ANDREW WATTERSON Vice President Planning and Revenue Management
Safe Harbor Statement The following information contains certain forward looking statements that reflect the Company s current views with respect to certain current and future events and financial performance, including but not limited to the Company s operating and competitive environments, economic conditions, new routes, fleet transition, 2012 second quarter outlook, marketing activities and strategies, sales distribution strategy, growth opportunities, 2012 outlook, capacity growth and passenger revenue mix, and the Company s business focus. These forward looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the Company s operations and business environment, which may cause the Company s actual results to be materially different from any future results, expressed or implied, in these forward looking statements. These risks, uncertainties and factors include, but are not limited to, the price and availability of aviation fuel, the competitive environment, competitive advantages held by network carriers in the transpacific market, market demand, delays in scheduled aircraft deliveries and other loss of fleet capacity, economic conditions in the United States and abroad and increased competition in the markets in which the Company operates. The Company undertakes no obligation to publicly update or revise any forward looking statements to reflect events or circumstances that may arise after the date hereof even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized. Additional information on risk factors that could potentially affectthecompany soperationsand financial results may be found in the Company s Annual Report on Form 10 K for the fiscal year ended December 31, 2011, the Company s Quarterly Report on Form 10 Q for the quarter ended Sep 30, 2012 and other/subsequent filings with the Securities and Exchange Commission.
We ve Changed SEATTLE PORTLAND SACRAMENTO OAKLAND SAN FRANCISCO SAN JOSE LAS VEGAS LOS ANGELES SAN DIEGO PHOENIX HONOLULU MAUI LIHUE Neighbor Island Network MANILA PAGO PAGO PAPEETE HONOLULU MAUI KONA HILO SYDNEY 2010 new routes 2010 seasonal routes -3-
We ve Changed SEATTLE TOKYO / HANEDA PORTLAND SACRAMENTO SEOUL OSAKA / KANSAI OAKLAND SAN FRANCISCO SAN JOSE LAS VEGAS LOS ANGELES SAN DIEGO PHOENIX HONOLULU MAUI LIHUE Neighbor Island Network MANILA HONOLULU MAUI PAGO PAGO PAPEETE KONA HILO SYDNEY 2011 new routes 2011seasonal routes -4-
We ve Changed SAPPORO / CHITOSE TOKYO / HANEDA SEATTLE PORTLAND SACRAMENTO SEOUL OSAKA / KANSAI FUKUOKA OAKLAND SAN FRANCISCO SAN JOSE LAS VEGAS LOS ANGELES SAN DIEGO NEW YORK / JFK PHOENIX TAIPEI HONOLULU MAUI LIHUE Neighbor Island Network MANILA HONOLULU MAUI PAGO PAGO PAPEETE BRISBANE KONA HILO SYDNEY AUCKLAND 2012 2013 (announced) new routes 2012 seasonal routes -5-
Our Network is Broader Vibrant Japanese city with historic ties and growing visitor levels to Hawaii Location provides connections with Korea and China Largest US market without nonstop service to Hawaii New JetBlue partnership provides feed from the Eastern seaboard Large Japanese city with limited leisure service Previously supported nonstop daily service to HNL Queensland resource boom provides a new source of visitors Virgin Australia hub provides a gateway to Australia Underserved market with inbound and outbound tourism Attractive connections to/from US Mainland increase potential demand sources -6-
Our Network is Deeper and More Connected Strong Australian economy and dollar make Hawaii an attractive destination Increasing number of customers using HA for multi-stop vacations Strong economy and Visa Waiver Program continues to drive visitor growth New service timed for connections to/from China Largest market to Hawaii continues to perform well Seasonal Maui service among best performing routes this summer San Jose to Maui similar in size to HNL market Service timed to connect at Maui hub for service to Neighbor islands Oakland to Maui larger than HNL market Service timed to connect at Maui hub for service to Neighbor islands -7-
