SSANCE ATYRAU RENAISSANCE DUBAI DEIRA RENAISSANCE BANGKOK RATCHAPRASONG RENAISSANCE HAMBURG RENAISS IS LA DEFENSE RENAISSANCE ST. PETERSBURG BALTIC RENAISSANCE BOCA RATON RENAISSANCE KOTA BHARU RENAISSAN APLES HOTEL MEDITERRANEO RENAISSANCE PHILADELPHIA AIRPORT THE IMPERIAL RIDING SCHOOL RENAISSANCE VIENNA ENAISSANCE SHANGHAI YANGTZE RENAISSANCE LONG BEACH RENAISSANCE CHICAGO DOWNTOWN RENAISSANCE SAPPORO 3 ISSANCE WESTCHESTER CASA DE PALMAS RENAISSANCE MCALLEN RENAISSANCE ATLANTA DOWNTOWN RENAISSANCE PARI C TROCADERO RENAISSANCE SHARM EL SHEIKH GOLDEN VIEW BEACH RESORT RENAISSANCE CHARLOTTE SUITES RENAISSAN TIMORE HARBORPLACE RENAISSANCE NEWARK AIRPORT RENAISSANCE CLUBSPORT ALISO VIEJO RENAISSANCE CHARLEST HISTORIC DISTRICT RENAISSANCE SAIGON RIVERSIDE RENAISSANCE CHICAGO NORTH SHORE RENAISSANCE DUESSELDORF NAISSANCE PHOENIX GLENDALE RENAISSANCE HONG KONG KOWLOON RENAISSANCE DALLAS MARKET CENTER RENAISSANC HEVILLE THE LODGE AT SONOMA RENAISSANCE RESORT & SPA RENAISSANCE MUNICH RENAISSANCE DENVER RENAISSANC SSELS RENAISSANCE DALLAS RICHARDSON THE INN AT BAY HARBOR RENAISSANCE LAKE MICHIGAN GOLF RESORT RENAISSA ADOWLANDS RENAISSANCE LONDON CHANCERY COURT RENAISSANCE BOULDER FLATIRON RENAISSANCE CURACAO RESORT NO RENAISSANCE POLAT ISTANBUL RENAISSANCE WOODBRIDGE RENAISSANCE MONTGOMERY HOTEL & SPA AT THE CONVENT TER RENAISSANCE SCHAUMBURG CONVENTION CENTER THE WORTHINGTON RENAISSANCE FORT WORTH RENAISSANCE ZURI ENAISSANCE NASHVILLE RENAISSANCE KARLSRUHE RENAISSANCE MOBILE RIVERVIEW PLAZA RENAISSANCE OKLAHOMA CIT VENTION CENTER RENAISSANCE KUALA LUMPUR RENAISSANCE COLOGNE RENAISSANCE AUSTIN RENAISSANCE NEW ORLE TS RENAISSANCE AKTAU RENAISSANCE CHARLOTTE SOUTHPARK RENAISSANCE ANTALYA BEACH RESORT & SPA RENAISSAN NGHAI PUDONG RENAISSANCE CHICAGO O'HARE SUITES RENAISSANCE COLUMBUS DOWNTOWN RENAISSANCE WASHINGTON QUARTER RENAISSANCE BIRMINGHAM ROSS BRIDGE GOLF RESORT & SPA RENAISSANCE MANCHESTER CITY CENTRE RENAISS WA RENAISSANCE WASHINGTON, DC DUPONT CIRCLE RENAISSANCE COLUMBUS DOWNTOWN ESMERALDA RENAISSANCE IN ELLS RESORT & SPA RENAISSANCE SEOUL RENAISSANCE DES MOINES SAVERY RENAISSANCE SALZBURG CONGRESS CENTER AISSANCE POLAT ERZURUM RENAISSANCE FORT LAUDERDALE-PLANTATION RENAISSANCE SHANGHAI YANGTZE WASHINGTON NN QUARTER VANCOUVER HARBOURSIDE MANCHESTER CITY CENTRE RENAISSANCE NEW ORLEANS PERE MARQUETTE POL UL RENAISSANCE LAS VEGAS RENAISSANCE ATLANTA DOWNTOWN RENAISSANCE NEW YORK TIMES SQUARE RENAISSANCE K MPUR RENAISSANCE HONG KONG KOWLOON THE SHELBOURNE RENAISSANCE DUBLIN RENAISSANCE NEW YORK HOTEL 57 HA RENAISSANCE SAN JUAN RESORT RENAISSANCE ST. LOUIS GRAND PARIS ARC DE TRIOMPHE RENAISSANCE AMSTERDAM KSTONE RENAISSANCE CHICAGO THE DEPOT MINNEAPOLIS RENAISSANCE OKINAWA RENAISSANCE BEIJING CAPITAL THE BA SE RENAISSANCE MOBILE THE STANFORD COURT RENAISSANCE SAN FRANCISCO VILA SOL ALGARVE RENAISSANCE SPA & GOL AISSANCE WUHAN RENAISSANCE ATLANTA WAVERLY DEVELOPMENT RENAISSANCE GUIDE SUZHOU RENAISSANCE CHICAGO OAK BROOK RENAISSA DON HEATHROW RENAISSANCE PARIS VENDÔME RENAISSANCE NEW YORK TIMES SQUARE RENAISSANCE MUMBAI CONVENTI NTRE RENAISSANCE RALEIGH NORTH HILLS RENAISSANCE CLEVELAND RENAISSANCE BEIJING CHAOYANG RENAISSANCE LO ES AIRPORT RENAISSANCE AGOURA HILLS RENAISSANCE AMSTERDAM RENAISSANCE HONG KONG HARBOUR VIEW RENAISS COUVER HARBOURSIDE RENAISSANCE ST. LOUIS GRAND RENAISSANCE TAMPA INTERNATIONAL PLAZA RENAISSANCE HOUST NWAY PLAZA RENAISSANCE MELAKA RENAISSANCE ST. LOUIS AIRPORT THE BLACKSTONE RENAISSANCE CHICAGO RENAISSA N DOWNTOWN RENAISSANCE LAS VEGAS RENAISSANCE BARCELONA AIRPORT RENAISSANCE PITTSBURGH RENAISSANCE BO
