WHY INVEST IN RAFFLES? August 2017
Raffles, An Illustrious History Since the establishment of the very first Raffles Hotel in 1887, Raffles has provided the warmest welcome, the richest experiences and the fondest of memories to worldly travellers. Today, its heritage lives on in luxurious hotels and resorts found across the world. From the classic colonial splendour of Raffles Hotel Singapore to the high life of Paris, the name Raffles is synonymous with luxury, glamour and extraordinary adventure. Each hotel is an oasis for well-travelled guests and a destination in its own right. WHY INVEST IN RAFFLES POSITIONING 2 1
Raffles is a unique brand Raffles Hotels and Resorts is a unique portfolio of individual and iconic properties. Each reflects the culture of its location. Each reflects heritage and the traditions of the people. Each creates a unique experience that adds to the sense of place. Every Raffles Hotel delivers an exceptional level of service. Service that makes everyone feel welcome, cared for and important. Legendary Service since 1887. CHARMING GRACEFUL THOUGHTFUL - WELCOMING WHY INVEST IN RAFFLES POSITIONING 3
Figures as of end 2016 92% Reputation Performance Score (RPS) Raffles Has Real Value Around The World 78% of guests polled will definitely recommend a hotel from the Raffles brand to someone else Rank #3 in the World s Most Popular Luxury Hotel Brands by Luxury Branding WHY INVEST IN RAFFLES USP 4
One of the World s Iconic Hotel Brands Figures as of end June 2017 Current Portfolio: 11 hotels, 1,927 rooms Pipeline: 6 properties 100% Managed hotels RAFFLES LONDON RAFFLES LE ROYAL MONCEAU, PARIS RAFFLES EUROPEJSKI, WARSAW RAFFLES ISTANBUL, ZORLU CENTER RAFFLES DUBAI RAFFLES SUZHOU RAFFLES HAINAN RAFFLES SHENZHEN RAFFLES MAKATI RAFFLES JEDDAH, SAUDI ARABIA RAFFLES MAKKAH PALACE RAFFLES HOTEL LE ROYAL, PHNOM PENH RAFFLES SINGAPORE RAFFLES PRASLIN SEYCHELLES RAFFLES JAKARTA RAFFLES UDAIPUR RAFFLES GRAND HOTEL D ANGKOR, SIEM REAP PORTFOLIO PIPELINE RESIDENTIAL RESIDENTIAL PIPELINE WHY INVEST IN RAFFLES NETWORK & PIPELINE 5
Raffles Istanbul, Zorlu Center - Turkey WHY INVEST IN RAFFLES NETWORK & PIPELINE 6
Raffles Singapore Singapore WHY INVEST IN RAFFLES NETWORK & PIPELINE 7
Raffles Jakarta Indonesia WHY INVEST IN RAFFLES NETWORK & PIPELINE 8
Grand Hotel d'angkor, Siem Reap - Cambodia WHY INVEST IN RAFFLES NETWORK & PIPELINE 9
Raffles Hotel Le Royal, Phnom Penh Cambodia WHY INVEST IN RAFFLES NETWORK & PIPELINE 10
Raffles Le Royal Monceau, Paris France WHY INVEST IN RAFFLES NETWORK & PIPELINE 11
Raffles Praslin Seychelles WHY INVEST IN RAFFLES NETWORK & PIPELINE 12
Raffles Dubai UAE WHY INVEST IN RAFFLES NETWORK & PIPELINE 13
Raffles Makati Philippines WHY INVEST IN RAFFLES NETWORK & PIPELINE 14
Raffles Hainan China WHY INVEST IN RAFFLES NETWORK & PIPELINE 15
Raffles Makkah Palace Saudi Arabia WHY INVEST IN RAFFLES NETWORK & PIPELINE 16
Raffles Upcoming Openings Raffles London United Kingdom 125 keys June 2020 Raffles Jeddah Saudi Arabia 181 rooms & 188 branded residences 2018 WHY INVEST IN RAFFLES NETWORK & PIPELINE 17
Signature Products & Services Every Raffles is unique, it reflects its location, its local cultures and respects its place in its destination. However, across our portfolio we deliver consistent, exact standards of operation and service. The Raffles signatures and service standards represent our promise of quality, benchmarked to international standards, always warmly delivered with grace and charm. WHY INVEST IN RAFFLES KEY IDENTIFIERS 18
