China Market Report Visit Finland, China David Wu November 2017 15.11.2017
Semiannual Report CHINA & HONG KONG Summer season 2017 and outlook for winter 2017-2018
Summer Season Overview Coming Winter Season Prospects Important Things of China Market Trends and Other Travel Related Topics Facts,Figures and Event Photos
Semiannual Report CHINA & HONG KONG Summer season 2017 and outlook for winter 2017-2018 CONTENTS What factors have affected the results of the summer season, especially with regard to Finland? What are the prospects for the coming winter season? Other important things to pay attention to Trends and other travel related topics Facts, figures and Event Photos
Part 1 Summer Season Overview p Mainland China p Hong Kong p Economic situation p Demand Change p Campaign Result p New Targets/Products
What factors have affected the results of the summer season, especially with regard to Finland? Reasons for the increase/decrease in overall outbound travelling from your market? Mainland China Economic situation For 1-3Q 2017, China s GDP growth around 6.9%, CPI growth around 1.5% Chinese outbound travelers reached 62 million in first half year 2017, +5% City ranking by outbound travel expenditures: Top 3 -- Suzhou, Beijing and Shanghai CCP s 19 th Congress has released the signals that China will focus less on the economic development in the following years, more on Party's leadership, nationalism and environment protection. Changes in holiday periods/timing 3 days holidays from 29 th Apr 1 st May Labor holiday 3 days holidays from 28 th 30 th May Dragon Boat Festival Summer holidays for children in July and August students vacation 8 days holidays from 1 st -8 th Oct. National holiday New target groups Family with kids; FIT; middle-high end consumers; Millennials Other Visa convenience and safety issue are two important issues that effect decision making.
What factors have affected the results of the summer season, especially with regard to Finland? Reasons for the increase/decrease in overall outbound travelling from your market? Hong Kong Economic situation Hong Kong s economy expanded by 4.0% year-on-year in real terms in the first half of 2017, after growing by 2% in 2016. Latest real GDP growth forecast for 2017 revised up to 3-4%. Hong Kong resident departures reached over 45 million in 1st half of 2017 (+4%). Hong Kong s travel agents also reported that their outbound business grew over 5% in 1st half of 2017. Out of the total departures, 11.29 million departures used air (+8% vs 2015) as the key mode of transportation. Latest statistics indicated growth will likely be continued into 2017. The upward trend of outbound travel went on in Jan and Feb 2017 with an increase of 5% in resident departures by air. Statistics also indicated that the number of FIT travelers grow faster than tour groups. Changes in holiday periods/timing Chinese New Year New Year Christmas Easter Holiday Summer school holiday Weekends combined with public holidays are the most peak travelling periods. Hong Kong people trend to take frequent short breaks.
What factors have affected the results of the summer season, especially with regard to Finland? Hong Kong What factors have affected the results of the summer season, especially with regard to Finland? The instability in Western Europe and US still have an impact for Chinese travelers intention to visit. Finland and Scandinavia are still considered to be the safer destinations to travel as long haul destinations. General awareness for Finland summer product keep arising through trade coop/media exposure More dynamic product for Scandinavia / Finland starting by this year. E.g. Student Summer Study Camp / Photography Tour / Sport Tour / Wedding and Honeymoon Air capacity between Europe/Scandinavia/Finland to China & Hong Kong keep increasing and the air fares more competitive
What factors have affected the results of the summer season, especially with regard to Finland? Reasons for the increase/decrease in overall outbound travelling from your market? Hong Kong New target groups o Young and fresh graduates o Mid-career families with children o Feminine travelers/office ladies (20-40s) o Middle-aged couples o Wedding couple and honeymooners o Photographers o Sportaholic o Students Study camp Young Millennials,widely defined as those born between the early 80s to early 2000s, are truly unlike any other generation. They have become a key source of outbound travelers. Middle-aged (50-60) people are another important segment with strong spending power.
