WTM Latin America 2016 Show Report
Overview: WTM Latin America 2016 and 45 th Braztoa Business Event The 4 th edition happened from March 29 th to 31 st 2016 at Expo Center Norte, São Paulo World Travel Market Latin America is the three day must-attend business-tobusiness (B2B) event which brings the world to Latin America and promotes Latin America to the world. Targeting Leisure, MICE and Business Travel, WTM Latin America is the event where the travel industry meets to negotiate and conclude business deals aiding the region to become one of the most important areas in the global travel and tourism industry.
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Testimonials Here you have everything you need and thanks to the organisation, which is very good, we are making really good deals Travel Professional, Guillermo Lago, ConKhep This year we had over 100 appointments. We are very excited and we are leaving Brazil with a lot of opportunities Exhibitor, Matt Teixeira, Best Western Hotels & Resorts WTM Latin America to us, means a gateway for us to have an opportunity to meet with the tour operators, to make the relationships, to further our relationships and to let the market know that we are here Exhibitor, Luisa Mendoza-Chavez, NYC & Company Amazing 2 days, it was unique experience, we walked a lot and closed many business deals. Brilliant! Hosted Buyer, Claudio Fernandez, Leisure Express - Argentina See some Exhibitor Interviews More?
Facts and Figures 6,540 unique visitors* 3,769 Travel Professionals 1,141 Travel Agents 1,016 WTM Buyers Club members 105 Hosted Buyers 509 members of press 657 exhibitors from 50 countries 154 Main Stand Holders 503 Sharers 42 Conferences and Seminars 3,579 pre-scheduled meetings 4 Speed Networking Sessions 39 Media Partners (18 Brazil, 14 Latin America, 7 other countries in the world) More than 800 news generated across the world by the media in the months of March and April 486,000 page views on the website from November 2015 to April 2016 More than 26,000 fans and followers in the social media platforms (Facebook, Twitter, Instagram, LinkedIn) *Numbers audited with ABC certificate
Visitors Profile
Visitors Profile What types of products are you looking for at WTM Latin America? Accommodation 2787 Airline Ground Handling Services 610 Business Travel Management Services 1214 Consulting Services 757 Destination Management Services (DMC) 912 Family Friendly Holidays 890 Financial Services 297 Golf Related Services 191 Group Travel Services 1208 Health Wellness and Spa Services 469 Meetings Industry 618 Press / Media Services 221 Private Travel Services 845 Real Estate Services 145 Ticketing Agency 763 Tour Operator 2164 Tourism Organisation 903 Tourist Attraction & Entertainment Services 955 Trade Association 360 Transport Supplier 610 Travel Agency 1617 Travel Insurance Services 660 Travel Recruitment Services 234 Travel Technology Services 584 Venues 365 Other 93
45 th Braztoa Business Event Braztoa (the Brazilian Association of Tour Operators) and WTM Latin America signed a five year partnership, which puts the traditional and very successful Braztoa Business Event together with WTM Latin America. Braztoa currently has 90 associates, including Brazil s largest and most important travel operators. Braztoa associates account for 90% of the leisure travel packages sold in Brazil. The Braztoa Business Event is located in the centre of the event with approximately 40 Braztoa associated companies on hand to welcome the tourism professionals.
2016 WTM Latin America Buyers Programmes Hosted Buyer Programme 74 pre-selected, qualified and fully hosted, buyers from around the world 54% from Latin America 31% from Europe 9% from North America 6% from Middle East & Asia EMBRATUR Hosted Buyer Programme 39 buyers selected by EMBRATUR team, 64% from Latin America, 23% from Asia and 13% from Europe WTM Buyers Club Programme 1,015 (93% from Brazil and 7% from other countries) Braztoa Travel Agents Programme 400 Brazilian Travel Agents pre-selected, qualified and fully hosted by Braztoa s tour operators and coordinated by Braztoa team.
These are some of the destinations that exhibited in 2016: Brazil: All 27 Brazilian states were present with the support of the Ministry of Tourism Latin America: Argentina Paraguay Uruguay Peru Chile Mexico El Salvador Cuba Dominican Republic Panama Colombia Puerto Rico North America: Las Vegas Florida NYC California Other destinations in United States by Brand USA Europe: Norway Spain United Kingdom France Denmark Israel Turkey Slovenia Russian Destinations Asia, Pacific & Oceania: Korea Thailand Indonesia Taiwan New Zealand Seychelles Africa & Middle East: Egypt Ethiopia Botswana Morocco
These are some companies that exhibited in 2016: Airlines: Resorts Brasil Emirates Vila Galé Air France / KLM Costa do Sauípe TAP Airlines Best Western Royal Air Maroc Porto Bay Turkish Airlines Iberostar Travel & Technology Hotéis Othon TravelClick Insurance, GDS, Tour Operators and others: Octorate HIS Travel YouVisit Omnibees HolidayTaxis Restel Methabook Adonis Tourism TravelTek Producto Propio Car Rentals: Bolshoi Tourism Movida Porto Seguro Hertz Amparus Unidas GTA Europcar Copastur Avis Hotels & Resorts: ACCOR Hilton Marriot IHG Windsor
2016 Events Programme Total of 42 Seminars and Conferences throughout the 3 days 21 sessions in the Conference Theatre during the 3 days of event 1,110 participants in total 21 sessions in the Travel Tech Theatre during the 3 days of event 700 participants in total
Speed Networking Sessions Hosted Buyer Speed Networking Session 74 Hosted Buyers 312 Exhibitors EMBRATUR Hosted Buyer Session 39 Hosted Buyers 76 Exhibitors WTM Buyers Club Speed Networking Session 88 WTM Buyers Club members (35 Braztoa members) 180 Exhibitors Meet the Media & Bloggers 36 Medias & 25 bloggers 75 exhibitors
2016 Partners and Sponsors Main Headline Partner Organised By Business Travel Partner Sponsors Institutional Support
2016 Media Partners WTM Latin America 2016 had the support of 39 media partners (18 from Brazil, 14 from other countries in Latin America and 7 from other countries of the world)
Press Coverage As well as many important travel trade outlets covering the event, high profile consumer media outlets such as O Globo, Record, Gazeta and popular news website R7 released coverage of WTM Latin America. Uruguayan footballer, Diego Lugano, attracted large media attention on the Uruguay stand in national TV coverage on Record and Gazeta with resulting
Press Coverage More news released this year than ever before, with national and international coverage. Strong key messages throughout the campaign, cementing WTM Latin America as the key must attend event for the industry
2017 Dates and Location Dates: 04 06 April 2017 (Tuesday Thursday) Location: Blue and White Hall at Expo Center Norte, São Paulo Brazil The World Travel Market logo and WTM are trade marks of RELX Intellectual Properties SA, used under license