2017 Campaign media. Poster MEDIA DATA
Campaign media. Poster Mega-Lights are at the top of their class for poster advertisements. These high-quality posters lend a certain appeal to every advertising message, and combine size, illumination, and movement to attract people s attention. Prominently positioned at high-traffic sites and perpendicular to the direction of traffic, Mega-Lights are the most likely to be seen, longest viewed, and most vividly remembered as compared to other advertising media*. Effective distribution and high exposure are achieved by booking advertising space in pre-defined city networks. The 9 m 2 advertising spaces allow for a creative way to stage brand promotion, which remains highly visible into the evening and the night through backlighting**. Technical information/formats 9 sqm, mostly backlit motif**, glass-encased, 2.5 m high single pillar, free standing, single and double sided (some wall displays), positioned perpendicular to traffic, moves as part of scrolling technology system Booking Period Weekly, displays depends on the location (between 0:00 am on Monday and midnight on Wednesday) Valid as of June 2017 2 / 6 Booking Details Pre-defined city networks (network booking) Cancellation is possible up to 60 days before start of display *Source: Atlas study that measured the following advertising media: billboards, -Light posters, -Light columns and Mega-Lights **Nighttime deactivation: We power down the lights for some of our illuminated and backlit advertising media at night.
Spaces/ Price per Price per /Week Aachen W Premium 16 48,50 5.432,00 Augsburg W Premium 26 57,50 10.465,00 Bergisch Gladbach W Premium 18 46,50 5.859,00 Berlin S/W 45 120,80 38.052,00 Essential 130 96,60 87.906,00 Premium 200 80,50 112.700,00 Metropolitan 300 74,10 155.610,00 Booster 550 68,40 263.340,00 Bielefeld W Premium 40 56,00 15.680,00 Bochum W Premium 45 52,50 16.537,50 Bonn W Premium 45 54,50 17.167,50 Bottrop W Premium 12 42,50 3.570,00 Braunschweig W Premium 35 55,00 13.475,00 Bremen W 15 101,30 10.636,50 Essential 50 81,00 28.350,00 Premium 80 67,50 37.800,00 Metropolitan 110 62,10 47.817,00 Booster 150 57,40 60.270,00 Bremerhaven W Premium 20 49,00 6.860,00 Chemnitz S/W Premium 35 54,00 13.230,00 Darmstadt W Premium 28 51,00 9.996,00 Dessau-Roßlau S/W Premium 16 41,00 4.592,00 Dortmund S/W 15 113,30 11.896,50 Essential 45 90,60 28.539,00 Premium 70 75,50 36.995,00 Metropolitan 100 69,50 48.650,00 Booster 140 64,20 62.916,00 Dresden (incl. FH) 1 S/W 15 93,00 9.765,00 Essential 35 75,39 18.471,60 Premium 52 62,56 22.771,00 Metropolitan 90 57,45 36.191,40 Booster 140 52,96 51.904,30 Duisburg S/W 15 82,50 8.662,50 Essential 40 66,00 18.480,00 Premium 60 55,00 23.100,00 Metropolitan 90 50,60 31.878,00 Booster 120 46,80 39.312,00 Düsseldorf 2 S/W 20 126,00 17.640,00 Essential 58 100,80 40.924,80 Premium 88 84,00 51.744,00 bis KW 48 Metropolitan 150 77,30 81.165,00 ab KW 49 Metropolitan 130 77,30 70.343,00 bis KW 48 Booster 200 71,40 99.960,00 Erfurt S/W Premium 40 49,50 13.860,00 Erlangen W Premium 8 53,00 2.968,00 Essen W 15 108,00 11.340,00 Essential 50 86,40 30.240,00 Premium 75 72,00 37.800,00 Metropolitan 110 66,20 50.974,00 Booster 140 61,20 59.976,00 Valid as of June 2017 3 / 6
