Key Statistics Global and Regional 2012 ICF Global Coaching Study Data Appendix Global Number of coaches 47,500 2,600 Proportion of active coaches 87 % 82% revenue (among active coaches) *1 $ 1,979 million $73 million Memberships and Certifications/Credentials Membership Certification/ Credential Global Latin America and the Caribbean Global Latin America and the Caribbean Association for Coaching (AC) 3% 1% 1% 1% Coaches and Mentors of South Africa 1% - - - (COMENSA) European Mentoring and Coaching 4% <1% 2% 1% Council (EMCC) International Association for Coaches 3% 4% 1% 2% (IAC) International Coach Federation (ICF) 64% 56% 33% 20% Worldwide Association of Business 1% 2% 1% 1% Coaches (WABC) Other 20% 19% 21% 22% Unsure/ Not specified 11% 18% 42% 49% None of the above 12% 14% 8% 9% Additional Highlights Global Number of active clients 10 10 Proportion of primary clients (pay for their 49% 50% own coaching) Proportion of sponsored clients (coaching is 51% 50% paid for by a third party) Average fee one hour coaching session *1 $229 $142 Notes on the data provided: *1 Survey respondents provided annual revenue data in a variety of different currencies, depending on the country in which they reside. In order to provide a common reference point, the revenue figures were converted to US dollars based on international exchange rates published by the World Bank. It should be noted that the US dollar revenue figures do not take account of differences between countries in the prices of goods and services. The purchasing power of a dollar revenue figure will be higher in countries or regions where the average price level is lower than in the US. Similarly, the purchasing power of a dollar revenue figure will be lower in countries or regions where the average price level is higher than in the US. Please note that respondent base sizes for country, regional and global data vary considerably; therefore, please exercise caution when making comparisons between these statistics. www.coachfederation.org/coachingstudy2012
Countries - Q2 Which of the following statements best describes your current level of coaching activity? I have active clients Col N% 86.8% 82.3% 84.3% I do not have active clients at this time but still consider myself a coach Col N% 13.0% 17.7% 15.7% I am no longer coaching at this time and do not plan to coach in the future Col N%.2%.0%.0% Count 12133 954 172 Q5 Gender Q6 Age group Female Col N% 67.5% 58.8% 47.7% Male Col N% 32.5% 41.2% 52.3% Count 12091 954 172 25 years and under Col N% 1.0%.7%.6% 26 to 35 years Col N% 8.2% 14.3% 15.2% 36 to 45 years Col N% 27.4% 29.2% 31.0% 46 to 55 years Col N% 36.6% 35.7% 34.5% 56 to 65 years Col N% 22.8% 17.8% 15.8% Over 65 years Col N% 3.9% 2.3% 2.9% Count 12111 952 171 Q7 What is the highest Primary level (i.e. completed level of formal education education before university) that you have? Secondary level (i.e. hold a Bachelor's degree) Third level (i.e. hold a more advanced degree such as a Masters or PhD) Col N% 8.9% 2.0% 1.7% Col N% 31.6% 31.9% 33.7% Col N% 59.6% 66.1% 64.5% Count 12111 953 172 www.coachfederation.org/coachingstudy2012 Page 1
