in each system screens and JAL Mooove!. PR1 only Please provide with title of program within 25 words in English. It will be translated in Japanese in Japan. PR1 only The contents of program will be written in English and Japanese in Japan. PR1 only 14