Part - financed by the European Union Eastern Serbia - competitive tourism destination Vidin Presented by RARIS March 1 st 2016 Zoran Milovanović
Dimensions of tourism development There were 1.087 million tourists worldwide in 2013 (3.8% increase) and profit of USD 1.159 billion ( 873 billion), 30% of the export of services worldwide In 1950-25.3 million tourists and $ 2.1 billion profit The annual increase rate of turnover 4.1% by 2020 (1.56 billion tourists) The number of domestic tourists 10 times larger compared to the number of international tourists Part - financed by the European Union 2
The unstoppable growth of tourism International tourist arrivals 1950-2020 Present increase 40 times between 1950 and 2000 Forecast increase 3 times for 20 years 3
Eastern Serbia - competitive tourist destination I 4
Eastern Serbia Geographic features of the area: The tourist area is very much diverse in terms of geography: mountains, vales, lakes, rivers, thermal sources Rich cultural and historic heritage dating from Neolithic Age, Roman period and Serbian Middle Ages
Eastern Serbia Accommodation units: The total of 347 registered facilities for accommodation services, with 3.272 rooms and 7.060 beds The largest number of basic accommodation units belongs to hotels (50,85% of the total number of rooms) Structure of accommodation capacities in the municipalities through which passes the Itinerarium Romanum Serbiae Route Type of accommodation Number of facilities Number of rooms Number of beds Hotels 20 1664 3362 Motels 6 48 105 Boarding houses 7 82 188 Resorts 8 482 964 Private accomm. 289 688 1856 Other 17 308 585 Total 347 3272 7060
Eastern Serbia Accommodation units: On the all teritory Middle quality Structure of hotels by category of accommodation No. of stars No. of hotels 5* - 4* 4 3* 8 2* 4 1* 1 uncategorized 5
Eastern Serbia Tourism turnover: 127.558 arrivals, 568.806 overnight stays in 2014, with the average length of stay of about 3,6 days Interest for destination increase The level of utilisation of capacities and the average consumption per day of stay near the average of Serbia Modest share of the number of foreign tourism turnover 600,000 500,000 400,000 300,000 200,000 100,000 0 The total tourism turnover No. of arrivals No. of overnights 2012 2013 2014 Relative share of the number of overnights of domestic and foreign visitors Domestic visitors 86.21% Foreign visitors 13.79%
Eastern Serbia Visitors within round trips: Structure of visitors About 60,000 visitors in 2014 Tourists of midlle purchasing power school excursions and various associations Uneven distribution by sites Organized groups of tourists Passengers on Associations 660 Domestic 1.10% Senior citizens 3,294 5.49% 3,294 5.49% School excursions 27,690 46.15% cruise ships 1,980 3.30% Individual visitors 19,782 32.97% Foreign Individual visitors 3,294 5.49%
Elements of competitiveness of Eastern Serbia Main benefits Outdoor activities Peace and quiet Mineral sources Differentiating Mountains, spas and cultural heritage Nature Health Image Sports and relaxation 10
Central identity of Eastern Serbia still undiscovered... 11
Extended identity of Eastern Serbia Eastern Serbia as a product Outdoor activities History and heritage Preserved environment Mountains Spas The Danube Eastern Serbia as a personality Healthy Quiet Good-natured Somewhat sleepy Hospitable Attractive Sensual Eastern Serbia as a symbol Sokobanja Felix Romuliana Lepenski Vir Stara planina The Danube Bor reservoir Rajac wine-cellars 12
System of values of the Eastern Serbia Functional advantages Emotional advantages Calmness It is not oriented towards masstourism Direct contact with the nature Preservation Isolated from rush Sense of exploration Environment friendly Traditional Human resources 13
Eastern Serbia products with greatest chances for long-term sustainable success Resources and global market point to the fact that south-eastern Serbia must professionally develop the following four key products: 85% of the long-term tourism potential 14
ES Regional Development Strategy Cultural tourism Health (spa) tourism Mountain tourism Nautical tourism Rural tourism Tourism Specialized forms of tourism (hunting tourism, cave exploration...)
Cultural tourism
Health (spa) tourism
Mountain tourism
Nautical tourism
Rural tourism
Specialized forms of tourism
www.traveleastserbia.org Data base of tourism offer of Eastern Serbia All the information about Eastern Serbia tourism product
THANK YOU FOR YOUR ATTENTION! RARIS Trg oslobođenja 1, 19000 Zaječar 019/426-376, 019/426-377 office@raris.org www.raris.org Regionalna agencija za razvoj istočne Srbije RARIS je osnovana od opština Boljevac, Kladovo, Knjaževac, Majdanpek, Sokobanja i Zaječar, Regionalne privredne komore Zaječar, Preduzeća za puteve Zaječar AD, Vodogradnja AD Zaječar i NVO Timočki klub. Regional Development Agency Eastern Serbia RDAES is founded by municipalities Boljevac, Kladovo, Knjazevac, Majdanpek, Sokobanja and Zajecar, Regional Chamber of Commerce Zajecar, Road Enterprise Zajecar, Vodogradnja Enterprise Zajecar and NGO Timok club.