Countries - Q8 How long have you been coaching? Q9 Please complete the following statement: I view coaching as Less than 1 year Col N% 10.8% 17.0% 14.5% 1 to 2 years Col N% 19.5% 26.5% 27.9% 3 to 4 years Col N% 20.5% 22.0% 19.8% 5 to 10 years Col N% 29.7% 24.3% 30.2% More than 10 years Col N% 19.5% 10.3% 7.6% Count 12090 952 172 an industry Col N% 4.9% 4.8% 8.7% a profession Col N% 68.9% 71.0% 66.3% a skill-set Col N% 26.2% 24.1% 25.0% Count 12109 953 172 Q12 In addition to coaching, which of the following services, if any do/did you offer in your professional practice Q13 To what extent do you agree or disagree that the people and organizations who receive coaching expect their coaches to be certified/credentialed? Consulting Col N% 62.5% 65.5% 65.9% Counselling Col N% 16.8% 27.7% 23.5% Facilitating Col N% 50.2% 46.9% 41.8% Mentoring Col N% 33.8% 24.2% 22.4% Teaching Col N% 29.1% 35.9% 40.0% Training Col N% 60.1% 43.3% 47.6% Other (please specify) Col N% 18.3% 18.7% 19.4% None of the above Col N% 6.3% 5.4% 4.7% Count 12079 951 170 Strongly disagree Col N% 2.3%.7%.0% Somewhat disagree Col N% 8.2% 4.4% 2.3% Neither agree nor disagree Col N% 13.9% 9.5% 7.6% Somewhat agree Col N% 40.6% 25.8% 22.1% Strongly agree Col N% 35.0% 59.6% 68.0% Count 12104 952 172 Q15 Are you an internal or external coach? Internal Col N% 13.8% 12.5% 8.7% External Col N% 86.2% 87.5% 91.3% Count 12048 946 172 www.coachfederation.org/coachingstudy2012 Page 2
Countries - Q16 Which of the following coaching areas you do you regard as your main area of coaching? Q18 Which of the following do you consider to be the main areas of concern addressed in your coaching engagements? Q23 What is the average length of a typical coaching engagement? Attention Deficit Disorder Col N%.8%.3%.6% Business/Organizations Col N% 15.3% 23.8% 22.1% Career Col N% 7.5% 4.1%.0% Children/Teens/College Students Col N% 1.4% 1.6% 2.9% Coaching other coaches Col N% 1.4%.9%.0% Creativity Col N%.7%.4%.0% Executive Col N% 15.2% 20.6% 31.4% Health and Fitness Col N% 2.1% 1.4%.6% Internal Col N% 1.2%.8%.6% Leadership Col N% 22.8% 12.5% 11.0% Life Vision and Enhancement Col N% 12.9% 15.6% 12.2% Political Col N%.1%.6% 2.3% Relationships (Singles, Couples, Col N% 2.1% 2.2% 3.5% Families etc) Retirement Col N%.2%.2%.0% Small Business Col N% 4.4% 2.4% 3.5% Spirituality Col N% 1.7% 1.9% 1.7% Other (please specify) Col N% 7.0% 5.0% 3.5% No specialty Col N% 3.2% 5.6% 4.1% Count 12115 954 172 Work-life balance Col N% 24.8% 27.0% 32.0% Self-esteem/confidence Col N% 27.8% 27.9% 21.5% Personal growth Col N% 37.8% 37.6% 32.0% Career advancement Col N% 15.6% 11.4% 7.6% Health/wellness Col N% 6.3% 4.9% 4.7% Interpersonal relationships Col N% 32.2% 41.2% 35.5% Communication skills Col N% 26.2% 28.7% 26.7% Job/career change Col N% 16.5% 10.1% 3.5% Business management Col N% 14.4% 12.7% 19.8% Strategic thinking/planning Col N% 23.3% 16.6% 20.9% Staff/team effectiveness Col N% 25.9% 25.2% 30.8% Meeting educational objectives Col N% 1.9% 2.6% 4.7% Corporate/organizational culture Col N% 15.4% 15.1% 12.8% Financial management Col N% 1.5% 2.0% 2.9% Other (please specify) Col N% 6.4% 3.6% 4.1% Count 12104 952 172 3 months or less Col N% 17.9% 26.7% 26.9% 4 to 6 months Col N% 47.5% 52.7% 55.9% 7 to 12 months Col N% 26.3% 17.9% 15.9% More than 12 months Col N% 8.3% 2.7% 1.4% Count 10414 776 145 www.coachfederation.org/coachingstudy2012 Page 3
Countries - Q24 What proportion of your active clients are: female male Mean 53.92 48.06 40.95 Mean 46.08 51.94 59.05 Valid N 10199 753 138 Q25 What proportion of your active clients are: 25 years and under Mean 4.46 5.83 3.48 26 to 35 years Mean 20.75 29.08 29.21 36 to 45 years Mean 39.89 41.37 45.63 46 to 55 years Mean 27.96 19.86 18.33 56 to 65 years Mean 6.44 3.52 2.71 Over 65 years Mean.50.34.65 Valid N 9826 728 136 Q27 What is the main method you use to coach active clients? Q31 1 Over the past 12 months, how has the Number of clients changed when compared to the previous 12 months? Telephone Col N% 26.9% 4.0% 5.1% Face-to-face Col N% 66.5% 89.6% 89.7% Voice over