What factors have affected the results of the summer season, especially with regard to Finland? (I) Reasons for the increase/decrease in travelling to Finland? Mainland China Campaign results VF Roadshow in May VF Roadshow in Beijing, Chongqing, Guangzhou in May has strengthened cooperation between partners and Chinese TOs. ITB China VF together with 30 Finnish partners joined 2017 ITB China and got good attentions from travel trade as well as media. Finland Certified Tourism Specialist online training program The program is aimed at training not only people who work at travel trade to know better about Finland destination, but also consumers. The whole course is divided into 6 chapters, with quizes after every chapter. It was launched in May. Until 10th Oct, there are more than 316,000 page views, nearly 4000 users registered and nearly 2000 users completed. NNTC campaign NNTC campaign promotes Finland, Sweden, Denmark and Norway together. This 2-year campaign has enhanced people's awareness about Nordic Europe destinations. subway advertisement from April to July in Beijing, WeChat campaign in cooperation with TripAdvisor in May, the bus advertisement from May to July in Beijing and Shanghai, the press conference and social media campaign in cooperation with Marengo in Aug and Sept, uploading POIs on Baidu Map in Oct and the online campaign with Baidu Travel in Nov. The whole plan is expected to generate 153,038,000 brand exposure in 2017.
What factors have affected the results of the summer season, especially with regard to Finland? (II) Reasons for the increase/decrease in travelling to Finland? Mainland China VAE campaign VAE project promotes the Finnish Lapland, Swedish Lapland and North Norway together. The China plan includes the participation to VF's roadshow in May, the kick-off event in July in Beijing, the production and distribution of B2B brochure and B2C guidebook, the photo competition in cooperation with Canon from May to Dec, the photographer's FAM trip in Oct, the joint-campaign with Caissa from Sept to March 2018, and the agent FAM trip in Sept. The whole plan will promote the Arctic Europe area in both B2B and B2C. FAM trips The FAM trips help TOs to establish knowledge and contacts about our destination. 1. Matka in Jan 2. StopOver FAM in March 3. Winter Sports FAM in Apr 4. Summer Family Fun FAM in June 5. Golf FAM in Jul 6. School Camping FAM in Sept 7. VAE FAM in Sept 8. WBT FAM in Oct
What factors have affected the results of the summer season, especially with regard to Finland? (III) Reasons for the increase/decrease in travelling to Finland? Mainland China Others The active participation at travel trade events: regular sales calls; Gala Dinner of Finnair CQ in March; Joint promotion with UniqueWay(Aurora theme and Family theme); Nordic Tourism Seminar at Xi an in March; Joint-campaign with Xi'an Silkroad Holidays; Consumers promotion at LIVAT during China National Day Holidays Products or destinations that have been successful Arctic Europe; Lakeland; Aurora products; School camp products; Winter sports products; Stopover products Changes in demand In-depth travel with longer stay in one country; Quite popular to have one travel group composed by family members or friends(6-8 pax); Demand for tailor-made itinerary arises; Start to plan the trip in advance(even 6m before) Places with good air quality are popular(china's smog is too strong) Changes in distribution or accessibility Finnair CQ re-opened in May, but missed the summer season pre-order, so no big groups in summer from CQ. Trip to Nordic Europe falls about 19% from May to Oct, due to high cost of DMC and slow procedure of visa issue. Finnair Xi an sees more travelers from North-West China (Shaanxi and Gansu provinces) to go to Finland, esp. with 1 night StopOver at Helsinki.
