CONVENIENCE FORMATS F. DUPONCHEL Executive Managing Director Convenience Stores & Supermarkets
OUTLINE MISSION Overview Banner marketing strategies Key success factors Outlook
MISSION Meet every shopper s food buying needs and expectations in stores ranging from 12 to 800 sq. metres At home In the street At the office While travelling, in train stations, metros, airports Etc 3
OUTLINE Mission OVERVIEW Banner marketing strategies Key success factors Outlook
UNRIVALLED VISIBILITY MORE THAN 2 MILLION CUSTOMERS A DAY across the French convenience base At 31 Dec. 2007 1,924 (of which Spar Supermarché) 893 (177) 1,620 22 PETIT CASINO 24 / STORE-IN-STORE / RELAY SERVICE STATIONS Agip Avia Shell - Total OTHER / WHOLESALING TOTAL STORES 21 / 0 859 / 19 215 52 / 411 6,040 Selling Casino products 5
STRONG GROWTH OVER THE PAST TEN YEARS, DRIVEN BY FRANCHISING 7 000 6 000 Store base 6,040 5 000 4 000 3,940 3 000 2 000 1 000 Store base 2,286 324 1,962 2,100 0 1998 At 31 Dec. 2007 Franchised Integrated 6
THE MARKET LEADER IN CONVENIENCE 2007 CARREFOUR FRANCAP SYSTEME U PROXI CASINO 3,200 1,434 407 6,040 7
TOTAL BANNER SALES OF MORE THAN 2BN In m 2,500 2,000 > X2 1,500 1,000 2,052 500 951 0 1998 2007 8
9 90 22 - Oise 14 77 59 80 02 08 55 54 76 60 27 28 45 89 10 52 88 68 70 21 25 39 58 18 71 03 41 72 61 53 50 35 56 44 49 37 85 79 86 36 23 87 16 17 33 24 19 63 15 46 47 40 32 64 31 65 09 66 11 81 82 12 34 48 07 30 13 83 06 04 84 26 05 73 38 43 42 69 01 74 95 78 91 93 92 94 62 29 57 67 51 77 90 14 59 80 02 08 55 54 76 60 27 28 45 89 10 52 88 68 70 21 25 39 58 18 71 03 41 72 61 53 50 35 56 44 49 37 85 79 86 36 23 87 16 17 33 24 19 63 15 46 47 40 32 64 31 65 09 66 11 81 82 12 34 48 07 30 13 83 06 04 84 26 05 73 38 43 42 69 01 74 95 78 91 92 94 51 29 22 77 67 57 62 93 Medium coverage Strong presence Very strong presence BROAD AND DEEP NATIONWIDE COVERAGE 1998 2008
OUTLINE Mission Overview BANNER MARKETING STRATEGIES Key success factors Outlook
RUE FLORENT, LYON 8 TH 12
RUE FLORENT, LYON 8 TH 13
CORDES (81) 15
ST LAURENT DU VAR (06) 16
JUAN LES PINS (06) 17
JUAN LES PINS (06) 18
JUAN LES PINS (06) 19
BRUNIQUEL (82) 21
THESE THREE BANNERS ARE LEVERAGING THREE CORE STRENGTHS FRUIT & & VEGETABLE STANDS STANDS ORGANIC FOODS SECTION: 160 SKUs FROZEN FOODS SECTION: 290 SKUs 22
TOULOUSE STE URSULE 23
THESE THREE BANNERS ARE LEVERAGING THREE CORE STRENGTHS FRUIT & VEGETABLE STANDS ORGANIC FOODS FOODS SECTION: SECTION: 160 SKUs 160 SKUs FROZEN FOODS SECTION: 290 SKUs 24
SHELL LYON PART DIEU 25
SHELL LYON PART DIEU 26
THESE THREE BANNERS ARE LEVERAGING THREE CORE STRENGTHS FRUIT & VEGETABLE STANDS ORGANIC FOODS SECTION: 160 SKUs FROZEN FOODS FOODS SECTION: SECTION: 290 SKUs 290 SKUs 27
ST ETIENNE, LES HALLES 28
ST ETIENNE, LES HALLES 29
GRENOBLE (38) 31
CANNES (06) 33
JOUY EN JOSAS (78) 34
SERVICE STATIONS
GRENOBLE (38) 36
FABRÈGUES A9 (34) 37
FABRÈGUES A9 (34) 38
LYON 1 ST 39
LYON PART DIEU 40
TRAIN STATIONS AIRPORTS METRO, ETC.
ORLY OUEST AIRPORT 42
ORLY SUD AIRPORT 43
GARE DE L EST 44
OUTLINE Mission Overview Banner marketing strategies KEY SUCCESS FACTORS Outlook
Key success factors 1. PEOPLE Managers have a special legal status (gérants mandataires) TRUSTING relationships with our franchisees More than 700 field representatives in direct contact with our stores No Casino employees work in Convenience Division stores 46
Key success factors 2. THE OFFERING 50% of sales from fresh products 50% of sales from private-label products 47
Key success factors 3. SPECIALISED WAREHOUSES Fresh products: Denain Besançon Auxerre Cholet Grigny Toulouse Aix Regional FMCG: Gael Montmorillon Besançon Verpilleux Toulouse Aix GAEL DENAIN AUXERRE Frozen products: Besançon Auxerre Cholet Aix Béziers Centralised FMCG: Montmorillon Verpilleux Heavy goods: Denain Montmorillon Besançon Andrezieux Toulouse Aix CHOLET BESANCON MONTMORILLON GRIGNY VERPILLEUX ANDREZIEUX TOULOUSE AIX BEZIERS 48
OUTLINE Mission Overview Banner marketing strategies Key success factors OUTLOOK
OUTLOOK 1. DRIVING SUSTAINED EXPANSION 2. UPGRADING EXISTING STORES 3. DEVELOPING NEW FOOD (or other) RETAILING CONCEPTS 50