Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016

Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Reference code: TT0037MR_SP Published: July 2012 www.timetric.com Timetric John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0)20 7936 6400 Fax: +44 (0)20 7336 6813

TABLE OF CONTENTS Table of Contents 1 Introduction... 6 1.1 What is this Report About?... 6 1.2 Definitions... 6 1.3 Methodology... 8 2 Executive Summary... 10 3 Tourism Demand Factors... 12 3.1 Typical Annual Employee Holiday Entitlement by Type... 13 3.2 Total Population by Age... 14 3.3 Male Population by Age... 16 3.4 Female Population by Age... 18 3.5 Number of Households... 20 3.6 Mean Household Income... 22 3.7 Number of Trips by Season... 24 3.8 Number of Trips by Residents... 26 3.9 Average Length of Tourism Trips... 28 4 Tourism Flows... 30 4.1 Analysis of Tourism Flows... 30 4.2 Total Domestic Trips... 31 4.3 Domestic Trips by Purpose of Visit... 33 4.3.1 Number of business trips by domestic tourists... 35 4.3.2 Number of leisure trips by domestic tourists... 37 4.3.3 Number of other personal trips by domestic tourists... 39 4.3.4 Number of overnight stays on domestic trips... 41 4.4 Total International Arrivals... 43 4.5 Number of International Arrivals by Region of Origin... 45 4.5.1 International arrivals by country of origin Africa... 47 4.5.2 International arrivals by country of origin Asia-Pacific... 49 4.5.3 International arrivals by country of origin Europe... 51 4.5.4 International arrivals by country of origin Middle East... 54 4.5.5 International arrivals by country of origin North America... 55 4.5.6 International arrivals by country of origin South and Central America... 56 4.5.7 International arrivals by purpose of visit... 57 4.5.8 Inbound business tourist volume trend... 59 4.5.9 Inbound leisure tourist volume trend... 61 4.5.10 Inbound other tourist volume trend... 63 4.6 Total International Departures... 65 4.6.1 Number of international departures by destination... 67 4.6.2 International departures to Africa... 69 This report is a licensed product and is not to be photocopied Page 2

TABLE OF CONTENTS 4.6.3 International departures to Europe... 70 4.6.4 International departures to North America... 71 4.6.5 International departures by purpose of visit... 72 4.6.6 Outbound business tourist volume trend... 74 4.6.7 Outbound leisure tourist volume trend... 76 4.6.8 Outbound other tourist volume trend... 78 4.6.9 Number of overnight stays on international trips... 80 5 Appendix... 82 5.1 Contact Us... 82 5.2 About Timetric... 82 5.3 Disclaimer... 83 This report is a licensed product and is not to be photocopied Page 3