Spirit of Generosity ARRIVAL Arriving at Raffles is a special experience, it should be warm, welcoming, generous in spirit and unique to the destination. THE DOORMAN A doorman with impeccable manners and a warm personality. With a uniform which reflects his stature and Raffles grand welcome. THE RAFFLES BUTLER Classic, discreet, personal service. THE RAFFLES BED Fit for royalty, grand sumptuous and irresistible. THE OUTSTANDING STANDARD ROOM A commitment that our new standard rooms will be better than the best local standard room. Ideally more spacious, always better designed and even more welcoming. Luxury in Raffles is standard for every type of room. WHY INVEST IN RAFFLES KEY IDENTIFIERS 19
Architectural Heritage THE GRAND HALL THE VERANDA THE COLONNADE SECONDARY DEVICE The original dining room in The original colonial The grand marble Every hotel and resort in the Raffles Singapore was the bungalows had verandas colonnades at the original portfolio has its own place at the heart of the providing a space where Raffles are a distinctive character. We reflect this hotel where great socialising indoor living connected with feature. Architecturally we individuality with colours, and celebration took place. the outside. Where possible should reintroduce this textures and patterns for Each new Raffles should our guests should be feature not in a contrived each property. A unique have a central space the provided with indoor/outdoor way but rather as a secondary device is created heart of the Oasis. living. contemporary interpretation. for each property it reflects the cultural characteristics of the destination and the feel of the interior design. WHY INVEST IN RAFFLES KEY IDENTIFIERS 20
Signature Products THE LONG BAR THE WRITERS BAR RAFFLES SPA THE PATISSERIE The Long Bar is a lively and An Oasis of calm and Is a revitalising Oasis of The Raffles Patisserie is a social destination with a tranquility. Elegant, refined luxury, a unique modern day treasure box of long bar or table at its heart. sophisticated, serene. destination inspired by the both familiar and exotic It is hosted, it is like a stage Featuring relaxing seating, a regenerative rise and retreat treats, each interpreted in a and it is where cocktails are writer s desk, bookshelves of the Lotus. A place of culturally unique way. Local created with skill and poise. and an inspiring selection of tranquility and rejuvenation expressions are imbued in books feature. delivering personalised the experience, the product service. and the service. WHY INVEST IN RAFFLES KEY IDENTIFIERS 21
Communications 15 AWARDS FOR RAFFLES PROPERTIES IN 2016 RAFFLES MAGAZINE WHY INVEST IN RAFFLES COMMUNICATION 22
Figures for LUXE brands, as of end 2016 AccorHotels Distribution Solutions CALLS CENTRES, INTRA HOTEL & CLUSTER SERVICES 30% DIRECT SALES ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 15% 57% ACCORHOTELS CENTRAL RESERVATION SYSTEM 15% 19% 8% 43% HOTEL PMS WEB PARTNERS (OTAS) GDS/IDS 27% INDIRECT SALES WHY INVEST IN RAFFLES DISTRIBUTION 23
Figures as of end 2016 - STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set Raffles performance RevPAR Index as of end 2016 ISTANBUL One Raffles Hotel with RevPAR index = 139 DUBAI & MAKKAH Two Raffles Hotels with RevPAR index = 136 to 217 SINGAPORE One Raffles Hotels with RevPAR index = 169 MANILA One Raffles Hotels with RevPAR index = 148 PHNOM PENH & SIEM REAP (CAMBODGE) Two Raffles Hotels with RevPAR index = 101 to 136