www.milo-profi.com Tourism in Figures 2013 the Indian market in Flanders
TABLE OF CONTENT A. ECONOMIC INDICATORS 5 B. THE INDIAN MARKET IN FLANDERS 7 1. Key figures 7 2. Distribution within Flanders 7 3. Trends 10 4. Motive of stay 14 5. Type of accommodation 15 6. Seasonality 16 7. Country benchmark 18 C. PROFILE OF THE INDIAN LEISURE MARKET IN FLANDERS 21 D. CONCEPTS AND DEFINITIONS 22 E. LIST OF FIGURES AND TABLES 23 3
A. ECONOMIC INDICATORS Table 1: Trend of the Indian economy 2009-2013 2009 2010 2011 2012 2013 09-13 GDP, real (x1000 000 INR) 45.346.600 49.474.700 53.290.200 55.939.100 58.718.500 +29,5% Consumer spending (x1000 000 INR) 28.658.700 30.815.700 33.918.100 35.866.300 36.985.900 +29,1% Consumer Price Index 135,7 152,0 165,4 180,8 200,5 +64,9% Source: Tourism Flanders based on TDM Figure 1: Trend of the Indian economy 2009-2013 Source: Tourism Flanders based on TDM 5
Table 2: Trend of the Indian population 2009-2013 2009 2010 2011 2012 2013 09-13 Population (x1000) 1.200.090.000 1.216.510.000 1.232.810.000 1.248.980.000 1.264.960.000 +5,4% Population, 65+ 4,9% 4,9% 5,0% 5,1% 5,2% +0,3* Unemployment rate 12,5% 12,5% 12,5% 12,5% 12,5% +0,0* * in percentage point Source: Tourism Flanders based on TDM Figure 2: Indian outbound travel 2009-2013 (spending, USD) Source: Tourism Flanders based on TDM 6
B. THE INDIAN MARKET IN FLANDERS 1. Key figures Table 3: Total foreign and Indian market in Flanders 2013 Overall total Indian % Indian Ranking Indian foreign travellers travellers market arrivals 6.488.545 43.129 0,7% 20th overnight stays 13.742.727 90.980 0,7% 21th length of stay (nights) 2,1 2,1 - - 2. Distribution within Flanders Table 4: The Indian market in Flanders by region 2013 arrivals % overnights % Flemish region 30.708 71% 60.206 66% Brussels region 12.421 29% 30.774 34% Flanders 43.129 100% 90.980 100% Figure 3: The Indian market in Flanders by region 2013 (arrivals (left) and overnights (right)) 7
Figure 4: Indian overnights in Flanders 2013 Flanders Coast Art cities Flemish countryside Walloon Region Table 5: The Indian market in Flanders by destination 2013 overnights % Coast 813 1% Art cities 60.234 66% Flemish countryside 29.933 33% Flanders 90.980 100% Table 6: The Indian market in the Art cities 2013 overnights % Antwerp 19.587 33% Bruges 3.152 5% Brussels 30.774 51% Ghent 2.964 5% Leuven 2.482 4% Mechelen 1.275 2% Art cities 60.234 100% 8
Figure 5: Indian overnights in the Art cities 2013 9
3. Trends Table 7: Trend of Indian overnights, arrivals and average length of stay in Flanders 2004-2013 2004 2005 2006 2007 2008 2009 2010 2011 2012* 2013* 04-13 Overnights (x1.000) 52 50 57 75 105 69 81 93 86 91 +76,1% Arrivals (x1.000) 21 20 22 33 54 35 40 43 39 43 +107,4% Aver. length of stay** 2,48 2,52 2,63 2,26 1,96 2,00 2,02 2,18 2,18 2,11-15,1% *B&Bs included **nights Figure 6: Trend of Indian overnights in Flanders 2004-2013 10
Figure 7: Trend of Indian arrivals in Flanders 2004-2013 Figure 8: Trend of the average length of stay of Indians in Flanders 2004-2013 11
Table 8: Trend of Indian overnights in Flanders 2009-2013 2009 2010 2011 2012* 2013 09-13 Coast 354 269 433 260 813 +129,7% Art cities 57.996 59.470 69.738 64.034 60.234 +3,9% Antwerp 20.934 22.400 31.672 21.272 19.587-6,4% Bruges 2.524 3.209 4.359 4.105 3.152 +24,9% Brussels 29.999 26.482 26.390 29.140 30.774 +2,6% Ghent 2.630 4.188 4.185 5.146 2.964 +12,7% Leuven 1.006 1.659 1.857 2.246 2.482 +146,7% Mechelen 903 1.532 1.275 2.125 1.275 +41,2% Flemish countryside 10.826 20.871 23.259 21.837 29.933 +176,5% Flanders 69.176 80.610 93.430 86.131 90.980 +31,5% *B&Bs included Figure 9: Trend of Indian overnights in Brussels and Antwerp 2009-2013 12
Figure 10: Trend of Indian overnights in Bruges, Ghent, Leuven, Mechelen 2009-2013 13