TABLE OF CONTENTS List of Figures Figure 1: Ukraine Typical Holiday Entitlement of Employees per Annum, 2007 2011... 13 Figure 2: Ukraine Total Population by Age (%), 2007 2011... 14 Figure 3: Ukraine Total Population by Age (%), 2011 2016... 15 Figure 4: Ukraine Male Population by Age (%), 2007 2011... 16 Figure 5: Ukraine Male Population by Age (%), 2011 2016... 17 Figure 6: Ukraine Female Population by Age (%), 2007 2011... 18 Figure 7: Ukraine Female Population by Age (%), 2011 2016... 19 Figure 8: Ukraine Number of Households (Million), 2007 2011... 20 Figure 9: Ukraine Number of Households (Million), 2011 2016... 21 Figure 10: Ukraine Mean Household Income (US$), 2007 2011... 22 Figure 11: Ukraine Mean Household Income (US$), 2011 2016... 23 Figure 12: Ukraine Number of Trips by Season (%), 2007 2011... 24 Figure 13: Ukraine Number of Trips by Season (%), 2011 2016... 25 Figure 14: Ukraine Number of Trips by Residents (Million), 2007 2011... 26 Figure 15: Ukraine Number of Trips by Residents (Million), 2011 2016... 27 Figure 16: Ukraine Average Length of Tourism Trip, 2007 2011... 28 Figure 17: Ukraine Average Length of Tourism Trip, 2011 2016... 29 Figure 18: Ukraine Total Domestic Trips (Million), 2007 2011... 31 Figure 19: Ukraine Total Domestic Trips (Million), 2011 2016... 32 Figure 20: Ukraine Domestic Trips by Purpose of Visit (%), 2007 2011... 33 Figure 21: Ukraine Domestic Trips by Purpose of Visit (%), 2011 2016... 34 Figure 22: Ukraine Domestic Business Trips (Million), 2007 2011... 35 Figure 23: Ukraine Domestic Business Trips (Million), 2011 2016... 36 Figure 24: Ukraine Domestic Leisure Trips (Million), 2007 2011... 37 Figure 25: Ukraine Domestic Leisure Trips (Million), 2011 2016... 38 Figure 26: Ukraine Other Personal Domestic Tourist Trips (Million), 2007 2011... 39 Figure 27: Ukraine Other Personal Domestic Tourist Trips (Million), 2011 2016... 40 Figure 28: Ukraine Number of Overnight Stays on Domestic Trips (Million), 2007 2011... 41 Figure 29: Ukraine Number of Overnight Stays on Domestic Trips (Million), 2011 2016... 42 Figure 30: Ukraine Total International Arrivals (Million), 2007 2011... 43 Figure 31: Ukraine Total International Arrivals (Million), 2011 2016... 44 Figure 32: Ukraine Number of International Arrivals by Region of Origin (%), 2011 and 2016... 46 Figure 33: Ukraine International Arrivals by Leading Five Countries of Origin Africa (%), 2007 2011... 48 Figure 34: Ukraine International Arrivals by Leading Five Countries of Origin Asia-Pacific (%), 2007 2011... 50 Figure 35: Ukraine International Arrivals by Leading Five Countries of Origin Europe (%), 2007 2011... 53 Figure 36: Ukraine International Arrivals by Leading Four Countries of Origin Middle East (%), 2007 2011... 54 Figure 37: Ukraine International Arrivals by Country of Origin North America (%), 2007 2011... 55 Figure 38: Ukraine International Arrivals by Leading Five Countries of Origin South and Central America (%), 2007 2011... 56 Figure 39: Ukraine International Arrivals by Purpose of Visit (%), 2007 2011... 57 Figure 40: Ukraine International Arrivals by Purpose of Visit (%), 2011 2016... 58 Figure 41: Ukraine Inbound Business Tourist Volume (Thousand), 2007 2011... 59 Figure 42: Ukraine Inbound Business Tourist Volume (Thousand), 2011 2016... 60 Figure 43: Ukraine Inbound Leisure Tourist Volume (Million), 2007 2011... 61 Figure 44: Ukraine Inbound Leisure Tourist Volume (Million), 2011 2016... 62 Figure 45: Ukraine Inbound Other Tourist Volume (Thousand), 2007 2011... 63 Figure 46: Ukraine Inbound Other Tourist Volume (Thousand), 2011 2016... 64 Figure 47: Ukraine Total International Departures (Million), 2007 2011... 65 Figure 48: Ukraine Total International Departures (Million), 2011 2016... 66 Figure 49: Ukraine Number of International Departures by Destination (%), 2011 2016... 68 Figure 50: Ukraine International Departures Africa (%), 2007 2011... 69 Figure 51: Ukraine International Departures to Leading Five European Countries (%), 2007 2011... 70 Figure 52: Ukraine International Departures North America (%), 2007 2011... 71 Figure 53: Ukraine International Departures by Purpose of Visit (%), 2007 2011... 72 Figure 54: Ukraine International Departures by Purpose of Visit (%), 2011 2016... 73 Figure 55: Ukraine Outbound Business Tourist Volume (Thousand), 2007 2011... 74 Figure 56: Ukraine Outbound Business Tourist Volume (Thousand), 2011 2016... 75 Figure 57: Ukraine Outbound Leisure Tourist Volume (Million), 2007 2011... 76 Figure 58: Ukraine Outbound Leisure Tourist Volume (Million), 2011 2016... 77 Figure 59: Ukraine Outbound Other Tourist Volume (Thousand), 2007 2011... 78 Figure 60: Ukraine Outbound Other Tourist Volume (Thousand), 2011 2016... 79 Figure 61: Ukraine Number of Overnight Stays (Million), 2007 2011... 80 Figure 62: Ukraine Number of Overnight Stays (Million), 2011 2016... 81 This report is a licensed product and is not to be photocopied Page 4