What factors have affected the results of the summer season, especially with regard to Finland? Reasons for the increase/decrease in travelling to Finland? Hong Kong Campaign results ANTOR Travel Carnival (Feb2017) - Promote SF concept to end consumers with over 350k visitors in 3days. TRAVEL EXPERT consumer exhibition (Apr 2017) Consumer talk to public, to introduce Finland highlights and KOL sharing experience in Finland, with over 150k visitors VF Roadshow in May To strength the coop between sellers and buyers and enhanced product knowledge. Guangzhou with 100 TOs and HK with 70 TOs Zuji x MeetHK.com (Sep 2017) Trade coop to promote Finland summer product and SF concepts. Together with Tallinksilja and Latvia Tourism board & Estonia Tourism board to produce 5 videos clip and released in Zuji.com and MeetHK.com to grab public awareness EGL Student camp (Oct 2017) - To enhance the awareness of Hong Kong students and scholars that Finland is an excellent place to visit and explore, to raise interest of prospective schools and students that Finland is a lovely place to travel and study. And to highlight some of the attractive sightseeing points of Finland, together with the educational system in Finland
What factors have affected the results of the summer season, especially with regard to Finland? Reasons for the increase/decrease in travelling to Finland? Hong Kong Products or destinations that have been successful Nature Encounters Aurora / Mid night Sun / Hiking / Wild Life (Takho and Bear watching tour) Sport Tourism Marathon Students Study camp Overseas Wedding and Honeymoon Self Drive Travel Photography Destinations Lapland ( Saarislka / Rovaniemi / Levi / Pyha- Lusoto / Kemi ) Lakeland (Lake Saimaa region) Helsinki region Turku / Tampere Vuokatti
What factors have affected the results of the summer season, especially with regard to Finland? Reasons for the increase/decrease in travelling to Finland? Hong Kong Changes in demand Hong Kong travelers like to do their research and bargain hunting on the internet, particularly via websites. Third party web aggregators such as Trivago and Skyscanner are also popular due to the fact that they collect and compare all deals on the internet and provide a direct link to websites offering cheap prices. Mobile travel sales continue to rise strongly, partly due to the rapid development of mobile apps offering improved payment security from online travel agents and airlines. Hong Kong people are increasingly attracted to the convenience of managing travel bookings using mobile devices. Air plus hotel tour packages have gained more and more market share as Hong Kong people are experienced travelers and majority of them prefer travelling as FITs. A lot of them see themselves as travelers not tourists. Hong Kong people are always looking for variety of travel and interactive experiences and tend to decide what activities they want to take first and then choose the destination that offers them. Hence it is important to associate destinations with unique activities /experiences to attract travelers. Activity-based tourism such as International marathons, skiing is getting popular, and cruise packages are increasingly in demand among families. Hong Kong people are cautious about what they spend and the value it offers. They are willing to spend more for better quality products and services. Nevertheless, due to economy slow down, the market has both travelers seeking comfort/luxury travel and another segment looking for adventure/budget travel.
What factors have affected the results of the summer season, especially with regard to Finland? Reasons for the increase/decrease in travelling to Finland? Hong Kong Changes in distribution or accessibility More aviation support from European carriers (TK/QR/CX/BA/KLM/AF) and China Southern. More seats available direct or transit via Europe to Finland. The fares are getting cheaper and competitive Finnair HK is getting 10flights weekly during summer season out of HK Cathay Pacific will inaugural their HK CPH route by mid 2018
Part 2 Coming Winter Season Prospects p Mainland China p Hong Kong p Overall Outlook p New Prospects/Trends p Marketing Channel p Marketing Opportunity
What are the prospects for the coming winter season? (I) The overall outlook of travelling to Finland for the coming winter? Mainland China Increase Reasons for the expectations VF Winter Sports campaign: Interest arises with the winter Olympics to be held in Beijing in 2022. The VF s Winter Sports campaign is aimed at enhance the awareness of Finland as winter sports destination and increase the number of skiers/winter sports tourists. Product manuals were produced and distributed to TOs, FAM trip was organized in March PR conference and B2B workshop was organized during WWSE at Beijing in Sept 8 th FAM trip will be organized in end of Nov. The continuous promotion of VF and cooperation with key TOs will increase the quantity of groups and FITs to Finland in this coming winter. Aurora chasing, Santa Claus, Glass Igloos and other characteristic accommodations have been hot topics in China market. The re-openning of Finnair CQ will recover the transport capacity from South-West China in the coming Winter. Finland 100 and Independence Day promotes Finland from another perspective, esp. for culture and history enthusiasts. Finland Certified Tourism Specialist online training program have helped TOs to understand better about our destinations and offers. Fliggy/Alitrip Aurora Project 2.0 is alive now and the sales look quite promising at the moment.