1 LIVE LIFE TO discover Renaissance signifies a deep belief in the spirit of exploration and discovery. It s a spirit that celebrates innovation, creativity, originality, and expression all the things that contribute to living a life less ordinary. Renaissance speaks to the modern discoverer in all of us who lives to unearth life s hidden gems collecting new tastes, sights, sounds, and experiences, and adding them to their own story. with every Renaissance stay, there s always something wonderfully new to be found. All images; Renaissance Paris Arc de Triomphe Hotel
2 A COLLECTION OF HIDDEN GEMS Every Renaissance hotel is like a gemstone: multifaceted, uniquely cut, with beautiful and interesting characteristics. No two are quite alike, but each and every property has something intriguing and unique about it. It might be a notorious history, an unusual architectural feature, an unexpected view, a fabulous bartender, an interesting furnishing. We celebrate what makes us distinctive, different, wonderful. The Renaissance brand s growth and individuality is realized by remaining true to its core values: INTRIGUING INDIGENOUS INDEPENDENT. Renaissance is part of the Marriott family of hotels. In addition, by benefiting from Marriott s unparalleled demand engines and access to a vast international customer base, Renaissance Hotels collection of worldwide gems continues to outshine its competitors. All images; Renaissance Woodbridge Hotel
3 NAVIGATING THE POTENTIAL Niche lifestyle brands have introduced travelers to a world of new possibilities, to the realization that travel can be an experience. With Renaissance Hotels, owners and developers have a unique opportunity to develop a differentiated experience and provide the assurance of a global lifestyle brand, while partnering with one of the world s largest hospitality leaders. All images; Renaissance New York Hotel 57
4 A LIFESTYLE PLATFORM Operating in a lifestyle space requires focused dedication. At Renaissance, this is achieved through our many brand programs that support the lifestyle platform, including culture and operations, style and design, and marketing and public relations. All images; La Concha Renaissance San Juan Resort
5 A LIFESTYLE PLATFORM CULTURE & OPERATIONS Renaissance ambassadors have to live and breathe the brand in order to bring the Renaissance experience to life for our guests. This internal marketing is crucial to the success of the brand. We do this through branded recruitment and selection, heart of house programming, brand-dedicated lifestyle training, attire guidelines, and more. R Perspectives depict every aspect of the guest s experience, and ensure that each and every touchpoint is, in some way, uniquely Renaissance. From our detailed OS&E specs that are designed to stay current with guests changing needs, to lookbooks that help properties achieve a look that is on-strategy, everything communicates the brand to our guests. All images; Renaissance Bangkok Ratchaprasong Hotel
6 A LIFESTYLE PLATFORM STYLE & DESIGN Renaissance Chic is the manifestation of our core values into design language. Renaissance Chic is all about the find. Current, compelling and always inspiring. Our aesthetic scheme places modern in a new light. It meshes contemporary styling with touches of luxury and creativity. Renaissance Chic sets the tone for the mood. All images; Renaissance Phuket Hotel
7 A LIFESTYLE PLATFORM MARKETING & PUBLIC RELATIONS Our marketing focus is on the online space. RenaissanceHotels.com serves multiple purposes - sells the brand story, makes it easy to book a room, and creates opportunities to highlight brand news and promotional offers. Renaissance builds brand equity quickly and cost-effectively. We partner with established lifestyle brands who have a passionate customer base in this space to mutually leverage brand equities. Developers not only gain access to the vast resources of Renaissance and Marriott International, but they also gain entry into the lucrative market of their brand partners globally.