TABLE OF CONTENTS List of Tables Table 1: Travel and Tourism Industry Definitions... 6 Table 2: Ukraine Typical Holiday Entitlement of Employees per Annum, 2007 2011... 13 Table 3: Ukraine Total Population by Age (Million), 2007 2011... 14 Table 4: Ukraine Total Population by Age (Million), 2011 2016... 15 Table 5: Ukraine Male Population by Age (Million), 2007 2011... 16 Table 6: Ukraine Male Population by Age (Million), 2011 2016... 17 Table 7: Ukraine Female Population by Age (Million), 2007 2011... 18 Table 8: Ukraine Female Population by Age (Million), 2011 2016... 19 Table 9: Ukraine Number of Households (Million), 2007 2011... 20 Table 10: Ukraine Number of Households (Million), 2011 2016... 21 Table 11: Ukraine Mean Household Income (US$), 2007 2011... 22 Table 12: Ukraine Mean Household Income (US$), 2011 2016... 23 Table 13: Ukraine Number of Trips by Season (Million), 2007 2011... 24 Table 14: Ukraine Number of Trips by Season (Million), 2011 2016... 25 Table 15: Ukraine Number of Trips by Residents (Million), 2007 2011... 26 Table 16: Ukraine Number of Trips by Residents (Million), 2011 2016... 27 Table 17: Ukraine Average Length of Tourism Trip, 2007 2011... 28 Table 18: Ukraine Average Length of Tourism Trip, 2011 2016... 29 Table 19: Ukraine Total Domestic Trips (Million), 2007 2011... 31 Table 20: Ukraine Total Domestic Trips (Million), 2011 2016... 32 Table 21: Ukraine Domestic Trips by Purpose of Visit (Million), 2007 2011... 33 Table 22: Ukraine Domestic Trips by Purpose of Visit (Million), 2011 2016... 34 Table 23: Ukraine Domestic Business Trips (Million), 2007 2011... 35 Table 24: Ukraine Domestic Business Trips (Million), 2011 2016... 36 Table 25: Ukraine Domestic Leisure Trips (Million), 2007 2011... 37 Table 26: Ukraine Domestic Leisure Trips (Million), 2011 2016... 38 Table 27: Ukraine Other Personal Domestic Tourist Trips (Million), 2007 2011... 39 Table 28: Ukraine Other Personal Domestic Tourist Trips (Million), 2011 2016... 40 Table 29: Ukraine Number of Overnight Stays on Domestic Trips (Million), 2007 2011... 41 Table 30: Ukraine Number of Overnight Stays on Domestic Trips (Million), 2011 2016... 42 Table 31: Ukraine Total International Arrivals (Million), 2007 2011... 43 Table 32: Ukraine Total International Arrivals (Million), 2011 2016... 44 Table 33: Ukraine Number of International Arrivals by Region of Origin (Thousand), 2007 2011... 45 Table 34: Ukraine Number of International Arrivals by Region of Origin (Thousand), 2011 2016... 46 Table 35: Ukraine International Arrivals by Country of Origin Africa (Thousand), 2007 2011... 47 Table 36: Ukraine International Arrivals by Country of Origin Asia-Pacific (Thousand), 2007 2011... 49 Table 37: Ukraine International Arrivals by Country of Origin Europe (Thousand), 2007 2011... 52 Table 38: Ukraine International Arrivals by Country of Origin Middle East (Thousand), 2007 2011... 54 Table 39: Ukraine International Arrivals by Country of Origin North America (Thousand), 2007 2011... 55 Table 40: Ukraine International Arrivals by Country of Origin South and Central America (Thousand), 2007 2011... 56 Table 41: Ukraine International Arrivals by Purpose of Visit (Thousand), 2007 2011... 57 Table 42: Ukraine International Arrivals by Purpose of Visit (Thousand), 2011 2016... 58 Table 43: Ukraine Inbound Business Tourist Volume (Thousand), 2007 2011... 59 Table 44: Ukraine Inbound Business Tourist Volume (Thousand), 2011 2016... 60 Table 45: Ukraine Inbound Leisure Tourist Volume (Million), 2007 2011... 61 Table 46: Ukraine Inbound Leisure Tourist Volume (Million), 2011 2016... 62 Table 47: Ukraine Inbound Other Tourist Volume (Thousand), 2007 2011... 63 Table 48: Ukraine Inbound Other Tourist Volume (Thousand), 2011 2016... 64 Table 49: Ukraine Total International Departures (Million), 2007 2011... 65 Table 50: Ukraine Total International Departures (Million), 2011 2016... 66 Table 51: Ukraine Number of International Departures by Destination (Thousand), 2007 2011... 67 Table 52: Ukraine Number of International Departures by Destination (Thousand), 2011 2016... 68 Table 53: Ukraine International Departures Africa (Thousand), 2007 2011... 69 Table 54: Ukraine International Departures Europe (Thousand), 2007 2011... 70 Table 55: Ukraine International Departures North America (Thousand), 2007 2011... 71 Table 56: Ukraine International Departures by Purpose of Visit (Million), 2007 2011... 72 Table 57: Ukraine International Departures by Purpose of Visit (Million), 2011 2016... 73 Table 58: Ukraine Outbound Business Tourist Volume (Thousand), 2007 2011... 74 Table 59: Ukraine Outbound Business Tourist Volume (Thousand), 2011 2016... 75 Table 60: Ukraine Outbound Leisure Tourist Volume (Million), 2007 2011... 76 Table 61: Ukraine Outbound Leisure Tourist Volume (Million), 2011 2016... 77 Table 62: Ukraine Outbound Other Tourist Volume (Thousand), 2007 2011... 78 Table 63: Ukraine Outbound Other Tourist Volume (Thousand), 2011 2016... 79 Table 64: Ukraine Number of Overnight Stays (Million), 2007 2011... 80 Table 65: Ukraine Number of Overnight Stays (Million), 2011 2016... 81 This report is a licensed product and is not to be photocopied Page 5