Spaces/ Price per Price per /Week Flensburg W Premium 7 41,50 2.033,50 Frankfurt Main 3 S/W 20 114,00 15.960,00 Essential 65 91,20 41.496,00 Premium 110 76,00 58.520,00 Metropolitan 150 69,90 73.395,00 Booster 200 64,60 90.440,00 Freiburg W Premium 33 51,00 11.781,00 Fürth W Premium 25 49,50 8.662,50 Gelsenkirchen S/W Premium 30 50,00 10.500,00 Gera W Premium 19 45,00 5.985,00 Görlitz S/W Premium 13 45,00 4.095,00 Göttingen W Premium 8 44,00 2.464,00 Hagen W Premium 28 49,50 9.702,00 Halle S/W Premium 37 52,00 13.468,00 Hamburg W 30 159,00 33.390,00 Plus 60 127,20 53.424,00 Premium 120 106,00 89.040,00 Metropolitan 240 97,50 163.800,00 Booster 360 90,10 227.052,00 Hamm W Premium 9 44,50 2.803,50 Hannover W 15 102,00 10.710,00 Essential 45 81,60 25.704,00 Premium 70 68,00 33.320,00 Metropolitan 140 62,60 61.348,00 Booster 210 57,80 84.966,00 Heidelberg W Premium 16 50,00 5.600,00 Heilbronn W Premium 19 46,50 6.184,50 Herne W Premium 18 42,00 5.292,00 Hildesheim W Premium 15 49,50 5.197,50 Ingolstadt W Premium 20 51,00 7.140,00 Iserlohn W Premium 14 41,00 4.018,00 Jena S/W Premium 19 51,00 6.783,00 Kaiserslautern S Premium 8 48,50 2.716,00 Karlsruhe W Premium 45 56,00 17.640,00 Kassel W Premium 30 51,50 10.815,00 Kiel W Premium 30 52,00 10.920,00 Köln (incl. FH) 4 S/W 25 126,80 22.190,00 Essential 80 103,45 57.930,60 Premium 120 85,64 71.935,50 Metropolitan 200 78,78 110.292,00 Booster 360 72,35 182.330,40 Krefeld S/W Premium 36 49,50 12.474,00 Leipzig S/W 15 93,00 9.765,00 Essential 45 74,40 23.436,00 Premium 70 62,00 30.380,00 Metropolitan 110 57,00 43.890,00 Booster 160 52,70 59.024,00 Valid as of June 2017 4 / 6
Spaces/ Price per Price per /Week Leverkusen W Premium 18 53,50 6.741,00 Lübeck W Premium 11 54,50 4.196,50 Ludwigshafen W Premium 16 45,00 5.040,00 Magdeburg S/W Premium 30 56,00 11.760,00 Mainz W Premium 35 54,00 13.230,00 Mannheim W Premium 40 53,00 14.840,00 Moers W Premium 8 46,50 2.604,00 Mönchengladbach W Premium 36 50,00 12.600,00 Mülheim W Premium 18 51,50 6.489,00 München (incl. FH) 5 S/W 25 147,80 25.865,00 Essential 90 119,23 75.112,80 Premium 140 99,05 97.069,00 Metropolitan 200 91,16 127.625,40 Booster 280 84,07 164.775,80 Münster (incl. FH) 6 W Premium 25 58,66 10.265,50 Neubrandenburg S/W Premium 8 50,50 2.828,00 Neuss W Premium 21 48,50 7.129,50 Nürnberg W 15 93,80 9.849,00 Essential 45 75,00 23.625,00 Premium 70 62,50 30.625,00 Metropolitan 95 57,50 38.237,50 Oberhausen W Premium 30 44,50 9.345,00 Offenbach W Premium 27 49,50 9.355,50 Oldenburg W Premium 9 56,50 3.559,50 Osnabrück (incl. FH) 7 W Premium 26 58,17 10.587,50 Paderborn W Premium 16 51,50 5.768,00 Pforzheim S/W Premium 20 54,00 7.560,00 Recklinghausen W Premium 10 48,50 3.395,00 Regensburg W Premium 20 51,00 7.140,00 Remscheid W Premium 7 43,00 2.107,00 Reutlingen W Premium 13 47,50 4.322,50 Rostock 8 S/W Premium 22 41,50 6.391,00 Saarbrücken W Premium 15 44,00 4.620,00 Salzgitter W Premium 16 46,50 5.208,00 Schwerin S/W Premium 20 49,50 6.930,00 Siegen W Premium 16 42,00 4.704,00 Solingen W Premium 18 48,50 6.111,00 Stuttgart (incl. FH) 9 W 20 123,30 17.262,00 Essential 60 99,98 41.990,20 Premium 100 82,89 58.020,20 Metropolitan 130 76,29 69.426,00 Booster 180 70,36 88.655,00 Valid as of June 2017 5 / 6