What are the prospects for the coming winter season? (II) The overall outlook of travelling to Finland for the coming winter? Mainland China New products/prospects Downhill Skiing; Snow related students camp incl. ski, skate and etc. Fazer Visitor Centre; Professional photographing trip for Aurora chasing and honeymooners; Characteristic accommodations such as igloos, wooden cottage, glass villas and treehouse hotels; High-quality Finnish education, new products focusing on the educational meaning to children are under development Self-driving, Family Trip with kids How attractive are round trips (visiting at least two Nordic countries or at least two destinations in Finland)? Very attractive. Tourists tend to stay longer in every destination and have more in-depth and relaxing visits during their trips. And thanks to NNTC and VAE campaign, more products are under development to connect at least two Nordic countries. part of the Chinese travelers would like to utilize the one visa to travel neighbor countries, plus Finnair provides the convenience to travel easily inside Europe.
What are the prospects for the coming winter season? (III) The overall outlook of travelling to Finland for the coming winter? Mainland China What trends should be considered in product development to increase the demand in the winter time? Combine skiing to the current regular winter activities; Winter camping products for children with educational concept; More activities in Helsinki and the Capital region in winter; Push self-driving legalization for Mainland China tourists; Develop some new places inside/outside Lapland due to the Lapland capacity is limited Aurora helicopter; Educational products Which target groups should be considered to increase the demand? Millennials; Silver-hairs; Middle class families with kids; Feminine
What are the prospects for the coming winter season? Hong Kong The overall outlook of travelling to Finland for the coming winter? Look positive for upcoming winterseason with most of the tour group are sold Accommodation capacities are increasing for this winter season More air space for Finland from Mainland China and Hong Kong More destination in Lapland are well received from Chinese tour operators eg. Levi / Yllas / Kuusamo
What are the prospects for the coming winter season? The overall outlook of travelling to Finland for the coming winter? Hong Kong Increase It is believed that there will be an increase for our coming winter arrival figures Reasons for the expectations More product knowledges by both travel travel and general public. Sales forecast by key trade partners advised that over 90% of winter block seats are sold New products/prospects Self drive Feminine product Wedding and Honeymoon Medical tourism Gourmet tour Eco Tourism / Hiking
What are the prospects for the coming winter season? The overall outlook of travelling to Finland for the coming winter? Hong Kong How attractive are round trips (visiting at least two Nordic countries or at least two destinations in Finland)? More twin cities/countries product available on OTA as SF concept have been promoted almost 2 years. Trend to be popular on tour group and FIT movement. Eg. Finland + Iceland / Finland + Baltic / Finland + Russia / Finland + West or East Europe Helsinki is a MUST destination + Lapland cities or Estonia or other Nordic countries What trends should be considered in product development to increase the demand in the winter time? Gourmet + Medical / Health tourism Self drive Which target groups should be considered to increase the demand? Feminine / Ladies group Families with kids
What are the prospects for the coming winter season? Marketing opportunities Mainland China TO cooperation Finland Winter packages with Utour, Caissa, Bamboo Garden Travel, Phoenix Travel, Grand vision, Huayuan Travel, Unique Way, U-travel, HH Travel, Comfort Chongqing, Silk Road Xi an and ect. VAE package by Utour and Caissa Fliggy aurora 2.0 has launched; different winter products were selling in big TOs; Ctrip FIT products; Garden Bamboo B2B sales promotion in Nov. and Dec; Utour cooperation on physical stores Events Santa Claus Roadshow in China in Dec.cooperating with Finnair in BJ, Xi'an and CQ 5-13 Dec(a series of events:promotion