SAMPLE CLIENT PPC Performance Report Included in this report: Google AdWords Performance Detail Text Ad Performance Comparisons & Trend Analysis Revenue Tracking Data
SUGAR AND SPICE - AUGUST 213 2 4 8 15 1 5 3 2 1 6 4 2 AdWords Clicks AdWords Cost AdWords Conversions 2,63 112,639 2.33% $1.88 $4,935.67 89 $55.37 $37,945.7 Cone Hill 1,365 67,555 2.2% $2.14 $2,918.83 4 $727.71 $1,484. Jumpfly - Product Ads 2,345 82,517 2.84% $.92 $2,166.97 19 $114.5 $6,229.5 JumpFly - Dynamic Search 546 158,862.34% $.16 $86.1 $. $. 2,281 97,373 2.34% $1.94 $4,419.76 72 $61.28 $31,649.32 * Pine Cone Hill Generic Cone Hill 1,29 53,415 1.93% $2.16 $2,224.66 3 $739.37 $956. Jumpfly - Product Ads 1,197 33,131 3.61% $1.4 $1,25.26 13 $96.17 $5,812.26 Pine Cone Hill Jumpfly - Product Ads 385 19,361 1.99% $1.41 $543.5 $. $. Sa... 182 1,174 15.5% $1.53 $278.64 6 $46.44 $1,822.8 Bedding Cone Hill 123 3,43 3.59% $2.11 $259.54 $. $. General Model Name Cone Hill 94 3,784 2.48% $2.9 $196.64 1 $196.64 $528. DwellStudio Jumpfly - Product Ads 181 5,937 3.5% $.78 $141.34 4 $35.34 $177.26 Dynamic Search JumpFly - Dynamic Search 546 158,862.34% $.16 $86.1 $. $. Quilts Cone Hill 37 2,991 1.24% $2.2 $74.76 $. $.
SUGAR AND SPICE - AUGUST 213 dash and albert Exact 884 22,847 3.87% $2.2 $1,947.9 1.9 32 $6.78 $15,298.82 dash & albert Exact 69 1,837 3.76% $2.2 $139.38 1.9 3 $46.46 $4,576. dash and albert Phrase 445 13,46 3.41% $1.69 $753.11 1.8 9 $83.38 $3,969.8 +dash +albert +navy +star Broad 1 31 3.23% $1.62 $1.62 1.7 1 $1.62 $2,69. dash and albert sale Exact 94 653 14.4% $1.35 $126.6 1.3 6 $21.1 $1,822.8 dash and albert rugs Exact 182 4,98 4.44% $1.66 $31.63 2.2 8 $37.7 $1,447.4 dash and albert rug Exact 29 715 4.6% $1.79 $51.94 1.6 1 $51.94 $1,24.7 pine cone hill Phrase 786 47,619 1.65% $2.35 $1,849.71 1.9 3 $614.38 $956. +dash +albert +rugs Broad 112 2,512 4.46% $1.76 $197.28 1.8 5 $39.46 $883. +dash +albert +rug Broad 18 2,65.9% $1.15 $2.68 1.5 1 $2.68 $77. dash and albert Exact 884 22,847 3.87% $2.2 $1,947.9 1.9 32 $6.78 $15,298.82 pine cone hill Phrase 786 47,619 1.65% $2.35 $1,849.71 1.9 3 $614.38 $956. dash and albert Phrase 445 13,46 3.41% $1.69 $753.11 1.8 9 $83.38 $3,969.8 dash and albert rugs Exact 182 4,98 4.44% $1.66 $31.63 2.2 8 $37.7 $1,447.4 pine cone hill bedding Exact 123 3,43 3.59% $2.11 $259.54 2.7 $. $. +dash +albert +rugs Broad 112 2,512 4.46% $1.76 $197.28 1.8 5 $39.46 $883. pine hill cone Broad 127 3,761 3.38% $1.51 $191.25 1.6 $. $. dash & albert Exact 69 1,837 3.76% $2.2 $139.38 1.9 3 $46.46 $4,576. dash and albert sale Exact 94 653 14.4% $1.35 $126.6 1.3 6 $21.1 $1,822.8 dash and albert coupon Exact 47 266 17.67% $2.47 $115.91 1.2 $. $. dash & albert Phrase 73 5,264 1.39% $1.58 $115.59 1.4 3 $38.53 $54. pineconehill Broad 52 1,246 4.17% $2.21 $114.98 2.2 $. $. dash and albert rugs Phrase 56 18,92.3% $1.64 $91.6 1.7 1 $91.6 $441.6 dash and albert runner Exact 47 599 7.85% $1.93 $9.93 1.9 3 $3.31 $758. pineconehill.com Broad 64 789 8.11% $1.7 $68.72 1.9 $. $. dash albert Phrase 34 1,133 3.