INTRODUCTION 1 Introduction 1.1 What is this Report About? This report is the result of extensive research on travel and tourism in Ukraine, covering the demand factors that influence tourism as well as analysis of the tourism flows within the country. It provides insights on the market size and forecast for travel and tourism in Ukraine. 1.2 Definitions For the purposes of this report, the following timeframes apply: Review period: 2007 2011 Forecast period: 2012 2016 Base Year: 2011 Note: the CAGRs calculated for the forecast period include the base year of 2011. All values in tables, with the exception of compound annual growth rates (CAGRs), are displayed to one decimal place, although smaller numbers may be displayed to two decimal places for clarity. Growth rates may, as a result, appear inconsistent with absolute values due to this rounding method. The key market categories featured in the report are defined below: Table 1: Travel and Tourism Industry Definitions Term Tourism demand factors Annual employee holiday entitlement Domestic trip International trip Trips taken by season Number of trips by residents Average length of trip Tourism flow factors Number of overnight stays International arrivals Leisure trips Definition Factors which influence the time and money spent on tourism. Typical tourism demand factors include the amount of holiday leave available to the average employee in the country, and mean household income. The number of days the average resident of a country will accrue annually through entitled holidays, including annual leave and public holidays. Public holidays are statutory holidays to which a country s residents are entitled. A trip taken to a destination within the traveler s country of residence. A trip taken to a destination outside the traveler s country of residence. The number of trips undertaken by the residents of a country (both domestic and international), segmented by four quarters: January March, April June, July September and October December. The number of trips undertaken by the residents of a country, segmented by domestic and international trips. The average number of nights spent by the residents of a country, segmented by domestic and international trips. Factors which influence the flow of tourists from one location to another. The total number of nights spent by the residents of a country on all tourism trips during a given year. The number of foreign nationals entering a country. For example, a person from Canada who visits France would be an international arrival to France. Trips for holidaying, recreation, or visits to friends and relatives This report is a licensed product and is not to be photocopied Page 6

INTRODUCTION Table 1: Travel and Tourism Industry Definitions Term Business trips Other trips International departures Definition Trips involving business as the primary purpose. It includes trips for meetings, incentives, conventions and exhibitions (MICE) purposes, events and conferences. Trips for purposes other than leisure or business, such as education, sports or pilgrimage. The total number of citizens leaving their home country and arriving in other countries. This will be higher than the total number of citizens leaving their home country, as a traveler might travel in more than one country after leaving their home country. This report is a licensed product and is not to be photocopied Page 7