with UniqueWay, Utour and Caissa in BJ; consumers promotion in shopping mall in Xi'an; promotion in CQ airport; promotion in Shanghai,Hangzhou.Suzhou etc.) Finland 100 Independence Day Party on 6 Dec(key TOs to be invited); VF Cup Youth Skiing Competition in 16-17 Dec; Consumers promotion with Caissa and Utour in LIVAT 23-25 Dec(t.b.c.) PR Social media HIGHSNOW Global Ski & Snowboard Experiencer, a social media campaign in cooperation with Huaxuezoo(ski media) Continualy posting VF's news, partners' news and Chinese TOs new products on our personal WeChat Moments which have nearly 500 travel trade contacts. Wechat media for This is Finland and VF, weibo for This is Finland,
What are the prospects for the coming winter season? Marketing opportunities Hong Kong PR Media visit ( Lakeland / Stopover / Gourmet and Health tourism / Education /Summer Camp) TV documentary / Drama series Sports media online program Moomin and Santa Claus Roadshow in HK Social media Facebook/Instagram ad/ campaign New distribution channels Your suggestion on how to develop business with them: what needs to be done? Closely work with local digital platform such as mobiles apps, online TV, Social Media KOL Online channels Channels where Visit Finland should be present/suggestion of how to be present Build up a Chinese / HK version facebook/instagram account TVC and travelogue / Drama series to penetrate into the market and enhance destination awareness
Part 3 Important Things of China Market p Mainland China p Hong Kong p New distribution channels p New flight connection p Competitors actions p Online Channels
Other important things to pay attention to Mainland China New distribution channels Your suggestion on how to develop business with them: what needs to be done? The traditional TOs have become more and more segmented. For eg. under Utour, there are U- Mice, Utour Education, Utour Ski, Utour Outdoor etc. This means that they expect more specific and in-depth products to be invented. Apart from traditional TOs, nowadays there are various TOs aiming at different focus, as wild nature, sports, outdoor activity, education, we can sell aurora and santa to the traditional TOs continuously, but we need to feed the others with new, interesting, unique contents. Online channels Channels where Visit Finland should be present Could be more active on review website such as Marengo, TripAdvisor and Qyer. Suggestion of how to be present Could consider to invest some budget to have joint-campaign with these online channels. a movie shot in Finland could be good channel to let more Chinese people know about Finland, could be in summer time so that people can see Finland is not only beautiful in winter New flight connection between Finland and China in 2018 AY: Nanjing-HEL since May Lucky air: Kunming via Chengdu to HEL t.b.c Beijing capital airline: Jinan-HEL t.b.c. Tibet Airline: Tibet-HEL t.b.c.
Other important things to pay attention to Competitors actions Mainland China Which countries (our competitors) have been active Canada, Iceland, Norway, Sweden, Switzerland(similar content); traditional Western Europe countries and arising Eastern Europe destinations(alternative content). Where have you seen their promotion Social media like WeChat, Weibo; OTAs like Ctrip, Fliggy; main TOs products; Roadshows; media(both travel trade and mass media) What was the main message/content of the communication Canada, Iceland, Norway and Russia are promoting Aurora products for this coming winter. Canada and Switzerland focus also on the skiing products. Sweden promotes the soft adventures, gastronomy. Any special features / themes in Outdoor activities ( hard & soft adventures / activities)? Hard adventures are quite limited among semi-professionals. For the mass market, soft adventures are more suitable. Norway will promote Ski and Snow activities in coming winter Any special themes in Culture? Movie-related travel products, such England with Kingsman. Competitors new products or activities with tour operators/sales channels Above-mentioned products; Most competitor countries also have Specialist Online Training Program; Visa issue speed and DMC cost are two main obstacles for Nordic coutries to compete with Eastern Europe and Western Europe countries.