% $1.96 $66.52 1.5 $. $. dash and albert rug sale Phrase 29 238 12.18% $2. $58.4 1.1 $. $. +dash +albert +tote Broad 47 268 17.54% $1.22 $57.12 1.5 6 $9.52 $638. dash and albert rugs on sale Phrase 32 122 26.23% $1.71 $54.57 1. $. $. dash and albert rug Exact 29 715 4.6% $1.79 $51.94 1.6 1 $51.94 $1,24.7 dash & albert rugs Exact 21 313 6.71% $2.37 $49.77 1.7 1 $49.77 $119.2 rugs dash and albert Phrase 21 285 7.37% $2.3 $48.2 1.2 $. $. dash albert Exact 3 1,315 2.28% $1.54 $46.12 1.8 $. $. +dash +albert +cats +paw Broad 17 1,554 1.9% $2.3 $39.14 1.1 $. $. dash and albert coupon code Phrase 18 134 13.43% $2.8 $37.36 1.7 $. $. +pine +cone +hill +madeline Broad 17 687 2.47% $2.8 $35.44 1.3 1 $35.44 $528. dash and albert runners Exact 15 276 5.43% $1.78 $26.73 1.8 $. $. +dash +albert +pillow Broad 21 489 4.29% $1.18 $24.87 1.2 $. $. dash albert rugs Exact 12 184 6.52% $2.4 $24.53 1.8 $. $. dash and albert rugs discount Exact 18 11 17.82% $1.33 $23.85 2.1 1 $23.85 $332.8
SUGAR AND SPICE - AUGUST 213 JumpFly Sample Report Pine Cone Hill Bedding SampleClient.Com/$3_Reward Free Shipping & Free Returns No Tax. $3 Reward-Pine Cone Hill Cone Hill * Pine Cone Hill Generic 119 52,877 1.93% $2.16 $2,23.55 3 $732.33 Limited Time Sale. 2% Off! 881 33,959 2.59% $1.91 $1,679.73 31 $54. On Sale Save 2% Off. Limited Time! 85 33,481 2.4% $1.84 $1,478.3 24 $61.6 {KeyWord: On Sale} 2% Off This Week. Free Returns. 595 29,933 1.99% $2.12 $1,261.73 19 $66.32 {KeyWord:Pine Cone Hill Bedding SampleClient.Com/{KeyWord} Free Shipping & Free 3-Day Returns Order This Month for $3 Reward! Bedding 96 2,528 3.8% $2.3 $194.48 $. {KeyWord:Pine Cone Hill Bedding SampleClient.Com/{KeyWord} Free Shipping & Free 3-Day Returns $3 Reward if Ordered This Month! General Model Name 85 3,347 2.54% $2.8 $176.56 1 $176.56 SampleClient.Com/$3_Reward On Sale Save 2% Off. Limited Time! Sale 1 64 16.56% $1.48 $147.94 3 $49.31 Great Selection of Quality Rugs. Free Shipping & On Sale - Save 2%! Sale 82 57 14.39% $1.59 $13.7 3 $43.57 {KeyWord:Pine Cone Hill Quilts} Free Shipping & Free 3-Day Returns Order This Month for $3 Reward! Quilts 33 2,491 1.32% $2.1 $66.36 $. Pine Cone Hill Bedding Best Prices on {KeyWord:Pine Cone Hill}. Free Shipping & Free 3-Day Returns Cone Hill Bedding 24 734 3.27% $2.37 $56.97 $.
SUGAR AND SPICE - AUGUST 213 2 1k 2k 15 1 5 75k 5k 25k 15k 1k 5k k Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug k AdWords Cost AdWords Conversions AdWords Revenue Change August July Change August (This Year) August (Last Year) Cost 18% $1,17.57 $8,585.8 Clicks 13% 6,886 6,78 Conversions 13% 112 129 Cost per Conversion 36% $9.11 $66.39 Conversion Rate 23% 1.63% 2.12% Cost per Click 4% $1.47 $1.41 Impressions 57% 421,573 269,12 CTR 28% 1.63% 2.26% Revenue 34% $45,658.57 $68,72.24 Cost 884% $1,17.57 $1,26.97 Clicks 138% 6,886 489 Conversions 522% 112 18 Cost per Conversion 58% $9.11 $57.5 Conversion Rate 56% 1.63% 3.68% Cost per Click 3% $1.47 $2.1 Impressions 1567% 421,573 25,295 CTR 16% 1.63% 1.93% Revenue 723% $45,658.57 $5,544.93 August 6,886 421,573 1.63 % $1.47 $1,17.57 112 $9.11 $45,658.57 July 6,78 269,12 2.26 % $1.41 $8,585.8 129 $66.39 $68,72.24 June 5,98 233,79 2.53 % $1.48 $8,724.94 121 $72.6 $44,949.15 May 5,527 179,462 3.8 % $1.53 $8,461.13 16 $52.86 $74,341.38 April 4,666 167,611 2.78 % $1.42 $6,628.84 124 $53.41 $53,411.68 March 4,433 14,946 3.15 % $1.41 $6,252.5 113 $55.29 $53,737.94 February 3,958 134,476 2.94 % $1.9 $4,325.87 88 $49.11 $34,92.34 January 4,191 137,629 3.5 % $1.38 $5,797.42 86 $67.38 $33,618.64 December 2,763 126,596 2.18 % $1.48 $4,99.49 52 $78.73 $12,697.53 November 3,499 145,6 2.41 % $1.27 $4,441.94 8 $55.5 $28,496.31 October 2,626 132,174 1.99 % $1.14 $2,983.1 58 $51.43 $25,88.68 September 1,925 91,343 2.11 % $.94 $1,86.82 39 $46.33 $19,44.58 August 489 25,295 1.93 % $2.1 $1,26.97 18 $57.5 $5,544.93 July 1 8,966 1.12 % $1.39 $139.11 4 $34.78 $971.88