Seasonal Flexibility -8-
Our Newest Asia Gateway Taipei, Taiwan Taipei, Taiwan Newest addition of US Visa Waiver program Largest city in Taiwan, with total metropolitan population of 6.9 million people Center of commerce and government for the country with world class amenities About Taiwan Total population of 23 million people Historically significant visitor market to Hawaii, with over 350 Hawaii PDEW (during periods of daily non-stop service) Current service limited to one-stop service via Japan and Korea 4 th highest Per Capita GDP in Asia with one of the fastest growing economies in the region* *CIA World Factbook -9-
Maui Hub SEATTLE LAS VEGAS LIHUE HONOLULU OAKLAND SAN JOSE 14x 200x Seasonal 7x LOS ANGELES 21x 14x HILO KONA -10-
Increased Share of a Stable Market CAGR 04 12 CAGR 04 12 25 0% 2% 25 20 20 Billions 15 10 16.7 18.4 19.0 17.2 15.4 14.0 15.3 15.0 16.0 1% Billions 15 10 1% 9.2 5 0 3.0 3.1 3.3 3.9 3.8 3.7 3.9 3.9 4.4 2004 2005 2006 2007 2008 2009 2010 2011 2012 5% 5 0 9.8 10.2 8.0 9.1 9.2 7.9 7.7 7.8 2.5 1.6 0.3 0.4 0.3 0.3 0.5 0.6 0.7 2004 2005 2006 2007 2008 2009 2010 2011 2012 30% HA Market Share 15% 14% 15% 18% 20% 21% 20% 21% 21% 18% HA Market Share 3% 4% 4% 3% 6% 7% 8% 17% 21% HA Non-HA HA Non-HA -11-
Growing Capacity and Revenue 35% YOY PASSENGER REVENUE GROWTH 30% 25% 20% 15% 10% 5% 0% -5% 5% 15% 25% 35% YOY ASM GROWTH Source: US DOT Form 41 Data -12-
Customers Prefer HA 100% 80% Greater passenger share than seat share SMF-HNL SJC-HNL LAS-HNL OAK-HNL HA O&D Market Market O&D share HA Fare Premium LAX HNL 1,031,538 31% $11 SFO HNL 490,467 29% $15 LAS HNL 438,445 81% $3 HA Passenger Share 60% 40% 20% LAX-HNL SEA-HNL SJC-OGG SFO-HNL SEA-OGG PHX-HNL OAK-OGG 0% 0% 20% 40% 60% 80% 100% HA Seat Share PDX-HNL SAN-HNL Greater seat share than passenger share LAS-OGG SEA HNL 365,172 37% $16 SEA OGG 279,939 52% $48 SAN HNL 225,139 48% $24 PDX HNL 200,153 51% $14 PHX HNL 164,346 59% ($25) OAK OGG 161,641 38% $8 SJC HNL 143,474 80% ($3) OAK HNL 141,667 78% $17 SJC OGG 127,302 31% ($8) SMF HNL 122,847 87% $19 LAS OGG 76,802 69% $6 3,968,934 47% $9 Source: US DOT O&D and T 100 Data, Q4 2011 Q3 2012; US -13-
Our Neighbor Island Network Serves as a Utility CODESHARE PARTNERS INTERLINE PARTNERS -14-
We are Expanding Virtually Fresno Monterrey San Diego Santa Barbara Cleveland Fresno Monterrey San Diego Santa Barbara Cleveland Fresno Monterrey San Diego Santa Barbara Ft. Lauderdale Orlando Palm Beach Ft. Myers Tampa Portland, ME Burlington, VT Boston Rochester Syracuse Buffalo New York-JFK Charlotte Raleigh-Durham Seattle Portland Las Vegas Los Angeles Dallas-Ft. Worth Chicago (O Hare) Philadelphia Wash-Regan Wash.-Dulles Bangkok Seoul (Incheon) Pusan Bangkok Seoul (Incheon) Pusan Tokyo (Haneda) Sapporo Fukuoka Hiroshima Osaka (Itame) Osaka (Kansai) Kagoshima Oita Naha + + + + -15-
Many Opportunities Remain Beijing Chengdu Guangzhou Shanghai Hong Kong TOKYO / HANEDA OSAKA / KANSAI SEOUL FUKUOKA Taipei TAIPEI SAPPORO / CHITOSE Nagoya Sendai HONOLULU MAUI Vancouver Edmonton Calgary SEATTLE PORTLAND Minneapolis SACRAMENTO OAKLAND SAN FRANCISCO SAN JOSE LAS VEGAS LOS ANGELES PHOENIX SAN DIEGO Mexico City Toronto Detroit NEW YORK / JFK Philadelphia St. Louis Washington Dallas Montreal Houston Boston Miami Frankfurt London Paris Madrid MANILA 2012 Metropolitan population Jakarta Singapore Sao Paolo Jakarta BRISBANE PAGO PAGO Buenos Aires 1 2M 3 5M 5 10M 10 20M >20M EXISTING / ANNOUNCED ROUTES SEASONAL ROUTES SYDNEY PAPEETE Melbourne AUCKLAND -16-