Internet/audio-video Col N% 4.6% 4.4% 3.7% platform Email / instant messaging Col N%.3%.4%.7% Other (please specify) Col N% 1.8% 1.5%.7% None of the above Col N%.0%.1%.0% Count 10196 749 136 Decreased Col N% 16.0% 11.6% 13.8% No change Col N% 25.4% 22.8% 21.5% Increased Col N% 58.6% 65.7% 64.6% Count 9862 725 130 Q31 2 Over the past 12 months, how has the Average fee for a 1 hour coaching session changed when compared to the previous 12 months? Decreased Col N% 6.0% 4.2% 1.6% No change Col N% 57.3% 51.5% 63.3% Increased Col N% 36.7% 44.3% 35.2% Count 9819 720 128 www.coachfederation.org/coachingstudy2012 Page 4
Countries - Q31 3 Over the past 12 months, how has the Number of coaching sessions changed when compared to the previous 12 months? Decreased Col N% 13.9% 10.2% 8.4% No change Col N% 37.6% 37.5% 37.4% Increased Col N% 48.5% 52.3% 54.2% Count 9843 725 131 Q31 4 Over the past 12 months, how has the Annual revenue / income changed when compared to the previous 12 months? Decreased Col N% 15.5% 11.7% 10.6% No change Col N% 29.1% 25.8% 22.7% Increased Col N% 55.5% 62.6% 66.7% Count 9926 729 132 Q33 1 Over the next 12 months, how do you expect the Number of clients to change? Decrease Col N% 4.3% 3.5% 5.4% No change Col N% 19.3% 13.0% 10.0% Increase Col N% 76.4% 83.5% 84.6% Count 9828 722 130 Q33 2 Over the next 12 months, how do you expect the Average fee for a 1 hour coaching session to change? Decrease Col N% 2.2% 2.0% 1.6% No change Col N% 55.8% 43.6% 41.4% Increase Col N% 41.9% 54.5% 57.0% Count 9786 716 128 Q33 3 Over the next 12 months, how do you expect the Number of coaching sessions to change? Decrease Col N% 4.5% 3.7% 3.8% No change Col N% 33.2% 28.7% 25.4% Increase Col N% 62.4% 67.5% 70.8% Count 9814 721 130 www.coachfederation.org/coachingstudy2012 Page 5
Countries - Q33 4 Over the next 12 months, how do you expect the Annual revenue / income to change? Decrease Col N% 4.2% 3.2% 4.6% No change Col N% 19.7% 12.5% 9.9% Increase Col N% 76.1% 84.3% 85.5% Count 9883 726 131 Q36 Do you believe that coaching should become regulated? Yes Col N% 53.3% 67.7% 79.1% No Col N% 22.5% 15.2% 10.1% Unsure Col N% 24.2% 17.0% 10.8% Count 11401 886 158 Q37 Who do you believe would be best placed to regulate the coaching industry? Government entities Col N% 9.7% 7.6% 8.5% Professional coaching Col N% 84.0% 88.0% 86.6% associations Individual coach practitioners Col N% 6.3% 4.4% 4.9% Count 8732 749 142 Q39 What do you believe to be the biggest obstacle for coaching over the next 12 months? Coaches under-pricing their Col N% 4.8% 4.3% 1.9% services Coaching market saturation Col N% 9.4% 8.3% 7.0% Over regulation of coaching Col N% 3.0% 1.1%.0% Increased demand for services Col N% 3.1% 1.9% 3.8% that compete with coaching Marketplace confusion about the Col N% 29.8% 27.8% 30.4% benefits of coaching Untrained individuals who call Col N% 42.8% 53.5% 54.4% themselves coaches Other (please specify) Col N% 7.1% 3.1% 2.5% Count 11280 882 158 www.coachfederation.org/coachingstudy2012 Page 6
Countries - Q40 What do you believe to be the biggest Positive portrayal of coaching in the media Col N% 8.4% 10.2% 9.5% opportunity for coaching Improved general perception of Col N% 13.8% 14.9% 13.3% over the next 12 coaching months? Increased demand for coaching Col N% 11.4% 13.9% 7.6% Increased awareness of the Col N% 36.3% 32.0% 29.7% benefits of coaching Credible data on the Return on Investment (ROI)/ Return on Expectations (ROE) from coaching Col N% 27.7% 27.8% 38.0% Other (please specify) Col N% 2.4% 1.2% 1.9% Count 11300 882 158 www.coachfederation.org/coachingstudy2012 Page 7