Other important things to pay attention to Hong Kong Competitors actions Any special features / themes in Outdoor activities ( hard & soft adventures / activities)? Soft adventures are more appropriate to local market for leisure travelers Switzerland selling Hiking / Eco tourism in 2017 and 2018 Norway selling winter sports and Aurora hunting Any special themes in Culture? Germany selling Gourmet and Musical theme in South China and HK Competitors new products or activities with tour operators/sales channels As of the above and they are quite active in social media Other important things to pay attention to Fierce competition from Iceland and other Scandinavia countries, with similar products eg. Glass and Ice Igloos / Winter sports and Safaris / Ice breaker / Aurora hunting E-marketing keep changing in a fast pace, VF need to be proactive on products and distribution channels
Part 4 Trends and other travel related topics p Mainland China p Hong Kong p Free Word
Other important things to pay attention to Mainland China Trends and other travel related topics Any new travel trends on your market? Among outbound travelers, 42% choose tour operators packages, 58% FIT; Tailor-made packages are becoming more and more popular, with 300-400% growth per year; Consumers become more rational on expenditures; 65 countries are visa-free for Chinese private passports, that's a competition for us; More and more travelers to choose Booking hotel, air tickets and travel package throughout smartphones; Airbnb is becoming more and more popular for accommodation. Education products could be new selling point. In terms of not only summer/winter camp, but also different topics of education. What s hot now on your market (BtoC and/or BtoB) JD.com started JD Travel business and Finnair was the first air company with flagship store on it. Could be an alternative from Fliggy. More and more FIT choose to purchase the trip product via online channel, big OTAs are playing big and important roles, more close and active cooperation with big OTAs can be developed.
Other important things to pay attention to Trends and other travel related topics Hong Kong Family travel, private tailor-make tour, luxury travel and special interest tour are increasingly popular Internet users in China and HK over 670 million and almost 90% accessed the internet on a mobile device. E-marketing and OTA are the key platforms that we need to focus on Over half of the potential respondents in a survey conducted by Ctrips, showing that they preferred free individual trips, while around 33% would opt for group tours, 10% of them were willing to try customized trips Local drama series, travelogues, reality shows create a big impact on boosting the destination There is a growing trend for some wholesaers to expand their sales network in secondary and other third-tier cities and also to include retail operations to enhance their competitiveness. They have been expanding their network to start promoting FIT products and student study tours.
Other important things to pay attention to Trends and other travel related topics Free word Something else that you would like to say to the Finnish travel trade or Visit Finland Be active on digital platform. Social media and digital marketing are the major channel to penetrate into the market. Join our annual event and local travel event. Welcome to 2018 VF RS and ITB China
Part 5 Facts,Figures and Event Photos p Mainland China p Hong Kong p Event Photos