Spaces/ Price per Price per /Week Ulm / Neu Ulm W Premium 19 49,50 6.583,50 Wiesbaden W Premium 35 54,50 13.352,50 Witten W Premium 8 44,00 2.464,00 Wolfsburg W Premium 20 51,50 7.210,00 Wuppertal W Premium 40 53,50 14.980,00 Würzburg W Premium 18 56,00 7.056,00 Zwickau S/W Premium 16 41,00 4.592,00 Offer conditions: Please ensure the assembled delivery of posters. Further information: www.stroeer.de 1 Dresden: incl. billboards at Dresden Airport (daily airport rate 76.50). 2 airport billboards in the Essential an Premium, 3 airport billboards in the Metropolitan and Booster. No airport billboards in the. The daily rate when just booking the airport network is 83.00 per day and location, which can be reserved as part of a two-billboard network (daily city rate 62.00). 2 Düsseldorf: incl. 1 digital billboard (Mega-Vision). 3 Frankfurt: incl. 3 billboards in the underground. 4 Cologne: mixed calculation incl. billboards at Cologne Bonn Airport (daily airport rate 104.00). 7 airport billboards in the Essential and Premium, 12 aiport billboards in the Metropolitan and Booster. No airport billboards in the. (Daily city rate 84,50). The daily rate when just booking the airport network is 123.00 per day and location, which can be reserved as part of a seven-billboard network. During the week before Karneval to wednesday after Karneval (16 th feb. 1 st mar.) and on the 11 th nov. alcohol advertising is only allowed up to 15 Vol%. 5 Munich: incl. 43 Mega-Light billboards in the underground and rapid-transit stations (daily underground and city rate 98.50) and billboards in the airport (daily airport rate 104.00). 14 airport billboards in the Essential and Premium, 22 airport billboards in the Metropolitan and Booster. No airport billboards in the. The daily rate when just booking the airport network is 127.00 per day and location, which can be reserved as part of a 14-billboard network. 6 Münster: incl. 4 billboards at Münster Osnabrück International Airport (daily airport rate 59.50). The daily rate when just booking the airport network is 66.00 per day and location, which can be reserved as part of a 4-billboard network (daily city rate 58.00). 7 Osnabrück: incl. 3 billboards at Münster Osnabrück International Airport (daily airport rate 59.50). The daily rate when just booking the airport network is 66.00 per day and location, which can be reserved as part of a 3-billboard network (daily city rate 58.00). 8 Ströer s Mega-Lights in Rostock are not back-lit. 9 Stuttgart: Combined network with municipal locations (daily rate 105.00); including billboards at Stuttgart Airport (daily airport rate 92.00). 7 airport billboards in the Essential and Premium, 10 airport billboards in the Metropolitan and Booster. The daily charge for booking the airport network on its own is 109.00 per day and point and can be booked in blocks of 10 (daily city rate 82,20). During the CeBIT fair (in Hanover, calendar weeks 11 and 12) and during IAA (in Frankfurt, calendar weeks 36-38), we add a surcharge of 10 % in each city. During the Oktoberfest (in Munich, calendar weeks 37-39), we add a surcharge of 30 %. Nighttime deactivation: We power down the lights for some of our illuminated advertising media at night. media generally offer space for up to three posters. There are a limited number of Mega-Lights inside train stations in Berlin, Bremen, Dortmund, Düsseldorf, Essen, Frankfurt, Freiburg, Heidelberg, Cologne, Munich, Nuremberg, Stuttgart, Ulm and Würzburg. The is only available once per calendar week and location. All prices stated are exclusive of sales tax. Valid prices are available at www.stroeer.de. The minimum order value amounts is EUR 500 net per order. Valid as of June 2017 6 / 6