INTRODUCTION 1.3 Methodology All travel and tourism reports are created by following a comprehensive, four-stage methodology. This includes market study, research, analysis and quality control. 1) Market Study A. Standardization Definitions are specified using recognized industry classifications. The same definition is used for every country. Annual average currency exchange rates are used for the latest completed year. These are then applied across both the historical and forecast data to remove exchange rate fluctuations. B. Internal audit Review of in-house databases to gather existing data: Historic market databases and reports Company database C. Trend monitoring Review of the latest travel and tourism companies and industry trends 2) Research A. Sources Collection of the latest market-specific data from a wide variety of industry sources: Government statistics Industry associations Company filings International organizations Travel and tourism agencies B. Expert opinion Collation of opinion taken from leading travel and tourism industry experts Analysis of third-party opinion and forecasts: Broker reports Media Official government sources C. Data consolidation and verification Consolidation of data and opinion to create historical datasets Creation of models to benchmark data across sectors and geographies This report is a licensed product and is not to be photocopied Page 8

INTRODUCTION 3) Analysis A. Market forecasts Feeding forecast data into market models: Macroeconomic indicators Industry-specific drivers Analysis of travel and tourism industry database to identify trends: Latest travel and tourism trends Key drivers of the travel and tourism industry B. Report Writing 4) Quality Control A. Templates Analysis of market data Discussion of company and industry trends and issues Review of financial deals and travel and tourism trends Detailed process manuals Standardized report templates and accompanying style guides Complex forecasting tool used to ensure forecast methodologies are consistently applied Quality control checklists B. Quality Control process Peer review Senior-level QC Random spot checks on data integrity Benchmark checks across databases Market data cross-checked for consistency with accumulated data from: Company filings Government sources This report is a licensed product and is not to be photocopied Page 9

EXECUTIVE SUMMARY 2 Executive Summary Ukraine welcomed over 21.9 million tourists in 2011, and Crimea and Kiev remain major tourist destinations in the country, attracting about 60% of tourists. Ukraine ranked 12th in the UN World Tourism Organization (UNWTO) World Tourism Barometer in terms of international tourist arrivals by country of destination in 2010. Domestic and outbound trips decreased from 19.5 million in 2007 to 18.6 in 2011, registering a CAGR of -1.18%. However, as Ukraine co-hosted the 2012 UEFA European football championship with Poland, the government is keen to use this opportunity to develop the country s tourism sector. The Ukrainian government s initiatives to promote the tourism industry in the country are also expected to drive the sector, both in terms of volume and value. This report is a licensed product and is not to be photocopied Page 10

UKRAINE TOURISM DEMAND FACTORS 3 Tourism Demand Factors The Ukrainian government recognizes XX public holidays: New Year's Day, Good Friday, International Women s Day, Easter, Labour Day, Victory Day, Orthodox Pentecost, Independence Day, Constitution Day and Christmas Day. Employees in the country are typically entitled to XX paid holidays. Generally, both domestic and inbound travel volumes increased during the second and third quarters of the year, especially during the summer season when most residents take a break to visit relatives and friends. Visitors tend to prefer outdoor activities during this season. Crimea, the Carpathian mountains, the Black Sea coast, Odessa and Yalta are the most preferred destinations, particularly for domestic visitors. The third quarter is the peak season for tourist visits in Ukraine, accounting for about XX% of total visits in a year. A total of X.X million tourist visits, which include both domestic and inbound tourists, were recorded in 2011. This report is a licensed product and is not to be photocopied Page 11

3.1 Typical Annual Employee Holiday Entitlement by Type During the review period, Ukrainian employees were typically entitled to a total of XX holidays per annum, of which XX days were paid and XX were public holidays. Table 2: Ukraine Typical Holiday Entitlement of Employees per Annum, 2007 2011 Holiday Entitlement of Employees 2007 2008 2009 2010 2011 Paid holidays Public holidays Figure 1: Ukraine Typical Holiday Entitlement of Employees per Annum, 2007 2011 This report is a licensed product and is not to be photocopied Page 12

3.2 Total Population by Age During the review period, Ukraine s total population decreased from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%. The 25 34 years age group accounted for the largest share, with XX.X% of the total population in 2011, followed by the 65+ years age group with XX.X%, and the 45 54 years age group with XX.X%. Table 3: Ukraine Total Population by Age (Million), 2007 2011 Age 2007 2008 2009 2010 2011 CAGR 2007 2011 0 14 15 24 25 34 35 44 45 54 55 64 65+ Total and US Census Bureaus Figure 2: Ukraine Total Population by Age (%), 2007 2011 and US Census Bureaus This report is a licensed product and is not to be photocopied Page 13