8 BE intriguing Renaissance is an experience that provokes exploration at every turn a sensory adventure that transports guests to a life less ordinary. With Renaissance, taste, see, feel, sip, hear, do and try things wonderfully new. La Concha Renaissance San Juan Resort BE indigenous Renaissance echoes and embraces the locale in a unique point of view. It s the unofficial gateway to and expert on what s special about each destination for guests seeking a path of effortless discovery. La Concha Renaissance San Juan Resort BE independent Renaissance embraces the independently minded and those proud to be utterly original. We set ourselves apart by always giving our guests unusual and fabulous options to make the most of their time and their trip. It s an invitation for the wonderful and unique. Renaissance Woodbridge Hotel
REAP THE BENEFITS RESERVATION SYSTEM (MARSHA), Marriott s proprietary global reservation system MARSHA powers our industry-leading distribution system and is fully integrated with Marriott s revenue management, ecommerce, customer loyalty, and property management systems, as well as the Global Distribution System (GDS) used by travel agents and systems of eintermediaries. MARRIOTT REWARDS The industry s leading loyalty program with over 32 million members worldwide provides comprehensive customer data to allow Marriott to capture share through strategic targeted marketing. REVENUE MANAGEMENT Marriott introduced revenue management to the lodging industry, and its existing One Yield revenue management system is in place in over 3,300 Marriott hotels worldwide. In 2011, the company will roll out an innovative new system in all full-service Marriott hotels in North America. Consolidated Inventory/Total Yield will deliver improved revenue management capability by providing a comprehensive sales and service system for events, coupled with automated availability, pricing guidelines, forecasting and revenue optimization capabilities for transient, group and local catering business. GLOBAL SALES TEAM Marriott s Global Sales Team (GST) is comprised of four sales groups; Enterprise Sales, Area Sales, Sales Offices and Property Sales. These teams work together across the globe to meet the needs of our customers and drive Marriott s preference, premiums, and profits. In the U.S., the Enterprise Sales team (EST) oversees 300 multi-national corporate accounts that generate approximately $3 billion in annual sales to Marriott s brands globally as well as the top 1,000 association accounts that generate approximately $750 million a year in future group bookings. This team also covers the top 45 intermediary accounts (Group, TMC, Wholesale, AAA) that generate approximately $5.5 billion in annual sales to Marriott s brands, globally. Outside the United States there are Global Sales Offices deployed against key corporate, TMC, Leisure and Group accounts located in primary source markets in 31 countries. This coverage is further complimented by a network of General Sales Agents deployed against accounts located in secondary source markets in 81 countries. Annual production from managed accounts totals approximately 25 million room nights per year. RENAISSANCE HOTELS Renaissance Amsterdam Hotel ecommerce ecommerce manages and drives revenue growth and customer engagement through Marriott s electronic sales and marketing channels (Marriott.com and its international sister sites, online travel agencies, GDS, search engines, internet affiliates), which account for over 40% of Marriott s gross sales. Marriott.com, the world s largest lodging web site, generated more than US$6.3 billion in gross revenues in 2010 and accounted for 85% of company s internet- sourced revenue in 2010. In that same year, Marriott customers booked more than 52 million room nights online. In addition, Marriott commands an impressive premium relative to GDS reservations. While the company accounts for 3% of the GDS room supply globally, 20% of GDS reservations booked are for room nights at Marriott hotels. 9 Renaissance Paris Arc de Triomphe Hotel