China (incl. Hong Kong) - the world s growth driver in outbound trips The number of China's total outbound tourists has increased from 48 million in 2009 to 120 million in 2015; the growth rate was 12.1%. Southeast Asia, Japan, South Korea were the most popular destinations for Chinese travelers in 2016. Market segmentation has started, and both the mass market and niche markets will continue to grow. E.g. tailor-made products based on customer wants and needs are becoming more popular. These are mostly luxury and costly trips featuring special and unique tourism experiences. Key driver to visit Nordic region: Great place for winter sports (Mainland China) Calming & relaxing wilderness retreats (Hong Kong) Interest for round trips to the Nordic countries have increased during the last years. Also cruise holidays have become more and more popular. Finland stands out from competitors especially in Hong Kong on Santa Claus & Saunas; in Mainland China the Nordic countries are seen more as one region with not very different assets. Chinese are seen as walking wallets as they buy heavily on foreign trips. However they are gradually maturing into Western-style tourists. Chinese visitor rankings in Finland No. 5 in overnights (271 400, +29%) No. 6 in travel receipts ( 126 million, +50%) Which part of China are the visitors from 46% 21% 23% Overnights in Finland when and where Winter 2015-16 Summer 2016 88 100, +42% 166 300, +19% Year 2016 271 400, +29% Helsinki receives more than two thirds of the registered Chinese overnights, Lapland already every fifth and it is growing the most Top 5 Travel to Finland Online Searches, China Please note small amount of searches Spending per trip 940 Sources: Visit Finland Statistics Service Rudolf, Statistics Finland Statistics Sweden, Norway and Denmark Visit Finland Visitor Survey 2016 Visit Finland Brand Tracker 2015 D2 Digital Demand ITB WORLD TRAVEL TRENDS REPORT 2016 / 2017
Chinese overnights in Finland High seasons: winter 2016-2017 and summer 2017 China and Hong Kong High winter season (12-02) 2017 Nights spent Change of nights spend, % WHOLE COUNTRY 97 013 81,6 LAPLAND 57 652 112,3 HELSINKI METROPOLITAN AREA 33 254 50,7 COAST AND ARCHIPELAGO 3 129 28,2 LAKELAND 2 978 69,2 China and Hong Kong High summer season (06-08) 2017 Nights spent Change of nights spend, % WHOLE COUNTRY 126 089 20,4 HELSINKI METROPOLITAN AREA 94 200 15,6 COAST AND ARCHIPELAGO 17 269 27,4 LAKELAND 8 198 63,0 LAPLAND 6 422 38,4 Source: Visit Finland Statistics Service Rudolf, Statistics Finland
China and Hong Kong Latest overnight figures Jan-Aug 2017 Nights spent Nights spent 1.1.2017 1.2.2017 1.3.2017 1.4.2017 1.5.2017 1.6.2017 1.7.2017 1.8.2017 Jan-Aug 2017 Foreign 620 923 554 293 525 188 347 658 416 440 602 652 798 823 757 726 4 623 703 1. Russian Federation 154 409 55 321 52 965 42 747 48 352 55 395 87 956 89 739 586 884 2. Germany 41 398 51 930 50 654 27 963 34 564 82 517 96 421 94 102 479 549 3. Sweden 24 499 26 657 39 566 38 573 51 241 61 471 125 744 81 508 449 259 4. United Kingdom 62 864 60 823 34 240 22 784 25 425 34 549 33 856 39 486 314 027 5. China and Hong Kong 35 355 29 487 20 672 13 490 22 466 39 123 42 987 43 979 247 559 6. France 42 309 47 222 36 275 10 506 12 758 16 650 20 006 22 597 208 323 7. United States 11 969 13 178 17 942 12 203 24 735 36 342 35 968 40 392 192 729 8. Netherlands 36 442 37 586 24 258 9 451 10 956 17 214 20 413 20 234 176 554 9. Japan 16 194 20 099 23 356 9 309 14 458 18 803 25 792 31 158 159 169 10. Norway 8 188 15 319 21 371 20 265 11 491 16 306 35 322 18 682 146 944 Change of nights spent, % 1.1.2017 1.2.2017 1.3.2017 1.4.2017 1.5.2017 1.6.2017 1.7.2017 1.8.2017 Total foreign 19,4 20,2 23,7 16,3 11,7 12,2 11,2 11,6 China and Hong Kong 155,0 43,0 49,7 34,8 25,2 22,2 25,3 14,5 January-August 2017 China and Hong Kong Nights spent Change of nights spend, % Jan-Aug 2017 Jan-Aug 2017 WHOLE COUNTRY 247 559 36,8 HELSINKI METROPOLITAN AREA 152 537 23,5 LAPLAND 57 834 100,8 COAST AND ARCHIPELAGO 23 812 22,3 LAKELAND 13 376 46,3
2017 Self Drive Fam
2017 Visit Arctic Europe Fam
2017 School Camp Fam
2017 Global Smart Tourism Ecosystem Summit
2017 Winter Sports Tourism Seminar /WWSE2017
2017 New Nordic Tourism Concept Press Conference with MaFengWo.com 43 11/15/17 Finpro
2017 Visit Arctic Europe Opening Ceremony
2017 National Holiday Event In Beijing
2017 Moomin Event and Finland Culture Week
Visit Finland Weibo and WeChat 47
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