Over the forecast period, Ukraine s total population is expected to decrease from XX.X million in 2011 to XX.X million in 2016, with a projected CAGR of X.XX%. In 2016, the 65+ years age group is expected to account for the largest share, with XX.X% of the total population, followed by the 25 34 years and 25 34 years age groups, each with XX.X% shares. Table 4: Ukraine Total Population by Age (Million), 2011 2016 Age 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 0 14 15 24 25 34 35 44 45 54 55 64 65+ Total and US Census Bureaus Figure 3: Ukraine Total Population by Age (%), 2011 2016 and US Census Bureaus This report is a licensed product and is not to be photocopied Page 14

3.3 Male Population by Age During the review period, Ukraine s male population decreased from XX.XX million in 2007 to XX.XX million in 2011, recording a CAGR of X.XX%. The 25 34 years age group accounted for the largest share, with XX.X% of the total in 2011, followed by the 0 14 years age group with XX.X%. Table 5: Ukraine Male Population by Age (Million), 2007 2011 Age 2007 2008 2009 2010 2011 CAGR 2007 2011 0 14 15 24 25 34 35 44 45 54 55 64 65+ Total and US Census Bureaus Figure 4: Ukraine Male Population by Age (%), 2007 2011 and US Census Bureaus This report is a licensed product and is not to be photocopied Page 15

The total Ukrainian male population is expected to decrease marginally from XX.XX million in 2011 to XX.XX million in 2016, recording a projected CAGR of X.XX% over the forecast period. In 2016, the 25 34 years age group is expected to continue to account for the largest share, with XX.X%, followed by the 25 34 years age group with XX.X% and the 0 14 years age group with XX.X%. Table 6: Ukraine Male Population by Age (Million), 2011 2016 Age 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 0 14 15 24 25 34 35 44 45 54 55 64 65+ Total and US Census Bureaus Figure 5: Ukraine Male Population by Age (%), 2011 2016 and US Census Bureaus This report is a licensed product and is not to be photocopied Page 16

3.4 Female Population by Age During the review period, Ukraine s total female population decreased from XX.XX million in 2007 to XX.XX million in 2011, recording a CAGR of X.XX%. The 65+ years age group accounted for the highest proportion of this total in 2011, with a XX.X% share, followed by the 45 54 age group with XX.X%. Table 7: Ukraine Female Population by Age (Million), 2007 2011 Age 2007 2008 2009 2010 2011 CAGR 2007 2011 0 14 15 24 25 34 35 44 45 54 55 64 65+ Total and US Census Bureaus Figure 6: Ukraine Female Population by Age (%), 2007 2011 and US Census Bureaus This report is a licensed product and is not to be photocopied Page 17

Ukraine s total female population is expected to decrease from XX.XX million in 2011 to XX.XX million in 2016, with a projected forecast-period CAGR of X.XX%. The 65+ years age group is expected to account for the highest share of this group, with a XX.X% share, followed by the 25 34 years age group with XX.X%. Table 8: Ukraine Female Population by Age (Million), 2011 2016 Age 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 0 14 15 24 25 34 35 44 45 54 55 64 65+ Total and US Census Bureaus Figure 7: Ukraine Female Population by Age (%), 2011 2016 and US Census Bureaus This report is a licensed product and is not to be photocopied Page 18

3.5 Number of Households During the review period, the number of Ukrainian households rose in line with the country s population growth, from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%. Table 9: Ukraine Number of Households (Million), 2007 2011 2007 2008 2009 2010 2011 CAGR 2007 2011 Number of households and State Statistics Service of Ukraine Figure 8: Ukraine Number of Households (Million), 2007 2011 and State Statistics Service of Ukraine This report is a licensed product and is not to be photocopied Page 19

The total number of Ukrainian households is expected to record a CAGR of X.XX% over the forecast period, to reach XX.X million households in 2016. Table 10: Ukraine Number of Households (Million), 2011 2016 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 Number of households Figure 9: Ukraine Number of Households (Million), 2011 2016 This report is a licensed product and is not to be photocopied Page 20

3.6 Mean Household Income Ukraine s mean household income decreased from US$XX in 2007 to US$XX in 2011, recording a CAGR of X.XX% during the review period. Table 11: Ukraine Mean Household Income (US$), 2007 2011 2007 2008 2009 2010 2011 CAGR 2007 2011 Mean household income Figure 10: Ukraine Mean Household Income (US$), 2007 2011 This report is a licensed product and is not to be photocopied Page 21