4. Motive of stay Table 9: The Indian market in Flanders by motive of stay 2013 (overnights) Leisure Congress, conference and seminar Other business Total Coast 743 91% 36 4% 34 4% 813 100% Art cities 26.319 44% 21.874 36% 12.041 20% 60.234 100% Antwerp 9.293 47% 7.501 38% 2.793 14% 19.587 100% Bruges 2.654 84% 336 11% 162 5% 3.152 100% Brussels 12.712 41% 11.707 38% 6.355 21% 30.774 100% Ghent 805 27% 1.116 38% 1.043 35% 2.964 100% Leuven 662 27% 875 35% 945 38% 2.482 100% Mechelen 193 15% 339 27% 743 58% 1.275 100% Flemish countryside 10.785 36% 10.389 35% 8.759 29% 29.933 100% Flanders 37.847 42% 32.299 36% 20.834 23% 90.980 100% Figure 11: The Indian market in Flanders by motive of stay 2013 (overnights) 14
5. Type of accommodation Table 10: The Indian market in Flanders by type of accommodation 2013 (overnights) Coast % Art cities % Flemish % Flanders % countryside Hotel 277 34% 57.131 95% 28.980 97% 86.388 95% Bed & Breakfast 11 1% 423 1% 574 2% 1.008 1% Camp site 0 0% 6 0% 12 0% 18 0% Holiday park 504 62% 0 0% 75 0% 579 1% Acc. for groups 21 3% 2.674 4% 292 1% 2.987 3% Total 813 100% 60.234 100% 29.933 100% 90.980 100% Figure 12: The Indian market in Flanders by type of accommodation 2013 (overnights) 15
6. Seasonality Figure 13: Indian overnights in Brussels and Antwerp seasonality 2013 Figure 14: Indian overnights in Bruges, Ghent, Leuven, Mechelen seasonality 2013 16
Figure 15: Trend Indian overnights in Flanders seasonality 2009-2013 17
7. Country benchmark Table 11: Trend and forecast of the Indian market in Flanders and competitive destinations (2009-2018, x1.000, in arrivals) destination 2009 2010 2011 2012 2013 2018 2013-2018 Flanders 35 40 43 39 43 59 +35,7% Western Europe 998 1.217 1.351 1.370 1.424 1.825 +28,1% sum competitors 591 695 823 865 869 1.202 +38,3% France 264 288 371 357 353 510 +44,4% Italy 139 183 188 251 221 258 +16,6% Switzerland 136 166 201 178 213 303 +42,1% Turkey 51 58 64 78 82 131 +60,3% Source: Tourism Flanders based on TDM and GDS 18
Figure 16: Trend and forecast of the Indian market in Flanders, Western Europe and competitive destinations (2007-2018, in arrivals) Source: Tourism Flanders based on TDM and GDS 19
Figure 17: Trend and forecast of the Indian market in Flanders and competitive destinations (2007-2018, in arrivals) Source: Tourism Flanders based on TDM and GDS 20
C. PROFILE OF THE INDIAN LEISURE MARKET IN FLANDERS This part is based on the holiday maker in Flanders 2011, an extensive market study carried out every five years in Flanders. In this section we focus on the main characteristics of the Indian leisure market in Flanders. The Indian market accounts for 94,000 overnight stays in Flanders. Almost half are recorded as leisure stays. The Indian tourists in the art cities come mostly from Mumbai and Delhi. In no other nationality is the 65-74 age group so well represented (16% as opposed to the 9% average). Yet the average age is no different. For no other nationality do family, friends and acquaintances feature so highly as a reason for visiting (34%). The Indians also cite this as their main source of information. Indian tourists research very few sources on average. It is noticeable how little they use the Internet when booking their trip. They do not stand out when it comes to activities. The Indian tourist appears to be, along with the Russian, the least satisfied with the value for money offered. They score the art cities 3.0 out of 5, which is less than the average of 3.4. Indians spend more than any other tourists on their accommodation (68 euros per person per night). In other areas, however, they spend rather little, with the result that their total spending is fairly low. 21
