AGENDA COMMITTEE OF THE WHOLE TUESDAY, May 21, 2013 9:00 AM in Council Chambers Page A. CALL TO ORDER B. INTRODUCTION OF LATE ITEMS 2-3 4-32 33 34-41 42-44 C. DELEGATIONS 1. Osoyoos Elementary School - Impossible2Possible (i2p) - Ryan Miller/Bo Macfarlane 2. Challenge Penticton - Barb Haynes 3. Proposed Improvement/Addition to Sun Bowl Arena - Randy Bedard, Osoyoos Coyotes Junior Hockey Club 4. Destination Osoyoos - Update on DO Tourism Services for 2012 - Don Brogan D. BUSINESS 1. Business Walk About Program Report from CAO E. ADJOURNMENT Page 1 of 44
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CHALLENGE PENTICTON Page 4 of 44 25.08.2013
CHALLENGE PENTICTON, CANADA A global series of long distance triathlons that provides athletes of all abilities with a quality triathlon experience at a fair price that generates a strong emotional attachment to the sport of triathlon and the Challenge Family. Page 5 of 44
WORLD S FASTEST GROWING SPORT Global trend towards active and healthy lifestyles 2010, over 115,000 triathletes entered top 100 global races Challenge Family hosts 25% of global market Age group athletes 98% of field Variety of experience among athletes Triathlete demographic higher levels of disposable income, frequent and educated travelers, sponsor loyal, passionate about sport Page 6 of 44
Introducing Challenge Family Global series of long and half distance triathlon Roots begin in Roth, Germany Focus on delivering race of a lifetime Enhance the spectator experience 9 half distance and 10 long distance races Highlight the essence of a local community Races all held in iconic destinations Page 7 of 44
Destinations Roth, Germany Kraichgau, Germany Wanaka, New Zealand Fuertaventura, Canary Islands Taitung, Taiwan Barcelona, Spain Rimini, Italy Vitoria, Spain Walchsee-Kaiserwinkl, Austria Henley-on-Thames, United Kingdom Almere Amsterdam, Netherlands Laguna, Phuket Aarhus, Denmark Penticton, Canada Page 8 of 44
Page 9 of 44 Roth, Germany
Page 10 of 44 Kraichgau, Germany
Page 11 of 44 Wanaka, New Zealand
Page 12 of 44 Fuertaventura, Canary Islands
Page 13 of 44 Taitung, Taiwan
Page 14 of 44 Barcelona, Spain
Page 15 of 44 Rimini, Italy
Page 16 of 44 Vitoria, Spain
Page 17 of 44 Walchsee-Kaiserwinkl, Austria
Page 18 of 44 Henley-on-Thames, United Kingdom
Page 19 of 44 Almere Amsterdam, Netherlands
Page 20 of 44 Laguna, Phuket
Page 21 of 44 Aarhus, Denmark
A New Era in North America Key points to consider: 1) Penticton is the exclusive long-distance Challenge race in Canada 2) The City of Penticton purchased and holds the license with the Challenge Family 3) The Penticton Triathlon Race Society, a non-profit organization, has been established to implement the race and the coinciding festivities surrounding the event 4) The Penticton Triathlon Race Society will create legacy and opportunity of development of the sport through its revenues 5) Challenge Penticton is a week-long festival that provides an experience for athletes and their families, tourists, spectators and our regional communities 6) Challenge Penticton will offer a minimum prize purse of $75.000 for the top 10 male and female professional athletes 7) Challenge Penticton is more than simply a long distance endurance race it also provides opportunity for relay teams and Junior Challenge Page 22 of 44
Participating in Challenge Individual athletes Relay teams Corporate challenges Media challenges College challenges Pros Page 23 of 44
Race Week Wednesday, August 21,2013 Parade Kick-off Adopt an Athlete Tailgate Party and Opening Ceremonies Expo Opens Page 24 of 44
Race Week Thursday, August 22,2013 Page 25 of 44 Beer Garden Challenge Channel Float Cycling Tours LocoLanding Family Event Fun Run 1 & 5 km Cinema Package
Friday, August 23, 2013 Race Week Page 26 of 44 Underpants Run Skaha Lake Celebration Walk a Mile in Her Shoes Paddle Regatta Pasta Dinner Street Dance Festival
Race Week Saturday, August 24, 2013 Page 27 of 44 Expo wraps up at 5pm Markets along Main Street Beer Garden continues Bike Check-in Kid s day camps through Community Centre & Fit Kidz
Race Week Sunday, August 25, 2013 Page 28 of 44 Race Day Expo is finished Beer Garden continues Provide babysitting/daycamps VIP hosting
Race Week Monday, August 26, 2013 Make Registration an Experience! Host a breakfast have a take a number system for registration Page 29 of 44 Athlete and Volunteer Awards Banquet Combine the celebrations!
Getting Involved Page 30 of 44 Volunteer Home stays Adopt an Athlete Challenger Club Challenger Business Club Become a Sponsor Enter the Corporate Challenge
Marketing Strategy Expense Bi-Monthly enews communication opportunity to highlight tourism, accommodators and communities in each eblast as well as promote destination awareness and activities; over 6000 participants Destination Campaign target tri-groups for training camps and travel to Challenge; connecting with international tour companies TriTravel, Hannes and Goway Travel Corporate Challenge target companies to compete, team building; create experience for corporate relay teams Wildflower Race over 8,000 athletes participate over the weekend in Lake San Antonio, California; highlight of College Relay Teams; Challenge will participate through Expo booth and hosting; sell College Challenge Relay spots for 2013; Tri California organizes and wants partnership with Challenge Penticton; over 43,000 members in Tri California Challenge Leader monthly publication both in print and online; 8 page newspaper that is Challenge and community focused $2,500 $5,000 $5,000 $7,500 $4,500 Weekly column written by Challenge Penticton highlighting race and event topics $4,000 Page 31 of 44 Roth, July 11 16, 2013 Challenge Penticton attending in Expo and hosting in beer tent; create Canadian experience of beach barbeque; highlight Penticton as a city bordered by lakes; the South Okanagan as a vacation destination; best place to vacation and participate in a Challenge race; exposure of additional local opportunities; promote as a perfect place to train in North America with over 20 camps each season throughout Penticton and the South Okanagan Social Media twitter & facebook members over 3,000 with a reach of over 500,000 with retweets and posts Broadcast - film of single loop course through the South Okanagan highlighting iconic vistas, scenery and experiences; exposure through Media, sponsor presentations, livestreaming, Roth presence, summary highlights video, documentary $5,000 $6,000 $30,000 Total Expense $69,500
Page 32 of 44 Questions
From: Randy Bedard [mailto:randyb@osoyooscoyotes.com] Sent: Thursday, May 16, 2013 7:52 AM To: Barry Romanko Subject: RE: Council meeting Good Morning Barry, Thank you for your email. This process is new to me, not ever having requested such an appearance. I have researched the possibility of a new scoreboard for the Sun Bowl Arena, but it s more than just that. It s actually a four sided scoreboard, complete with video monitors, that would hang over centre ice. I foresee this as a very good potential source of added revenue, as well as a tool to create greater activity within the facility. I just thought something of this nature may best be kept relatively quiet at an initial stage of discussion. Sincerely, Randy Bedard Owner/President/Director of Business Operations Osoyoos Coyotes Junior Hockey Club 2010/2011 KIJHL Champions Cell: 250.485.2412 www.osoyooscoyotes.com Page 33 of 44
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