Over the forecast period, Ukraine s mean household income is expected to increase from US$XX in 2011 to US$XX in 2016, and record a projected CAGR of X.XX%. Table 12: Ukraine Mean Household Income (US$), 2011 2016 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 Number of households Figure 11: Ukraine Mean Household Income (US$), 2011 2016 This report is a licensed product and is not to be photocopied Page 22

3.7 Number of Trips by Season During the review period, the total number of domestic and international trips by Ukrainian residents was at its highest level during the July September season, which accounted for XX.X% of Ukraine s overall domestic and international trips in 2011. It was followed by the April June season, which accounted for a XX.X% share after recording a CAGR of X.XX%. The January March season registered the lowest CAGR for domestic and outbound trips of X.XX% during the review period. Table 13: Ukraine Number of Trips by Season (Million), 2007 2011 Season 2007 2008 2009 2010 2011 CAGR 2007 2011 January March April June July September October December Total Figure 12: Ukraine Number of Trips by Season (%), 2007 2011 This report is a licensed product and is not to be photocopied Page 23

The July September season is expected to account for the highest share, with XX.X% in 2016, and record a CAGR of X.XX% over the forecast period. The April June season is expected to account for the second-largest share with XX.X%, while the January March season is expected to account for XX.X%. Table 14: Ukraine Number of Trips by Season (Million), 2011 2016 Season 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 January March April June July September October December Total Figure 13: Ukraine Number of Trips by Season (%), 2011 2016 This report is a licensed product and is not to be photocopied Page 24

3.8 Number of Trips by Residents During the review period, the number of domestic trips by Ukrainian residents decreased from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%. The total number of international trips by Ukrainian residents increased marginally from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.XX% during the review period. Table 15: Ukraine Number of Trips by Residents (Million), 2007 2011 Type of Trip 2007 2008 2009 2010 2011 CAGR 2007 2011 Domestic trips International trips Total and State Statistics Service of Ukraine Figure 14: Ukraine Number of Trips by Residents (Million), 2007 2011 and State Statistics Service of Ukraine This report is a licensed product and is not to be photocopied Page 25

The number of domestic trips by Ukrainian residents is expected to increase marginally from X.X million in 2011 to X.X million in 2016, recording a projected forecast-period CAGR of X.XX%. The number of international departures by Ukrainian residents is expected to increase from XX.X million in 2011 to XX.X million in 2016, with a projected forecast-period CAGR of X.XX%. This growth is expected to be primarily driven by Ukraine s stable economic performance, increasing employment and consumer confidence levels, and improving access to travel services. Table 16: Ukraine Number of Trips by Residents (Million), 2011 2016 Type of Trip 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 Domestic trips International trips Total and State Statistics Service of Ukraine Figure 15: Ukraine Number of Trips by Residents (Million), 2011 2016 and State Statistics Service of Ukraine This report is a licensed product and is not to be photocopied Page 26

3.9 Average Length of Tourism Trips Average length of trip is defined as the average number of nights spent on a particular visit by a tourist. For domestic Ukrainian travelers, this number marginally increased from X.X nights in 2007 to X.X nights in 2011, recording a CAGR of X.XX% during the review period. The average length of trip for outbound travel rose from X.X nights in 2007 to X.X nights in 2011, representing a review-period CAGR of X.XX%. Table 17: Ukraine Average Length of Tourism Trip, 2007 2011 Type of Trip 2007 2008 2009 2010 2011 CAGR 2007 2011 Domestic trips International trips Figure 16: Ukraine Average Length of Tourism Trip, 2007 2011 This report is a licensed product and is not to be photocopied Page 27

Over the forecast period, the average length of trip for domestic Ukrainian tourists is expected to increase from X.X nights in 2011 to X.X nights in 2016, with a projected CAGR of X.XX%. The average length of trip for domestic Ukrainian tourists is anticipated to reach X.X nights in 2013, X.X nights in 2014 and X.X nights in 2015. The average length of outbound trips is expected to increase from X.X nights in 2011 to XX nights in 2016, recording a projected forecast-period CAGR of X.XX%. Table 18: Ukraine Average Length of Tourism Trip, 2011 2016 Type of Trip 2011 2012 2013 2014 2015 2016 CAGR 2011 2016 Domestic trips International trips Figure 17: Ukraine Average Length of Tourism Trip, 2011 2016 This report is a licensed product and is not to be photocopied Page 28