D. CONCEPTS AND DEFINITIONS In Belgium, the FPS Economy, Directorate-general Statistics is authorised to demand from all commercial lodging facilities each month the number of persons who stayed in the facility for payment. Two basic indicators are obtained in this way: the number of arrivals and the number of overnight stays. Along with the division by accommodation form (hotels, camp sites, holiday parks and accommodations for target groups), the Directorate-general Statistics statistics give volume characteristics (the number of arrivals and overnight stays), trip characteristics (length of stay, motive of stay, period of stay, place of stay) and personal characteristics (country of origin of the residential tourist). In 2010, a new decree concerning the accommodation sector reorganized the different types of accommodations. B&B's could register their figures starting 2012 in the new category 'B&B'. Before 2012, only B&Bs with a hotel licence were represented in the statistics, in the category 'hotel'. Because of this change, there is a deviation in the trend between 2011 and 2012. Please use the five-year trend with caution. Roughly speaking, the number of arrivals corresponds with the number of residential tourists, with the qualification that each tourist is counted as an arrival each time he or she uses a new accommodation. For this reason, the number of arrivals does not precisely correspond to the number of holidays or business trips in our country. An example: hikers can generate several arrivals during 1 holiday, by staying in different successive lodging facilities. The volume of overnight stays is the sum of all overnight stays which are coupled with the registered arrivals. The data in this report are excluding overnights in accommodations for rent. Flanders = Brussels + Flemish Region. For more detailed figures see Tourism in figures XL www.toerismevlaanderen.be/figures (in English), www.toerismevlaanderen.be/cijfers (in Dutch) or contact kennisbeheer@toerismevlaanderen.be. 22
E. LIST OF FIGURES AND TABLES Figure 1: Trend of the Indian economy 2009-2013... 5 Figure 2: Indian outbound travel 2009-2013 (spending, USD)... 6 Figure 3: The Indian market in Flanders by region 2013 (arrivals (left) and overnights (right))... 7 Figure 4: Indian overnights in Flanders 2013... 8 Figure 3: Indian overnights in the Art cities 2013... 9 Figure 6: Trend of Indian overnights in Flanders 2004-2013... 10 Figure 7: Trend of Indian arrivals in Flanders 2004-2013... 11 Figure 8: Trend of the average length of stay of Indians in Flanders 2004-2013... 11 Figure 9: Trend of Indian overnights in Brussels and Antwerp 2009-2013... 12 Figure 10: Trend of Indian overnights in Bruges, Ghent, Leuven, Mechelen 2009-2013... 13 Figure 11: The Indian market in Flanders by motive of stay 2013 (overnights)... 14 Figure 12: The Indian market in Flanders by type of accommodation 2013 (overnights)... 15 Figure 13: Indian overnights in Brussels and Antwerp seasonality 2013... 16 Figure 14: Indian overnights in Bruges, Ghent, Leuven, Mechelen seasonality 2013... 16 Figure 15: Trend Indian overnights in Flanders seasonality 2009-2013... 17 Figure 16: Trend and forecast of the Indian market in Flanders, Western Europe and competitive destinations (2007-2018, in arrivals)... 19 Figure 17: Trend and forecast of the Indian market in Flanders and competitive destinations (2007-2018, in arrivals)... 20 Table 1: Trend of the Indian economy 2009-2013... 5 Table 2: Trend of the Indian population 2009-2013... 6 Table 3: Total foreign and Indian market in Flanders 2013... 7 Table 4: The Indian market in Flanders by region 2013... 7 Table 5: The Indian market in Flanders by destination 2013... 8 Table 6: The Indian market in the Art cities 2013... 8 Table 7: Trend of Indian overnights, arrivals and average length of stay in Flanders 2004-2013... 10 Table 8: Trend of Indian overnights in Flanders 2009-2013... 12 Table 9: The Indian market in Flanders by motive of stay 2013 (overnights)... 14 Table 10: The Indian market in Flanders by type of accommodation 2013 (overnights)... 15 Table 11: Trend and forecast of the Indian market in Flanders and competitive destinations (2009-2018, x1.000, in arrivals)... 18 July 2014 23