10 REAP THE BENEFITS SHARED SERVICES Marriott provides hotels with multiple opportunities to benefit from the company s scale, market knowledge, and discipline-specific expertise by participating in powerful Shared Services program offerings. Marriott Business Services (MBS) This shared services organization has transformed traditional hotel finance and HR functional capabilities by leveraging technology and integrating processes. For over a decade, hotels served by MBS have enhanced the economics and improved the internal controls of their properties by consolidating, streamlining, and standardizing processes and supporting systems. MBS offers services for labor management and scheduling, accounts payable, billing and accounts receivable, payroll, sales tax compliance and general accounting. MBS has been benchmarked by Hackett and achieved world-class designations for 2007, 2008 and 2009. The Stanford Court Renaissance San Francisco Hotel Eden Roc Renaissance Miami Beach Regional/Property Marketing and ecommerce Hotels have the option to participate in cluster marketing programs that drive demand by supplementing Marriott s global and national campaigns. This allows hotels to leverage Marriott s economies of scale and benefit from key revenue-generating strategies. In addition, hotels can purchase property-specific marketing services. Marriott will help maximize productivity/roi by analyzing all property marketing spend and executing all hotel-specific marketing plans and tactics - including online and offline efforts - as well as hotel merchandising (on-property promotional signage and check-in pieces). Revenue Management Hotels can pay to access cluster revenue-management support. Marriott revenue leaders will work hand-in-hand with hotel general managers and sales, marketing and finance contacts to create accurate forecasts and sales goals, implement pricing and yield strategies to maximize revenue per available room (RevPAR), and optimize rooms and meeting space inventories. St. Pancras Renaissance London Hotel
NORTH AMERICA 11 Renaissance Atlanta Midtown Hotel Renaissance Baltimore Hotel Renaissance Arlington Capital View Hotel The Baronette Renaissance Detroit-Novi Hotel Renaissance Washington D.C. Downtown Hotel Renaissance Schaumburg Convention Center Hotel
LATIN RENAISSANCE AMERICA HOTELS DEVELOPMENT 12 Renaissance Sao Paulo Hotel Renaissance Aruba Resort & Casino La Concha Renaissance San Juan Resort
EUROPE, AFRICA & THE MIDDLE EAST 13 Renaissance Paris Le Parc Trocadero Hotel St. Pancras Renaissance London Hotel Renaissance Amsterdam Hotel
ASIA RENAISSANCE PACIFIC HOTELS DEVELOPMENT 14 Renaissance Shanghai Zhongshan Park Hotel Renaissance Sanya Resort & Spa Renaissance Beijing Capital Hotel Renaissance Shanghai Putuo Hotel
2 To discover more about Renaissance Hotels and development opportunities, visit, marriottdevelopment.com. Marriott Confidential and Proprietary Information The contents of this material are confidential and proprietary to Marriott International, Inc. and may not be reproduced, disclosed, distributed or used without the express permission of an authorized representative of Marriott. Any other use is expressly prohibited. renaissance hotels 2012 Renaissance Hotel Holdings, Inc.